MARKETING MIX

Marketing Mix is a marketing model based on the essential P’s: Product, Price, Place and
Promotion. Each of these “P” is important in building an effective product or brand.
It also helps us to understand the product offering and the steps used to sell its products. So
let’s write down the “FROST” marketing mixing model.

PRODUCT
The actual commodity or service being offered to customers and anticipated to be used by its target
market is referred to as the "product." By providing a unique and gratifying customer experience,
"FROST" primarily aims to meet market needs and desires while also attempting to create demand.

QUALITY

Since the majority of the component is made in India and prepared in their own factory their quality
is personally monitored by the quality control manager who assures that all parts are of supreme
quality and meet the standard laid by the company.

Visual Appearance-

FROST” offer various attractive design, and these can be customised as per the customer’s
requirement without paying much of a higher price. The graphics are scientifically designed to be
very soothing to the eyes.

Maintenance & Repair

“FROST” offer maintenance service of three years, a compressor warranty of ten years and also
provides paint guarantee of five years. If any default comes, the services will be rendered within
twenty-four hours.

Environment Friendly

Our company uses hydrogen gas as a coolant, whereas other company still uses CFC (chloro fluoro
carbon) paying full attention to the environment.

PRICE
The pricing component of the marketing mix is the amount clients are willing to pay for the "FROST"
product. Because they directly affect the company's profit margins and revenue, the pricing strategy
and the price of the items are essential.

Discounts and Rebate

“FROST” is giving discounts on the festive season, black Friday offers and along with it providing
them free membership so that in case they buy any other fridge in future, they will get a flat fall of
30%.

Low-Cost EMI
“FROST” has made a tie with the various bank that if the customer does not have enough money,
then with a specific down payment, they will get the fridge at zero cost EMI.

Credit Sales

”FROST" sells its refrigerator to a customer on credit and that customer agrees to pay in a
month. Then company essentially extends an interest-free loan to the customer equal to the
purchase cost.

PLACE
Local Retailer

“FROST” continues to prioritise placing its products in conventional brick and mortar stores
and other physical retail outlets.
E-commerce

We have created our own website as well as joined hands with “AMAZON” and “FLIPKART” in order
to increase the global reach of the product.

PROMOTION
The promotion component of the marketing mix mainly relates to the communication
strategies and techniques the firm has used to sell its goods and services, including the
brand, its offers, and other traits, characteristics, and activities.
Sponsoring Major Sports Tournaments

As we know, in India majority of Indians either love to play or watch sports. Using this information,
we can capitalise on this opportunity and promote our brand by sponsoring their jersey or by putting
banners on the boundary which contain the company name and tagline.

Digital Marketing

Social media marketing is one of the most modern strategies to sell and promote
“FROST”.The business routinely advertises its offers and the benefits and features of its
products on social media sites like Facebook and Instagram, where it has an official
presence and accounts.

Advertisement

We will promote our brand by hiring celebrities and airing TV commercials at prime time for
more visibility and reach. TV commercials for “FROST” employ rational and emotional
appeals to convey their message to viewers.
OTT Platforms

The most popular platform like- Netflix, Amazon Prime, etc., to promote The “FROST”. As
the new generation is engaged in the OTT platforms more, so the product can be upgraded
easily in between the show. And the product reaches the maximum customer.
Social Media Influencers

We will social media influencer which will promote our brand though their vlogs, creating reels,
putting status etc as it will help in reaching product a wider audience.

CONCLUSION
Constant design upgradation attracts product attention that must be continued with high-end
technology in the market. To maintain a competitive advantage over its competitors, it is vital
to maintain its product visibility and ensure that the product is within reach of its customers
whenever and wherever it is needed.