SALES PERFORMANCE AND POPULATION GROWTH OF

"SILURIFORMES"(HITO) FARMS IN GENERAL SANTOS CITY

An Undergraduate Thesis
Presented to the
Faculty and Staff of the College of Business and Management
GoldenState College, General Santos City

In Partial Fulfillment
of the Requirements for the
Degree of Bachelor of Science in Business Administration
Major in Marketing Management

MR. ADRIAN S. NICOLAS, MBM

Course Facilitator

By:

John Mark P. Evangelista

Rose Dian R. Garcia
Estela A. Gempero
April James R. Jumamil
Janillee D. Ligutan
Julita J.Lumhod

December 2020
Chapter 1
 THE PROBLEM AND ITS SETTING

Background of the Study

The rationalization for the cultivation and management of aquatic animals,

especially catfish and plants, has remained unchanged for decades. Fish farming

has been a traditional means of producing food for immediate consumption at the

village level. This requirement for locally produced animal protein persists in

landlocked countries or rural areas which do not have immediate access to fish

goods, and there is still significant scope for further advancement of simple non-

industrial fish farms. Several countries particularly in Africa and Latin America)

have a system that gives high priority to promoting improved food supplies for the

poorest section of the local dwellers.

Contemporary aquaculture practices are now more developed and have

gradually been established to produce cash-crop surpluses for sale in nearby

villages or widely available urban areas. Others were also integrated into

agriculture production. In recent times, in response to the growing demand for

high-value species in both international and domestic markets, several

technologically involved operations have been developed through the attention of

specific biological research and development.Many of these companies are

highly engineered and advanced. As a result, forms of modern aquaculture-like

modern terrestrial farming-have become very industrial, require considerable

capital investment and risk management; but other parts have little evolution from

their traditional simple origins.

 In General Santos City, Siluriformes (Hito) is an expensive but highly

marketed fish because of its exoticness and its taste when cooked. Farmers

have been engaged in fish farming, particularly catfish. Not only does it create

great sales, but it is also very edible in the public's eyes. Fish Farming also has a

positive impact on the city's growth, as our city is known for its aquatic richness

and fish farming would be an additional asset.

According toMetro (2009), fish-farming contributing to marine waters

eutrophication, feces and uneaten food pellets from fish farms alter the organic

matter in the sediment, which can change the consumption of oxygen and cause

local eutrophication.

This study discusses how fish farming in Silurisformes (Hito) is currently

very rampant and highly anticipated in terms of commercial farming. And what

are the various steps to conduct a fish-farming operation? The study will be

conducted to determine the sales performance and population growth of the

Siluriformes (Hito) farm in General Santos City. Knowing how this will affect the

economic growth of agriculture. At the end of the day, it also wants owners to run

their business and maintain such positive growth.

Statement of the Problem

 This study will attempt to determine the Sales Performance and

Population Growth of Siluriformes (Hito) farms in General Santos City. This Study

will focus on Sales Performance and Population Growth.

Especially, it seeks to answer the following questions:

1. What is the demographic profile of the respondents of Siluriformes

(Hito) farm in General Santos City? In terms of;

a. Age

b. Gender

c. Status

d. Monthly income

2. What is the level of sales performance of Siluriformes (Hito) farms in

General Santos City?

3. What is the populationgrowth of Siluriformes(Hito) in General Santos

City?

3.1. Before Pandemic; and

3.2. During the Pandemic

4. Is there a significant relationship between the sales performance in

Siluriformes (Hito) farmsand population growth of the Siluriformes (Hito) in

General Santos City?

Objectives of the Study

 The researchers aim to accomplish the following objectives at the end of the

study.

1. To determine the demographic profile of the respondents;

2. To determine the sales performance of the Siluriformes (Hito) farm in

General Santos City;

3. To determine the population growth of the Siluriformes(Hito) in General

Santos City; and

4. To show the relationship between the sales performance in Siluriformes

(Hito) farms and population growth of the Siluriformes (Hito) in General

Santos City?

