VIJAY MARIE COLLEGE OF NURSING BEGUMPET

HYDEABAD-16

SEMINAR ON PUBLIC RELATION, PERFORMANCE APPRAISAL,

WELFARE SERVICES, LIBRARY SERVICES, HOSTEL FACIITY

SUBMITTED TO SUBMITTED BY
Mrs. SHINY JOSE N. RAJESHWARI
LECTURER DEPARTMENT OF MSC(N)1ST YEAR
MEDICAL SURGICAL NURSING VJM CON
VJM CON

SUBMITTED ON
1/6/19

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VIJAY MARIE COLLEGE OF NURSING BEGUMPET
HYDEABAD-16

NAME OF THE STUDENT: : N. RAJESHWARI

SUBJECT: : NURSING EDUCATION
TOPIC: : PUBLIC RELATION, PERFORMANCE APPRAISAL
: WELFARE, SERVICES, LIBRARY
FACILITIES
UNIT: : XVI
CLASS: : MSC(N)1ST YEAR
GROUP: : M.SC 1ST YEAR
PLACE: : MSC(N)1ST YEAR
TIME: :2HOURS
DATE: :5/7/19
DURATION :3HOURS
PREVIOUS KNOWLEDGE OF GROUP : THE GROUP HAVE PREVIOUS KNOWLEDGE IN
BSC NURSING COURSE
AV AIDS : BLACK BOARD, CHART, OHP, HAND OUT, PPT

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GENERAL OBJECTIVES:
At the end of the seminar the students will be able to gain knowledge and development of skills about
the public relation, performance appraisal, welfare services, library services, hostel facility and develop
a positive attitude towards the use of public relations and performance appraisal, welfare services, library
services, hostel facility.

SPECIFIC OBJECTIVES
By the end of the seminar the students will able to

• define the public relations in nursing

• enlist the need for public relation
• enumerate Functions of public relation
• ensure objectives of public relation
• explain Methods of improving public relation in hospital
• list out Types of public relation
• describe Methods of performance appraisal
• discuss uses of performance of appraisal
• define welfare services
• enlist Library facilities &Hostel facilities

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 SUBJECT: NURSING EDUCATION
UNIT:14
TOPIC: PUBLIC RELATIONS

SN NO CONTENT PAGE
NO

1. PUBLIC RELATIONS IN NURSING 1-2

2. INTRODUCTION 2-3
3. DEFINITION 4-5
4. NEED FOR PUBLIC RELATIONS 5-6
5. FUNCTIONS OF PUBLIC RELATION 6-7
6. OBJECTIVES 7-8
7. BUDGETS 8-9
8. METHODS OF PUBLIC RELATION IN 9-10
9. HOSPITAL 11-12
10. TYPES OF PUBLIC RELATION 12-13
11. PERFORMANCE APPRAISAL 14-15
12. OBJECTIVES 15-16
13. METHODS OF PERFORMANCE 16-17
14. APPRAISAL 17-18
15. USES OF PERFORMANCE OF 18-20
16. APPRAISAL 19-25
17. WELFARE SERVICES 25-28
18. DEFINITION 28-29
19. STUDENT HEALTH SERVICES 29-30
20. OBJECTIVES 30-32
21. FUNCTIONS 32-33
22. ACTIVITIES 33-34
23. LIBRARY FACILITIES 34-36
24. FUNCTIONS 36-38
25. POLICIES 38-39
LIBRARY HOLDINGS 39-40
HOSTEL FACILITIES

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 PUBLIC RELATION, PERFORMANCE APPRAISAL, WELFARE SERVICES,
LIBRARY SERVICES, HOSTEL

PUBLIC RELATIONS IN NURSING

INTRODUCTION
Public relation is an essential and integrated component of public policy or service. The professional
public relation activity well ensures the benefit to the citizens, for whom the policies or services are
meant for. An effective public relation can create and build up the image of an individual or an
organization or a nation. At the time of adverse publicity or when the organization is under crisis an
effective public relation can remove the “misunderstanding “and can create mutual understanding
between the organization and the public.
DEFINITION
“Public relation is knowing what the public expects and explaining how administration is meeting this
desire is meeting these desires”.

"Public relation in Government is the composite of all the primary and secondary contacts between the
bureaucracy and citizens and all the interactions of influences and attitudes established in these
contracts".
NEED FOR PUBLIC RELATIONS

Not many years ago. management decisions took no consideration of public attitudes but today
management
cannot ignore the views of employees. and the community in making policy decisions. It has been
estimated that eighty per cent of the problems confronting management have public relations
• implications. Management has to foresee the impact of policy decisions on the opinion of the
public.
• There are normally four distinct reasons for ever increasing necessity of public relations:
• Increased governmental activities.
• Population explosion creating communication problems.

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 • Increased educational standards resulting in rise in expectations.
Progress in communication techniques.
• Well-executed public relations will increase visibility for the hospital. employees, programs
and services.
• Position the hospital as a health care leader and authority within the community or region.
• Expand awareness of the hospital's entire range of programs and services.
• Enhance the hospital's image.
• Aid in recruitment and retention of employees.
• Support efforts to raise funds for new programs and services or assist with the passage of levies
and bonds
• Act as a foundation when negative news about the hospital occurs. Boost employee morale.
FUNCTIONS OF PUBLIC RELATION
• Public Relation is establishing the relationship among the two groups (organization and public).
• Art or Science of developing reciprocal understanding and goodwill.
• It analyses the public perception & attitude, identifies the organization policy with public
interest and then executes the programs for communication with the public.

ELEMENTS OF PUBLIC RELATIONS

• A planned effort or management function.
• The relationship between an organization and its publics.
• Evaluation of public attitudes and opinions.
• An organization’s policies. Procedures and actions as they relate to said organization is publics.
• Steps taken to ensure that said. policies. procedures and actions are in the public Interest and
Socially responsible.
• Execution of an action and or communication programme.
• Development of rapport good will understanding and acceptance as the chief end result sought
by public relations activities.

