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HRM Final Report of Muree Brewery
HRM Final Report of Muree Brewery
(FINAL PROJECT)
2. TAHA KAMRAN
3. ZAIN KHALID
5. ASAD HAYAT
Tanveer Kazmi (HR Manager, Murree Brewery)
MISSION STATEMENT:
“To fulfill customer requirements and expectations through CARE”.
VISION STATEMENT:
“We the people of Murree Brewery” make personal commitment to first understand our
customer’s requirement then to meet and exceed their expectation, by performing the correct
tasks on time and every time through”.
HRM PROCESSES
Recruitment
1-Internal Recruitment
2-External Search
3-Employee Referrals
Internal Recruitment
Internal recruitment refers to choosing the employees already working in the organization in case
of vacant position.
Murree Brewery first considers Internal Search for filling up the Top Management Positions.
For example, recently they have promoted one of their Technical manager to Deputy General
Manager, because of his outstanding performance and his services to Murree Brewery.
External Search
External Search is looking out for the potential Candidates from outside for Filling up the vacant
positions.
Murree Brewery if cannot find any potential candidate, or if they are looking for a position
regarding that, they do not have any person, then they consider doing External Search. For
External Search they consider many sources.
Advertisements in Newspapers.
Advertisements on Social Media.
Advertisements in Newspaper:
Murree Brewery advertise its job opportunities in Jang or Dawn Newspaper. If the job is related
to labors, then they advertises in Urdu Newspaper. It a advertises job positions on occasions
whenever a position is vacant but that is usually at times because the people that are working in
Murree Brewery does not leave it as It is providing the best pay packages, Incentives etc.
Advertisements on Social Media:
Murree Brewery also advertises its job opportunities on social media like Facebook, LinkedIn
etc. from where the candidates can look up and apply for the positions.
Employee Referrals
If an already working Employee refers a person or a candidate for a position, then it will be
referred to as Employee Referral. Murree Brewery strongly believes on Merit System and does
not Employee anyone on the basis of Referral. All candidates have to go through the same
procedure for the vacant position.
Selection Process
Orientation
Training
There are two sorts of training
1-Off the Job Training
2-On the Job Training
1-Off the Job Training
Off the Job training is basically providing training from lectures or videos etc. Murree Brewery
also performs off the job training session for the newly recruited employees. A batch is usually
considered and is sent to training where they are shown the working environment or the working
of machineries. Recently a batch of 24 newly recruited employees came back from Lahore after
completing their off the job training.
HR Manager along with the team of 6 members have been training in Lahore with the recent new
HR practices and also been training about the use of advancement of technology.
2-On the Job Training
On the Job training basically means to expose the newly selected candidates to their working
environment and to help them in knowing what tasks they will be performing. Murree brewery
after it does off the job training of the new employees it also provides on the job training to the
new employees so that the new employees can get familiar with the machines, environment etc.
Murree Brewery is about to start sessions on communication skills within the company.
Motivating
Motivating is providing money, opportunities, or some sort of incentive to the employees to
complete some work or project or on successfully completion of project.
Murree Brewery usually keeps its employees motivated as the employees receives almost
twenty-four bonuses in a year. It also provides incentives to all employees and more bonuses
for the best performing employees. For the low rank employees, they provide them with motor
bikes on installments on low markups as compared to market and same goes with the
Refrigerator. They do so to keep their employees free from a sort of tensions so they can
motivate on doing work.
Compensation
Murree brewery provides compensation to the employees in a large amount. Not only for the
employees but it also provides it to their families so that their employees can work at ease and
remains motivated at work. Murree Brewery always facilitates the employees in the hour of
need.
Recently, one of the workers was not performing well after investigating it was found that his
wife was ill for 6 months so Murree Brewery hospitalized her and all the treatment cost was
covered by the company. They also give medical allowance to their employees. The medical
treatment ranging from 50,000 to five Lac is compensated by the organization.
2-Rewards System
Murree Brewery claims to have the best reward system for its employees. Approximately, it
gives out 24 Bonuses to its employees annually and if they need some urgent money than they
can be provided with it on request. Employees that perform Extraordinary are provided extra
rewards apart from these 24 Bonuses. Murree Brewery also rewards its employees with pay
increments and promotions.
5-Career Development
Murree Brewery strongly believes on developing its employee’s careers. For this purpose, they
have developed Training and Development department that deals with providing the best
opportunities to its employees as employees if not provided with opportunities to prove
themselves or if not provided with opportunities that leads to their promotions can lead to
employees being disheartened that leads to failure in completion of the tasks from the
employee’s side.
6-Job Rotation
Murree Brewery apart from developing its employee’s careers also helps them to develop their
technical skills. For this purpose, it considers Job Rotation the best method. It usually rotates the
employee’s jobs i.e. if they are doing a job in manufacturing plant then after some time they are
sent to work in administrative department that usually deals with dealing with administration.
