FORM C

UNIVERSITI KUALA LUMPUR

SESSION
BUSINESS SCHOOL
MARCH-JUNE 2021 INTERNSHIP ANALYSIS &
REPORT SCORE RUBRIC

Candidate’s Name: Student ID:

AHMAD BIN ABU 6221143567789

Grader’s Name (University’s Supervisor): Program:

MOHD. HISHAM HASHIM BBA (HONS) IN INTERNATIONAL
BUSINESS

Criteria CLO/PLO Score

Internship Analysis & Report Format/ Organization/ Language / Writing Convention /
Grammar / Vocabulary

 Student abides by the format and structure given by Supervisor & Coordinator of
Internship Universiti Kuala Lumpur Business School.
1  Student abides by the style of writing given. PLO1 /5
 Sentences are well constructed. CLO1
 Content is well organized and coherent.
 Minimal misspelling, punctuation mistakes and grammatical errors.
 Numbering system (no bullet)

Basic Section
Contents of optional section are relevant and accurate (as per Students’ Handbook)

 Title page
 Abstract
 Acknowledgement
 Table of Contents PLO1
2  Declaration page CLO1 /5
 List of Figures
 List of Tables
 List of Illustrations
 List of Abbreviations
 References / Bibliography (APA Styles)
 Appendix (Documents related/photos/etc)

Chapter I: Introduction (MINIMUM 5 PAGES)

Items of information given are relevant and accurate to Internship Report (old report)

1.1 Offer/ appointment letter from company/ reply letter

1.2 Objectives of INTRA
1.3 Location of INTRA PLO1
3. 1.4 Position assigned CLO3 /5
1.5 Supervisor/s
1.6 Major task/job/project assigned/completed
1.7 Your role/responsibility for each task/job/project
1.8 Gantt Chart of the 16 weeks Internship
1.9 Your photo, evidence related to tasks/job/project

Chapter II: Company Background (MINIMUM 10 PAGES)

Items of information given are relevant and accurate

2.1 Company’s name and meaning (description)

2.2 Company’s logo and meaning (description)
2.3 Company’s history, vision, missions, legal status.
2.4 Company’s maps and location. PLO1
4 /5
2.5 Company’s overall Organization Chart and description CLO2
2.6 Your Department chart and description of department roles
2.7 Human resource strengths of the company (overall)
2.8 Human resource strengths of the department
2.9 Description on Company’s business activities
2.10Description on Company’s products /services
 Chapter III: Company Internal Analysis (MINIMUM 10 PAGES)

3.1 Value Proposition Analysis (SWOT Matrix Analysis) of the company

3.1.1 Definition of this analysis
3.1.2 Characteristics of this analysis
3.1.3 Rationale of choosing this analysis
3.1.4 List of company/ product strengths
3.1.5 List of company/ product weaknesses
3.1.6 List of company/ product opportunities
3.1.7 List of company/ product threats
PLO3
5
3.2 Positioning Analysis (BCG Matrix analysis) of the company CLO5 / 10
3.2.1 Definition of BCG Matrix analysis
3.2.2 Characteristics of BCG Matrix analysis
3.2.3 Rationale of choosing BCG Matrix analysis
3.2.4 The BCG Matrix analysis processes of the company

3.3 Positioning Analysis (IFAS analysis/ Other analysis) of the company

3.3.1 Definition of IFAS/ Other analysis
3.3.2 Characteristics of IFAS/ Other analysis
3.3.3 Rationale of choosing IFAS/ Other analysis
3.3.4 The IFAS/ Other analysis processes of the company

Chapter IV: Market / Industry Analysis on selected company’s product/services

(MINIMUM 10 PAGES)

1.1 Overview of the market / industry

1.1.1 Malaysian economic status
1.1.2 The industry of your analysis
1.1.3 Critical success factors of the industry

1.2 The Industry Analyses (PESTEL)

1.2.1 Definition of PESTEL analysis
1.2.2 Characteristics of PESTEL analysis PLO3
6 1.2.3 Rationale of choosing PESTEL analysis CLO5 / 10
1.2.4 The PESTEL analysis processes of the company