Hypothesis of the Study

Ho 1: The level of the sales performance of the Siluriformes (Hito) farm

significantly influence the population growth of the Siluriformes (Hito) General

Santos City.

Significance of the Study

The following are the beneficiaries and benefits of this study.

To the Owners.This study will help each farm owner overcome the

inadequacies of the business and help them expand their business. Furthermore,

this study will also help them to properly market their fish products to maximize

their profits.
 To the Customers. This study will help them find where they can buy

fresh hito products in General Santos City. This study will also provide them with

an in-depth knowledge of fish farming.

To the Public. This study will provide the public with the knowledge to set

up a business like a fish farm. The information in this study will inform them of the

development of their own business in the aquaculture industry.

To the Researchers. They will be assisted to complete their requirements

in their undergraduate thesis. And this is going to give them an understanding of

fish farming. Researchers will be mindful of buying catfish from farmers. It will

also help them to know how fish farming works.

To the Future Researchers. This will help them to be a tool for any

further information and to develop and enhance better ideas. This will provide

them with information on fish farming and its sales performance and business

growth. This research paper will also serve as a guide and a basis for other

aquaculture-related research, particularly in fish farming.

Scope and Delimitation

The researchers aim to know the sales performance and population

growth of Siluriformes (Hito) in General Santos City. The researchers will focus

on significantly related topics that will be tackled in the study. The researchers

will conduct this study to the farm owners as their respondents. This research will

be conducted in the area of General Santos City.

Conceptual Framework

The level of sales performance of Siluriformes (Hito) is the independent

variable because the researchers will collect and gather the data from the

respondents without any support from the other variable and also because the

level sales performance in a farm is the main focus of the study.

However, any attempt to study the population growth of Suliriformes(Hito)

before and during the pandemic will be considered as the dependent variable

since the researchers cannot proceed with the study by simply searching for the

population growth of Siluriformes (Hito) alone.

Therefore, the sales performance of Siluriformes (Hito)can stand

independently unlike the population growth of Siluriformes (Hito)which needs

support from the other variable. These variables were closely related to each

other to complete the study.

Independent Variable Dependent Variable

Population Growth of
Siluriformes (Hito)
Sales Performance
 Before the
Pandemic
 During the
Pandemic

Demographic profile

 Age

 Gender

 Status

 Monthly Income

Figure 1. Conceptual Framework of the Study

 Chapter II

REVIEW OF RELATED LITERATURE

This chapter discusses the body of knowledge of the sales performance

and the population growth of Siluriformes (Hito)in General Santos City. It includes

the variables of the study and justification, literature that presents the ideas,

concepts, and generalizations which identifies the dependent and independent

variables of the study.

A. Sales Performance

What is a Sales Performance?

Sales Success is the sales team's efficiency in marketing operations, both

individually and as a whole; the ability to reach sales targets. Depending on the

sales position and sales climate, sales success can be calculated in a variety of

ways, such as sales revenue, customer retention rate, or the number of net new

accounts. (Open Symmetry, 2019). Also, according to Sherman 2019 in his

"Sales Performance definition" sales performance is how successful members of

the sales team are in achieving their objectives. One way to quantify success is

sales revenue, but there are several other metrics, such as time spent per client

or the amount of repeat business they make.

What is Sales Performance Management?

According to David Tucker in his blog entitled "Sales Performance

Management: What It Is, And Why You Need It" The process of supervising and
directing workers to maximize their ability to sell goods or services is Sales

Performance Management. A core aim of the process of Sales Performance

Management is to inform and inspire sales professionals to set their own

strategies and objectives and meet these goals by following best practices for

sales quality. Similarly, Sales Performance Management is frequently mistaken

for the process of matching up corporate targets with incentives and

compensation plans. It is important to arrange the rewards and compensation to

reward the right behaviors and performance, but it's just one component of a full

SPM system.

