English – Grade 7

Alternative Delivery Mode

First Quarter – Module2: Genres of Viewing
First Edition, 2020
Republic Act 8293, Section 176 states that: No copyright shall subsist in any work
of the Government of the Philippines. However, prior approval of the government
agency or office wherein the work is created shall be necessary for exploitation of
such work for profit. Such agency or office may, among other things, impose as a
condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand

names, trademarks, etc.) included in this module are owned by their respective
copyright holders. Every effort has been exerted to locate and seek permission to
use these materials from their respective copyright owners. The publisher and
authors do not represent nor claim ownership over them.

Published by the Department of Education – Region 10

Regional Director: Dr. Arturo B. Bayocot, CESO III
Assistant Regional Director: Dr. Victor G. De Gracia, Jr., CESO V

Development Team of the Module

Author/s: Tochie I. Cotejo, Nathalie L. Sedero, Mineheart G. Langemark
Reviewer: Arcita E. Balcita
Evaluators: Nedh Ella L. Erojo, Mariechelle M. Suico, Andrew M. Dapac
Illustrator and Layout Artist: Nick I. Nano
Management Team
Chairperson: Dr. Arturo B. Bayocot, CESO III
Regional Director
Co-Chairpersons: Dr. Victor G. De Gracia Jr. CESO V
Asst. Regional Director
Edwin R. Maribojoc, EdD, CESO VI
Schools Division Superintendent
Myra P. Mebato,PhD, CESE
Assistant Schools Division Superintendent
Mala Epra B. Magnaong, Chief ES, CLMD
Members: Neil A. Improgo, EPS-LRMS
Bienvenido U. Tagolimot, Jr., EPS-ADM
Samuel C. Silacan, EdD, CID Chief
Joanette Clarpondel M. Caparaz, EPS - English
Rone Ray M. Portacion, EdD, EPS – LRMS
Maurita B. Barquez, EPS – MTB/Kindergarten
Loida A. Intong, EdD, PSDS
Agnes P. Gonzales, PDO II
Vilma M. Inso, Librarian II

Printed in the Philippines by

Department of Education – Region 10
Office Address: Zone 1, DepEd Building, Masterson Avenue, Upper Balulang
Cagayan de Oro City 9000
Contact Number: (088) 800 7072
E-mail Address: region10@deped.gov.ph.
 7
English
First Quarter – Module 2
Genres of Viewing

This instructional material was collaboratively developed and

reviewed by educators from public schools. We encourage teachers
and other education stakeholders to email their feedback, comments,
and recommendations to the Department of Education – Region 10 at
region10@deped.gov.ph.

Your feedback and recommendations are highly valued.

Department of Education ● Republic of the Philippines

 Introductory Message
For the learner:
Welcome to the English 7 Alternative Delivery Mode (ADM) Module on
Genres of Viewing!
The 21st century learners like you are visual and digital. According to
research, students take in information 55 percent in visual and only seven
percent in text. The same as our listening, reading, writing and speaking skills,
viewing also needs to be developed as it helps you become competent life-
long learner who pays attention to valid facts, inferences and critical analyses.
As you view visual messages, you need to use a range of viewing skills
and strategies to make sense of the visual messages, and accompanying oral
and print language.

In this module, video clips are presented followed by comprehension

questions concerning the video presented. Sit back, relax and have fun as
you explore and continue to hone your skill in viewing through the various
easy and enjoyable tasks provided in this module.
What I Need to This will give you an idea of the skills or
Know
competencies you are expected to learn in
the module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of the

lesson. This aims to help you discover and
understand new concepts and skills.
 What’s More This comprises activities for independent
practice to solidify your understanding and
skills of the topic. You may check the answers
to the exercises using the Answer Key at the
end of the module.

What I Have This includes questions or blank

Learned
sentence/paragraph to be filled in to process
what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or skill
into real life situations or concerns.

Assessment This is a task which aims to evaluate your

level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given to

you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in

developing this module.
The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on

any part of the module. Use your English notebook in answering
the exercises.
2. Don’t forget to answer What I Know before moving on to the
other activities included in the module.
3. Read the instructions carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking
your answers.
 5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are
through with it.

