Thrasio Increases European Commitment to €500 million;

Announces Another Major German Acquisition

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Thrasio fortifies its leading position in Europe with the acquisition of Bonstato and ups
commitment to acquire European ecommerce businesses

BOSTON and BERLIN, Feb. 22, 2021 /PRNewswire/ -- Thrasio announced that it is
expanding its recent €200 million commitment to acquire German ecommerce businesses
to €500 million to fuel its growth broadly across Europe. The company cited a robust
pipeline of recently-competed European acquisitions including Bonstato, a German private
label brand incubator known for its everyday products with a distinctive design standard
and superlative reviews.

The Bonstato deal showcases Thrasio's unique strengths to onboard a robust Amazon brand
and immediately put its specialized teams to work simultaneously optimizing across
multiple channels. At its purchase, Bonstato generated 96% of revenue from Amazon, which
Thrasio has already diversified, launching products in the German and US marketplaces
that have become top sellers in their categories and tripling the run rate revenue of the
German-based direct-to-consumer (DTC) site. Thrasio teams have also added localized
affiliate marketing in the US, a soon-to-launch US DTC site, and plans to take high
performing products into retail, both in the US and across Europe.

"With a team of 700+ strong and over a $1 billion raised in just the last month, Thrasio is
the only buyer in the space that is truly a global omnichannel machine," says Ken Kubec, VP
Acquisitions. "Scaling on all global Amazon marketplaces, DTC, retail, and other sales
channels is a challenge that requires specialized expertise, all of which Thrasio has in-house.
As a leading digital e-commerce acquirer and operator, we create an 'everybody wins'
situation—sellers receive more money through well-aligned earnout incentives and their
high quality products end up in the hands of even more consumers, all over the world."

Bonstato co-owner Max Winkler, who recently became a father and wanted to slow down
the pace of his professional life, says that he and co-owner Frank Petri were thrilled to find
Thrasio and secure a lucrative exit. "Thrasio was diligent and professional throughout the
process. They clearly showed us the path to future growth which convinced us of their
operational excellence and the adjusted earnings we were seeking. All of this has been
confirmed by the expeditious closing, smooth transition, and the way that the business
keeps on growing."

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"We are set up to cross borders," adds Thrasio COO Stephanie Fox. "Entering new regions
can pose challenges for entrepreneurs, and one thing that sets Thrasio apart is our
international infrastructure and scale, which drives growth for local teams in every location.
Even something that seems as simple as multi-language keyword optimization is inherently
complicated and needs to take into consideration copyrights, legal complications, and a
whole host of cultural nuances. We have the experience to handle what it takes; we are
ramping up our international efforts quickly, starting in Europe and expect to continue
expanding across the globe."

Bonstato is a German brand incubator with three individual brands and a wide range of
products designed in downtown Munich: bonAMICO, which offers pet-owner favorites
including vehicle seat covers, pet beds, and grooming accessories; bonmedico, which sells
ergonomic and orthopedic auxiliary products to promote a healthy lifestyle and relieve
chronic pain; and bonVIVO, which offers a wide range of high-quality furniture and home
accessories including tables, coffee/tea accessories, and floor chairs. The brand maintains a
strong presence in the US market as well as the EU.

Amazon FBA sellers - in Germany, the US, or elsewhere - who are thinking of selling their
business or who believe their products have viability to expand to Amazon's German or US
marketplaces under Thrasio's management can start the evaluation process by contacting
Sami Turkie and Kirsten Weber at acquisitions@thras.io or visiting https://thrasio.de.

About Thrasio
As the largest acquirer of Amazon FBA brands globally, Thrasio boasts a massive innovation
and experimentation platform that brings high-quality products to market across digital
marketplaces and retailers globally. With the experience of evaluating 6,000 Amazon
companies, acquiring 100 top-rated brands, and managing the scale of nearly 14,000
category-leading products, Thrasio's brands are more profitable, grow faster, and
outperform almost every other seller on Amazon. Under Thrasio's management, Amazon
native brands compete with top household name labels, quickly becoming the trusted items
that consumers turn to for their everyday needs, including fitness equipment from Beast
Gear, coffee essentials from Coffee Gator, and art supplies from Crafts4All. For more
information, visit https://thras.io.

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