What is poor Sales Performance?

A small-business sales force's strength is critical to long-term success.

Customer expectations that are increasingly growing, rivalry, and the cost

incurred by a company to employ and train sales staff make it necessary for each

salesperson to meet or exceed sales expectations. While weak performers

constitute only around 10% of a sales force on average, it can take up 90% of the

time of a sales manager to deal with bad sales performance issues. Although

coping with poor performers is vital for a small-business owner or sales manager,

it is just as important to evaluate the company to find any underlying causes of

poor performance and solutions (Jackie Lohrey "Explanations for Bad Sales

Performance).

Common Sales Problems (Chaplin, 2012)

The root problem of poor sales performance is often poor differentiation

and poor positioning. We examine a typical growth pattern of service

organizations in the life sciences and see how better sales traction begins with a

clearly defined marketing strategy. Common sales problems among life science

organizations

 Slow sales and difficulty getting sales traction

 Ineffective salespeople

 Increasing price pressure

 Buyers that treat your offerings like a commodity

 Stuck in on a plateau, unable to break through to the next level

How to manage Poor Sales Performance?

The Number 1 law for Bad Sales Success Management is if you're

responsible for handling bad results in sales, then face it head-on. Acting rapidly

at the first sign of dipping revenue. It may be the easiest option to pick to avoid

handling bad sales results, but it is never the wisest. Managing bad performance

in sales is fraught with all kinds of obstacles. Take accountability, in the hope that

everybody will dig in, pull tight, and trade through, you have to do right by the

sales individual, right by the company, stick within the realms of good HR

practice, record everything, participate in endless good sales and best practice

performance management systems. Learn how to maintain leverage when sales

start falling, as that will happen so that you ensure that your sales results are at

best placed back into a rise, or at worst, kept while you run the repair and rebuild

phase. It works well often, and when it does, success is a major reward and

appreciation of your talents as a sales manager and the company's untapped

potential. But often you fight a war from the front with all the blame and none of

the power when someone drills holes in your efforts (Griffiths, 2018).

What are the keys to improve Sales Performance?

According to Tyre (2020), consistency is the secret to good sales success.

Anyone may have a successful sales month, but through various sets of

economic conditions and competitive environments, a high-performing

salesperson and sales team can meet or exceed expectations over an extended

period of time. Your attitude can have a great effect on the final result when you

approach a contract. You'll be right if you don't think you're going to be good. It

usually takes many years to become a top performer with consistent results in

sales. Try building an annual vision board if you aren't there yet. Also, Business

insight, or the degree of understanding you have in terms of how a business

works, gives you credibility and confidence when your goods or services are

placed. When you are looking to boost your sales efficiency, it is essential to

enhance your business acumen (especially in the vertical market in which you

sell). Likewise, Ensuring you are focused on the right mission at the right time is

one of the key factors in sales success. Chances are that it's unlikely to happen if

you don't designate time to finish work (such as writing it on your calendar). A

sales quota and activity metrics that will help them meet that quota are allocated

to most salespeople. These figures are released by certain organizations so that

salespeople can equate their findings with high performers.

In addition, most salespeople want to meet their target, so a bit of wiggle

room is given by setting personal targets that exceed quota expectations. If you
do not write down your aspirations, they are not goals, they are dreams. The best

thing about a sales career is that at any point there is a lot to learn. The best way

to boost your growth is to build a professional development plan that describes in

a reasonable period of time what skills you want to strengthen. Outside of the

company, having a sales coach or confidant will provide useful insight. An

experienced sales coach with enough experience would probably have more

bandwidth and useful insight that can help your growth in ways that your

immediate manager can overlook.

B. Growth of Sulfuriformes (Hito)

What is Siluriformes(Hito)?

