Name: Muhammad Zubair

Class: MSC
Semester: 2nd
Roll No: 14
Assignment: Marketing
Submit To: Husnain Naqvi

International Companies Name

PepsiCo’s Mission Statement & Vision
Statement (An Analysis)
PepsiCo’s mission statement:
PepsiCo’s mission statement is to “to provide consumers around the
world with delicious, affordable, convenient and complementary foods
and beverages from wholesome breakfasts to healthy and fun daytime
snacks and beverages to evening treats.” The statement reflects the
company’s determination to have the best impacts on everyone,
including the immediate consumers, through differentiated products.
The statement also links with the continued efforts of PepsiCo to build
its workforce and partners to grow together with the company as well.
Based on this, the following components can be related to this mission
statement:
Improving communities. The first priority of PepsiCo Corporation is on
the overall welfare of the societies across the globe, and the company
contributes to this through the conducive environment it offers for
everyone to perform at their level best. Most importantly, PepsiCo
takes the protection of the planet very important as a way of advancing
this feature of its mission statement. Over the years, the company has
been recognized for initiating a series of projects that all point towards
its commitment to sustainability especially that of the environment,
whose impact in the communities speaks for itself.
Reasonable prices. When PepsiCo talks about putting a smile on
everyone, the company alludes to how much it cares for the pockets of
its customers. Pricing is something that greatly impacts the level of
satisfaction of all consumers, considering that they all want the best
quality in the market at the most favorable rates. PepsiCo recognizes
this and has taken this up in its marketing mix, and in a creative manner
where it gives all its clients the best prices for every product they get.
Sometimes, the company spices this up with frequent offers on specific
brands.
Improving health. PepsiCo has remained alive to the demands of the
customers, especially in the nutrition values and other associated
aspects. The food and beverage niche is a major influencer of the
health of people around the globe, something that the management at
PepsiCo takes very seriously. To comply with the likes and preferences
of the consumers, PepsiCo uses nutritious raw materials such as grains,
vegetables, and fruits throughout the entire manufacturing process to
bring its customers foods and beverages that care about their health.
This element of the mission has also been boosted by the gradual
reduction of added sodium, sugars, and saturated fats in compliance
with modern health needs.

PepsiCo’s vision statement:

PepsiCo’s vision statement is “to deliver top-tier financial performance
over the long term by integrating sustainability into our business
strategy, leaving a positive imprint on society and the environment.”
The statement has the following components:
Be a global leader. Although the origins of the company are in the U.S.,
there is no doubt PepsiCo has grown into a multinational corporation
with several subsidiaries. All this growth has been propelled by the
clarity of purpose in the company – to offer leadership in the food and
beverages at the global level. With this approach, the company has
tremendously influenced the business landscape in this sector and the
markets through its brands and branding, led by its team of highly
experienced experts.
Leave a positive impact. PepsiCo Corporation shows how it satisfies this
component in various ways with some of these comprising how it keeps
broadening its product portfolio and accelerating the expansion of
international businesses. There is so much more that speaks to the
purpose of this company such as the influence it has on the farming
practices and economy for the holistic growth of everyone the
company interacts with. Such lengths show how comprehensive and
purpose-led PepsiCo is.

GM enterprise’s mission & vision statement:

General Motors’ corporate mission is “to earn customers for life by
building brands that inspire passion and loyalty through not only
breakthrough technologies but also by serving and improving the
communities in which we live and work around the world.” This mission
statement shows a holistic approach to addressing external factors that
influence the business. Thus, the following are the components or
features of General Motors’ mission statement:
Earn customers for life
Building brands that inspire passion and loyalty
Breakthrough technologies
Serving and improving communities in which we live and work around
the world
The first component of the mission statement requires that General
Motors must work toward gaining loyal customers. For example, the
company’s strategies must implement measures that develop a loyal
customer base through factors like product quality, brand image, and
others. The second feature of General Motors’ corporate mission
statement gives a general direction on how to earn customers for life.
For instance, the company must inspire passion and loyalty through its
brands. Furthermore, technological breakthroughs are a way of
fulfilling such inspiration, as shown in the third component of General
Motors’ mission statement. However, the corporate mission also points
to the importance of serving and improving communities. This fourth
component is associated with organizational activities that address the
interests of stakeholders of GM’s automotive business.

BURGER KING’S VISION STATEMENT & MISSION STATEMENT

A Burger King in Richmond Hill, Ontario, Canada. Burger King

Corporation’s vision statement and mission statement pertain to the
company’s goals and operations. Burger King’s vision statement is
based on the original aims of the company’s founders. A firm’s vision
statement guides the organizational development of the business.
Burger King’s corporate vision statement emphasizes excellence and
being the best in the industry. On the other hand, Burger King’s
corporate mission statement is directly linked to the company’s
operations. A firm’s mission statement specifies the activities needed to
succeed in the business. In Burger King’s case, the mission statement
emphasizes pricing, service and ambiance to attract customers. In this
regard, the vision and mission statements of Burger King are bases for
developing strategies and policies to move the organization toward
long-term leadership and success in the quick service restaurant
industry. Burger King’s mission statement and vision statement
contribute to effective strategic formulation. Such contribution ensures
Burger King’s market position as one of the biggest quick service
restaurant chains in the world.
Burger King’s Vision Statement:
Burger King’s vision statement is “to be the most profitable QSR
business, through a strong franchise system and great people, serving
the best burgers in the world.”
This vision statement directs Burger King to achieve leadership in the
global quick service restaurant (QSR) industry or fast food industry. The
vision statement has the following
main points regarding Burger King’s business:
1. Most profitable QSR business
2. Franchise system
3. Great people
4. Best burgers in the world
Burger King’s vision statement shows that the company aims to achieve
the leading position in the quick service (fast food) restaurant industry.
At present, McDonald’s holds this top position. The vision statement
also indicates that Burger King uses a franchise system to grow. Great
people and the best burgers are offered to attract one of the biggest
market shares in the industry. Thus, Burger King’s vision statement
establishes the nature of the business and its direction toward global
market leadership.
Burger King’s Mission Statement:
Burger King’s mission statement is to “offer reasonably priced quality
food, served quickly, in attractive, clean surroundings.” This mission
statement indicates the kind of outputs expectable from the
organization. With regard to Burger King’s business, this mission
statement has the following main points:
1. Reasonable prices
2. Quality food
3. Quick service
4. Attractive, clean surroundings
To achieve the top position stated in its vision statement, Burger King
must follow the points in its mission statement. The mission statement
shows that the company uses market-based pricing to entice
customers. However, Burger King’s main selling point is the quality of
its food and service. The surroundings add to the ambiance that keeps
customers coming back to Burger King restaurants. These
characteristics are mostly
consistent in all of the company’s restaurants around the world. Thus,
Burger King’s mission statement establishes the basics for pricing,
quality, and facility design for the business.
References
Burger King Corporation (2015).