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research-article2018
JHLXXX10.1177/0890334418817516Journal of Human LactationHeathman et al.

Original Research
Journal of Human Lactation

Relationship among Breastfeeding


2019, Vol. 35(4) 782­–789
© The Author(s) 2018
Article reuse guidelines:
Exposure, Knowledge, and Attitudes in sagepub.com/journals-permissions
DOI: 10.1177/0890334418817516
https://doi.org/10.1177/0890334418817516

Collegiate Males Residing in East Texas journals.sagepub.com/home/jhl

Leslie Heathman, MS, RDN, LD1, Crystal Clark Douglas, PhD, RDN, LD2,
and Simone P. Camel, PhD, RDN, LD2

Abstract
Background: Researchers exploring breastfeeding attitudes and knowledge among women suggest the decision to breastfeed
is influenced by the male partner, yet few studies address males. Because collegiate males will soon enter fatherhood,
assessment of their attitudes and knowledge may inform interventions aimed at increasing intention to breastfeed.
Research aim: This study aimed to describe collegiate males’ exposure to, attitude toward, and knowledge about
breastfeeding.
Methods: A cross-sectional online survey was used with males ≥ 18 years of age enrolled at a Texas public university.
Attitude indices measured included social limitations, public displays of breastfeeding, and employer accommodations.
Descriptive statistics, correlational and regression analyses were employed.
Results: The participants’ (N = 949) average age was 25.48 years; > 80% reported not being fathers. Exposure to
breastfeeding was high; > 80% witnessed breastfeeding and/or had someone close breastfeed. High attitude scores indicated
social acceptability of breastfeeding. Knowledge appeared limited: only 16% identified the recommendation of exclusive
breastfeeding for the first 6 months of life; > 50% overlooked the reduced risk for overweight/obesity, ear infections,
diarrhea, or food allergies. Correlations between knowledge, exposure, total attitude, and index scores were positive
(p < .01) except for the public displays index. Stepwise multiple regression determined that breastfeeding exposure,
knowledge scores, and father’s educational level predicted total attitude score, (R2 = 0.13, F (3,851) = 44.02, p < .01).
Conclusion: The positive attitudes outcome among this male population is promising for breastfeeding support and
advocacy. Education efforts improving knowledge will likely increase behavioral intention, resulting in increased breastfeeding
rates and duration.

Keywords
Breastfeeding barriers, breastfeeding knowledge, breastfeeding promotion, breastfeeding support, social support.

Background decreased healthcare program costs and removal of the


need for disposable containers for transport (American
It is well established that breastfeeding offers benefits to Academy of Pediatrics, 2012; World Health Organization,
both mother and infant. For the mother, breastfeeding 2017). For these reasons, organizations, including the
provides protection against ovarian and breast cancer American Academy of Pediatrics (AAP, 2012), the
(Chowdhury et al., 2015), increases child spacing (Domer American College of Obstetricians and Gynecologists
et al., 2015), and allows for a quicker return to pre-preg-
nancy body weight (Dujmović, Kresić, Mandić, Kenjerić & 1
Huntsville Memorial Hospital, Food & Nutrition Services, Huntsville, TX,
Cvijanović, 2014). For the infant, human milk provides USA
optimal nutrition (Reifsnider et al., 2018; Andreas et al., 2
Sam Houston State University, College of Health Sciences, Family and
2015; Spevacek et al., 2015), complete with immunologic Consumer Sciences, Huntsville, TX, USA
advantages (Parra-Llorca et al., 2018; Pedersen et al., 2016) Date submitted: April 3, 2018; Date accepted: November 13, 2018.
that reduce infectious diseases and, ultimately, infant mor-
Corresponding Author:
tality (American Academy of Pediatrics, 2012; WHO,
Simone P. Camel, PhD, RDN, LD, Sam Houston State University, College
2017). The benefits of human milk extend to the commu- of Health Sciences, Family and Consumer Sciences, Department of 700
nity as human milk offers economic and environmental University Avenue, Box 2177, Huntsville, TX 77341-2176, USA.
advantages over human milk substitute feeding, including Email: spc022@shsu.edu
Heathman et al. 783