Siluriformes (Hito) is a scientific name for Catfish or locally named Hito

from Kingdom Animalia, Phylum Chordata (AZ Animals, 2020). There is a truly

staggering amount of diversity to the order of Siluriformes. It comprises nearly

3,000 species in 35 distinct families.This fish has several different colors, shapes,

and features, but there are a few distinct characteristics that unite all species

together. The pair of long barbells (the whiskers or feelers) along the upper jaw

that serves as sensory organs are the most prominent physical feature. Most of

them actually have receptors that allow them to taste or smell different chemicals

in the water in the body, but the barbells are the key resources by which they

sense the external atmosphere. The norm is a single pair, but some may have up

to four pairs of whiskers grouped around the chin, snout, and mouth.
How does it grow?

With optimum food intake and growth occurring at temperatures of about

29 to 36 °C, channel catfish grow best in warm water. The average size of

Siluriformes (Hito)caught by fishermen is around 1-1.5 kg in the wild, but they

can attain much larger sizes (up to 25 kg). The size and age reached by catfish

channels in natural waters depend on many factors, including environmental

conditions, availability of food, and suitability of habitat. For channel catfish, the

maximum reported age is 40 years, while commercially raised catfish are

normally harvested before they are two years old (Food and Agriculture

Organization of the United Nations "Aquaculture Feed and Fertilizer Resources

Information System). The criteria for water quality for wild channel catfish are not

different from the requirements for farm-raised channel catfish. The lethal amount

of oxygen is around 1.0 ppm for both wild and farm-raised catfish. However, at

oxygen concentrations of less than 4 ppm, the rate of fish growth is limited.

Channel catfish are no more tolerant than under aquaculture conditions of high

levels of ammonia and nitrites in natural waters, but these fish are rarely exposed

to lethal concentrations of either.

How it is important to live?

According to Snyder MS, RD (2020), Catfish is high-protein low-calorie

seafood that is a great source of nutrients, including vitamin B12, selenium, and

fatty acids such as omega-3 and omega-6. One of the oldest and most common

species of fish is the catfish. In fact, except in a few places with extreme
temperatures, catfish adapt so well to their environment that they thrive

worldwide.

Likewise, according to Lama (2019), the benefits of catfish derive from its

nutrients. While catfish, like salmon, is not considered a fatty fish, it is still a good

source of omega fatty acids. In particular, omega-3 fatty acids are good for your

brain, heart, immune system, and eyes, such as eicosatetraenoic acid (EPA) and

docosahexaenoic acid (DHA). Also, catfish is a good source of vitamin B12, a

nutrient usually found only in animal products. This nutrient is vital to your health

as it helps to create DNA for your body and keeps your nerve and blood cells

working properly.

On the other hand, in terms of biodiversity, catfish primarily communicate

as predators or as prey with other species in their environment. Channel catfish

are used as a host for their larvae by some freshwater mussel species; the larvae

move in the catfish gills and fall out onto the bottoms of rivers and lakes, where

they turn to adults.No known harmful impacts of channel catfish on humans are

known. (BioKids 2002).

How was Siluriformes (Hito)in a business?

According to PinoyBisnes Ideas (2019), highly heavy stocking (75 to 100

fingerlings per square meter) and intensive feeding includes catfish farming (90

percent protein). There are few supplies of Hito fry; thus, those who go into

catfish raising rely on natural sources for fry. But the Hito farmers can produce

their own supply of fries with proper planning and management.The minimum

poundage of fish per unit area is produced by the extremely heavy stocking
process. At an average rearing time of 5 to 6 months, catfish farming produces 2

crops a year. In the late afternoon or early morning when it is cold, it is best to

stock it. Similarly, the rearing cycle is based on the size of the stocked

fingerlings. A culture cycle of seven to ten cm fingerlings lasts around 4 months,

while 6 months are required for 3 to 4 cm fingerlings. You may start harvesting,

partly or entirely, when the fish are about 20 to 25 cm long. Partially drain the

pond and catch fish by seines (net hung vertically, one side with floats, and

another side with sinks) or scoop nets as soon as the level of water is sufficiently

low. To completely harvest, let the water out through the drain pipe.