1.3 The Industry Analyses (5 Forces Porter Theory/ Taylor’s Management Theory)
1.3.1 Definition of 5 Forces Porter Theory/ Taylor’s Management Theory analysis
1.3.2 Characteristics of 5 Forces Porter Theory/Taylor’s Management Theory
analysis
1.3.3 Rationale of choosing 5 Forces Porter Theory/Taylor’s Management Theory
analysis
1.3.4 The 5 Forces Porter Theory/ Taylor’s Management Theory analysis processes
of the company

Chapter V: Competitor Analysis on selected company’s product (MINIMUM 10 PAGES)

5.1 Overview of the competitors

5.2 List of potential competitors

5.3 Two analyses of competitors:

5.3.1 Competitor Profile Analysis (COMPA)/ Other related Analysis

5.3.1.1 Definition of COMPA analysis/ Other related analysis
5.3.1.2 Characteristics of COMPA analysis/ Other related Analysis
5.3.1.3 Rationale of choosing COMPA analysis/ Other related Analysis
5.3.1.4 The COMPA analysis processes/ Other related Analysis of the
company PLO4
CLO5
7 / 10
5.3.2 Competitor Arrays (COMAR) or other related analyses
5.3.2.1 Definition of COMAR analysis/ / Other related Analysis
5.3.2.2 Characteristics of COMAR analysis/ / Other related Analysis
5.3.2.3 Rationale of choosing COMAR analysis/ / Other related Analysis
5.3.2.4 The COMAR analysis processes/ / Other related Analysis

5.3.3 The direct and indirect competitors based on COMPA and COMAR / Other
two related Analysis of the company

5.4 SWOT analysis of 3 selected competitors

5.4.1 SWOT Analysis Competitor 1
5.4.2 SWOT Analysis Competitor 2
5.4.3 SWOT Analysis Competitor 3

Chapter VI: International Business Problem Analysis (MINIMUM 20 PAGES) / 15

8
 CHOOSE ONE ONLY (Product Problem / Service Problem / Pricing Problem / Promotional
Problem / Distribution Problem / People Problem / Process Problem / Physical Evidence
Problem/ Customer Relation Problem/ HR Problem/ International Business Operation
Problem/ other related management problems)
PLO5
6.1 Nature of the problem CLO5

6.2 Causes of the problem

6.3 Effects of problem to overall profitability and customers’ satisfaction

6.4 Problem analysis techniques (definition of the techniques selected and the benefits of
the techniques

Chapter VII: Findings and Discussions (MINIMUM 15 PAGES)

7.1 Overall findings (Based on the analysis in Chapter III)

7.2 Overall findings (Based on the analysis in Chapter IV)

7.2.1 Market size (current and future), trends, growth rate
7.2.2 Key industry success factors
PLO5
9 / 10
7.3 Overall findings (Based on the analysis in Chapter V) CLO5
7.3.1 Current competitive advantages
7.3.2 Main competitors (direct competitors)

7.4 Overall findings (Based on the analysis in Chapter VI)

7.4.1 The main international business problem
7.4.2 Main causes of the international business problem

Chapter VIII: Conclusions (MINIMUM 10 PAGES)

8.1 Overall conclusions (Based on the analysis in Chapter III and findings) PLO6
10 8.2 Overall conclusions (Based on the analysis in Chapter IV and findings) CLO6 / 10
8.3 Overall conclusions (Based on the analysis in Chapter V and findings)
8.4 Overall conclusions (Based on the analysis in Chapter VI and findings

Chapter IX: Strategic Recommendations (MINIMUM 10 PAGES)

9.1 Recommendations on specific strategies company should apply to sustain in the current
marketplace and industry (Based on the analysis in Chapter III & IV and findings). PLO7
11 9.2 Recommendations on specific strategies company should apply to gain competitive CLO6 /15
advantage (Based on the analysis in Chapter V and findings).
9.3 Recommendations on specific strategies company should apply to solve the selected
marketing problem (Based on the analysis in Chapter VI and findings)

Comments: CRITERION 1 / 5

CRITERION 2 / 5

CRITERION 3 / 5

CRITERION 4 / 5

CRITERION 5 / 10

CRITERION 6 / 10

CRITERION 7 / 10

CRITERION 8 / 15
Grader’s Endorsement (Name, Position and Signature):
CRITERION 9 / 10

CRITERION 10 / 10

CRITERION 11 / 15

TOTAL SCORE / 100

Date: ____________________