If you encounter any difficulty in answering the tasks in this module, do

not hesitate to consult your teacher or facilitator. Always bear in mind that you
are not alone.
We hope that through this material, you will experience meaningful
learning and gain deep understanding of the relevant competencies. You can
do it!
 Table of Contents

What I Need to Know ---------------- 1

What I Know ---------------- 2
What’s In ---------------- 3
What’s New ---------------- 4
What is It ---------------- 6
What’s More ---------------- 10
What I Have Learned ---------------- 11
What I Can Do ---------------- 12
Assessment ---------------- 13
Additional Activity ---------------- 16
Answer Key ---------------- 17
References ---------------- 18
 What I Need to Know

This module was designed and written with you in mind. It is here to
help you master viewing as the fifth macro skill in learning the English
language more specifically on identifying the genre of a material you will view
on TV, internet or other media platforms.

Viewing refers to perceiving, examining, interpreting, and construction

of meaning from visual images and is crucial to improving your
comprehension of print and non-print materials. This is a skill you should
master as you are exposed to multimedia.

After going through this module, you are expected to identify the
genre of a material viewed such as movie clip, trailer, news flash,
internet-based program, documentary, video, etc. (EN7VC-I-d-6)
specifically, you should be able to:

1. define the term genre;

2. identify the genre of the material viewed;
3. differentiate the genres of viewing by examining the various examples
presented;
4. organize information of the material viewed and evaluate its
importance;
5. observe correct subject and verb agreement in writing personal journal;
6. present a graphic organizer containing information from a material
viewed.

1
 What I Know

Choose the letter of the best answer. Write the chosen letter on a
separate sheet of paper.
1. It is a commercial advertisement for a feature film that will be exhibited
in the future at a cinema.
a. documentary d. news flash
b. internet-based e. weather report
c. movie trailer
2. It is a non-fictional, motion picture intended to document reality,
primarily for the purposes of instruction, education, or maintaining a
historical record.
a. documentary d. news flash
b. internet-based e. weather report
c. movie trailer

3. It is a program available online and is more likely to be free of monthly

charge.
a. documentary d. news flash
b. internet-based e. weather report
c. movie trailer
4. It is a report that contains information about precipitation, wind speed
and direction, relative humidity, and atmospheric pressure.
a. documentary d. news flash
b. internet-based e. weather report
c. movie trailer
5. A report on an important piece of news that is given in the middle of
another television or radio show.
a. documentary d. news flash
b. internet-based e. weather report
c. movie trailer

21
Lesson
Genres of Viewing
2
What’s In

In your previous lesson, you learned about the common types of relationships
in analogy. One of those is synonym. Today, you will apply what you have
learned by answering the organizer provided.

When you hear the word genre, what comes immediately into your
mind? Choose the words associated with the term genre from the pool of
words provided below.
Sunshine Idea Organizer

genre

kind sort type category classification

style form content view literary

3
 What’s New

Activity 1 Weekly Television/Online Viewing Log

As an average student, you spend at least 900 hours a year in school

and 1,200 hours viewing television, movies, and online videos. With that, you
get tons of information about the world and how you could interact with
people.

Use this log to keep track of your daily television or online viewing
habits whether done at home or at your neighbor’s place. At the end of day 5,
add the viewing time for each day to discover your daily total for viewing.

For those who do not have access to television, you may write zero in
your viewing time.

Viewing
Day Show Title Notes
Time

Total Viewing Time: ________ hours and _____ minutes

Alright! You have already started logging in your Day 1. Continue filling

this log until Day 5. Enjoy!

4
Activity 2 Viewing Prelude

You will be shown two (2) short clips taken from the internet. Check if
you can give the names of each video clip. For those who do not have internet
access, your teacher will provide flash drive with these videos to be viewed
where television is available in your barangay.

Retrieved from https://www.youtube.com/watch?v=WtRVq-IbmZI

Retrieved from https://www.youtube.com/watch?v=8ugaeA-nMTc

Process Questions
1. What is the difference between the two clips?
2. Where and when do we usually see these clips?
3. What is the purpose of each clip?
45
 What is It

Activity 3 Let’s Get Familiar

Below is a chart of materials or programs which you can view from your
television sets or through the internet. Examine each item and put a check
mark under the column not familiar if you have not seen the material and
familiar if you have seen it.

Materials Not familiar Familiar

1. documentary

2. internet-based

3. movie trailer

4. news flash

5. weather report

Our daily living highly involves visual media such that the television and
online platform allows us to become active in the modern way of
communicating around the world. We see advertisements, films, diagrams,
symbols, photographs, videos, drama, drawings, sculpture and paintings in a
daily basis that pave way to developing the viewing skill, as the fifth macro
skill of learning English language.

Viewing helps you understand the message by seeking and checking

understanding. It is classified according to its purpose and type of information
presented. The classification of viewing is called genres of viewing.