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FORMS OF PUBLIC RELATION

Public relation is a general term that may include many other “relations" with different audiences,
strategies and tactics. For example:
EMPLOYEE RELATIONS:
It is a function of public relations that includes responding to employee concerns and informing and
motivating staff. Some tactics used for employee relations may include new employee education,
employee award programs and recognitions, new-hire press releases and newsletters to name a few.
COMMUNITY RELATIONS:
It is the function of actively planning and participating with and within a community for the benefit of
the community and the hospital. Tactics within this category include community events, volunteer
activities and co-sponsorship opportunities with other community organizations. Community relations
may also include fundraising and development activities.
GOVERNMENT RELATIONS:
It is a function of relating to government officials and agencies about issues that impact the hospital and
its audiences: Hill climb events in Olympia, letter writing campaigns, and op-ed placements in the
newspaper are often part of government relations.
MEDIA RELATIONS:
It is often considered synonymous with public relations. is the function of working with the media to
communicate news. Media relations can be active = seeking positive publicity for a newsworthy topic
at the hospital = or reactive responding to a news inquiry about a positive or negative story of interest to
the media and its readers or viewers.
PUBLIC RELATION PLAN FOR A HOSPITAL
• Every hospital should have a current public relations plan that outlines goals and desired
outcomes for a period of three to five years. Once a general PR plan is in place.
• periodic planning and updating is critical. The plan and its updates will not only help guide
employees responsible for public relations work, but will result in an effective tool to
communicate with the board and other staff. Following are the key elements of an effective
PR plan:

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GOALS
Public relations goals help direct the strategies and tactics in future public relations endeavors. The
goals should clearly support hospital mission statement. While a mission statement may include what
the hospital wants to accomplish, a public relations goal should be focused on what you want the
public to think and know about the hospitals.
EXAMPLES
• General Washington Hospital is a community leader committed to providing high quality
health care for the people of Carter, Key and Kangley counties.
• Highland Valley Medical Center provides superior primary care services in a comfortable. safe
environment for people in the Highland Valley region.
• Ivy River Hospital, with its friendly. helpful physicians and nurses, is the most dependable
health care service provider in the state.
OBJECTIVES
• Objectives help determine specific outcomes from your public relations efforts. Objectives
should be clear and concise, and include timing.
EXAMPLES
• Increase awareness of the technology and medical advances used at the hospital within
Evergreen County over the next six months.
• Build the reputation of the hospital in the next three to four years as a cornerstone of the
community that provides health care services, jobs and community leadership.
• Encourage renewed interest in specialty hospital services such as childbirth classes over the
next two years.
TARGET AUDIENCES
Detail the groups of people that are important to inform or influence, and why.
EXAMPLES:
• Patients: They purchase health care services and generate revenue for the hospital.
• Physicians: They use hospital facilities and generate revenue for the hospital. They control
where patients go for care in the hospital or outside of the community.
• Media: They write both positive and negative stories about the hospital. its staff and services.
They have considerable influence and access to all of the hospital s target audiences.

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 • Other audiences to consider may include employees, board members, community leaders, local
government officials. state legislators, vendors and suppliers.
TACTICS
• It is easy for busy hospital professionals to think about tactics first, but it is critical to have a
solid strategy in place. Only pursue the tactics that will help achieve the goals. Here are so “best
uses" for specific tactics.
• Brochure/Collateral To inform patients and community members about programs and services
provided at the hospital for promotional use only. It may be provided to media for background, but
not to be used instead of effective media tools. such as press releases or fact sheets.
• Direct mail to help create awareness for programs or services with target audiences. Message is
controlled.
• Letters Good for personal or business communication. Adjustable length (1-2 pages).
• Postcards Good for event invitations or welcome cards. Inexpensive postage.
• Direct mail packages Good for inclusion in new neighbor welcome packages or community
coupon envelopes. Consider including brochures or inserts. Costs are typically part of an advertising
or sponsorship package. Production of materials likely not included.
• Specialty mailings Good for awareness efforts, such as a child safety campaign sponsored by
the hospital. Mailing may include a magnet with safety tips and local emergency contact
information.
DISTRIBUTION METHODS
How you distribute materials is often as important as what the organization send. It is a good idea to
know which methods the target audiences, especially reporters, prefer.
• Mail Good to use when timing is less sensitive (one to three days). Good for newsletter
mailings. new neighbor welcome packets, media kits, and other materials that are difficult to fax or
e-mail. Mail can also be certified to verify receipt or insured to avoid loss.
• Fax Good for timely communication (faster than mail). Good for press releases. event
reminders, and some forms of newsletters (such as weekly news notices). Less effective for
documents with images or graphics.

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 • E-mail Good for timely and direct communication with an individual. Good for press releases,
media reminders, media personnel questions, and pitch letters. Access to email and electronic
document size can be limitations.
• face to face meetings best way to make a personal connection it allows for derailed
explanation of point of view or complicated subject best way to demonstrate excitement concern
tolerance empathy etc.
• Phone conference call Allows for personal contact when face-to-face is not possible. Good for
back-and forth communication. Inexpensive method for communicating with large groups in
different locations (cities/states).
• Web site Web pages allow interested parties to pull information thereby facilitating
distribution. Directing people to a web site may be done through mailings. publicity or other notices
• Newsletter -To regularly update a variety of target audiences about the happenings at the
hospital. Good way to establish and maintain community support for the hospital and services.
• Public service announcement (PSA) To create awareness of a problem or issue through radio or
television.
• Press release to distribute straightforward news to the media.
• Press kit to provide extensive information about a topic. It may precede an event or new
program launch
• Press conference to disseminate time sensitive and critical news to multiple media contacts at
once. It should be rarely used.
• Special event -To make a personal connection with target audiences in a positive environment.
It is good way to recognize people for good work or launch new programs of facilities.
• Speaking engagement, a to reach a target audience, establish the speaker as an expert and build
credibility for the speaker and the hospital.
• Video To communicate messages with emotion through visuals. It is good for town meetings,
new employee education, fundraising projects, special events, etc.
• Web site provide 24-hour access to information about the hospital. It may include health
information or links to health information depending on site design. It is good for general
information about the hospital, its services and staff.

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 BUDGETS
Public relations budgets may come in a variety of ways; it may be pre-determined and passed down
from the overall hospital budget. 'It may include general guidelines but is open to the tactics decided
upon. It may be nonexistent, in which case the tactics will need to rely on investments in staff time,
instead of materials. All of these factors will determine where budgeting fits into the overall public
relations planning. Regardless of where budgeting fits into the plan, consider the following:
• Nothing is free Consider all of the direct and indirect costs. Even a press release, one of the least
expensive tactics, has a price tag, the time spent writing and editing the release, the paper it is printed
on and the postage it is mailed with at a minimum
• Don't underestimate time investments--Every public relations activity has time investments and
Opportunity costs and don t just consider the time investments for the PR staff. Administrative
oversight and involvement, interview source preparation and even Volunteer efforts all play into the
opportunity costs of public relations. When planning and prioritizing projects, consider all necessary
staff time and what else they would be doing with their time if not promoting the hospital.
• Shop around-When producing brochures or printed materials; be sure to get more than one
estimate. Printing shops with more capacity at certain times may discount their rates
• Evaluate options--Another way to save money when producing materials is to consider design
options. For example, tw0acollor brochures are far less expensive than their four-color
counterparts. Specialty work, such as die cuts for holding business cards or layered stair-steps for
handouts, are nice features, but may carry a hefty price tag. Designers and printers can be allies
in determining options. Just be sure to have your budget in mind.
• Be prepared for the unexpected opportunities a Reserve 10 to 15 percent of the overall public
relations budget for unexpected activities. There may be some great opportunities to do events,
community outreach activities or other projects that you did t anticipate.