(2016), Centers for Disease Control and Prevention (CDC,


2017), and the World Health Organization (WHO, 2017) Key Messages
support and advocate for exclusive breastfeeding. •• Male attitude toward breastfeeding has a strong
The AAP (2012) recommends exclusive breastfeeding for impact on the woman’s decision to breastfeed; col-
the first six months of life, followed by continued breastfeed- legiate-age male attitude toward breastfeeding is
ing with the introduction of complimentary foods for the first seldom examined.
year of life or longer. Healthy People 2020, the most recent •• Limited knowledge regarding the health benefits of
objective plan for U.S. health, established target rates for breastmilk was reported; collegiate males report high
breastfeeding initiatives (Office of Disease Prevention and social acceptance of breastfeeding and expect
Health Promotion, 2016). As of 2015, four of five infants employer accommodations to support breastfeeding.
(83.2%) were breastfed (CDC, 2018). This rate has increased •• Overall, collegiate males report a positive attitude
and exceeds the national goal of 81.9%. However, breast- toward breastfeeding, suggesting these soon-to-be
feeding rates fall dramatically over time; only 57.6% of fathers may endorse breastfeeding.
infants are breastfed at 6 months of age, less than the national
goal of 60.6% (CDC, 2018). Similar findings are evident in
the state of Texas, the second most populated state in the breastfeeding, as well as the relationship among these vari-
union. Breastfeeding initiation rates meet the target goal of ables in the setting of a public university in East Texas.
81.9%; however, rates at 6 months of age are 56.6%, below
the target goal (CDC, 2018). Researchers have identified that
women may intend to breastfeed but sometimes encounter Methods
barriers along the way. Barriers to breastfeeding initiation Design
include young age, low education, obesity, and non-Hispanic
ethnicity. Additional barriers in the United States include A prospective cross-sectional online survey design was
limited provider knowledge, marketing of human milk sub- used. This design was chosen as descriptive data would
stitute feedings, employment requirements, and limited fam- assist with characterizing the population for future plan-
ily and social support (Sriraman, 2017). Given the numerous ning of interventions. The Institutional Review Board of
health benefits of breastfeeding, it is critical that action is Sam Houston State University approved this study prior to
taken to minimize barriers that preclude women from partici- data collection.
pating in this natural form of infant feeding.
The decision to breastfeed is often considered the moth- Setting
er’s responsibility and is likely determined in the prenatal
period. In a cross-sectional survey of male and female ado- This study took place at Sam Houston State University
lescents (12–18 years of age, N = 1064), including students (SHSU), a public university located in rural East Texas,
in Texas (n = 170), Swanson and colleagues (2017) found between Houston and Dallas in the United States of America.
that parenting beliefs and gender norms related to parenting SHSU is classified as a doctoral research university and is
roles influenced breastfeeding intentions. Findings support designated as a community-engaged university by the
the need to explore and leverage factors impacting on the Carnegie Commission on Higher Education. The student
breastfeeding intentions of males prior to fatherhood. enrollment is approximately 21,000; approximately 38.5%
The mean age of fatherhood in the United States has risen are males. More than half of the student body is comprised of
to 30.9 years of age (Khandwala, Zhang, Lu & Eisenberg, first-generation college students (SHSU, 2017). SHSU is
2017). Four out of five males will become fathers at some located approximately one hour from a major medical center
point (CDC, 2015). Therefore, most collegiate males have and national survey measuring maternity practices ranks
yet to father a child or confront the debate of human milk Texas 34th out of 53 (CDC, 2016).
substitute feeding versus breastfeeding. Despite male part-
ners having an influential role in the decision to breastfeed
Sample
(Mueffelmann, Racine, Warren-Findlow & Coffman, 2015;
Sherriff, Hall & Panton, 2014), the body of research focused The target population for this study was collegiate males. A
on male attitudes toward breastfeeding remains limited convenience sample of all enrolled collegiate males was
(Sherriff et al., 2014). Because collegiate males will likely recruited. Inclusion criteria included those who self-identi-
enter fatherhood within the next decade, it is important to fied as male and were 18 years of age or older. Males under
assess their breastfeeding knowledge and attitudes in order 18 years of age were excluded. Participation was encouraged
to develop effective interventions that result in positive sup- by offering an opportunity to win a $20 gift card.
port for breastfeeding. There were a total of 960 responses; a 13.19% response
The aim of this study was to describe collegiate males’ rate. Eleven participants were removed because they did not
exposure to, attitude toward, and knowledge about select male gender (n = 7) or reported being under 18 years
784 Journal of Human Lactation 35(4)

