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As1u6critical1920
As1u6critical1920
Outcomes:
1. Understand how media producers define audiences for their products
Overview
1 Understand how media producers define audiences for their products
Defining audiences: quantitative audience research, eg BARB, RAJAR, ABC; qualitative
audience research, eg focus groups, questionnaires, face-to-face interviews; audience
profiling, eg socio-economic status, psychographics, geodemographics, age, gender, sexual
orientation, regional identity, mainstream, alternative, niche
Brief
A new manager has taken over the media company you work for. Sales have been falling
and advertising revenue has also dropped. The manager has found that it’s been several
years since any audience research has been done to find out who buys or uses the
product. It’s up to you to look at the kinds of research available and then plan what you
will use to turn the product around.
You will apply the three audience research methods below to a Newspaper, Magazine,
Film, TV or Radio programme of your choice in order to identify the audience.
Websites
www.asa.org.uk – the Advertising Standards Authority
www.barb.co.uk – Broadcasters Audience Research Board
www.bbfc.co.uk – the British Board of Film Classification
www.englishandmedia.co.uk/mediamag.html – the English and Media Centre
www.imdb.com – a movie database
www.mediaknowall.com – a web guide for media students
www.mediawatchuk.org – campaign for accountability and decency in the media
www.ofcom.org.uk – the regulator of the UK’s broadcasting, telecommunications and wireless
communications industries
www.rajar.co.uk – official body in charge of measuring radio audiences in the UK
www.vlv.org.uk – the Voice of the Listener and Viewer
ND Creative Media Production YR 2 2020-21 Semester 2
Unit 6: Critical Approaches to Creative Media Products