Introduction to Farewell To The Forest - CSR add.

‘’Farewell To The Forest” starts by pointing out that trees may be safer from destruction in a
city than in a forest, let's change this. Seeing a tree walking through the city and including
some striking statistic, such as: "36 football fields of forest are destroyed every minute’’, is
an outstanding way to demonstrate this.

In the advertisement, people witnessed a tree making a journey to central London. The tree
explains that he will be safer in the city surrounded by humans than in his own home, the
forest. The response of the witnesses is by observing the tree and then touching it. At the
end, the tree describes that humans are the only beings that can help and seeing their faces, he
is sure that we will address this issue.

Farewell to the forest is a film created by David Buenos Aires and Ogilvy & Mather London
for Unilever. The film seeks to warn about the repercussions that deforestation has on climate
change and gives a message that even though humanity has caused deforestation, we can also
bring it under control.

The campaign is part of a large-scale plan by Unilever which states that 100% of the raw
materials used in the company's products are obtained and manufactured in a sustainable
way, in order to reduce the environmental impact by 2020, since one of the major causes of
global warming is deforestation. Unilever’s CSR campaign has the goal to protect one million
trees in Brazil and Indonesia with the help of WWF, which is the world's leading
environmental conservation organization. Therefore, by protecting and restoring forests
around the world, humanity can achieve 18% of the emissions cuts needed by 2030 to prevent
catastrophic climate change.

The advertisement took place just a few months after the United Nations Conference on
Climate Change in Paris, which was a major turning point regarding global warming, and
with mega brand Unilever working towards the UN’s goals; it’s just a way to get the audience
 support, a call-to-action to buy their eco-friendly products and awareness of Unilever’s CSR
practices.

This advertisement, not only won several awards and nominations, the engagement results
were outstanding and they are described below:

 77m views of the campaign video

 57,326,386 reach and impressions
 70% engagement rate (Unilever)

Bibliography
Unilever. (n.d.). Zero deforestation. Retrieved 05 09, 2021, from Unilever:
https://www.unilever.com/planet-and-society/protect-and-regenerate-nature/zero-
deforestation/