Additionally, according to the blog of Onibalusi (2016), to start the

business it does not have a high-profit margin; it takes at least 50 percent or

more within 6 months to 1 year depending on how high my investment. A

commercial catfish farmer for over a year now and it's a highly profitable

business; it's natural to have a 50 percent profit margin within 6 months, and it's

not uncommon to have a profit margin of 150 percent + within the same span.
 Chapter III
METHODOLOGY

This chapter presents the description of the research design selection,

locale of the study, respondents, instrumentation and method, data gathering

procedures, data analysis, and statistical treatment of the variables that will apply

in this study.

Research Design

The present study uses descriptive-correlationresearch design for it

describes the phenomena that are useful to the different conditions and

situations obtained among subjects and determined the relationship of two

variables (Calmorin, 2016).

The first variable was the sales performance where it collects detailed

information about the level of the sales performance in farms in General Santos

City. It will be described in this design and the result of this variable will serve as

the basis in determining its relationship to the population growth of Suliriformes

(Hito) before and after the pandemic, which is the second variable.

The locale of the Study

This study will be conducted at General Santos City where on February

27, 1939, the Christian settlers landed on the shores of the beautiful Bay of

Sarangani, led by General Paulino Santos, with 62 first batches. In January

1948, the Buayan District became a fully committed municipality, as provided for
in Republic Act 82, with the NLSA Hospital Administrator, Ireneo I. Santiago, as

its first mayor.In honor of its great pioneer, the municipality was renamed,

General Santos. The administration of Mayor Pedro Acharon, Sr., was concerned

with the neighborhood programs of President Magsaysay.The city was

inaugurated on 5 September 1968 with its current Mayor—Hon. Antonio C.

Acharon is the first mayor of the city. From that time until 1986, Mayor Acharon

led the progress of Gen. Santos from the Third-Class City to the First-Class A.

During his time, the agriculture and fishing industry flourished. This earned

General Santos City a place on the international market.

In addition, General Santos City is near coastal areas, where the primary

means of living is fishing. Fishing industry: General Santos City is the largest

producer of sashimi-grade tuna in the Philippines. Thus, as early as 1970, the

title "Tuna Capital of the Philippines" became its tag. GenSan is also the second-

largest total fish catch in the country every day after Navotas City in the National

Capital Region. Locals in the city boast that fish and seafood are not fresher than

what is found in their locality. Thus, this is the chosen locale of this study.

Research Instrumentation and Method

The level of sales performance and population growth of Suliriformes’

(Hito) instrumentation will be created by the researchers base on the related

literature. It will focus on the statements that answered the research question

about the sales performance in farms in General Santos City before and during

the pandemic and the result for the population growth of Suliriformes' (Hito)
before and after the pandemic will be based on the given statistical data by the

owner of the farm.

Data Gathering Procedures

Questionnaires survey forms are personally administered by the

researchers to the 20 owners of the farm within General Santos City.

A survey will be conducted with farm owners to determine the level of

sales performance and the population growth of Siluriformes (hito). The data that

will be collected will be used to determine its percentage.

Data Analysis

In SOP2, to describe the level of sales performance, the weighted mean is

using where the average on the answers of the respondents will be computed.

The data on sales performance will be observed according to the mean of the

sets of the arithmetic of all the answers. It was interpreted through a standard

range of levels.

Range Interpretation
1.00-1.49 Very Low Level
1.50-2.49 Low level
2.50-3.49 Moderate Level
3.50-4.49 High Level
4.50-5.00 Very High Level

In SOP 3, to describe the population growth, the frequency over

population multiply by 100% will be used to identify the population growth before
and during pandemic. It will also find the weighted mean to be the basis in finding

the relationship of the two variables. The data will be interpreted through the

range below.

