4 Briefs

Tender, contract, commission and

competition
Layout
• Page 3 + 4 Tender
• Page 5 + 6 Contract
• Page 7 + 8 Competition
• Page 9 + 10 Commission
• Page 11 Conclusion
• Page 12 Sources Of Information
Tender Definition
• A tender brief is where a client will
advertise a brief and you will put Contract
together a pitch to the client
sometimes people have multiple
pitches, so their client gets a choice
and covers a more verity of ideas.

• Advantages clients will be able to

look at many ideas and will show Tender
which is high standard and which
idea looks the best for them
commission competition
• Disadvantages a business may have
been optimistic and think that the
client would of excepted their
proposal and It could of got declined
and set the business back by days
 Tender
This is when a client posts a brief, and the company works to show why they are the best
choice. The company will pitch/propose their ideas for this project; and the best suited
proposal is usually selected. This allows for the client to have a wide selection, and to
accept the most appropriate pitch for their requirements. It also means that the companies
pitching their ideas will work particularly hard, in order to produce work at a better
standard than their competitors. However, competing for work can cause some companies
to miss out, destroying any future relationships with the particular client. In the example
provided, the brief is presented openly, with guidelines for the companies to follow with
their pitches. It also provides the clients with a date, this allows them the time to produce a
strong pitch. These elements mean that this pitch falls into the tender brief format.

“A tender brief is very similar to how a company might advertise for a job post, the
client will advertise that they want a media product and will therefore give out a vague
brief of what they want.” https://camerongregorymedia.wordpress.com/my-college-
work/working-to-a-brief/structure-of-briefs/tender-brief/
Tender Example
Contract
Issue Date Company
Type
Tender 2016 MOFILM
Contract ANY ANY
Competition 2012 SUNDANCE
Commission 2010 UK C.F.C.

Tender contracts are often used as it

allows many company's to apply for it and
pitch for it and if you are chosen then
contract will turn to a commission.
Contract Definition
• A contract brief is where a media
company is employed by a client in Tender
order to complete a project and in
the brief there is a lot of specific
guidelines you must follow or ask
permission to change as these
guidelines are what the client
states and if fail to do so can
result in a breech of contract and
could face legal actions Contract
• Advantages, gives the company
the idea of what a client wants commission competition
and pricing range
• Disadvantages ,heavy workload
and creativity is required as some
projects are unfamiliar to some
 Contract
A contractual brief is essentially the same as a formal brief, but is legally binding. This
means that the client wants the production company to follow the guidelines specifically.
This may be a negative, as failure to complete the brief to the original expectations would
result in legal action. These briefs are usually followed by big media companies such as the
BBC. The example provided is legally binding, and specific about how the final production is
created. These qualities allow it to fit into the "contractual" style of brief. An advantage of
these forms of brief is the company knows exactly what to produce, to meet the company's
standards. It also allows for the company to agree on a budget, and provide staff with a
fixed rate of pay, as it does not change through the duration of the project. However, such
specific guidelines can be in hindrance to the creative freedom of a project. It also comes
with added pressure for the company to produce such a specific piece, as well as a heavy
workload for any crew working on a project

“A contractual brief is a type of brief or contract where a media company is employed by

the client in order to complete a project within the brief which is set to specific guidelines
which the media company must follow. It will be very important for the media company to
follow these guidelines and do exactly what the client states within the brief, if they fail to
do so this can result in a breech of contract and the company could face legal actions.”
http://creativemediaatjt.blogspot.com/2013/03/contractual-brief.html
 Contract
Contract
Issue Date Company
Type
Tender 2016 MOFILM
Contract ANY ANY
Competition 2012 SUNDANCE
Commission 2010 UK C.F.C.
Competition Deffinition
• This is where a client can put a
brief out to the public and can be Tender
seen by all production company’s,
this lets the client decide who is
right for the job and what price
range they have and is a very good
way of seeing what's available to
them
Competition
• Advantages ,only have to pay 1
company, have multiple ideas they
could use, large choice of
equipment and crew commission Contract