There are five genres of viewing: news flash, weather report,

internet-based program, movie trailer, and documentary.

6
Genres of Viewing

When there are current issues that the news organizations like ABS-
CBN, GMA, and CNN feel the warrant of interrupting their scheduled
programming in television, news flash is aired. The information conveyed in a
newsflash is important enough for viewers to take a quick break. For example,
a typhoon with heavy rain would come to your place, a timely news will
interrupt your favorite television shows like teleserye and movies.

Another genre is weather report, which is a part of an entire news

program that updates and foretells weather conditions on a specific area.
Weather forecasts are made by collecting data about the current state of the
atmosphere at a given place. When you wanted to know the weather for the
next day, you could watch the news program’s weather report to be updated.

Internet-based program also provides the viewers informative shows

that can be accessed through websites using internet connection. Netflix,
iWant TV, and many more internet-based programs provide shows that are
highly dependent to the internet. It would also require accessing through
desktop computers, laptops, and smart phones.

Oftentimes, when there are upcoming movies, there are series of

selected shots that are shown in television or internet. As these movie
trailers attract you because of its exciting, funny, or noteworthy parts of the
film, these are usually short to avoid spoilers.

Finally, a documentary is a genre of viewing that is based on

research. You can usually see it in long duration. As it is lengthy, it has the
ability to bring us a broader, more deeply engaged and wider view of the
current issues.

Activity 3 Language Connections

Read and study the following sentences.
• A documentary contains factual information that teaches us
about the fast, changing world.
• An effective news flash is written with very important details
about certain events that could affect us.
7
 • Learning weather reports are helpful in determining future
events.

Process Questions:
1. What do you notice about the underlined words?
2. What do you call the underlined words?
3. What do you notice about the boxed words?
4. Which of these words are singular? Which are plural?
5. What do you need to remember about subjects and verbs
in sentences?

A subject is a part of a sentence that contains the person, place, thing

or idea performing the action in a sentence.
In the sentences above, the underlined words documentary, news
flash, and reports are the subject of each sentence while the boxed words
contains, teaches, are and is written are called verbs.
Verbs are the action words in a sentence that describe what the
subject is doing. Some verbs can function as main verbs or helping verbs also
called an auxiliary verb.

Basic Rule on Subject – Verb Agreement

• Subjects and verbs must agree in number.
A singular subject needs a singular verb; a plural subject
needs a plural verb.

Ms. Salig is a doctor by profession. Good leaders are open-minded.

subject verb subject verb

8
 Basic Pattern

Singular Plural
First person I walk we walk
Second person you walk you walk
Third person he/she/it walks they walk

Examples:
Coronavirus (2019-nCoV) is a threat to all people worldwide.

Overseas Filipinos are allowed to return home provided they submit

themselves for quarantine.

World Health Organization (WHO) advises people of all ages to

take steps to protect themselves from the virus.

Senior citizens appear to be more vulnerable to becoming severely

ill with the virus.

Source: https://www.grammarbook.com/grammar/subjectVerbAgree.asp

Way to go! You have just finished learning the basic rule of English
Grammar. This will help you in constructing simple sentences with meaning. Are
you ready to take some activities to test your knowledge?

What’s More

Activity 4 Differing Views

Watch a particular television/online program. For those who do not
have access to television or internet, your teacher will provide you with video
in a flash drive to be viewed where television is available in your barangay.

9
 After viewing, answer the chart below considering the following data:

Title of the Material: Genre of Viewing:

Source:
(TV channel/ URL from website)
What information did you get from the material?
______________________________________________________________
______________________________________________________________
______________________________________________________________

Is the information essential? Why?

______________________________________________________________
______________________________________________________________
______________________________________________________________

Is the information truthful? What made you say so?

______________________________________________________________
______________________________________________________________
______________________________________________________________

When we immersed ourselves in viewing, it is very important that we

censor what we watch, whether in television or in the internet.
Viewing is more substantial and effective when we consider the best
information that creates value. If we responsibly select what we view, we can
filter information that is relevant for our purposes of viewing: entertainment
and information.
Now, more than ever, we need to educate ourselves about important
issues and finding varied and reliable information sources. Knowing the
essential and truthful information among the recent events across the globe, it
is very important that we check the quality sources of information about our
world and what is happening in it.

10
 These genres of viewing provide an opportunity to understand and
connect with the world. Further, they are also a great way to gather with
friends to watch and engage around the important issues of our times.
Whether you watch through television or internet, talking about them
together in person is equally important. With social media channels at our
fingertips 24/7, these genres of viewing remind us of the real people on the
opposite side of an issue and different conditions in which we live.