METHOD OF IMPROVING PUBLIC RELATION IN HOSPITAL:

There are certain other aspects which need careful consideration which are described in brief as under.

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GENERAL:
High quality patient care by the hospital is the theme of any public relation programme No amount of
smile, cheers and propaganda will compensate for bad administration and poor professional care in the
hospital.
PHYSICALL FACILITIES:
Well planned hospital with sufficient waiting area for the patient and its relation in the hospital,
optimum floor space for each department of t e hospital, logical layout of the department and work
areas, provision of adequate facilities like toilets, public utility services like canteen, drinking water
facility and so on go a long way in improving the image of the hospital.
STAFF:
In a hospital the staffs consists of variety individuals drawn from different status of the society with
different levels of education and background. imbibing a team spirit in all these groups of people for
the patient care will lead to a general satisfaction foe the patient in the hospitals
NAME LABELS AND UNIFORM:
All functionaries should wear uniforms and name labels this creates initial good impression on patients
and reflects good administration. It also infuses among the employees a pride and _Sense of belonging
to the institutions. These also help In identifying the staff by name and their status. These are
particularly useful in OPD and ancillary departments.

IMPORTANCE OF COLOUR:

colour affects many of our moods and emotions. Proper choice of color can transform depressing and
monotonous atmosphere into pleasing and exciting one. It stimulates employee's productivity Hospital
is one area where colour can be used with measured success not only in appearance but for the
psychological uplifting which it brings to patients.
OPERATING FACILITY:
The operating efficiency in an organization like, hospital is the outcome of its soundness of objectives,
policies, procedures, programs and standing orders. The clear-cut policy and procedure in writing and
their periodic promulgation to the staff specially, clear order regarding organizational structure,
defining their duties, authorities and accountability of the staff.

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THE SPECIALITY CLINICS:
The speciality clinics if located proximally are one of the concentrated areas of the OPD services. It
will facilitate mutual interaction of the functionaries and effective protocol among the various
specialities and will in turn save great deal of effort for the patient to move around for multiple
consultations, as and when necessary.
WAITING TIME:
The waiting time in the OPD is invariably the sore point of public grievances. Introduction of
appointment system, Staggering of OPD timings for the registration, punctual attendance by doctors are
some of the remedies which Can be introduced to reduce waiting time and have Successfully been
implemented in many hospitals.
DELAY IN ADMISSION:
Anxiety and distress is the result of delays in admission due to long waiting list. In allotting priorities
for admission, hospitals consider the physical state of the patients but forget the social background and
as a ‘result, social emergencies have to wait. Adequate facilities in efficient Use of Present resources
can resolve this problem to some extent.
WARD RECEPTION:
patients are generally vulnerable to anxiety and fear on arrival. in the ward. The reception they get
tends to leave a deep 'impression. Prompt reception improves the morale patients

PRIVACY

It is normally observed that majority of the patients are dis satisfied with the type of privacy provided
in the ward Provision of screens around each bed would afford greater privacy. To have the privacy and
at the same time proving the advantage of companionship of other patients in the ward would go a long
way in creating a feeling of warmth and understanding.
Food:
Good food, well prepared and attractively served to patients. makes a very favorable impression.
Presence of dietician or a nurse at the time of service creates good impact or the patients.

CLEANLINESS:
Cleanliness is much a desired thing in a hospital. It not only enhances the image of the hospital but also
helps in controlling hospital infection. Frequent cleaning and liberal use of detergents and deodorants

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eliminates the stink which is most dissatisfying.

INFORMATION ABOUT ILLNESS:

The most important thing to a patient is to know as to what is wrong with him and how long will it take
to recover. Information in this respect will always be associated with fear, anxiety and thus, will help in
building patient’s confidence. A doctor or a nurse should be available in the ward during visiting hours
to furnish information regarding illness of the patients to their relatives.
VISITORS:
Relatives and friends come rushing to the hospital the moment they learn about the illness of their near
and dear one. This is to show their loyalty, affection and strength of ties. It also satisfies emotional
needs of the patient. The relatives etc. are allowed to visit their patients for a short while. The visiting
hour policy should be more liberal for the visitors to the serious patients and relatives coming from
distant places. Too rigid visiting policy makes the public critical of the hospital.
COMPLAINTS AND SUGGESTIONS:

• The best way to deal with complaints is to do everything possible to avoid getting them by
anticipating the problems. In spite of the best intentions of everyone and as it happens everywhere
• else, sometimes things go wrong. Any complaint and suggestions should receive prompt
attention and wherever possible remedial actions be taken. Equally important Is that whatever
action is taken, the same is communicated to the complaint.

MORTUARY AND CHAPLAIN FACILITY:

The disposal of the dead is influenced by religion, social and cultural beliefs and practices. it is
necessary to provide within the hospital or its premises a place to which dead body can be moved
quietly so that other patients do not get Upset. Disposal of dead has a great bearing on public
relations of the hospital. This is a sensitive area for the relatives and friends. Even unintentional
neglect or delay

• may carry unpleasant Impression about the hospital almost care ls needed by all members of the
staff to ensure that prompt and proper disposal of the deed to arranged.

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NEED FOR PUBLIC RELETION IN THE COMMUNITY
The main goal is to raise the standard of care to the highest level
• To improve the existing channels of communication and to establish new ways of setting-up of
two-way communication.
• To provide the community with the concept of what a hospital and a health center are.
• To ensure financial support.
• To create mutual understanding and goodwill through proper communication.
• To provide extra services of volunteers.
• To keep in touch with the community to assess their needs.
• To interpret the expectation of the community. their opinion and impression of the hospital to
the top-level management.
• In large hospitals relationships can become very impersonal. Project a good image of the
through effective staff performance.
• Public relationship is all about relationships efforts. commitment and activities, which go into
building. The right sort of relationships where there is good public relations. the hospital and health
care are functioning at its best and contribute maximum to which it serves.
METHODS OF MAINTAINING PUBLIC RELATION IN THE COMMUNITY
There are mainly two methods:
• Operative methods
• Communicative methods
OPERATIVE METHODS:
These methods are essentially connected with every aspect of community operation including those
are carried out by such workmen as health personnel, office personnel, enquiry, media personnel
etc. The fundamental ingredients of community operation are:
• Cheerful and courteous behavior.
• Prompt and efficient treatment.
• Clear surroundings and well appearance of the workers. Some operations of improving
operation of primary health care in the community level are:
• A high-quality patient care is the key of good public relation.

