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  • Consumer Behv

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    Madiha Baqai Entertainment
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    This document provides instructions for a take-home final exam in consumer behaviour. It lists the student's name, registration ID, program of study, instructor, subject, and breakdown of total marks across 7 questions. Students are asked to answer all questions in a Word file, providing their name and registration ID, and uploading the file to the learning management system before the deadline. Questions assess understanding of concepts like instrumental conditioning, Freudian theory, sources of cognitive dissonance, and the expectancy disconfirmation model as they relate to marketing examples from Pakistani culture.

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    This document provides instructions for a take-home final exam in consumer behaviour. It lists the student's name, registration ID, program of study, instructor, subject, and breakdown of total marks across 7 questions. Students are asked to answer all questions in a Word file, providing their name and registration ID, and uploading the file to the learning management system before the deadline. Questions assess understanding of concepts like instrumental conditioning, Freudian theory, sources of cognitive dissonance, and the expectancy disconfirmation model as they relate to marketing examples from Pakistani culture.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views4 pages

    Consumer Behv

    Uploaded by

    Madiha Baqai Entertainment
    This document provides instructions for a take-home final exam in consumer behaviour. It lists the student's name, registration ID, program of study, instructor, subject, and breakdown of total marks across 7 questions. Students are asked to answer all questions in a Word file, providing their name and registration ID, and uploading the file to the learning management system before the deadline. Questions assess understanding of concepts like instrumental conditioning, Freudian theory, sources of cognitive dissonance, and the expectancy disconfirmation model as they relate to marketing examples from Pakistani culture.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Final Exam (Take-Home) Summer - 2020

    Student Name: Reg. ID:

    Program: BBA Instructor: Taha Hasan/ Umer Ahrar

    Subject: Consumer Behaviour Max. Marks: 30

    Q. No. 1 2 3 4 5 6 7

    Total Marks 10 05 07 08

    Obtained Marks

    Department of Business Administration


    Please follow the instructions carefully:

    • Write your answers in a Word file and upload the file before the due date on VLE.
    • Write your name and registration ID on the first page of your Word file.
    • Answer scripts can be uploaded on LMS any time before its deadline. Therefore, do not
    wait for the last hour to avoid any unforeseen problems.
    • Submission of answer copy(ies) will be considered acceptable through LMS only.
    Therefore, do not submit your document through email or any other medium.
    • Use 12 pt. font size and Times New Roman font style along with 1-inch page margins.
    • Follow the requirements of the word limit and the marking criteria while writing your
    answers.
    • Provide relevant, original and conceptual answers, as this exam aims to test your ability to
    examine, explain, modify or develop concepts discussed in class.
    • Do not copy answers from the internet or other sources. The plagiarism of your answers may be
    checked through Turnitin.
    • Recheck your answers before the submission on LMS to correct any content or language related
    errors.
    • Double check your word file before uploading it on LMS to ensure that you have uploaded the
    correct file with your answers.

    ATTEMPT ALL QUESTIONS (Answer inside the box.)

    Q1(a). Collect a sample of five Ads that appeal to Instrumental Conditioning. What
    conditioning is being communicated in each ad and how is this done? (Between 50-100
    words for each ad)
    Ad 1 Link:

    Ad 2 Link:

    Ad 3 Link:

    Ad 4 Link:
    Ad 5 Link:

    Q1(b). Is this is an effective approach to designing a marketing communication? (50-100 words)

    Q2. How do marketers use the concept of Freudian Theory. (between 50 to 100 words)

    Justify your answer by the using the print ad or TVC in the context of Pakistani Culture for each
    component of Freudian Theory. (Hint: For Television commercial (TVC) attach the website
    (YouTube) link.
    Ad Link 1:
    Ad Link 2:
    Ad Link 3:

    Q3. A state of dissonance exists when there is a psychological inconsistency between two or
    more beliefs or behaviors. Give your own (practical examples), indicating each type of
    motivational conflict (2 examples for each conflict) as a reference point when considering a
    purchase. (between 250-400 words) (7 MARKS)
    Q.4 The expectancy disconfirmation model (EDM) assumes that disconfirmation (the difference
    between expectations and perceived performance) affects customer satisfaction. You are
    required to come up with four examples EACH for positive and negative disconfirmation.
    You can paste any YouTube link. (8 MARKS)
    Positive Disconfirmation:
    Link Ad 1:
    Link Ad 2:
    Link Ad 3:
    Link Ad 4:
    Negative Disconfirmation:
    Link Ad 1:
    Link Ad 2:
    Link Ad 3:
    Link Ad 4:

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