Table 1.  Percent Agreement with Attitudes Scale Items (N = 949).

Strongly Agree Agree Neutral Disagree Strongly Disagree


n (%) n (%) n (%) n (%) n (%)
Social limitations of breastfeeding index
  Breastfeeding makes a woman’s breasts look unattractive 13 (1.4) 45 (4.7) 279 (29.4) 338 (35.6) 229 (24.1)
later in life
  A mother cannot breastfeed her baby and work outside 10 (1.1) 24 (2.5) 77 (8.1) 334 (35.2) 458 (48.3)
the home
  Breastfeeding will tie a mother down and interfere too 8 (0.8) 24 (2.5) 86 (9.1) 380 (40.0) 404 (42.6)
much with her social life
  I am embarrassed when a woman who I do not know 22 (2.3) 56 (5.9) 101 (10.6) 276 (29.1) 446 (47.0)
breastfeeds in front of me
  Mothers should only breast feed in their own homes 16 (1.7) 32 (3.4) 102 (10.7) 282 (29.7) 467 (49.2)
Public displays of breastfeeding index
  It is appropriate to show a woman breastfeeding her baby 227 (23.9) 286 (30.1) 258 (27.2) 81 (8.5) 45 (4.7)
on a magazine cover
  It is appropriate to show a woman breastfeeding her baby 215 (22.7) 253 (26.7) 274 (28.9) 103 (10.9) 50 (5.3)
on a billboard or poster
  It is appropriate to show a woman breastfeeding her baby 228 (24.0) 315 (33.2) 213 (22.4) 96 (10.1) 42 (4.4)
on a television show that you would watch with your
children or grandchildren
Attitudes toward employer accommodations index
  Employers should provide flexible work schedules, such as 305 (32.1) 358 (37.7) 141 (14.9) 57 (6.0) 32 (3.4)
additional break times, for breastfeeding mothers to feed
their babies or pump breast milk
  Employers should provide a private room, such as a lounge 226 (23.8) 272 (28.7) 223 (23.5) 120 (12.6) 52 (5.5)
or break room, for breastfeeding mothers to feed their
babies or pump breast milk

Note. The social limitations of breastfeeding subscale consisted of 5 items (α= .78), the public displays of breastfeeding subscale consisted of 3 items
(α= .92), and the attitudes toward employer accommodations subscale consisted of 2 items (α= .75). Missing individual statement responses range from
45 to 56 or .05–.06 percent.