What I Have Learned

Read the following sentences about the points to ponder for genres of
viewing. Choose the correct form of the verb inside the parentheses.

1. Viewing(is,are) an active process of comprehending visual media,

such as in television and online platform wherein there (is, are)
advertising images, films, diagrams, symbols, photographs, videos,
drama, drawings, sculpture and paintings.
2. Viewing(help, helps) us acquire information and appreciate ideas that
visually communicated by others.
3. On television,news flash(is, are) an important, timely piece of news
that (is,are) delivered quickly that could interrupt the currently aired
program.
4. Weather reports(is,are) part of a television program that (feature,
features) a prediction of a specific place’s weather observation.
5. Any informative program or show that (is, are) accessed through a
website in an online platform (is, are) called internet-based program.
6. Movie trailers(is, are)short clips that are usually shown before a movie
(is, are) officiallyreleased.
7. A research-based compilation of information about a certain subject (is,
are) a documentary.

11
 What I Can Do

Activity 5 Generating Viewing Ideas

Watch the video clip Here's How to Spot Coronavirus
Misinformation on Social Media and answer the graph that follows. Copy
the graph on your notebook. For those who do not have internet access, your
teacher will provide flash drive with this video clip to be viewed where
television is available in your barangay.

Source: https://www.youtube.com/watch?v=IcNLrmChKBM

Video Title: ______________________

Source:_________________________
______________
What are the common misinformation How do you check for valid
about preventing COVID-19? information about COVID-19?
_______________________________ __________________________
_______________________________ __________________________
_______________________________ __________________________
_______________________________ __________________________
_____ ____________
Why is it very important to check the information from social media?
______________________________________________________________
______________________________________________________________
______________________________________________________________
_______________
12
 Assessment

Activity 6 Conceptualize Your Thoughts

A. Given the video segments that follow, copy the concept mapon your
English notebook with the title of the video, type of viewing genre, and
its details.

Genres of Viewing

1) Title of the Video: 2) Title of the Video: 3) Title of the Video:

________________ ________________ ________________

Genre: Genre: Genre:

________________ ________________ ________________
________________ ________________ ________________

Length: Length: Length:

_____________ _____________ _____________

What is it about? What is it about? What is it about?

______________ ______________ ______________
______________ ______________ ______________
______________ ______________ ______________
____________ ____________ ____________

4) Title of the Video: 5) Title of the Video:

________________ ________________

Genre: Genre:
________________ ________________
________________ ________________

Length: Length:
_____________ _____________

What is it about? What is it about?

______________ ______________
______________ ______________
______________ ______________
____________ ____________
13
1) A Drug Called Social Media
Details: It is a detailed narrative about why we should reconsider the
ways we interact with smartphones and social media the way we do
today. (Length 9:40 )URL: https://www.youtube.com/watch?v=o-
vkRamQZ4E

2) Cloudy with a Chance of Meatballs

Details: When Flint accidentally destroys the town rockets up into the
clouds, he thinks his inventing career is over. Then something amazing
happens as delicious cheeseburgers start raining from the sky. But
when people greedily ask for more and more food, the machine starts
give spaghetti tornadoes and giant meatballs that threaten the world!
(Length: 2:17)URL: https://www.youtube.com/watch?v=h1itUkiEqgg

3) Inbound int'l commercial flights expected to resume

Details: The Ninoy Aquino International Airport (NAIA) will resume
international flight arrivals on May 11, with chartered and commercial
planes scheduled on specific days. The airport remains to operate on
limited capacity, with a cap on passenger arrivals. (Length: 5:06)
URL: https://www.youtube.com/watch?v=nD67fiid3d4

4) Weather update today AM | THURSDAY – June 4, 2020

Details: Partly cloudy to cloudy skies with isolated rain showers
Caused by Easterlies / Localized thunderstorms
Possible flash floods or landslides during severe thunderstorms
(Length: 2:51)URL: https://www.youtube.com/watch?v=zPSBZnGWutE

5) Coronavirus - Seven Steps to Prevent the Spread of the Virus

Details: Even if you are at home, COVID-19 virus could possibly
endanger you. Take these simple steps to protect yourself and your
loved ones. (Length: 30 seconds)
URL: https://www.youtube.com/watch?v=8c_UJwLq8PI

