Submit by: Waqar Yousfi

ENO: 02-111172-288
Reg No: 51653
Section: BBA-7-D
Course: RMT
Submit To: Miss. Sumeela
Assignment: 01

1
Name of Title of Year of Link of Dependent Independent Research Gap Future
Author Article Publication Article Variables Variables Recommendations
1- Nabil A Study 14-1-2020 https://r CRM Taobao Small sample Better understanding of
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ed Al- Relations m/wp- geographical the competitive market.
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hip
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Bahru
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Mohemm impact of ww.m.g & identifying production- communications in
ed Al- customer rowings the customer. oriented order to enhance and
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hip om/msl with the or sales- with customers and
manage /Vol11/ customer. oriented retain them for a longer
ment on msl_202 Selecting the without period in order to
customer 0_272.p most placing ensure the achievement
retention df important customers in of the common benefits
in travel customer. the first place. of travel & tourism
and Developing the organizations on one
tourism relationship side and their customers
organiza with on the other side.
tions customers.
3- Dr. K. CUSTOM July 2020 https://aeij dependent Customer Most of the Better and cheaper
mr.com/wp
Satyam. ER - variables people are access to basic
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loads/2020
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MENT RELATIONS ambience, dealing rather telecommunications.
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2
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Kumar, CUSTOM 200611-41506-
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5- Akhil Pa A Study 4-April- https://ww Customer value Hospital This study is Both travel operators
w.research
, Hareesh on 2020 gate.net/pr Enhancement conducted and five star hotels
Kumar Custome ofile/Haree among the should focus on
shkumar_U
URb , Akhil r registered strategic CRM.
_R/publica
W Sc Relations tion/34235 travel Employee retention
hip 5033_Tath operators and should be enhanced.
api_A_Stud
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recognized Both travel operators
ment mer_Relati five star and five star hotels
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nagement_
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ty_Industry
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with ce_to_Trav the whole operational and

3
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rs_and_Fiv
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of registration give to single owned
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A-Study-
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Hotels in Customer- hotels. strategic CRM practices
Kerala Relationshi
p-
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nt-
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in-
Hospitality-
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with-
Special-
Reference-
to-Travel-
Operators-
and-Five-
Star-
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Kerala.pdf