Range Description
1-3 gallons Couple
4-6 gallons Some
7-9 gallons Few
10-12 gallons Several
13-15 gallons Many

In SOP4, to identify the relationship between the level of sales

performance and population growth, it was interpreted the correlation of variables

according to the coefficient. Also, it will determine if the two variables have a

significant relationship if the P-value is greater than 0.05 or 95% level of

significance.

Statistical treatment

Data will be tabulated and analyze using the statistical formula below:

f
x 100 %
n

Where:

f= frequency of the respondents

n= total number of respondents

Respondents of the Study

The respondents of this study are the ownersof farms in General Santos

City a time before and during the pandemic. The total number of respondents will

be based on the calculated sample.

Thesewill bethe respondents since they already encountered the

possibilities of changes in the level of sales performance and population growth

of Siluriformes (Hito). Also, the researchers can easily relate and get the

standard calculated data by the respondents because the study is in line with the

degree of the researchers which is all about business-related matters.

Chapter IV

PRESENTATION, INTERPRETATION AND ANALYSIS OF DATA

 This chapter presents the results and discussions of the data gathered.

The results of the study are presented in accordance with the statement of the

problem.

Table 1

Demographic Profile of the Respondents

Demographic Profile Frequency Percentage

20-35 years old 2 10%
36-50 years old 11 55%
Age 51-65 years old 7 35%
66-80 years old 0 0
Gender Male 16 80%
Female 4 20%
Status Married 17 85%
Single 3 15%
2,500-3,500 0 0
3,600-4,500 2 10%
4,600-6,000 1 5%
7,000-8,500 3 15%
8,600-10,000 3 15%
11,000-12,500 2 15%
12,600-14,000 4 20%
15,000-16,500 4 20%
Monthly Income 17, 600- 18,000 1 5%
19,000-20,500 0 0
n=20

The data above indicates that, with a percentage of 55% and a frequency

of 11 respondents, most of the respondents are aged 35-50. Next in the line, with

a percentage of 35 percent and a total frequency of 7 respondents, ages 51-65.

Next, with a percentage of 10 percent and a frequency of 2 respondents, ages20-

35. Finally, for both percentages and frequency, there are ages 66-80, which

have a result of 0.

In addition, 16 out of 20 respondents are male with a percentage of 80

percent and 4 out of 20 respondents are female with a percentage of 20 percent

in terms of gender. 17 are married with a percentage of 85 percent when it

comes to status and 3 are singles with a percentage of 15 percent.

Likewise, 8 of the respondents have an average income of 12,600-16,500

in relation to their income, and both have an equal proportion of 20 percent.

Even, 8 of them have a monthly salary of 7,000-12,500, all of them 15 percent of

the same percentage. 2 out of all respondents with a percentage of 10 percent

have an average income of 3,600-4,500. 1 of the participants benefited 4,600-

6,000 with a 5 percent percentage. Finally, it varies from 17,600-18,000 with the

5 percent percentage of 1 of the participants who obtained the largest amount of

all.

Table 2

Level of Sales Performance as Perceived by Siluriformes (Hito) Farm

Owners

Indicators Mean SD Description

I find it easy to get sales to purchase most of the 3.45 1.36 Moderate

time.
I have an adequate manpower. 3.50 1.24 High
I have good skills in pricing the products. 3.05 1.10 Moderate
I am able to expand the progress of my business. 3.65 0.99 High
I am experiencing efficient marketing. 3.70 1.22 High
I am having a good time achieving long term 4.05 0.83 High

success.
I found it easy to compete with my business 3.65 0.88 High

rivals.
I have marketing strategies. 4.05 0.69 High
I was able to identify the Strength, Weaknesses, 4.30 0.66 High

Opportunities, and Threats (SWOT) of my

 business.
I have enough experience in handling a hito farm 2.20 1.11 Low

business.
Overall Mean 3.56 High
n= 20

In the level of sales performance, the indicator that has the highest mean

is the question number 9 which talks about the SWOT analysis of the farm

owners with the mean of 4.30. It is described with the standard deviation of 0.66.

