PRINCIPLES OF PUBLIC RELATIONS :

THE ROLE OF PR & ETHICS

COMM24-9SP

ANALYSIS OF THE
GREAT HACK FILM
ATIANA RIZKY 20110240108 M. QISTAN KEMAPUTRA 20110240538
FILDZAH BERLIANA 20110240317 M.ABDUL AZIZ 20110240514
JOVANESS 20110240424 CARIE JOANA 20110240151
KAMILIA FATIN 20110240431 MOHAMMAD AJIE WICAKSONO 20110240949
Do you know what The
Propaganda is ?
PROPAGANDA IS A MORE OR LESS
SYSTEMATIC ATTEMPT TO MANIPULATE THE
BELIEFS, ATTITUDES OR ACTIONS OF
OTHERS BY USING SYMBOLS (WORDS,
GESTURES, BANNERS, MONUMENTS, MUSIC,
CLOTHES, BADGES, HAIRSTYLES, DESIGNS
ON COINS AND STAMPS, ETC.) .
 3 TYPES OF PROPAGANDA

WHITE GREY BLACK

PROPAGANDA PROPAGANDA PROPAGANDA
Do you know
what The PUBLIC RELATION is ?

PUBLIC RELATIONS IS A STRATEGIC

COMMUNICATIONPROCESS THAT
COMPANIES, INDIVIDUALS AND
ORGANIZATIONS USE TO BUILD MUTUALLY
BENEFICIAL RELATIONSHIPS WITH THE
PUBLIC.
 WHAT INFORMATION
SHOULD BE RELEASED ?

HOW IT SHOULD BE
STRUCTURED ?
where are the
case focused on? HOW SHOULD IT BE
RELEASED ?

WHAT MEDIA SHOULD BE

USED TO RELEASE THE
INFORMATION
 THE DIFFERENCE IN PROPAGAnda
AND PUBLIC RELATIONS

PROPAGANDA PUBLIC RELATION

Propaganda using lies
The philosophy underlying
propaganda is us versus them.
One –way communication
Public relations uses truth
The philosophy underlying public
relations is to build trust between
organizations
Two-way communication
 the similarities in PROPAGAnda
AND PUBLIC RELATIONS

PROPAGANDA & PUBLIC RELATION

the same thing that they inform something to the

wider community / public
 PROPAGANDA IN THE MOVIE
THE GREAT HACK

TRUMP SPEECH A BLACK CAMPAIGN FOR

ABOUT HILLARY TRUMP VOTERS ABOUT
CLINTON HILLARY CLINTON
 PROPAGANDA IN THE MOVIE
THE GREAT HACK

A BLACK CAMPAIGN FOR TRUMP THE EXAMPLE OF

VOTERS ABOUT HILLARY CLINTON A CAMPAIGN
IN ADVERTISING PERSONALIZATION
PROPAGANDA IN THE MOVIE
THE GREAT HACK

KAMLA USES A PERSONALIZED

DIGITAL CAMPAIGN FOR LOCAL
YOUTH SO THAT THEY ARE
APATHETIC AND DO NOT VOTE IN
ELECTIONS. INSTEAD, HE USED
THE CAMPAIGN FOR INDIAN
FAMILIES TO VOTE FOR KAMLA IN
THE ELECTIONS.
 THANK YOU
IF WE HAVE ANY MISTAKES PLEASE FORGIVE US.
THANK YOU FOR YOUR ATTENTION