PRODUCT DEVELOPMENT VS CUSTOMER DEVELOPMENT

TRADITIONAL WATERFALL TRADITIONAL MARKETING FUNNEL

Conception Awareness

Initiation Interest

Requirements Consideration

Design Intent

Implementation Evaluation

Verification Purchase

Maintenance Loyalty

AGILE METHOD ROUNDMAP™ METHOD

Attract Extend
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De

Ex
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SPRINT ROUND

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Backlog Deploy

AGILE PRODUCT DEVELOPMENT AND ROUNDMAP™ CUSTOMER DEVELOPMENT

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PRODUCT
DEVELOPMENT SPRINT 1 SPRINT 2 SPRINT 3
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Backlog Deploy Backlog Deploy Backlog Deploy

INTERSECTION FEEDBACK FEEDBACK

Attract Extend Attract Extend Attract Extend

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dg

dg

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p

p
Ex

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CUSTOMER
DEVELOPMENT
ROUND 1 ROUND 2 ROUND 3
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