This document is Marketing Expenditure.

It is part of the supporting assessment resources for Assessment Task 2 of BSBFIM501.

King Edward VII College

Marketing Expenditure 2016-17

Marketing Activity Jun-16 Jul-16 Aug-16 Sep-16 Oct-17 Nov-15 Dec-17 Jan-17 Feb-17 Mar-17 Apr-17 May-17
Web site redesign $2,000 $2,000 $3,000
Incentive scheme $200 $200 $200 $200 $200 $200 $200 $800 $600 $800 $800
Education Expo $3,500
2016 Promotional brochure $1,500
Community sponsorship $2,000
Radio advertising $2,000 $2,000 $2,000 $2,000 $2,000

Notes:

Web site redesign has blown out due to issues with the design and content and the need to increase SEO optimisation.

Student incentive scheme has proved to be extremely popular and there have been more incentive payments than expected.

Contingency amount was allocated but it was not sufficient to meet overrun.

Australian Training School trading as Southern Academy of Business and Technology

Level 1 and 4 Bathurst Street Sydney NSW 2000 | Phone: 1300 852 205 | RTO Code: 31595 | CRICOS Provider Code: 03602E
This document is Marketing Expenditure.
It is part of the supporting assessment resources for Assessment Task 2 of BSBFIM501.
Version : 2.0 Last Updated : 07 May 2018 Next Update: 07 May 2019 Page 1 of 2
 This document is Marketing Expenditure.
It is part of the supporting assessment resources for Assessment Task 2 of BSBFIM501.

The redesigning of the website has resulted in a cost blow out due to the issues related to content and the design of the website that was
initially needed. Hence there is a need for increasing the Search Engine Optimisation (SEO) to ensure maximum customer inflow
towards the business website and they are able to get attracted to the customers. The compliance to the company policy has to be
ensured and there is a need for effective decision making for maintenance of the standards of the company and to reduce the variance
that has exceeded the accepted variable of 5%.

Australian Training School trading as Southern Academy of Business and Technology

Level 1 and 4 Bathurst Street Sydney NSW 2000 | Phone: 1300 852 205 | RTO Code: 31595 | CRICOS Provider Code: 03602E
This document is Marketing Expenditure.
It is part of the supporting assessment resources for Assessment Task 2 of BSBFIM501.
Version : 2.0 Last Updated : 07 May 2018 Next Update: 07 May 2019 Page 2 of 2