1

Building the Crop Doctor Logo

Introduction 1

We were tasked to find a logo for Crop Doctor, an agro chemical

product looking to be marketed by Ecom Agro Industrial Corp Ltd.

Coming up with a logo for Crop Doctor required research on elements

that reflected sustainability, traceability, innovation, and farmer
empowerment in rural communities.

This presentation includes 3 logos alongside a brand execution

segment which gives an idea of how the logos can be used in various
media related to this brand.

Building the Crop Doctor Logo

Logo 1
Construction 3

Inspiration Final Logo

Leaves
A symbol of hope, leaves are incorporated into this logo to
represent renewal and revival, fertility and growth. They are
vital because of their importance in agriculture for harvest
and survival.

Hand
Here, the hand represents abundance, unity and
the effort the farmer puts into nurturing plants. This
also represents the role of agriculture and trade in
bringing people together.

Variations
Water
Water is a giver of life and fertility, and crops and
plants depend on it to flourish, hence its presence

Building the Crop Doctor Logo

Variations 4

CASHEWDOCTOR CASHEWDOCTOR

COCOADOCTOR COCOADOCTOR

Building the Crop Doctor Logo

Character

ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
1234567890

Optima LT Std
Identity

Pattern
Pattern Font
Logo 1 in Action
Logo 2
Construction 8

Inspiration Final Logo

Plants
An abstract form of the brand name.

crop
Green
Represents the essence of Crop Doctor products
which is to provide a conducive nurturing ground
for seedlings.

Variations
Fertility and Growth
Crop Doctor ensures nourishment from the earliest
stage of germination to the final.

crop crop

Building the Crop Doctor Logo

Variations 9

Building the Crop Doctor Logo

Character
Identity

Pattern

Font

ABCDEFGHIJKLMN
OPQRSTUVWXYZ

TypoGraphica
Logo 2 in Action
Logo 3
Construction 13

Inspiration Final Logo

Hands
Marking the nurturing required in plant cultivation.

Sprouts
Represents healthy growth spurred by Crop Doctor
products

Variations
Green
Green land showing fertile African lands and
representing a conducive nuturing ground and
abundance.

Building the Crop Doctor Logo

Variations 14

CASHEW DOCTOR CASHEW DOCTOR

COCOA DOCTOR COCOA DOCTOR

Building the Crop Doctor Logo

Character
Identity

Pattern

Font

ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
1234567890
P22JohnstonUnderground
Logo 3 in Action
Thank You