Employees
An employee is an individual who was hired by an employer to do a specific job. The employee
is hired by the employer after an application and interview process results in his or her selection
as an employee. This selection occurs after the applicant is found by the employer to be the most
qualified of their applicants to do the job for which they are hiring.
Employees Categorization:
EMPLOYEES CATEGORIZATION
Senior Staff
Middle
Management
Supervisory
Staff
Semi
skilled
Skilled Unskilled
workers workers
Labors
Labors is the workforce who plays a vital role in production and process of manufacturing in
every company or industry.
Environmental Aspect
Murree Brewery offers a diverse range of beverages and amazingly almost every beverage is
manufacturing with in the factory premises. As the factory is manufacturing multiple products
must also have a lot of waste, which may be in the form of combustion compression, or wasting
extra chemicals.
It may contain certain aspects or chemicals that are harmful for the environment as it is located
right in the center city of Rawalpindi it and has a wide production range.
Murree Brewery has a lot of ill ligations on it which may include One of the main Newspaper
reports that this factory throws its waste right in the stream passing from back of the factory
which is also known as Lai.
However, this is a total false report as was later denied with the proof that Murree Brewery
captains and has strong agreements with one of the biggest waste mangers and claims to have
one of the biggest and first water disposal plant in Pakistan.
As most of the products offered contains Liquid either in the form of Water Chemical waste
Juice waste etc.
It has also introduced some waste management techniques, which are holding in, while
combustion or some techniques that decrease the toxic affect produced by the process of
combustion.
For Example, most of you must have noticed the White Black; Red Blue and green smokes
coming out of the factory these are due to burning of different chemicals or different chemical
reactions that occur during the manufacturing.
Murree Brewery claims that it has adopted some international techniques and is moving towards
latest technology to control these toxic wastes and environmental pollution, caused due to these
many factors.
It also claims to be one of the most organized Factory in terms of waste management not only
externally but internally also as it contributes too much for health and safety of their employees.
Also makes sure that the working environment is safe and in the best interest of their employees.
It provides and claims 99.9% of safety measures to the employees so that their health and care is
at the top priority.
In addition to that, Murree Brewery claims to be one of the top best factory All over Pakistan in
the regard of Employees health and safety and claims to have 3rd generation of employees
working for the factory means Employees Loyalty.
Decline in taste: during the last six months there have been big complaints from the
customers with regard to the bad taste.
They have a lack of emphasis on their advertisement.
Weak Distribution: They lack behind in creating the rural areas and just concentrating in
the urban areas.
Low consumer Knowledge: unable to maximize local consumer Knowledge.
No packages and bonuses are provided direct to the retailers.
Company does not focus on the Replacement of the Products.
There are only few chillers in the market.
Murree Brewery products are usually less available at picnic spot areas.
There is a need of strong communication within each department and between the
departments.
There was no proper system of communication as who is to report to whom and who is
responsible of what. If a simple technical worker encounters a problem in the plant or any
part of the equipment is broken, he at once rushes to the production manager as what to
do. This is clear that they have no proper reporting system as to deal with the broken part
of the equipment is not the job of the production manager.
Congested areas for office related work and they have a filing system so more than 100
files are in the office related to employees or related to Organization.
Recommendations
There must be clearly defined levels of communication. The technical worker must report
to his immediate supervisor. If that supervisor is unable to solve the problem, then the
official next to him should be consulted and be preceded in the same pattern. The matter
will reach the production manager but in a systematic way. So, company needs a proper
communication and reporting system. It may also help in reducing rather eliminating
false reporting.
There should be proper equipment provided to employees and workers to prevent noise
pollution and dusty areas. The workers should be strictly bound to use these equipments.
Locate all the sub-departments of HR at same place. It will help to increase coordination
between departments.
There should be separate uniform for workers of each department within a specific
business unit.
Attendance procedure should be more appropriate. Finger prints should be taken from the
employees.
Internees should be free to visit all departments.
There should be separate equipment for training room.
There should be separate cafeteria for female employees.
There should be proper mosque for employees.
Waste material should be recycled or proper disposal of waste material.
Products should manufacture with ingredients that are write on label and Govt. should
have proper check and balance on production
Company should provide moral persuasion to their workers.
New flavors can be introduced into the market as early as possible because around 30%
of the consumers were eager to know if the drink would come in more flavors and
another 10% of the consumers did not like Orange flavor so they were anticipating the
probable launch of other flavors.
Merchandizing: Make the availability of product in store and cover the picnic spots.
Large room offices should be available for the employees that are related to office work
and It should consider saving data in computers instead of filing system as a small
accident can lead to all data getting lost.
Appraisal
General
1. How many hotels are in contract with you for your product?
We are in contract with many international as well as international hotels.
Those includes pearl continental, Marriott, Islamabad hotel etc.
About company
2. What are the strategies to achieve these goals?
The strategies to achieve long and short-term goals are to have skilled and
efficient labor and a motivated work force to complete the task in the given
time period
3. What is the company believe about Labor Unions?
Labor unions are important as the labors are very important part of the
company so to know about there problems and worries these unions are very
important.