of age or 99 years old (n = 4). Once these responses were researchers based on current breastfeeding guidelines
removed, the final sample size for analysis was 949. (AAP, 2012; American Association of Family Physicians,
n.d.). Specifically, demographic items included gender,
age, race, ethnicity, mother and father’s highest education
Measurement level, current area of academic study, fatherhood status,
A questionnaire was developed using Qualtrics software and sibling rank. The 10 BRFSS attitude statements were
(Qualtrics, Provo, UT). It consisted of 31 items: 11 demo- divided into three indices: Social limitations of breast-
graphic items; 11 attitude items, of which 10 were from the feeding, public displays of breastfeeding, and employer
2007 Texas Behavioral Risk Factor and Surveillance System accommodations toward breastfeeding (Vaaler, et al.,
(BRFSS; Vaaler et al., 2011) and one was developed by the 2011). For each attitude statement, participants rated their
researchers; five knowledge; and four exposure questions. opinion on a five-point Likert scale ranging from strongly
The ten statements from the 2007 Texas BRFSS were divided disagree to strongly agree. Statements in the indices of
into three indices that can be seen in Table 1. The one ques- public displays of breastfeeding and employer accommo-
tion developed by the researchers was “It is appropriate for a dations toward breastfeeding were reverse coded making
mother to breastfeed in a public women’s restroom”. This the higher scores reflect more positive attitudes towards
question was not included in the tool reliability or outcome breastfeeding. Previous researchers have illustrated the
analyses. Cronbach’s alpha was calculated to measure the reliability of this BRFSS tool, with each index having a
reliability of the BRFSS indices in this sample. The social Cronbach’s alpha >.69 (Vaaler et al., 2011).
limitations index had a Cronbach’s alpha of .78, the public To assess knowledge, participants were asked if they
displays index had a Cronbach’s alpha of .92, and the atti- agreed or disagreed with statements regarding infant diar-
tudes index had a Cronbach’s alpha of .75 in this sample. rhea, the affordability of breastfeeding, the composition of
The five knowledge and four exposure items delineated human milk, exclusive breastfeeding duration recommenda-
in the supplementary material were created by the tions, and benefits associated with breastfeeding.
Heathman et al. 785

To assess exposure, participants were asked whether they Table 2.  Demographic Characteristics of Sample (N = 949).
had been breastfed, had ever witnessed anyone breastfeed,
Collegiate Male Characteristics n (%)
knew close friends or family who had breastfed, and if they had
a
ever discussed breastfeeding. These items required a “yes, no” Race, Ethnicity
or “I don’t know” selection; the amount or delivery method was   American Indian or Alaska Native, Hispanic 18 (2.0)
not defined (Noel-Weiss, 2012). The questions were chosen by   American Indian or Alaska Native, not Hispanic 8 (.08)
the researchers to assess participant exposure and deemed   Asian, Hispanic 1 (.01)
appropriate after reviewing similar literature (Van Wagenen,   Asian, not Hispanic 29 (3.0)
Magnusson & Neiger, 2015; Vari et al., 2013). Supplementary   Black or African American, Hispanic 9 (1.0)
material includes a complete copy of the survey.   Black or African American, not Hispanic 120 (12.6)
  White, Hispanic 185 (19.5)
  White, not Hispanic 572 (60.3)
Data Collection College of Studyb
  Business Administration 152 (16.0)
Data collection began in August 2017 and concluded in
  Criminal Justice 166 (17.5)
September 2017. The SHSU Division of Information
 Education 46 (4.8)
Technology generated a contact list of all males enrolled at   Fine Arts and Mass Communication 102 (10.7)
SHSU. Three separate recruitment emails, containing a link   Health Sciences 95 (10.0)
to the questionnaire, were sent biweekly to 7,277 males.   Humanities and Social Sciences 116 (12.2)
Participants provided consent and confirmed their age prior to   Science and Engineering Technology 229 (24.1)
receiving access to the questionnaire. Collected data remained Mother’s Highest Education Levelc
in the Qualtrics database until the close of the study, and was   Did not complete high school 53 (5.6)
subsequently downloaded into IBM Statistical Package for   High school/GED 201 (21.2)
the Social Sciences (SPSS) software for analysis (IBM Corp,   Some college 210 (22.1)
2013). The ability to connect questionnaire responses to IP   Associate’s Degree 94 (9.9)
addresses was disabled to protect the anonymity of the par-   Bachelor’s Degree 264 (27.8)
ticipants. All research data was downloaded to a password   Master’s Degree 89 (9.4)
protected computer from Qualtrics and kept secure in a locked  Ph.D. 16 (1.7)
office. Data access was limited to the primary researchers.   Not Sure 12 (1.3)
Father’s Highest Education Leveld
  Did not complete high school 84 (8.9)
Data Analysis   High school/GED 209 (22.0)
Descriptive statistics including mean, range, and frequencies   Some college 175 (18.4)
  Associate’s Degree 63 (6.6)
were calculated. Items were first summed to create a score
  Bachelor’s Degree 247 (26.0)
for attitude, knowledge, and exposure. Pearson correlations
  Master’s Degree 93 (9.8)
and two-tailed, multiple regression were used to assess the
 Ph.D. 29 (3.1)
relationships among the variables. For all analyses, an alpha   Not Sure 36 (3.8)
≤ .05 was used to indicate statistical significance. Fatherhood Statuse
  Father, present throughout infancy 157 (16.5)
Results   Father, not present throughout infancy 14 (1.5)
  Not a father 763 (80.4)
Participant Demographics and Characteristics
Note. aMissing values = 8; bMissing values = 43; cMissing values = 10;
The average age of the participants was 25.48 years d
Missing values = 13; eMissing values = 15.
(SD = 8.30). Most of the participants identified as Caucasian
and reported they had yet to father a child. Approximately someone breastfeed. Eighty percent (n = 744) reported having
two thirds of participants’ parents had some college educa- a close friend or family member breastfeed. Exposure,
tion; approximately 28% had earned a Bachelor’s degree. assessed by whether the topic of breastfeeding had ever sur-
Refer to Table 2 for additional sociodemographic character- faced in conversation, was also fairly high. Two out of three
istics of this sample. participants reported having engaged in a discussion about
breastfeeding. Interestingly, nearly 21% of participants were
Exposure unsure whether they were breastfed as infants.
Mean scores were calculated for the variables of exposure,
attitude, and knowledge (Table 3). Prior exposure to breast-
Attitude
feeding was relatively high for this population. Approximately The high social limitations of breastfeeding index score sug-
90% (n = 824) of the participants reported witnessing gests the participants’ perceived a minimal amount of social
786 Journal of Human Lactation 35(4)

