1) i)The traits generally found in a successful entrepreneurs are passion.

This is the most

important characteristic that every entrepreneurs has. They are become successful
because they very interested on what they do. These entrepreneurs will find extra time
and put effort into the business to make it successful flourish. It is a kind of
stratification or them to see the outcome of their labor, which goes well beyond the
money received. During other people see problems, these entrepreneurs will as a
golden opportunity with their passion. This kind of people always find a way by
researching and reading things to find strategies in how they can make their business
better. Another traits is determination. The successful entrepreneurs are never give up
by the defeats they faced. For them, failure is like a next step for a success story, and
hence, they will try again and again just till they achieved their dreams. Moreover,
these entrepreneurs are will try the things that are not possible and cannot be done. If
other people see problems and drag their self from it, these entrepreneur will see as an
opportunity along with their determination. Next traits are creativity. These people
always have an ability to find a relationship between two unrelated situations or
events. While some people see problems, they will took this problems as opportunity
and solve it by their creativity minds. These people normally very creative for
marketing them and their ideas to new industries. These entrepreneurs also have
confidence traits. A successful entrepreneur never doubt on their self and can succeed
rather than never tried anything. They normally confident enough with their
knowledge and ides that make them the business to be success. They also be confident
all the time when they doing everything for the business. Successful entrepreneurs
also have a sense of curiosity that allow them to find new opportunities rather than
never tried anything. These entrepreneurs always explore different types of
challenging.
ii) The key challenges that faced by one of entrepreneurs Mark Zuckerberg (Facebook
founder) was decision making. Decision making was the toughest part for hm. As the
business start to grow it big and more difficult to make decisions on every level. So,
Mark Zuckerberg start to ask by himself “Does it help us grow?” when approached
every problems. He start to discuss with the coworkers before make a decision.
Another problem that faced by Mark Zuckerberg are dealing with criticism and being
called a “Toddler CEO”. He faced a lot of criticism for getting blame of having
stolen the idea when he was a college student. He never give up on his dream even he
faced many criticism. He confidents on himself and stat to work to achieve his dream.
 Furthermore, one of the biggest problem that faced Mark Zuckerberg are funding and
investment. It was a key challenge for him to find potential lead investors and the
Facebook need to reach 1.5 million users by the end of 2004. So he never give up and
start to find investment to his business. Microsoft founder Bill gates said innovation is
the key to solving the toughest challenges during stopping the pandemic, avoiding
climate disaster or raising human productivity. He also faced many failure during
develop Microsoft. Bill Gates suggest that we should accept the failure and must
learn from our mistakes rather than move on or give up because nobody is perfect
here. He also conviction and risk-taking to made Microsoft even no one knew much
about the computer software. He trust on his self and be confident to take a big risks.
The key challenges that faced by the founder of Apple Steve Jobs are the Apple’s first
attempt to break into the business market. So he started to make many product
iterations as needed and improving the product. At last the final version came to
market and its attracts a lot of competition.

3)a) in details, the rationale behind such a marketing activity are to informs the customers
about the products or services that they are offering. Through marketing. The customers also
can know about the value of the product, their usage, details and additional info that might be
helpful to the customers. It will create brand awareness to the customers out there. In the
same time, the marketing also will make the business stand out. The Six Nations Rugby
Matches will be a constant voice to convince the customers. They also can inform their
customers about the discounts and other competitive tricks that they intend to use. Through
this matches also, their business become a market leader. It’s also become a different ways to
promote their products and increasing the chances of selling it. Customers may want to try
out their product and in the same time this will trigger a purchase decision. Furthermore, the
customers also become their brand ambassadors if they happy with the products. It’s also will
spread the word and their sales will start to increase again and again. Most important, they
understand very well that the need for targeting the right audience. The rationale behind these
strategies is that their product can meet the needs of a target market if it can leverage a
competitive advantage such as a low costs or better services. Six Nations Rugby Matches also
become one of key marketing strategy which is segmentation. Since the customers have
different characteristics and various needs, its makes sense to group similar customer
together. So the rationale behind implementing such a marketing strategy will stratify the
needs of segments of similar customers. By better satisfying the needs of each segment, the
company will achieves a higher performance. If a company sell their product that meets the
needs of the market, offer it with an affordable price, sell it in convenient locations and let the
target market get to know about the product with effective promotion, it will be successful.