• Disadvantages ,there is a tender

brief, company's who get turned
down may become dishearted
 Competition
Competition briefs are quite different from any other briefs as it's available to
everyone eligible to participate in the competition. These types of briefs usually set rules
and guidelines covering, budget, format, style and length required so it's fair for all the
contestants. Once a piece of media has been submitted to
a competition it will be judged and assessed on its suitability by whoever hosted the
competition. A competition is very similar to a tender in the sense that it applies the same
elements. Elements such as the fact many people can enter and compete and the fact that
their is only one winner. The main difference being that with a tender you propose an idea
for a media product and with a competition you have to have already created your media
product in order to submit it. the advantages to entering into a competition is that there is
usually a cash prize and you will most likely get some exposure depending on what the
competition was. The disadvantages however are that you have to put a lot of time and
work into competing with no guarantee of success.

“This is where a client can put their brief out so it can be accessed by all of the different
production companies that are participating. It can sometimes been seen as a free
competition as each production company will complete the brief and the client can then
judge which company has the best project and as an award they have it published. ”
http://creativemediaatjt.blogspot.com/2013/03/competition-brief.html
 Competition
Contract
Issue Date Company
Type
Tender 2016 MOFILM
Contract ANY ANY
Competition 2012 SUNDANCE
Commission 2010 UK C.F.C.
Commission Definition
• This is where a large media company
employs a smaller media company to
create and produce a project for them Contract
and when that product is made the
larger company could go and use the
product for a external client who will pay
the independent media company for
putting together the product and they get
a cut of the royalties as well ,this brief is
non negotiable between the company
and client but is between the 2 media Commission
company’s

• Advantages ,reversive a percentage of

the product ,in depend company will be Tender competition
paid to create the specific product

• Disadvantages ,corporate greed ,unfair

advantages to hard workers, not given
independent enough credit
 Commission
A commissioned brief is when large media companies, hire smaller companies to create
productions for them. These may later be used for external clients; this is a positive for the
smaller company, as they may get royalties from the client. However, there is no dialogue
between the small company and the client; just between the two companies. An advantage
of this is the money made by small, independent companies, as royalties will be received
once the project has been distributed. However, this could result in the company who
commissioned the brief not giving the smaller company enough credit for their work. This
can also effect the prospect of the smaller company working with the larger one again,
hindering the smaller companies from building and expanding further. As shown in the
example, a structured brief has been provided to be followed. At the top of the brief, the
payment for which has been provided. For some briefs, the client would choose to pay
royalties for use of the work.

“A commission usually occurs when a production company has already earned a good
reputation. This type of brief is often given out by TV broadcasters such as the BBC for
example. TV broadcasters will pay you to create them a media product based on the ideas
they already have in mind. This is good because you will already know what
the commissioner wants, and that the productions' success is already backed by a
company.” https://alexandermoriarty.weebly.com/year-2/working-to-a-brief
 Commission
Contract
Issue Date Company
Type
Tender 2016 MOFILM
Contract ANY ANY
Competition 2012 SUNDANCE
Commission 2010 UK C.F.C.

Change the pic to

better one , moves in
mind nerve center
 Contract

CONCLUSION All of these go

hand in hand
and are all
In conclusion all 4 of theses Tender useful and Commission
sometimes
contracts effect employers and company's have
clients in different factors and 2 contracts

people should take time to

understand contracts before
signing or agreeing to any as they
each represent different aspects of competition
the media industry and companies
should be careful about which
contract they use.
Sources Of Information
• https://alexandermoriarty.weebly.com/year-2/working-to-a-brief
• https://www.slideshare.net/veggieburgers4lyf/different-types-of-brief-
16919081
• https://charlottekellycreativemediaproduction.weebly.com/introduction-to-
a-unit.html