This means that most of the owners does not have a SWOT Analysis in their

business, which gave a relevant impact to their sales. Having SWOT would make

the owner knowledgeable about his business and competitors.

On the other hand, it identifies the lowest mean of 2.20 in the question 10,

which talks about the experience on fish farm business, especially suliriformes

(hito) farm business. It has the standard deviation of 1.11 and it resulted to a

positive note. It indicates that most of the farmers have experiences on handling

suliriformes (hito) farm business.

Overall, the overall mean of the study is 3.56 which is resulted to high. It

means that most of the respondents have the experience good sales

performance and they are properly handling their own business. According to

Tyre (2020), consistency is the secret to good sales success. Business insight, or

the degree of understanding you have in terms of how a business works, gives

you credibility and confidence when your goods or services are placed. When

you are looking to boost your sales efficiency, it is essential to enhance your

business acumen (especially in the vertical market in which you sell).

 Likewise, ensuring you are focused on the right mission at the right time is

one of the key factors in sales success. Chances are that it's unlikely to happen if

you don't designate time to finish work (such as writing it on your calendar). A

sales quota and activity metrics that will help them meet that quota are allocated

to most salespeople. These figures are released by certain organizations so that

salespeople can equate their findings with high performers.

In addition, most salespeople want to meet their target, so a bit of wiggle

room is given by setting personal targets that exceed quota expectations. If you

do not write down your aspirations, they are not goals, they are dreams. The best

thing about a sales career is that at any point there is a lot to learn. The best way

to boost your growth is to build a professional development plan that describes in

a reasonable period of time what skills you want to strengthen. Outside of the

company, having a sales coach or confidant will provide useful insight. An

experienced sales coach with enough experience would probably have more

bandwidth and useful insight that can help your growth in ways that your

immediate manager can overlook. The statements presented supports the result

of table 2, which signifies that when the level of sales performance is high it

means the owners are performing well in their business and properly handling it.
 Table 3

Population Growth of Siluriformes (Hito)

Before Pandemic

Range No. of Gallons Percentage

1-3 gallons 7 35%

4-6 gallons 5 25%

7-9 gallons 6 30%

10-12 gallons 1 5%

13-15 gallons 1 5%

n=20

During Pandemic

Range (No. of Gallons) Frequency Percentage

1-3 gallons 8 40%

4-6 gallons 8 40%

7-9 gallons 4 20%

10-12 gallons 0 0

13-15 gallons 0 0

n=20
 Table 3 shows that, before the pandemic the highest number of gallons

that are purchased by 35% of the respondents ranges to 1-3 gallons for the

whole months before the pandemic. However, during the pandemic, the highest

number of gallons that are purchased by 80% of the respondents, ranges to 1-6

gallons for the whole months during the pandemic.

Table 4

Relationship of the Level of Sales Performance of the farm and Population

Growthof the Siluriformes (Hito)

Level of Sales Performance

Variables
P-value Remarks

Population
0.033 Not Significant
Growth

Table 3 shows that the level of Sales Performance of the farms does not

significantly influence the Population Growth of Siluriformes (Hito) in General

Santos City. The computed P-value was 0.033which less than 0.05 that

emphasizes that there is no level of significance. Therefore, the null hypothesis

will be rejected. As the level of Sales Performance increases the Population

Growth of Siluriformes (Hito) will not be affected.

 CHAPTER V
SUMMARY OF FINDINGS, CONCLUSIONS, AND RECOMMENDATIONS

Presented in this chapter are the summary of findings, conclusions, and

recommendation based upon the result of the gathered data.

Summary of Findings

After the data presentation, analysis, and interpretation the following are

the findings.