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 Adequate physical facility with good functional lay out waiting room with benches or chairs water
refreshment facility in the out patient department
• To make other: happy one must be happy himself, Good morale of workers not only increase
deficiency, but workers with high morale Interact in e positive manner with one another and
also with the patients in the community.
• Operating efficiency with effective coordination among all clinical departments and other
supportive services. stem from good administration. organization structure, policies, procedures
and authority and accountability should be clearly understood by each staff
COMMUNICATIVE METHODS:
These methods employ means of communication in all possible forms to enable the primary
health center to convey Its message to the public. Some of these are also intermixed in a way
with intra-mutual functions at the hospital or health centers and the operative methods may be
used in the following ways:
• Making the available appropriate information to the patients. their relatives and visitors.
• A provision to listen to verbal complains instead at insisting on written one.
• Prompt reply to questions.
• Provision of suggestion box at appropriate place.
• Visual communication. film shows. exhibitions and hospital Boucher are to be displayed.
• Hospital tours can be conducted by the school teachers. students. housewives and members at
women 3 organization and religious leaders.
• Holding an annual hospital day or open day house where public can be shown every aspect of
the hospital operation Including some of the highly technical functions.
• Using mess media would be helpful to improve public relation.
QUALITIES OF PUBLIC RELATION STAFF
• Warm and friendly with good common sense.
• Good organizing ability
• Good judgement. creativity end then critical ability. Imagination and appreciate others.
• Calm and not excitable person.
• Ability to take pains.
• Lively and inquisitive minds.

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 • Willingness to work long and in constraint atmosphere.
• whenever necessary especially in pulse polio campaigns.
• Resilient and a sense of humour.
• Flexibility and ability to deal with many problems.
• Ability to communicate in any Language.
• Capable of correcting end subediting other! communication.
• Loyalty to the organization.

INDICATORS FOR ASSESSING PUBLIC RELATION IN THE COMMUNITY

• Patient satisfaction surveys general opinion pool.
• Quality of care using checklist
• Number of complain received.
• Extent of voluntary efforts by the community.
• Turnover of the health staffs
• consistency of the attend and health centers.
• Donations.
• Inpatients leaving against medical advice
• Good recovery: achievement of the health activities
• Poor recovery and high death rate
• vital rates such as IMR, MMR BR and DR in the areas
• Incidence and prevalence rate of th diseases in the community.
PUBLIC RELATION IN AN EDUCATIONAL INSTITUTION
PUBLIC IMAGE:
• An idea or mental picture about the organization by the public.
STEPS FOLLOWED IN PUBLIC RELATION IN EDUCATIONAL INSTITUTION
The followings are the steps followed in public relation campaign in an educational institution.
LISTING AND PRIORITIZING OF INFORMATION IS TO BE DISSEMINATED:
May wish to inform the public.
• The new policy of the Government or organization.

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 • The change in the existing policy
• The new scheme promoted.
• The Chan e in the existing scheme.
Public Relations activity starts identifying the message to be disseminated and prioritized
ASCERTAINING THE EXISTING KNOWLEDGE LEVEL OR UNDERSTANDING
THE PERCEPTION OF THE PUBLIC
The organization can check a quick survey among the target group of the public to ascertain the knowledge level
of the issue for which the organization is planning to initiate public relations Processes and in case of the image
it is essential to know whether the image is positive Neutral or negative in terms of the assessment or in terms
of the organization or both
COMMUNICATION OBJECTIVES AND PRIORITIZE
based on the knowledge level or image factor a communication objective is to be established which is possible
to evaluate and the top management approval is required for example communication objective instead of using
of term increasing awareness level about the scheme it should be specific by 2005 in the number of families
where of the scheme be at least one lakh so that we can evaluate the impact
MESSAGE AND MEDIA:
After choosing the objective, the content of the message needs to be developed. While developing the massage we
Should keep in mind the media in which we are going to use for disseminating that massage. TV/Visual media may
Be effective for showing the demonstrating awareness training media may be effective whether the recipient
May whish to keep the gap or further reference.
IS to keep the gap or further reference.
IMPLEMENTATION OF MESSAGE AND MEDIA:
Based on the expected reaching level and target group, the budget is to be prepared and message is transmitted.
through the appropriate media.
IMPACT ASSESSMENT:
After release of the ‘message. it is essential to study the impact at interval by interacting with the target group.
MESSAGE REDESIGNED:
In case. the interaction of the target group reveals the message did not reach as expected the modification in
message or media need to be done and the revised message should be disseminated.

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TYPES OF PUBLIC RELATION
Advertising:
• The main forms of advertising are. Brochures or flyers
• Direct mail
• E-mail messages
• Magazines
• Newsletters
• Newspaper (major)
• Online discussion and chat groups Posters and bulletin boards
• Radio and television announcements
PUBLICITY:
• Publicity is the spreading of information to gain Pubic awareness for a product, person. service,
• cause or organization and can be seen as a result of effective PR planning
PROPAGANDA:
propaganda form of communication that is aimed at influencing the attitude of community to wards some causes
or position. Propaganda, in its most basic sense, presents information primarily to influence an audience and
change in their attitude.
PUBLIC DIPLOMACY:
Public diplomacy, broadly speaking, is the communication with foreign publics to establish a dialogue designed
to inform and influence. It is practiced through a variety of instruments and methods ranging from personal
contact and media Interviews to the Internet and educational exchanges.
CAMPAIGN:
Effective public relations require a knowledge, based on analysis and understanding, of all the factors that
influence public attitudes toward the organization. While a specific public relations project or campaign may
be undertaken proactively or reactively to manage some sort of image crisis.
PROMOTION:
commercialization of publicity.
ANNUAL REPORTS:
They are ripe with information if they include an overview of your year's activities. accomplishments, challenges

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and financial status.
Collaboration or strategic restructuring: If you're organization is undertaking these activities, celebrate “it publicly.
PRESENTATIONS:
Find ways to give even short presentations, for example, at local seminars, conventions, seminars, etc. It's
amazing that one can send out 500 brochures and be lucky to get 5 people who respond. Yet, you can give
a presentation to 30 people and 15 of them will be very interested in staying in touch with you.
QUALITIES OF A PUBLIC RELATION OFFICER IN THE EDUCATIONAL
INSTITUTION:
• Abundant common sense.
• First class organizing capacity.
• Good judgement and objectivity.
• Imagination ability and ability to appreciate;
• infinite capacity for taking pain.
• Willingness to work long.
• Be realistic and sense of humor.
• Ability to write and speak English correctly.
• Pleasant voice and ability to speak in public.
• Innovative in ideas.
• Basic understanding about the profession building abilities.
• Intelligence, foresight, result oriented approach.
• intelligence, foresight result oriented approach.
• Media Specialization,
• Editorial expertise.
• Insight in research
ROIE OF DEAN
deans are expected support and promote the highest quality educational programs research public service and
economic development activities of their respective colleges and schools. Each dean must be an effective
advocate for his/her college, both within the University and externally Deans have ultimate accountability
for their colleges sound management of resources: fiscal. facilities, and human. They are responsible for