Table 3.  Mean Scores of Survey Variables (N = 949).

Variable n M (SD)
a
Exposure 925 2.93 (1.06)
Knowledgeb 909 2.01 (1.05)
Social limitations of breastfeeding indexc 899 20.88 (3.31)
Public displays of breastfeeding indexd 894 10.84 (3.12)
Attitudes toward employer accommodations indexe 893 7.51 (1.98)
Total attitudef 893 39.24 (6.64)

Note. Missing values on variable scores range from 24 to 56 or .03–.06 percent.


a
Exposure scores ranged from 0–4 with higher scores indicating more exposure. bKnowledge scores ranged from 0–5 with higher scores indicating more
knowledge. cSocial limitations scores ranged from 5–25 with higher scores indicating more positive attitudes. dPublic displays index scores ranged from
3–15 with higher scores indicating more positive attitudes. eEmployer accommodation index scores ranged from 2–10 with higher scores indicating more
positive attitudes. fTotal attitude scores ranged from 10–50 with higher scores indicating more positive attitudes.

Table 4.  Correlations Between Knowledge, Exposure, Total Attitude, and Index Scores (N = 949).

Employer
Social Limitations Public Displays Accommodations Total
Exposure Knowledge Index Index Index Attitude
Exposure -  
Knowledge .288** -  
Social Limitations Index .275** .163** -  
Public Displays Index .209** .134** .480** -  
Employer Accommodations Index .208** .210** .402** .338** -  
Total Attitude .298** .207** .845** .811** .658** -
Fatherhood .158** .293** .083* .031 .147** .100*

Note: Missing scores range from 24 to 56 or .03–.06 percent.


