DAY 2  |  Checklist

Determine the topic Based on the book Research keywords

of your book. topic, determine to test topic and
TOPIC/TITLE
n  ho is your TARGET AUDIENCE?
W
your subtitle. develop your title.
n  hat’s their HEADACHE?
W n “By reading this book, you'll discover n G oogle Adwords Keyword Tool.
(how to)…” n C hoose keywords that have low
n How are you going to SOLVE IT?
n The answer to this question becomes competition and high global monthly
___________________ your subtitle. searches to get the best results.
___________________ ___________________ ___________________
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DATE DATE DATE
COMPLETE: COMPLETE: COMPLETE:

CORE CONCEPTS
For each core concept, determine 20 List 6 core concepts for your topic.
interview questions. (A total of 120 questions.) n These concepts will become your ‘chapter
n These questions will help create the text of your book. headers’—the building blocks for your book.
n B egin each question with What, Where, Who, Why, Which, n To determine the core concepts, list your core values,
When, How, If, Could, Should, or Would. beliefs, solutions or arguments you want to share.
n If you need help, ask your targeted audience using Post on
Type these questions into a document. You will send the
Facebook:
n
document to your interview partner. your blog, social media and email list.
___________________________ _________________________
“I’’m attending
___________________________ _________________________ a Weekend
Bestseller in
about
___________________________ _________________________ and I’m writing
___________________________ _________________________ (insert topic)
tion you
___________________________ _________________________ What’s one ques
topic?”
DATE
COMPLETE:
DATE
COMPLETE:
have about that

Find an interview partner. Record your audio. Get audio transcribed

n Arrange a time and recording method n Using the script provided in the Course by a recommended
with your interview partner. Send each Curriculum and the 20 questions, take vendor.
INTERVIEW

other your core concepts and questions. turns recording each other.
n There is a list provided in the Course
n Schedule your time during Day 2 n Each session should be 2 hours long Materials.
Working Session (offline), 4-hour session. for each partner.
n Contact the vendors to get instructions
___________________ ___________________ on how to send your audio file.
___________________ ___________________ n Send the vendor the Bestseller in a
Weekend Formatted Book template
___________________ ___________________ (optional).
___________________ ___________________ n2 hours of audio = 20k words = 5x8 book.
___________________ ___________________ ___________________
___________________ ___________________ ___________________
DATE DATE DATE
COMPLETE: COMPLETE: COMPLETE:

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