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collegiate planning, including alignment of plans for educational, research and other activities in their colleges.
The Deans have direct responsibility fonr:
FACULTY:
The academic dean is responsible for the hiring of most department chairs and faculty selection. She often acts
as a bridge between the academic and bureaucratic sides of education. often the dean will delegate responsibility
to trusted department heads but still oversee all the activity within each department.
FINANCE:
The academic dean may also be responsible for fundraising and financial decisions made in regard to the school.
Because of the complexities of the financial responsibilities of the dean, the job strongly resembles that of the
chief executive officer of a mid-sized business or enterprise.
COURSE SCHEDULING AND PUBLIC RELATIONS:
The academic clean is responsible for overseeing course scheduling and the introduction of new courses into the
curriculum of the school. She also plays an integral role in maintaining good relationship with alumni and the
general public and garnering financial support for the institution. An academic dean must have excellent social
skills, as he is called upon to interact with the public as a representative of the college or university.

CAMPUS UPKEEP AND STUDENT AFFAIRS:

The academic dean may also be responsible for much of the decision making in regards to campus upkeep and
the regular care of campus grounds. He delegates the responsibility for care and upkeep of the grounds, but
makes the financial decisions regarding upkeep and general funding allotted to the physical appeal of the
university or college.
FACULTY COMMUNICATION:
Because all faculty report directly to the academic dean. she is often looked to for problem-solving and conflict
resolution; For this reason, he must have an active interest in and knowledge of the academic side of this
jurisdiction. as well as a basic understanding of all areas of education. She must likewise be persuasive, an
effectual listener. and collaborative. The. authority of the academic dean I5 consistently being challenged. And
thus, she must possess humility, patience, and fortitude.
FEE ACCOUNTS:
• Stipulate the fee structure in respective zones under instructions of the management
• Extending concessions on direction to students being confirmed registered or enrolled keeping
in view merit and other criteria that demand concession

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 • monitor the fee dues of students and educate parents in cleaning the same within the time stipulated
PUBLIC RELATION WITH PARENTS
• Maintain healthy public relations with parents in the interest of the organization
• Keep in touch with parents of students already studying in your zone.
• Make efforts to identify merit students at the earliest and extend academic support to them.
• Take a feedback from Students on the performance of the staff attached to the campuses in your zone
• Ask parents of exceptional students for feedback on the performance of respective campuses in academic
And administrative areas.
• Communicate any significant information about campus performance to management and staff for
improvement
SICK ROOM:
• The health of a student is important since it also reflects on the academic performance.
• A student in good health can perform up to potential, whereas a student who is ill cannot. Besides, the
welfare of a student studying on residential| campus is of primary concern to the organization. it is for
this reason that every campus has a Doctor attending to sick students with special rooms to keep them
in, residential and under the care of Sick-in-charges.
• Monitor the healthcare of students enrolled in the campuses of your zone.
• Ensure that hygiene and sanitation is maintained in the sick room so that the recovery is faster.
• Keep in touch with the Campus Doctor in order to take precautionary measures against common ailments
• Ascertain that the parents of students who are Sick are informed about the health status of their wards.
PERFORMANCE APPRAISAL
INTRODUCTION
Performance appraisal is a method processing information needed to improve performance and accomplishments.
of acquiring and processing information needed to improve the individual’s performance and accomplishments

CRITERIA OF PERFORMANCE APPRAISAL

| There are 7 criteria for assessing performance appraisal
QUALITY: the degree to which the process or result of carrying out an activity approach
QUANTITY: the amount produced, expressed in monetary terms, number of units, or number, of completed

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activity cycles.
TIME LINES: the degree to which an activity or a result produced.

COST EFFECTIVENESS: the degree to which the use of the organization’s resources (e.g. Human. monetary,
technological, material) is maximized in the senses of getting the highest gain.
NEED FOR SUPERVISION: the degree to which a job performer can carry out a job function Without superviso
assistance.
INTERPERSONAL IMPACT: the degree which a performer promotes feeling of self-esteem, good will and
cooperation among co-workers and subordinates.
TRAINING: need for training for improving his skills knowledge.
The above criteria relate to past performance and behavior of an employee. There is also need for assessing the
potential of an employee for future performance, particularly when the employee is tipped for assuming greater
responsibilities.
OBJECTIVES OF PERFORMANCE APPRAISAL
Objectives can be discussed under 4 headings
WORK RELATED OBJECTIVES
• To provide a control for work done
• To improve efficiency.
• To help in assessing work and plan future work assignment and
• To carryout job evaluation.
CAREER DEVELOPMENT OBJECTIVES
• To identify strong and work points and encourage findings remedies for weak points through training.
• To determine career potential.
• To plan career goals.
OBJECTIVES OF COMMUNICATION
• To provide adequate feedback on performance
• To clearly establish goals i.e. what is expected from the staff members in terms of performance and future
work assignments.
• To provide counselling and job satisfaction through open discussion on performance.

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ADMINISTRATIVE OBJECTIVES.

• To serve as a basis for promotion or demotion.

• To serve as a basis for allocating incentives.
• To serve as a basis for determining transfer and
• To serve as a basis for termination in case of reduction of staff.

METHODS OF PERFORMANCE APPRAISAL

There are two methods of performance appraisal

TRADITIONAL METHODS

• Straight ranking method

• Man, to man comparison method
• Grading
• Graphic rating scales
• Forced choice distribution method
• Free from essay method
• Critical incidents
• Group appraisal
• Field review method

MODERN METHOD

• Assessment center
• Appraisal by results or management by objectives

TRADITIONAL METHODS

• Straight ranking method: it is the method of performance, by which the man and his performance are

considered as an entity by the order.

• Man, to man comparison method: by this method certain factors are selected.
• Grading method: under this system, the rater considers certain features and makes them accordingly scale

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 • Forced choice description method: it attempts to give consistently high or consistently low rating to all the

employees.

• Forced distribution method: this method is used to estimate or minimize rater’s bias, so that all personal may

not be replaced at the higher end or at the lower end of the scale.

• Free essay method: under this method, the supervisor makes free form, open-ended appraisal of an
employee in his own words and put down his impression about the employee.
• Critical incident method: the essence of the system is that it attempts to measure worker's performance in

terms of certain” event" or” episodes" that occur in the performance of the rater’s job.

• Group appraisal method: under this method employee are rated by an appraisal group, consisting of them

supervisor and three or four other supervisors who have some knowledge of their performance.

• Filed review method under this method a trainer employee from the personal department interviews line service

to evaluate their respective sub ordinates

MODERN METHODS.

