Fundamentals of management

Stakeholders of
company
Assignment NO. 2

Waqar Hassan
17F8711
 Stakeholders

What is a stakeholder? 

A stakeholder is either an individual, group or organization who is impacted by the outcome of a

project. They have an interest in the success of the project, and can be within or outside the
organization that is sponsoring the project.  Stakeholders can have a positive or negative
influence on the project.

There are a lot of people involved in getting a project from inception to a successful completion.
You’re going to have to know how to manage each and everyone one of them, even those who
don’t work directly under you. One such person is the project stakeholder.

Now that we basically know what a stakeholder is, the next thing you need to do is identify who
they are in your project. First, who can be a stakeholder? That’s a long list. Some examples are
as follows.

 Project leader

 Senior management

 Project team members

 Project customer

 Resource managers

 Line managers

 Project user group

 Product testers

 Group impacted by the project as it progresses

 Group impacted by the project after its completion

 Subcontractors to the project

  Consultants to the project

Stake holders of Unilever:

Unilever’s corporate social responsibility (CSR) contributes to the strength of the

brands of the consumer goods business. Companies have social responsibilities to stakeholders.
At the same time, stakeholders significantly affect business performance. The company’s
corporate citizenship and social responsibility strategy prioritizes these stakeholders according to
their importance to the business. As a major firm in the global consumer goods market, Unilever
utilizes its corporate responsibility strategy as a supporting approach to maintaining industry
position and business sustainability.

In the case of Unilever, these stakeholders include:

Consumers,

Employees,

Investors,

Suppliers,

Communities.