*p < .01; **p < .001.

limitations for breastfeeding. The social limitations of breast- able to identify human milk as an affordable option for infant
feeding index had the highest mean index score, indicating nourishment; however, 33% were unsure if the nutrient com-
the participants’ possess a high social acceptability of breast- position of human milk and human milk substitute were
feeding. More than 80% of participants disagreed or strongly identical. Further indicators of knowledge deficit included
disagreed that breastfeeding would prevent a mother from the failure to recognize the benefits of breastfeeding for the
working outside the home. Nearly 70% were in agreement infant. For example, the health benefits of human milk
that employers should provide flexible work schedules to including reduced risk for overweight and obesity, ear infec-
allow for mothers to pump, while 52.5% agreed that employ- tions, and food allergies were overlooked by more than 50%
ers should provide a private space for the breastfeeding of participants. Nearly three-fourths (72%) failed to distin-
mother. More than half responded that it was appropriate for guish the relationship between human milk and diminished
a woman to breastfeed on a family television show. Moreover, risk of the occurrence of diarrhea. The AAP recommendation
nearly 60% disagreed that breastfeeding makes a woman’s for exclusive breastfeeding for the first 6 months of life was
breasts look unattractive later in life. Disagreement with identified correctly by only 16.12% (n = 153). A two-tailed,
public displays of breastfeeding were only recorded by stepwise multiple regression determined that fatherhood sta-
approximately 15% of the participants. Stepwise multiple tus, breastfeeding exposure score, total attitude score, and
regression analysis determined that breastfeeding exposure, age predicted the knowledge score (R 2 = 0.17, F (4,850)
knowledge scores, and father’s educational level predicted = 42.69, p > .01). Race and parental education were not indi-
total attitude score, (R2 = 0.13, F (3,851) = 44.02, p < .01). cators of breastfeeding knowledge.
Correlations between knowledge, exposure, total attitude,
and index scores can be seen in Table 4. All but one of the cor-
Knowledge relations were found to be positively statistically significant
Despite increased exposure, breastfeeding knowledge among (p < .01). The only non-significant correlation found was
participants appeared limited. Most participants (90%) were between the public displays index score and fatherhood status.
Heathman et al. 787