• Assessment Centre method: is to that candidate in social situation. using a number of assessors and a
variety of procedures.
• Appraisal by results or management by objective (MBO) MBO is potential a powerful philosophy of
managing and an effective way for operationalizing the evaluation process.
• Human asset accounting method: the human asset accounting method refers to activity devoted to

attaching money estimate the valve or forms international human organization and its external customer

good will

• Behavioral anchored rating scale (BARS) this has recently been developed. Its supporter claims that it
Provides better, more equitable appraisal as compared to other techniques.

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COMPONENTS OF PERFORMANCE APPRAISAL
The performance appraisal process gives employee recognition for his work efforts. Great power resets in such

recognition and in facts, its well known that human beings prefer even negative recognition at all.

The performance appraisal process typically consists of 4 inter related steps.

STEP 1(CLEAR EXPECTATIONS)
The first step is occurring well before an evaluation is even done. A new employee must be understanding

exactly what the job expectations are, how performance will be measured, who will "judge" the work and how

often.
STEP 2(REGULAR FEEDBACK)
An employee should also be aware that the performance appraisal process is just that a process and not a once-

year drill. Ongoing assessment of performance and the progress in meeting job expectation is vital. It is not

good management style to wait until an evaluation to tell and an employee that he is consistently failing to

meeting expectations.
STEP 3(DOCUMENTED PROGRESS)
Through documentation of the employee performance using the facility's procedures and forms in the next step.

if the facility was a self-appraisal, peer review, or 360 degrees make sure the employee clearly understands how

he is to be rated before the actual meeting.

STEP 4(FUTURE DIRECTION)
finally, set up a time to conduct the performance appraisal interview with the employee. Allow time and have all

documents ready make sure you have coverage for phone calls other managerial duties so your time with the
employee is interrupted. Be prepared to end the review

with a discussion of a job-related development plan that's tailored to that employee.

ETHICS OF APPRAISAL
• Don't appraise without knowing why the appraisal is needed

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 • Appraisal on the basis of representation information. Appraise on the basis of relevant information.
Appraise on the basis of sufficient information.
• Be honest in your assessment of all facts you have obtained.

• Don't write one and say another. In offering an appraisal, make it plan that this only your personal opinion
of the facts as you sees them.
• Pass on appraisal information only to those who have good reason to want it.
• Don’t imply the existence of an appraisal that has not been made.
• Don't accept another’s appraisal without knowing the basis on which it was made.
USES OF PERFORMANCE APPRAISAL IN HOSPITAL SETTING

The purpose of performance appraisal is to improve the quality and productivity of the employee and enhance
career aspirations. The performance nursing administration has the responsibility for overseeing the performance
appraisal and motivating the employee appears to need support in practice. When employee appear to need support
or assistance in reaching goals, their supervisors may be able to work with them. The outcome of the process
should be satisfied employees who realize the aspirations with the support of the nursing administration.
• Conduct the meeting in a non-threatening or neutral environment.
• Allow 45-60 per person.
• Remember that information discussed during the meeting on confidential and should be shared only With
committee members and the appropriate administers.
• Give specific suggestions for improving performance.
• Establishers a career development program.
• Helps employees to meet their career goals.
• Encourages team work.
• Recognize the existence of employee problems.
• Distributes policy to the entire employee, post policy on each unit and add it to the policy manual.
TOOLS OF PERFORMANCE
Trait rating scales (TRS): A rating scale is a method of rating an individual against a set standard, which may be
the job description. desired behaviors, or personal traits. The rating scale is probably the most widely used one.

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JOB DIMENSION SCALE (JDS):
The technique that a rating sale be constructed for each job classification. The rating factors are taken from the
context of the written job description.
BEHAVIOURALLY ANCHORED RATING SCALES (BARS):
It is also called behavioral expectation scale that overcomes some of the weakness of the rating system. As in
JDS.the BARS technique requires that a separate rating from be developed for each job classification.
CHECKLISTS:
There are several types of checklist appraisal tools. The weighted scale is composed of many behavioral
statements that represent desirable job behaviors. Each of this behavior statement has a weighted score attached
to it. Score is based on student's behavior or attributes.
ESSAYS:
this method is often referred to as the” free from review". Here the appraiser describes in narrative form. The
employee strengths and area where improvement or growth is needed.

WELFARE SERVICES
INTRODUCTION
Students are the back bone of educational institutions. Institutional standards are depending upon the students.
Every institution are responsible for the welfare of students. at the same time students are also responsible
for their own welfare. A good studying environment makes students more fruitful.
DEFINITION
Student welfare is an important part of the total school programme. It broadly covers their physical, mental and
social wellbeing. Such needs of the student will be met partly by the facilities provided in the hostel and partly
through an active and adequate student health guidance and counseling service and opportunities for recreation
and for cultural and religious activities.
POLICIES
The implementation of the student welfare programme requires formulation of a number of policies. Some of
which will be in relation to: The number and nature of routine physical health examination to be done during
the course period.

29
 • The appointment of a physician. responsible for the student health.
• The actions to be taken and facilities made available when a student fails sick.
• The maximum amount of sick leaves which may be taken during the course and action to be taken when
this is exceeded.
• The arrangement to be made for student counseling.
• The extent to which provision will be made for recreational and cultural activities.
• Provision to be made for students to follow their own religious practices including participation in
important festivals.

STUDENT HEALTH SERVICE

The student health service is designed, to permit students to achieve the maximum benefit from their school
experience, to minimize any risk to which they might be exposed or to which they might be lasting and which they
can apply in the practice of nursing, and to give students the required care when they are sick.
MEDICAL EXAMINATION

ON ADMISSION

• Within the first week of admission the student should have a through medical examination, which include,
• Recording of previous medical history.
• Recording of height and weight.
• Testing of urine and stool.
• Chest x-ray or screening if necessary.
• Complete physical examination.
• Treatment should be given if any problem is detected. Follow up should be done until the whole problem
is solved.

ROUTINE MEDICAL EXAMINATION

During the year, the student’s health record should be kept up to date with respect to illness and disorders.

Ailments should be treated immediately.

HEALTH RECORDS
The student’s health record should be cumulative and should be designed to continue a summary of the student's

30
previous medical history and complete record of her health while in the school. Each student should be

encouraged to take the responsibility for her own health, and she may be assigned in this regard a personal

health record card at the beginning of the course. She should be guided on how to record the information required

accurately and regularly. The cards should be checked at periodic intervals by one of the staff, and appropriate

action should be taken on finding any significant deviation from normal.

