Article Brief

by Elena Chuldina and Ekaterina Malezhik

Goal: Write an article (800-900 words) combining our brand’s measures to achieve United
Nations Sustainability Development Goals and explain the overall impact of disposable facial
masks on the society and environment. 
We want this content to be optimized for search engines in case we decide to repurpose it. 
Keywords:
“sustainability”, “sustainability business”, “facial masks”, “face masks” - main keywords
Extra keywords are mentioned below.
Audience: ranking organizations, ecological and business media,  people who are concerned
about environmental issues
Products to mention: recyclable facial masks.
Tone of voice: We seek to achieve an empowering message that will be heard and followed by
our stakeholders.
Intended result: We expect our readers to join our commitment to make positive changes in the
world.
Suggested structure
<H1> Our Proactive Measures to Achieve the UN Sustainability Goals
Intro
Having read this paragraph, you will know…
Keywords:
pandemic
facial masks
the UN
United Nations 
disposable masks
used masks
environment 
protective equipment soars
eco-organizations
minimize harm

<H2> Goal 3: Good Health and Well-being

<H3> Our Commitment
<H3> Way forward
Keywords:
affordable way 
face masks
health crisis
protect people
manufacture protective equipment
high-quality masks
complete coverage
special technology 
secure presence 
supply hospitals 
hospital workers
infection transmission 
protect health 
save lives 
relatives

<H2> Goal 12: Responsible Consumption and Production

<H3> Our Steps 
<H3> Our Commitment
<H3> Interim Outcomes
Keywords:
face masks
facial masks
dissolvable
responsible consumption
responsible production
wates
plastic wastes
plastic use
environment
environmental degradation 
environmental preservation
reduce the impact 
positive environmental change
oceans
recycle 
plastic recycling
the UN
United Nations Organisation
raw materials 
production
production line
ecological footprint
eco-footprint
preservation
preservation of environment
environmental preservation
dissolvable

<H2> Goal 14: Life Below Water

<H3> 3 preliminary aspects of work 
<H3> Future focus
Keywords:
life below water
life under water
underwater life
sea creatures
ocean creatures
preservation
preservation of environment
environmental preservation
plastic wastes
facial mask
face masks
ecosystem
environment
natural habitat
water management
sustainable production
local community
ecological initiative
social campaign
dissolvable

<H2> Goal 15: Life on Land

<H3> Our target points
Keywords:
life on land
land life
life on Earth
stay safe
high level of sanitation
good sanitation
sanitary conditions
protection
high level of protection
virus protection 
pandemic
COVID-19
raw materials
supply chain
responsible business
cellulose fiber 
certified cellulose fiber 
raw materials certification
ethical business 
ethical business practice
environment
environment-friendly 
recycle
recycling
recycling solution
dissolvable
Visuals: 
Examples of content: https://www.un.org/sustainabledevelopment/sustainable-development-
goals/
 Our Proactive Measures:
the UN Sustainable Development Goals
Have you ever thought that facial masks have become an integral part of our daily life during the
pandemic? We are sure you will answer ‘yes’. However, did you know that about 75% of all
used masks end up in garbage dumps or in the world ocean?

That is why we, together with global eco-organizations, call for abandoning of disposable
protective equipment soars. Our call is to think about masks that are designed to have a
minimal impact on the environment. As a priority, our team has selected 4 United Nations
Sustainability Goals to contribute to transformation of our world.
These four directions form the basis of our company's policy and business processes.

Goal 3: Good Health and Well-Being

The pandemic of Covid-19 is a global health crisis that threatens people around the world. Face
masks are the most affordable way to prevent the spread of the virus and protect people from
infections. That is why it is especially important for us, as manufacturers of protective
equipment, to give the population the opportunity to protect themselves with our high-quality
masks. 

Our Commitment
Our brand's products will provide complete coverage of your nose and mouth, preventing
bacteria from entering your body. The special production technology of our masks reduces the
likelihood of illness by 95%, which will allow you to secure your presence in public places.
Wearing personal protective equipment from our brand enables users protect their health and
the lives of others.

Way forward
Next month, our brand plans to start supplying hospital workers with our masks. Such measures
can further provide them with a safe working environment and reduce the risk of infection
transmission to their relatives.

Goal 12: Responsible Consumption and Production

The latest research states that Europe and Central Asia solely produce up to 45 million tons of
plastic waste annually*. Environmental degradation worldwide has reached a critical point and
proactive measures must be taken right now.

As a leading manufacturer of facial masks, we strive to reduce the impact of our production
lines on the environment and the planet. The positive changes that we seek to bring with our
dissolvable hygiene products, are expected to reduce the amount of plastic wastes. Such waste
is produced daily and is being dumped into oceans of the world.

Our Steps
Designing environment-safe product lines, we attempt to minimize plastic use in the society. Our
contribution to the UN Goal of ‘Responsible Consumption and Production’ focuses on allocation
of conjoint efforts of our stakeholders and customers within the following steps:

 the use of raw materials from reliable sources;

 products that comply with the 3R trend – facial masks can be Reduce, Reused and
Recycled;
  product safety – production monitoring to ensure the supply of safe and high-quality
items. 

Our Commitment
Dissolvable facial masks from our brand will provide safer and environmentally friendlier
solutions to our customers. The production lines are being constantly modernized to leverage
eco-safer practices and make them a priority in our work. Through our work we hope to garb
public awareness and promote sustainability business ethics in the society.

Interim Outcomes
What we reach is the solution, our dissolvable facial masks, that does not harm the environment
and has no plastic footprint. Thus, the natural ecosystems and habitats of rare species are
being preserved.

Goal 14: Life below Water

Our global aim is to make a valuable contribution to reduction of global plastic use impact on
oceans.

According to the United Nations report, oceans drive global systems and make the Earth
habitable for humankind. They regulate and manage all waters on our planet:
underground waters, rainwaters, rivers, seas, waterdrops in atmosphere.
This shapes three preliminary aspects of our work within the ‘Goal 14: Life below Water’:
·        water management at our production plants
·        fostering of smarter plastic consumption in the society
·        support of relevant initiatives.

Future focus
We manufacture facial masks that have zero plastic waste. They are 100% dissolvable in water
and cause no threat to underwater life.

Our production plant organizes monthly ecological events for the local community, and we hope
to cross the border and expand this project into other regions of presence.
Apart from that, we will continue our work to devise and manufacture products that will bring
positive change in plastic consumption and will not harm the environment.

Goal 15: Life on Land

With our product solution we help people stay safe and maintain a high level of sanitation on
daily basis. We work with reliable suppliers to ensure that raw materials for our products come
from environmentally and socially responsible stakeholders. What we particularly do to
contribute to ‘Goal 15: Life on Land’ is the use or certified cellulose fiber in production of face
masks and their packaging.

Our target points

 We take on responsibility to conduct ethical business practices and produce 100% of our
products from environment-friendly raw materials. The raw stuff must undergo either
local or international certification, confirming the legal production of cellulose for our
masks.

 By 2030 we will restructure production of packaging for our facial masks. The upcoming
packaging will be suitable 85% recyclable and the rest part will be dissolvable.
Through these contributions to global environment preservation we hope to initiate positive
changes for the future and ensure comfortable well-being for the next generations.

 * World Bank Research. URL: ttps://datatopics.worldbank.org/what-a-

waste/tackling_increasing_plastic_waste.html#:~:text=In%202016%2C%20the%20world
%20generated,million%20tonnes%20from%20North%20America