REVERSE MIGRATION ​AND ETHICAL SUSTAINABILITY 

Craft that is born in villages and cultivated through generations of skilled artisans and the 
craftsmen is often pushed to urban set-ups where the demand and opportunity exist today. 
Its landscape is one that is built from stories of migration, separation and struggle. The 
solution lies in the generation of such opportunity that allows the people to live among 
their communities, in familiar surroundings and earn self-sustainable livelihoods. Instead of 
seeing the primary objective of luxury as consumption, we seek to create a system that 
explores participation. 
 

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PHILOSOPHY 
The Rahul Mishra brand believes in creating wearable luxury that encourages participation, 
instead of consumption. 
 
The most integral ethos of the brand is the assurance of all handmade processes, 
particularly that of hand-embroidery unit un-employs more than 8 artisans. Rahul’s idea of 
luxury is in it’s process, slowing down the process of creation inherently entails multiple 
hands coming together to create that special product. 
 
The brand believes that it is the engagement of the artisans, throughout their employment 
and unique artistry that makes a product even more beautiful. 
 
 
 
 
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VOICE RECORDING WALA :- 
 
Topics:- 
● Vision Mission 
● Client Range 
● Marketing Niche Audience 
● Sourcing Unit 
● Corporate Social Responsibility  
 
 
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Departments 
 
● Design  
● Communication  
● Textiles 
● Production  
● Accounts  
Subdepartment 
● Fabric Storage 
● Embroidery drafting  
● Pattern making  
● Finishing  
● Tailoring  
● Embroidery 
● Packaging 
 
Product Range 
● Ready to wear (just women) 
● Couture  
○ Men's wear (India) 
○ Haute couture ( Paris) 
○ Ethics Wear 
 
 
Marketing and Distribution  
 
● Online buying platform  
● 2 Flagship stores 
○ Mumbai 
○ Delhi 
● 18 Multidesigner stores all across the world 
 
CSR 
● NGOS 
● Fabric donation campaigns  
● Small scale projects  
● Promote slow fashion  
● Sustainable  
 
Sourcing Units based in 
● Baundhpur, West Bengal - Embroidery 
● Gujarat - Bandhani 
● Madhya Pradesh - Chanderi  
● Banaras - Hand Woven, Brocade 
● Uttar Pradesh- Embroideries, Chikankari, Zardozi 
 
Hierarchy 
 
Key person 
● Rahul Mishra - Creative Director  
● Divya Mishra - Managing Director 
Design Team 
● Amaan (Fashion Designer)  
● Astha (Textile Designer) 
● Priyanka (Textile Designer) 
 
Communication 
● Deshiv (Communication Designer) 
● Press Team in Mumbai 
● E-Commerce Team in Kolkata  
 
Production 
● Sadhna 
● Imroz 
● Swapnil 
● Pankaj