STAFF RESPONSIBILITY FOR STUDENTS HEALTH
Usually the staff, who is dealing with community health nursing may be responsible for the organization of the

student health programme. The responsibilities of the staff include

• scheduling routine examination

• Maintaining student health records.
• Arrangement for immunization
• A student health clinic is preferable that requirements that are needed in
• An examination bed and stool.
• Weighing machine
• sterilizer
• Equipment’s: B P Apparatus. thermometer
• Other furniture

HEALTH ROOM IN THE HOSTEL

Where the health clinic is not located close to the students hostel there should be should be some place In.

Hostel for admitting the students standing orders can be carried out according to the perception of the nurse

in charge

STUDENTS ROOM IN HOSPITAL

In hospital there should be a well-equipped room for students to admit who are in need of the treatment.
COUNSELING
As student who enters into a new profession which is entirely different from other courses. they may need

31
 counseling. Each tutor may act as an advisor to a certain number of students and should hold individual

conferences with them at regular intervals. The conference should assist the student.

• To recognize their own problems.

• Helps to workout students’ own solutions with guidance.
• Evaluation of student progress.
• Guidance for future carrier.
• Helps to study the reactions towards clinical experience.
In addition to the scheduled conferences. the student should feel free to take appointments with the advisor
whenever she needs advice the student should feel secure in the sense that nothing of a confidential
nature will be disclosed without her consent ln the event of a situation which gives rise to the head of
the institution so as to work out a plan of action with a view to refer the students to another person
better qualified and capable of solving particular problem

RECREATIONAL AND CULTURAL ACTIVITIES

The college of nursing has a responsibility towards the students to make it possible for them to continue with the

Students to make it possible for them to continue with the leisure time interests they have already acquired,

as far’ as It is compatible. With the objective of the programme as well as to guide them in developing cultural,

social and creative activities according to their individual preferences. There are many recreational activities

conducted by SNA college days etc.

STUDENT ORGANIZATION

The involvement of students as an organized group is an important factor in the management of institution

And meeting the objective of the programme. The two principal ways by which this can be achieved are through

Student government

Student council

Student association

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The student nurse association organized in 1920 providing a means of personal and professional development of

Nursing student

OBJECTIVES
• promotion of student welfare.
• The development of co-operation and unity.
• Establishment and maintenance of good interpersonal relationship with the staff.
• The development of skills in organizational techniques and committee procedures.
• The promotion of the reputation of institution.
• Establishment of communication and association with other students’ groups in the community and in
the country.
• Professional approach to work.
FUNCTIONS
• To help student nurses learn how the professional organization serves to uphold the dignity and ideas
of nursing profession
• Promote close rapport with student nurses
• Encourage leadership abilities
• Increase the student nurses social contacts and general knowledge to the personal and professional
development.
• Encourage both professional and recreational activities
• Provide a special section in nursing Journal of India benefit of students
• Helps the students to develop cooperative spirit with Others
ACTIVITIES
• SNA exhibit which has developed high standard
• Fund raising for TNAI
• Fine arts, sports competition conferences
• Special process is given for outstanding achievement in specific areas of nursing education
• Opportunity to contribute articles to nursing
UNIT ACTIVITIES
• maintaining the diary of unit meetings

33
 • giving quality report
• preparing articles for publication and distributing applications
FUNCTIONS OF STUDENT COUNCIL
• Initiating and supporting student’s social, cultural and professional activities.
• Assisting with orientation of new students.
• Reviewing, the school and hospital procedures and policies and making recommendations.
• The interpretation and enforcement of school policies. Taking disciplinary actions.
• Receiving, investigating and disposing of complaints related to the hostel.
• Establishing official channels of communication with the school staff in relation to student council.
• Some of these functions will be executed by the council itself and others may be carried out through
various committees such as recreation, hostel and reception committee. The staffs are not members of
the council; they give only advice to the council members.
STAFF WELFARE SERVICES
STAFF DEVELOPMENT
Staff development refers to the continuing improvement of the nursing personnel. It also includes setting
standards for jobs, providing on the job growth experiences, considering potential growth opportunities in all
assignment planning, supervising and appraising performance proficiencies and assuming responsibility for
reparative or corrective training measures.
THE MAIN FUNCTIONS OF THE WELFARE SERVICES INCLUDE:
• Re orientation of the subject knowledge.
• Vitalizing professional studies.
• improving method of teaching and evaluation.
• Improvement of student teaching.
• Development of special programs and courses.
• Revision and improvement of curriculum.
We can summarize this under 4 headings.
ORIENTATION
Each level of nursing personnel receives orientation classes as well as skill delineation and clinical
Supervision has to be adopted for particular specially skills. Discuss them with job charts, policies

34
 procedures and fulfilment of objectives.
IN-SERVICE TRAINING
ln-service is a planned learning experience provided by employing agencies for employees that help them
In acquisition of new knowledge and improvement of performance. This includes job training, counselling
and reviewing skills. Methods of delivering in-service education are forum, ward teaching. discussion,
laboratory. conferences. seminars, workshops, field trips etc.
CONTINUING EDUCATION
• It is all the learning activities that occur after an individual has completed his basic education. This helps the
staffs to keep abreast with interest, knowledge and technical advances. It is needed for career advancement
to provide and prepare faculty who see continuing nursing education as a personal responsibility as well as
• professional and university responsibility.
Co-ordinates attendance at approved programs locally as well as in the state and helps in the presentation
of appropriately approved programs within the facility. furnishing opportunity for sharing skills and
experiences with other staff.
• On a co-operative basis, there should be provision for house constructions as well as medical facilities and
services. it also should include accommodation, canteen, creche, transport, medical and surgical supplies
and health checkups
SKILL TRAINING PROGRAMME
This is the second area on in-service education programme and has a tremendous importance in nursing as
nursing essentially requires technical, communication and other behavioral skills. it is concerned with
developing expert technical or manual skills, communication and other behavioral skills associated with
one’s job.
Skill training has to be given for development of knowledge and skills (cognitive, affective and conative
domains.
POLICIES

The schools should have a clearly defined policy regarding hours of work, teaching load, leave, welfare of staff
and other matters. Well laid down policies greatly help reduce frustrations and conflicts among staff. Policies
will be effective when the staffs are involved in formulating them. Everyone is well aware of them and they are

35
clearly adherent on it.
A well-defined policy helps towards the stability of the staff and implementation of the programme. Policies
differ themselves from state to state and from college to college depending upon the controlling authority.
FOR THE FACULTY
1. Hours of work, day offs per month, number of hours to be worked per week, procedure regarding public
holiday.
Teaching load: Policy regarding maximum teaching load to be carried by each tutor. allowing preparation time.
Lab sessions. evaluation of student assignments committee work, record keeping etc. '
3. Residence: Faculty may. be permitted to choose from residential and nonresidential persons, a|| may be
residents or nonresidents.

4. CrecheThere should be a creche for the children of married couple

5. Canteen: There should be provision for canteen,

6. Transport College should have separate transport facilities and it should be available for professional and
emergency personal use.

