How to Get More Patients as well 7 Tips for

Promoting Ttelemedicx the Right Way

Adil Lazar

Dear Nour I belive the patient acquisition cycle starts with acquiring new patients and

keeps advancing with retaining them as your loyal customers, and further keeps on

revolving with getting more number of patients referred by your existing happy patients,

and so on. The fuel that keeps on rotating this cycle to get more patients is derived from

an inspiration of providing an exceptional patient experience. Without that, you cannot

attract new patients to your practice which will cause your practice's growth to stall.

For providing an exceptional patient experience, you'll first need to understand and

stand out on your patients' expectations. Apart from that, you'll also need to market

yourself for increasing trust and confidence among your existing patients in a way that is

also beneficial to increase patient referrals for you.

Here is a 7-step guide that will help you to get more patients Referrel:
1. Understand patients' needs & expectations

To start with, you should first understand where you lack as a provider. For that, you'll

need to know about your patients' needs and expectations, and your performance on

those fronts. And, who other than your patients could tell you better about those!

Conduct patient satisfaction surveys, or simply look into the CAHPS survey results to

understand what bothers your patients about your quality of care and customer service.

Also, engage into focused discussions on topics related to diagnosis, treatment, staff

communication and hospitality with your patients either face-to-face asking questions

about their feelings (while they go through your treatment procedure), or on social

media chats and patient portals. Check out what your patients are talking about you on

review websites too. By aggregating your notes on all the replies and responses, you

can get a fair idea about your areas of improvement.

2. Conduct sentiment analysis for a deeper

understanding

By empathizing with your patients and their concerns, you can understand their

emotions in a more friendly and accurate manner. Although you can directly talk with

your patients to understand their emotions with Your CS team, it's not possible with your

manual efforts to understand and keep a record of each of their responses and do

analysis over them. Also, it's not very likely that your patients will openly share their

emotions with you. Moreover, do you think you'll get enough time to talk over these with

each of your patients?

With surveys powered by sentiment analysis software, you can not only understand

your patients' emotions very well, but also keep a report of them, all done with a

thorough analysis of your patients' emotions and their intensity.

Sentiment analysis tools will assist you greatly on this. It will help you send a survey link

to your patients soon after they leave your office. You will need to include the following

questions in your survey to elicit responses that can be analyzed for sentiment:

 Their likelihood of recommending you to their friends/relatives based on their

experience. Use a scale of 1-5 (most common) or 0-10 (industry standard for
calculating net promoter score).
 An open-ended comment box where they can elaborate on their rating and anything
else they’d like to share about the visit.

The AI technology will do its part by extracting human emotions from written feedback. It

will help you understand exactly how your patients felt about their visits, and spot

patterns overtime to identify problem areas.

3. Identify your target audience based on

demography

While analyzing all the data and information to understand your patients' needs and

wants, and their sentiments, you should also make note of the target audience for each

area based on their demography like age, gender, location, etc. This will help in creating

and executing very specific marketing campaigns and also optimizing your online

marketing entities and activities.

From your website's Google Analytics account, you can get demographic data regarding

both: the actual converts, and the interested prospects. Find below the screenshot of

the Analytics account of one of our dental clients showing the gender based user data

for the previous 3 months.

You can see that almost 60% of the total prospects ('new users' section, as highlighted

under the red box) are females. Same is the percentage in case of the female converts

(see the 'goal completion' section highlighted under the red box). This could be because

it's women who typically make the most of all healthcare buying decisions in a

family, which means that the client need to invest more time, energy, and effort in

targeting married women to get more patients to their clinic.

You can also get specific landing page data from analytics for your different service

categories so that you can know what will help you target your prospects based on their

specific needs and interests.

4. Create unique internal patient referral programs

Brother Nour Most Impotent thing Identifying and understanding your target audience is

the first stage in your journey to get more patients. The next step to do are internal
marketing practices at your clinic focused on increasing patient referrals. However, just

asking your patients for referrals, or rewarding them for it won't provide much benefit.

Moreover, rewarding for referral favors is forbidden in most, if not all states. By

engaging your patients in an interactive conversation, and empathizing with their

concerns, you can make your referral programs have more effective results.

 Show short commercials. Show a short, informative, and conversational

commercial (during wait times) about ways to help other patients in the practice.
Stories about how a patient helped another patient recently will emotionally trigger
them to act.
 Offer referral bonuses. While rewarding directly shouldn't be a great way, you can
still reward by deducting from new-patient credit from the patient portion. Don't forget
to include a note on how much and why you discounted the co-pay, while you submit
the insurance.
 Ask for reviews. Asking your happy patients to leave reviews will help improve your
online reputation. Facilitate them on this by sending a link for posting a review right
after they exit your office. It will help you get more patients from the internet route.

