Sales Executive Cover Letter Template

William T. Smith Sales Executive

12 Rutgers Drive, My City, N.J. 07070 (908)555-1212

January 8, 2015
Mr. Hiring Manager
Manager’s Title
Company XYZ
1000 Company Lane
Their City, N.J. 07000

Dear Mr. Manager:

I have combined my top business degree, global sales experience and executive talents in sales
and management, to help establish and direct a start up operation responsible for generating in
excess of $10 million in revenues for an international software company. My bottom-line
contributions to corporate profits have been rewarded with increasing responsibilities, rapid
promotions and a generous salary package.

I am bringing to your attention my achievements, strategic thinking ability, international

network and talent for attaining above average results in a below average market, so that we
can discuss my joining Company XYZ as a senior member of your executive sales team.

Major accomplishments include:

 As vice president of direct sales, developed corporate sales goals and exceeded
forecasted targets by an average of 120% for three consecutive years.
 As the head of XYZ Company’s New Product Development team initiated and introduced
several new software products into the market, resulting in a sharp rise in overall
corporate revenues and a payback period for the entire investment of less than three
years.
 Even when faced with an increase in overseas competition, closed multiple long term
contracts in a business to business environment that resulted in a multi-year, multi-
million dollar revenue stream for XYZ Company.

I look forward to meeting with you to discuss how I can use my sales and leadership skills to
accelerate earnings growth and play a significant role in ensuring your company’s ongoing
success.

Sincerely,

William T. Smith

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