Discussion collegiate population is higher than previously recorded


among older men (Vaaler et al., 2011). The researchers believe
Although the advantages of human milk are numerous and this distinction may be due to the education level of this popu-
afford benefits to both mother and infant, human milk substi- lation, as well as that of their parents, as it is well documented
tute is an acceptable form of infant feeding in our society. that knowledge influences breastfeeding. Furthermore, higher
The complex decision to breastfeed is generally made before acceptance rates of breastfeeding within the Caucasian popu-
pregnancy or within the first trimester, and is considered to lation have been reported (Jefferson, 2017; Van Wagenen,
be the woman’s responsibility. Nonetheless, this complex Mangusson & Niger, 2015).
decision is shaped by a number of factors including demo- In addition to the social acceptance of breastfeeding, it
graphics, socioeconomics, father’s pregnancy intention, and appears that participants also expect employers to make
modifiable behaviors (Cabieses, Waiblinger, Santorelli & accommodations for the breastfeeding mother. Given the
McEachan, 2014; Wallenborn, Masho & Ratcliffe, 2017). high percentage of male participants who stated that breast-
This cross-sectional study assessed collegiate males’ feeding and working outside the home was feasible, this out-
exposure, attitudes, and knowledge, towards breastfeeding. come is expected. Although it is speculative, this attitude
To our surprise, this relatively young population reported a may serve as a good indicator of their stance on breastfeed-
high exposure to breastfeeding, with the majority reporting ing in the future, as some are likely to pursue advisory posi-
being breastfed as an infant. The reported rate of breastfeed- tions following college. Attitudes, particularly regarding the
ing from this sample exceeded the national rate 25 years ago; public display of breastfeeding, were positive. Participants
however, it failed to meet the prevailing Healthy People agreed that the public display of breastfeeding, whether on a
2000 target of 75% (CDC, 1993) nor does it meet the current magazine, billboard, or family TV show, were similarly
Healthy People 2020 target of 81.9% (CDC, 2018). The true acceptable. Acceptance of public breastfeeding has also be
rate may have been even higher as one in five participants reported to be influenced by the setting in which the mother
reported that they were unsure whether or not they had been breastfeeds (Magnusson, 2017).
breastfed as an infant. High exposure to breastfeeding was
also supported by the fact that the majority of participants
reported having either a family member or close friend Limitations
breastfeed or being directly involved in a conversation about The sample in this study was predominantly Caucasian;
breastfeeding. This is consistent with previous findings in therefore, analyses according to race were limited. Most
college males in a study by Jefferson and colleagues (2017). males reported that they had yet to father a child; therefore,
Despite the high scores for exposure, breastfeeding analyses represent views of the young, and largely inexperi-
knowledge scores were relatively low. Participants recog- enced with breastfeeding, population. Although the sample is
nized the affordability of breastfeeding, yet many were unique and large, it is not representative of the population or
unaware that the nutrition offered by human milk is superior the United States, and cannot be generalized to diverse popu-
to human milk substitute feeding. Also, the inability of the lations. Although the statements used to assess attitude were
men in the sample to recognize the multiple health benefits shown to be reliable in this study, it is unknown if the items
of human milk is worrisome. Perhaps the influence of human used to assess exposure and knowledge are non-biased, valid,
milk substitute marketing is partially to blame for this defi- and reliable. In this study, the researchers did not distinguish
ciency. Nearly half of the participants reported they did not between the methods of human milk delivery, it was assumed
know about the AAP recommendations for exclusive breast- any form or amount of breastfeeding was being reported as
feeding. These findings may, in part, help explain the low positive. Another potential limitation is that the data were
breastfeeding initiation rates and high early discontinuation self-reported; therefore, the possibility of socially acceptable
rates observed in Texas. Future interventions aimed at answers was present.
increasing knowledge should include a more comprehensive
level of content as knowledge appears limited.
A high social acceptance of breastfeeding among males,
Conclusion
most of whom have yet to father a child, was confirmed with The complex decision to breastfeed is shaped by numerous
the high attitudes scores. Most participants reported that factors, including the influence of the father. Despite the
breastfeeding would not interfere with a woman’s social life young age of this cohort, likely soon to reach the state of
or prevent her from maintaining a career outside the home, fatherhood, the positive attitudes of the participants are
elucidating the positive attitudes toward employer accommo- promising, indicating support and advocacy for this type of
dations. Attitudes, particularly regarding the public display of infant feeding. It is likely that future education efforts to
breastfeeding, were generally positive as nearly half of the increase the knowledge of breastfeeding, specifically the
participants agreed that the public display of breastfeeding, health benefits and recommendations for exclusive breast-
whether on a magazine, billboard, or family TV show, was feeding, will increase behavioral intention to support
acceptable. The social acceptance of breastfeeding in this breastfeeding, resulting in increased breastfeeding rates
788 Journal of Human Lactation 35(4)

and duration. Although speculative, the findings within this Journal Of International Lactation Consultant Association,
relatively young group of males may serve as a good indi- 31(2), 282–293. doi:10.1177/0890334414565794
cator of their stance on breastfeeding intentions. Dujmović, M., Kresić, G., Mandić, M. L., Kenjerić, D., &
Cvijanović, O. (2014). Changes in dietary intake and body
Declaration of Conflicting Interests weight in lactating and non-lactating women: prospective
study in northern coastal Croatia. Collegium Antropologicum,
The authors declared no potential conflicts of interest with respect 38(1), 179–187.
to the research, authorship, and/or publication of this article. BM Corp. (Released 2013). IBM SPSS Statistics for Windows,
Version 22.0. Armonk, NY: IBM Corporation.
Funding Jefferson, U.T. (2017). Breastfeeding exposure, attitudes, and inten-
The authors received no financial support for the research, author- tions of African American and Caucasian college students.
ship, and/or publication of this article. Journal of Human Lactation, 33(1), 149–156. doi:10.1177
/0890334416679384
Khandwala, Y. S., Zhang, C. A., Lu, Y., & Eisenberg, M. L. (2017).
Supplemental Material
(2017). The age of fathers in the USA is rising: an analysis of
Supplemental material for this article is available online. 168,867,480 births from 1972 to 2015. Human Reproduction,
32(10), 2110–2116. doi:10.1093/humrep/dex267
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