You can also try some more proactive measures such as making calls to each of your

patients at the end of the day for demonstrating empathy and compassion, or sending

birthday cards, and even inserting customized referral cards with your monthly patient

newsletters on Patient email.

.Assign the patient referral internal marketing program to a specific employee to fix

accountability. This is more important for clinics or hospitals that are too busy for

marketing.
5. Build strong relationships with referring
practices

Building strong, mutually beneficial relationships with referring practices like PCPs and

other non-specialists will help you get more patients to your clinic. It will take time to

build strong reputation among referring practices. But by ensuring an optimal physician-

to-physician communication and a privileged care to the patients referred by them, you

can easily secure a strong and long-lasting relationship with them.

One important aspect of an optimal communication involves transfer of relevant clinical

information in both directions (referring physician to physician referred). Patients don't

like to reiterate their medical history every time they're referred to another physician.

Approximately one-quarter of the U.S. patients, and 63% of referring

physicians reported their dissatisfaction for this.

Apart from improving upon communication matters, focusing on providing a fast and

effective care to your referred patients will retain them for life long.

Here are a few tips to acquaint you about how to provide privileged care to your referred

patients:

 Tell over-the-counter staff to attend to the referred patients promptly

 Provide speedy appointment to them and don't let them wait for too long
 Establish a direct line of contact in your office and the office of the referring practice
for timely information sharing, and to alleviate the frustration of a lengthy phone tree
system
 Send over the treatment and other medical notes to the referring practice soon after
the patient has received treatment
Providing privileged care to referred patients doesn't mean that you fall short on

providing quality care to your regular patients. After all, you've to promote internal

referring through them. But the truth is: you have to let your newly referred patient feel

special and for that, the least you can do is to show some extra care to them.

6. Expand to a robust online presence & authority

Most of the patients who are referred to you will cross-check your reputation on the

web. If they find bad reviews about you, or if they can't reach your site in the first place,

they'll most likely get diverted for other options, and may even go out of the referral

network for that. In that case, you'll need to have a strong online presence and an

authoritative influence on the internet to stop them from diverting.

Nour here's what your patients expect to find when they search for you on the web:

 Reach you easily on the web – a strong SEO strategy in place will ensure a robust
online presence for an easier reach
 Find a positive reputation about you and your quality of care on the web – online
reputation management is the key to build a positive reputation
 Be able to navigate through your website swiftly and easily without distractions – a
good website design with a clear UX interface will be needed
 Ease of scheduling speedy appointments – a separate landing page with a clear and
strong call-to-action will work
 Note-Nour If you want to get these services from us we will provide you if you
will want like SEO strategy and Facebook marketing and others too.

A strong online presence doesn't just mean that you get found easily. It also has to do

with the impression that your brand leaves on your patients as the first impression. This
won't be just enough with a stream of positive reviews. You should also focus on

gathering online authority by connecting with influencers and getting mentions from

them. Having multiple mentions from reputed brands across the online space emits a

reputable impression to your patients.

Influencer marketing also lets you get valuable links from reputable persons,

publications, or companies from your industry. It helps your website rank higher on

search engines, and also get a higher presence and authority on social media too.

7. Grow reach in your patient community

For doctors, most of whose customers (or patients) come from their locality, it's

essential for them to form a local community and connect with members on a deeper

level. This could be highly rewarding as having a strong community of patients also lets

you advance your reach in both online and offline space.

You can try various things to build a strong community and get a hold of your presence

in it:

 Newsletters: Patients enjoy receiving and reading newsletters that solve their health
concerns. Send out neighborhood newsletters that share tips and information for
health improvement. The point here is to actively engage your patients by providing
an interactive discussion material. Newsletters are also a great way for branding, so
always keep your practice on the forefront of your patients' minds.
 Community events: Participating in community events, such as volunteer activities
and neighborhood celebrations can brilliantly improve local networking and establish
your strong presence in the community. The key to success here is to be visible,
friendly, and being supportive to your patient community.
  Sponsor events and leagues: Another brilliant way for community relationship
building is to sponsor small fun and sports events and little leagues on at least a bi-
yearly basis. Having a sports team of kids or adults in your practice's name will
immensely improve your brand authority in the community.
 Facebook page: Form an online community of your patients. Set up a Facebook
page in your practice's name. It can be a great place for showing off the culture of
your practice from patients' and staff's perspective. Facebook pages are also a great
way to promote engagement by starting conversation on different health matters,
conducting quizzes, and spreading awareness about your activities and events as a
healthcare provider.

Be in touch with various online and offline local news and media houses. Have a

friendly relation with them. Leverage it for getting the news about your participation,

sponsors, and other professional activities published through them for a wider brand

reach.

In the End...

Each of these tips will require specific knowledge and efforts to be carried out

successfully. Some of this knowledge and efforts will come from your practice's team,

while some will be needed from your healthcare marketing team. We have more ideas

regarding you if you will give us chance.