Assignment PV name - < … >

Team name - < … >

Get Marketing Ready Team members - < … >

Group 6 members name

1. MWIZERWA Horeb 219000495

2. MUKUNZI Desire 219001692
3. NIYONSENGA Patrick 219000388
4. MUTWARASIBO Froduard 2 19001674
5. MUKARUGWIRO Console 219010023
6. MUKANOHERI Marceline 219015253

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Assignment PV name - < … >
Team name - < … >
Get Marketing Ready Team members - < … >

Instructions:

Part 1 – Key Idea

1. Reflect:

What is your key message? Articulating your key message and repeating it consistently across
platforms is crucial for it to register in people’s minds.

Who are you targeting? Go back to your User Personas and identify which audience you will reach
through specific platforms, and tailor the messages accordingly.

2. Do
a. Digital Ad – For adaptation across various social media platforms including WhatsApp
b. Poster – For use in print material and collaterals around the campus
c. Film – A short 60 second video/teaser to build excitement

3. Reflect:

We are warmly inviting everybody who come in Rwamagana to come and get delicious foods and
drinks at lower price with excellent services . Kindly visit our face book page (fast food restaurant) so
that you can get further information about our items and services we deliver to you as our customers .
In fast food restaurant, customer is regarded as an outstanding king.

MESSAGES TO TARGET AUDIENCE

 Our target customer are students especially those from university of Rwanda / Rwamagana
campus, most of our client, their desires are based upon good services, best quality,
and other different things, it could be better if you satisfy their need as surprise, but
their request also must be fulfilled. Frankly, all desires cannot be satisfied, but you
try to reach at maximum point you can. For instance, helping our client celebrating
their ceremonies like birthdays and others. Dear client we request you to access our
platforms including our face book page( FAST FOOD RESTAURENT)

Marketing and Sales Page 2 of 4

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Part 2 – Anatomy of a Good Ad

THE HOOK
WHAT IS YOUR BIG IDEA?
As fast food restaurant we provide a meal to customer
You need to have one key message that based on what he or she needs, we provide a discount to
can keep spreading. Our big idea is to client through that we also try respond
promote quality of food and quantity,
providing feed back to our client

WHAT MAKES YOU DIFFERENT? HEADLINE

What make us different is that we do Good quality is our priority,accepting customer feedback
service according to need of is our strength our future company
patient ,we provide extra service,
discount o client

WHAT IS THE RTB (REASON TO BODY COPY

BELIEVE)?
Why should one believe you?
Is that we use experienced worker,and
receptionist and we worked with good
pattern,use of modern material during
production
The reason why to use experienced worker it will lead to
production of good quality and it will take less time
during production
CALL TO ACTION
So if they need our services we have page on face book
you can search more information

Marketing and Sales Page 3 of 4

© Wadhwani Foundation For Students’ Use
www.nen.org V01
Assignment PV name - < … >
Team name - < … >
Get Marketing Ready Team members - < … >

Part 3: Tell Your Story

Create a 30-45 second video/short film to make your idea come alive, and demonstrate the usage and benefits
to your users. First, write a script. Then, create rough sketches scene-wise for this storyboard. The last step is to
do a low-budget shoot. Go!

Marketing and Sales Page 4 of 4

© Wadhwani Foundation For Students’ Use
www.nen.org V01