Advertisement
4. We did not notice your advertisement publically, although you are
renowned in market. Why you are not active in advertising your
products?
We do not advertise much. The reason is as the company is 150 years old so
now it has its loyal customers not in Pakistan but in all over the world. So
there is no need of advertise and secondly we are mostly producing
Alcoholic products so there advertising is banned in Pakistan.
Unethical Allegations
5. Publically your company have so many unethical allegations generally.
How you will cater them?
See as we are dealing in alcoholic products so we face some kind of allegations,
but we are licensed and we don’t not force any one to buy our product. And these
allegations are not true at all.
6. According to reports, 80% of your customers are Muslims. Is it true?
If it is true, then…………
Every man has some limitations that he will not move beyond his limit . So as a
matter of fact, we don’t advertise or force anyone to buy or use our product. They
use on their own will.
Employees
7. What are the employees working hours?
From Monday to Thursday the normal working hours are 8 and on Friday and
Saturday the working hours are 4. So, we provide flexible working hours to our
employees. And we allow Muslim workers to offer prayers at their respective time
8. What is the percentage of Muslims, minorities and females?
Mostly we hire Muslims, in minorities we hire Christian, Hindus etc and females
are working but they are very less.
9. What are your specific policies for female employees?
We are giving all the facilities to the female employees as per law and a new law
has also been introduced so we our also making amendments in the law of
company for the employees
10.How you keep your employee record? Like in written form or in
database.
We are carrying both file-based record and the computer-based record. We are
working on paper free environment, but it will definitely take time.
11.How you make sure that your employees are satisfied and giving 100%
output?
There are supervisors who look at the employees output and match it with his
previous outcome if he is booking and giving his 100% output so he will be given
a bonus or a promotion and if he is not giving his 100% so we will decide I dare to
give him a motivational lecture or a warning letter or any other issue is preventing
him to give his 100% output.
12.What are the new steps and policies you are looking for the welfare of
employees?
As government recently announces change in the employee’s welfare law and we
are also changing the law of the company for the employees. The work hours are
already reduced that are given as per the law. We always try to facilitate our
employees.
HRM Practices
Unethical Allegations
27.You are authorized to sell wine to non-Muslims but Muslims are also
buying wine of your company. How you will justify that?
We as a company do not force any community to buy our product. And
every human being has some limitations that he/she should not cross this
line so the people who are buying our product the have limitation above this
level.
Weakness
28.Do you have any packages for retailers? Because many of retailers can
leave you because of that?
No, we have no packages for retailers because once we sell product to our
retailer so its on his own how much profit he will add on our sold price
29.Lack of focus on replacement of products?
We are looking forward to replacement of product as you can see our
company is 150 years old and we change our product but not continual
change we change our products occasionally.
Threats
30.What are the outside threats for your business?
The most recent threat for our business is the upcoming change in the law
for the employees and the brewery companies.
31.As Government regulations like taxes and business policies impact
business firms a lot. So, how much these things affects your goals,
strategies and your market?
From the day one we are giving taxes and till now we are paying our taxes
so the do not matter a lot.
32.Political instability has very negative impact on every business, and in
these years, the whole Country is facing that issue since 2017. Therefore,
how that instability affected your business, and is it still affecting your
company.
33.Labor strikes is also an issue companies may face. So what is Murree
Brewery point of view on labor strikes?
Labor strikes only happens if the HR department is weak or not performing
well. But this is a fact that in recent months there is no labor strikes in our
company. This is because we always prefer our labor problem first. We
support him in every difficulty of his life.
Controversies
Holidays are given more on Christmas as compared to ‘Eid. Is it true? If yes,
why?
No it is not infect in the month of Ramadan the daily working ours of
Muslims as well as the minorities are decreased so we work on equilibrium
there is no difference between the Muslim worker and the minority worker
Environmental Aspects
How do you manage your waste?
There are proper contractors who are given contracts about the waste of the
company. The pick the waste from the company on daily wages and dump
on there respective areas
Source Links:
1. https://www.google.com/url?
sa=t&source=web&rct=j&url=https://www.slideshare.net/mobile/tariqmehsud/murree-
brewery-supply-chain&ved=2ahUKEwjsr-mZsaPmAhXO0eAKHXoZD-
cQFjAAegQIAxAB&usg=AOvVaw0hAy2GPl7I9rJWu_9I2Rdh
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mDFU_qOGAgxR3Duyf
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sa=t&source=web&rct=j&url=http://murreebrewery.com/oldwebsite/envirmentalbrouchar.pdf
&ved=2ahUKEwihl_P9taPmAhW6AmMBHTjqA8EQFjAAegQIARAB&usg=AOvVaw1xWbbqBANgSc
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oq=recruitment+and+selection+procedure&gs_l=psy-
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8. https://www.youtube.com/watch?v=2FUnQCOeJ8s
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%3A1575719515758&source=hp&ei=W5LrXdK6K8fMaL7SuYgK&q=controversies+about+murree
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