14
B. Choose the letter of the best answer. Write the chosen letter on your
English notebook.

1. A segment in ABS-CBN news last August 3, 2018 which talked

about a low-pressure area located at 630 km East of Guiuan,
Eastern Samar.
a. documentary d. news flash
b. internet-based e. weather report
c. movie trailer
2. In the middle of a show in ABS-CBN last January 26, 2020 at
around 4:10 in the afternoon, an important news was aired about a
place in Luzon with no electricity due to typhoon “Ompong”.
a. documentary d. news flash
b. internet-based e. weather report
c. movie trailer
3. A short clip from the film “Hello, Love, Goodbye” was advertised on
television for promotion purposes.
a. documentary d. news flash
b. internet-based e. weather report
c. movie trailer

4. “Mythbusters” is an informative online show hosted by Jon Lung

and Brian Louden. The show will take over testing crazy science
experiments.
a. documentary d. news flash
b. internet-based e. weather report
c. movie trailer
5. “Manny” is a hard-hitting feature length film that explores the many
triumphs and tribulations of Filipino boxing sensation Manny
Pacquiao.
a. documentary d. news flash
b. internet-based e. weather report
c. movie trailer

15
 Additional Activity

Nuggets of Wisdom. Go over the various tasks that you came across
in the lesson. Reflect on the valuable insights that you have gained. Make
sure to write down your reflection on your English notebookobserving the
correct subject-verb agreement rules.

What do you think is the most useful genre of viewing? Why do you
think so?
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________

Would you believe that the genres of viewing can impact your study
habits? In what way?
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________

Congratulations! You have successfully completed Module 2. Please

proceed to Module 3 and learn about Active and Passive Voice in Varied
Contexts

16
Answer Key

17
 References

ABS-CBN News. Inbound Int'l Commercial Flights Expected to Resume.

March 11, 2020. https://www.youtube.com/watch?v=nD67fiid3d4
(accessed May 31, 2020).

—. Inbound Int'l Commercial Flights Expected to Resume. March 11, 2020.

https://www.youtube.com/watch?v=nD67fiid3d4 (accessed May 28,
2020).

American Geosciences Institute. What are Weather Reports?

https://www.americangeosciences.org/education/k5geosource/content/
weather/what-are-weather-reports (accessed June 3, 2020).

Donaghy, Kieran. Advancing Learning: The Fifth Skill – 'Viewing'. April 16,
2019. http://www.onestopenglish.com/community/teacher-
talk/advancing-learning/advancing-learning-the-fifth-skill-
viewing/557577.article (accessed May 18, 2020).

Dyksterhouse, Landon. What is documentary? The Genre Defined.”

Videomaker.com. March 5, 2020. https://www.videomaker.com/how-
to/documentary/what-is-documentary/ (accessed May 28, 2020).

GMA Public Affairs. I-Witness: 'Selda Inosente,'. March 14, 2018.

https://www.youtube.com/watch?v=lr2yv2LeYPo (accessed May 18,
2020).

GrammarBook.com. Subject-Verb Agreement.

https://www.grammarbook.com/grammar/subjectVerbAgree.asp
(accessed June 8, 2020).

18
Marvel Entertainment. Marvel's The Avengers. October 11, 2011.
https://www.youtube.com/watch?v=eOrNdBpGMv8 (accessed May 18,
2020).

Sanchez, Martha Jean. Statista. March 10, 2020.

https://www.statista.com/statistics/221179/internet-users-philippines/
(accessed May 28, 2020).

South China Morning Post. Tightened Measures and Panic Buying in

Philippines. March 11, 2020.
https://www.youtube.com/watch?v=WtRVq-IbmZI (accessed May 28,
2020).

Thoughtful Learning. Thoughtful Learning. March 2020.

https://k12.thoughtfullearning.com/teachersguide/writers-express/48-
improving-viewing-skills (accessed May 28, 2020).

Villena, Jason O., Sanclaria, Sharlyn P.,De Guia, E. and Rara, Aro R. In
English 7 Learner's Material, 90-91. Pasig: FEP Printing Corporation,
2017.

Weather Update Today PH. Weather Update Today. June 4, 2020.

https://www.youtube.com/watch?v=zPSBZnGWutE (accessed June 4,
2020).

World Health Organization. Coronavirus - Seven Steps to Prevent the Spread

of the Virus. March 13, 2020.
https://www.youtube.com/watch?v=8c_UJwLq8PI (accessed June 4,
2020).

19
For inquiries or feedback, please write or call:

Department of Education – Region 10

Zone 1, DepEd Building Masterson Avenue, Upper Balulang

Cagayan de Oro City, 9000
Telefax: (088) 880 7072
E-mail Address: region10@deped.gov.ph