1. The demographic profile of the respondents.

1.1 Most of the respondents are male and their age’s ranges from

30 to 50 years old.

1.2 Most of the respondents are married

1.3 Most of the have a monthly income that ranges from 12,600 up

to 16,500.

2. Most of the owners are unable to identify or have the SWOT Analysis in

their business. They are unable to have their own marketing strategy to use for

their products and promotion. In results they struggle on achieving long-term

success. The least problem of the owners is the pricing of their products.

3. It was found that the pandemic had a major impact on Hito's farm

business operation. The number of gallons purchased by the owner decreased

due to the pandemic. There is a 10% decrease in the purchase of 7-9 gallons of

hito. From 30%, it's down to 20%.

4. It was found out that the level of sales performance of the farm does not

significantly affect the population growth of Siluriformes (Hito).

Conclusions

Based on the findings, the researchers concluded the following:

1. Developing SWOT (strength, weakness, opportunities, and threats) will

be a great help for every owner for developing and establishing their farm

business.

2. Developing a marketing strategy will give advantage to your business

because you will know who the 4P’s of marketing (product, price, place, and

promotion).

3. This pandemic causes a down fall on its sales and profits because

owners purchase less than the usual amount or gallons before pandemic.

4. Having great sales does not mean that the farm has a great number of

fish. There is no correlation between the sales performance and the population

growth of the hito fish.

Recommendations

Based on the gathered data and the results of the research, the following

are the recommendations.

1. Develop the SWOT Analysis

 The analysis focuses on identifying external and internal factors

that could affect the future performance of any business. The four factors

identified in the SWOT analysis (Strengths, Weaknesses, Opportunities

and Threats) aim to assess the balance between the company's internal

resources and capabilities and external opportunities and threats.

SWOT identifies the strategies used to develop a specific business

model based on the available resources and capabilities of the farms,

including the environment in which the farm operates. It considers

positive and negative factors, both inside and outside the environment,

that have an impact on its success. The analysis helps the farm predict or

predict changes in trends that benefit the decision-making process of any

business.

This will be a great help to the farm because ir will identify the

strength of your business, its weaknesses, the threats that surround your

business and the opportunities that is present and can be used to fulfill

the objectives.

2. Provide Marketing Strategies

Providing marketing strategies will be a big help in terms of:

2.1 Engage Customers Efficiently

 Marketing is not just a tool used to bring new customers to the

market. It's also a way to remain engaged with your current

customer base. Considering the value of existing customers, it

is essential that they are part of your marketing plan.

2.2 Bring New Customers

 Whereas current clients are important, the acquisition of new

customers is ultimately the main goal of a marketing strategy.

Simply put, most businesses will struggle to survive – let alone

grow – without attracting and retaining faces on a pretty regular

basis.

2.3 The Enhancer of Reputation

 The main focus of the marketing plan will be on new and old

customers. That already been established. However, it is also

useful to enhance and maintain the reputation of your business.

 Name: ______________________

A. Demographic Profile:

a. age:

b. Gender:

c. Status:

d. Monthly income:

Direction: Read each statement carefully. Use the associated scale to rate the

statement and check the box below that corresponds to your answer.

Legend: 5 – Strongly Agree

4 – Agree

3 – Neutral

2 – Disagree

1 – Strongly Disagree

A. Sales Performance 5 4 3 2 1
1. I find it easyto get sales to purchase most of the time.
2. I have an adequate manpower.
3. I have good skills in pricing the products.
4. I am able to expand the progress of my business.
5. I am experiencing efficient marketing.
1. I am having a good time achieving long term success.
2. I found it easy to compete with my business rivals.
3. I have marketing strategies.
4. I was able to identify the Strength, Weaknesses,

Opportunities, and Threats (SWOT) of my business.

5. I have enough experience in handling a hito farm business.

B. Population Growth

1. What is the population growth your siluriformes(hito) in your farm

a. before pandemic;

b. during pandemic?
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