Other features of the VinaGold View Resort app that can bring brand new and convenient

experiences to the customer are Online Shopping and In-app Payment. Via the app, guests can
order seafood or souvenirs, products outside the resort, and the employees at the resort can
pick up the order and bring it to the customer’s room or even to other places or addresses the
customer wants to send. Moreover, besides conventional payment, money transaction at the
front desk, customers of VinaGold View no need to worry about the problems of forgetting cards
or lost cash and cash since seamless payment methods which are fast and easy is integrated
directly into the app. With online payment through the app, customers can link their credit cards,
internet banking, or other third-party apps such as Paypal to make payments without having to
go to the front desk. In addition, every guest will have a membership program and the
customers will gain points for each successful transaction made on the app. Through these
features, the customers not only can try every cuisine outside or inside the resort, purchase or
sent products everywhere they want just through a quick click but also gain points to the
membership program to get secret rewards later.

In the context of sustainable tourism, VinaGold View also applies for a loyalty program via
gamification of the resort app which can act as an association between the organizations
(resort) and the tourist, community. For each holiday event, VinaGold View will launch
astoundingly “Play and Stay” games such as memory games or lucky spin with a special theme
depending on the characteristics of the event. With the fun and well-known memory game, the
participant who can successfully match all the relevant card pairs in the limited time of 50
second challenge will cumulative 20 points each play equivalent to 1$ to plant trees and donate
back to the community, especially for who completed the game in the fastest time will receive
10% discount and gift card for free extra services such as spa or laundry for future stays at any
VinaGold View’s properties. Moreover, VinaGold View will drop lucky spin into the guests’
newsletter on the app which contains vouchers or coupons every day connect with guests and
attract more visitors to log in to the app.

https://www.gamify.com/gamification-blog/how-the-hospitality-industry-and-gamification-are-
a-match-made-in-heaven
https://link.springer.com/chapter/10.1007/978-3-030-05940-8_32
https://www.linkedin.com/pulse/bringing-gamification-hospitality-world-aron-ezra
https://blog.thehotelsnetwork.com/hotel-gamification