7. Leave: Amount and kind of leave due to staff, Special leave, school leave, annual leave may be taken, how
much leave taken at a time, provision for maternal leave etc.

8. Sickness Policy should state details of medical treatment, type of accommodation they are entitled to and
financial responsibility.

9. Attendance, conferences and study courses: There should have a written policy regarding selection, deputation
of staff for further education, attendance at formal workshops and conferences. These policies should be made
known to others.

10. Other facilities like Provident fund, medical claim policies, journal club, free admission and educational
facilities for staff’s children, family quarters, transportation facilities, staff funding, deputation for higher

36
studies etc.:

11. TNAl Trained Nurses Association of India act as a welfare association for the nurses. It is the national
professional association of nurses
LIBRARY FACILITIES
INTRODUCTION
A good library makes an immeasurable contribution to an educational programme and that teacher serves to the
students best, who early in the course introduces them to its use; ‘It not only opens the door to new knowledge
but stimulates critical thinking and helps to develop independence in seeking and obtaining information.
An up to-date, varied selection of books and other library material also encourages and assists the staff in
study and research both for self-improvement and for the benefit of the students.
ACCOMMODATION AND EQUIPMENT
The furniture and equipment should include the following:
1. Comfortable chairs, and tables of a convenient height
2. Metal bookshelves or cupboards with glass doors
3.Boxes for pamphlets
4.catalogue cabinets
5.Bulletin boards
6. Book display rack
7.steel book supports
8. Magazine display rack, Preferably With space for back numbers
9 Transparent magazine covers
10.stationary items such as index cards, borrowers Cards, labels and registers
11.Computers and other modern equipment
THE FUNCTIONS OF A LIBRARIAN ARE AS FOLLOWS
• Maintaining an up-to-date record of all the library ' holdings-the number of books, journals, etc. The
of copies of each 2 Maintaining an up to date record of all the library holdings-the number of books,
journals, of copies of each Maintaining an accession register.
• Classifying and cataloguing all books
• Selection of journal articles (with assistance of nursing staff) for cataloguing

37
 • Making known to staff and students at regular intervals all new material
• Displaying books and other material of current interest
• Keeping sets of periodicals complete and arranging for binding.
• Ordering publications as approved by the library Committee.
• Handling correspondence p tings of the library
• Loaning of publications and maintenance of necessary records and participation in the meeting of the library
committee.
THE FUNCTIONS OF A LIBRARY COMMITTEE
• Preparing the initial budget estimate
• Estimation and reviewing them periodically
• selection of new books
• Selection of magazines for subscription
• formulating policies regarding the use of the library
• studying and reporting on statistical data on the extent to which the library is being used
encouraging the use of library
• determining and reporting on library requirements
• assigning responsibility for receiving new publications etc.…
LIBRARY HOLDINGS.
• Dictionaries, e.g. English, Hindi and local regional language, nursing, medical, Roget’s Thesaurus, etc.
• Encyclopedias, directories, charts and maps
• Bibliography of nursing publications and extracts
• Central, state and municipal government reports and documents such as five-year plans, statistical data
and bulletins
• Nursing textbook and reference books on all aspects on nursing and related subjects.
• Books on the physical, biological and social sciences
• Books and material on allied disciplines such as, social work and occupational and physical therapy and
on the work of grams wakes, auxiliary nurses and other health personnel
• Journals of nursing and allied professions.
• Current pamphlets and all related areas

38
 • Monograph, reprints of articles from journals, etc.
• Daily newspapers
• Selected biographical, philosophical and religious. books. other readings as the program or policies
of the institution.
ORGANIZATION OF BOOKS
• Arrangement
• Accession
• Classification
• Cataloguing.
• Borrowing
OTHER PHYSICAL FACILITIES
store rooms
sanitary annexes
OTHERAMENITIES
Driving water
Refusal disposal
HOSTEL FACILITIES
BED ROOMS
There should be preferably 3students in room with space for each student being 70square feet carpet area per
Student. The furniture provided should include separate sleeping seating and storage arrangements for each
Student no additional electrical points other than the light to be provided in the room
TOILETS AND BATHROOMS
Toilet and bath room facilities should be provided on each floor at the rate of one bath room and one latrine for
For six students.in addition, washing facilities should be provided
RECREATION
There should be facilities for indoor and out door games
KITCHEN AND DINING HALL
There should be a hygienic kitchen and dining hall to seat at least 50% of total students at one time water coolers
Refrigerators and heating facilities also should be provided

39
VISITORS ROOM
There should be a visitor’s room in the hostel with comfortable seating lighting and toilet facilities
PANTRY
One on each floor with water coolers and heating facilities should be provided
WASHING AND IRONING ROOMS
One on each floor is needed
WARDEN
Warden should be residential official
Accommodation
Canteen
Transport

40
SUMMARY

At the end of the topic students able to gain knowledge and development the skills and positive attitude
regarding the public relations in nursing, need for public relations, functions of public relation, method
of improving public relation in hospital. Performance appraisal, objectives of performance appraisal,
methods, components, uses. Welfare services, policies, student health service, student organization
objectives, functions, activities, library Faculties, functions, library holdings, hostel facilities,

CONCLUSION

The public relation is important to improve their organization services and improve the performance of
employee and to achievement the best of institution and Students are most important aspect in college of
nursing just as a patient is to a hospital. administration of the students is the most important and
challenging task in college of nursing. Today’s students are the tomorrow’s professionals.so making good
professionals is the duty of institution

41
BIBLIOGRAPHY

1.ELAKUVANA BHASKARA RAJ; D; NIMABHASKER.TEXT BOOK OF

NURSING EDUCATION; FIRST EDITION.BANGOLORE: EMMESS.MEDICAL
PUBLISHERS: 2013.PAGE NO;235-237

2.SHEBEER BASHEER P.TEXT OF NURSING EDUCATION; FIRST EDITION,

BANGLORE; EMMESS MEDICAL. PUBLISHERS; 2015.PAGE NO;456-459.

3.SUDHA R, NURSING EDUCATION PRINCIPLES AND CONCEPTS; FIRST

EDITION. NEW DELHI; JAYPEEBROTHERS MEDICAL PUBLISHERS (P) LTD;
2018.PAGE NO;276-280.

4.LATHA. VENKATSAN, TEXT BOOK OF NURSING EDITION; NEW DELHI;

REED ELSEVIER, INDIA PRIVATE LIMITATION; ELSEVIER, 2015.PAGE
NO;567569.

5.CLEMENT J, MANAGEMENT OF NURSING SERVIES AND EDUCATION; NEW

DELHI; ELSEVIER: 2011.PAGE NO;246-252

6.https://www.ncbi.nlm.nih.gov>pubmed

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