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Business Planning: DR Swapna Patker
Business Planning: DR Swapna Patker
PLANNING
DR SWAPNA PATKER
DR SWAPNA PATKER'S MINDWORKS TRAINING
SYSTEMS
Market/Distribution Risks/Benefits
Product Service
Market Risks/Benefits Customer
Analysis Financial Risks/Benefits Test
Go Forward/Rework
t
Team
Product/Service
Development & Management
Competition Grid
Industry
Status
DR SWAPNA PATKER'S MINDWORKS TRAINING 11-3
SYSTEMS
Business Plan: Build the Company
From the Inside Out
Opportunity Environment
Extended Business
Core Business
Values Purpose
Core Contributions
t
Mission
Finance Customers
Suppliers
11-5
DR SWAPNA PATKER'S MINDWORKS TRAINING
SYSTEMS
11-6
DR SWAPNA PATKER'S MINDWORKS TRAINING
SYSTEMS
§ Margins
§ How much room for error?
11-7
DR SWAPNA PATKER'S MINDWORKS TRAINING
SYSTEMS
§ Predictors of growth
§ Deal structure
§ Exit
11-8
DR SWAPNA PATKER'S MINDWORKS TRAINING
SYSTEMS
11-9
DR SWAPNA PATKER'S MINDWORKS TRAINING
SYSTEMS
11-11
§ The business plan is a concise and comprehensive
summary of the business.
§ The business plan is the image of your business, your
goals and how they can be achieved. The structure of a
Introduction business plan will vary depending on the nature of the
business.
§ The business plan is a written document that provides
an overview of the company, its future and financial
position.
OVERVIEW § The business plan of the company explaining the
situation, plan the future action plan, how much it will
cost and who will be the associated revenues.
• The business plan is used by start-up companies
to trace the route of the existing companies to
fulfill its objectives successfully.
• summary plan
• complete plan
• detailed plan
§ executive summary
§ general company description
§ the opportunity
§ industry and market
Contents of § your strategy
§ Business concept
Generation § Financial features
§ Financial requirementsCurrent
business position
§ Major achievements
§ The general company description section usually
follows the executive summary in the started business
plan format. It is used to give a high level overview of
the company and the business that it engages in.
market
§ Question 3: How much power do the suppliers have?
§ Question 4: Are there substitute offerings for the product or service?
§ Question 5: Who are the competitors and how strong is the
competitive rivalry?
§ Question 6: What are the major changes affecting the industry?
Your Strategy
§
The focus of the business: broad mass market or a specific
niche? How the business will succeed in the market? How will
you create a unique and valuable position, involving a different
set of activities?What is unique about the business? How is the
offering different from that of competitors?What is the value for
the customers? Describe the value proposition for the customer?
§ A list the founders including their qualifications and
experience
Marketing
§ The product (or service) and why it is valuable to
customers
§ The focused and detailed description of the target market
plan § The positioning of the product or service – how it should
be perceived by customers
§ The pricing strategy with specific price points at which the
product or service will be sold
§ The sales and distribution channels that will be used to get
the product or service to the customer
§ The promotion strategy including public relations
activities, specific promotions, advertising and intended
viral marketing activities
§ Explain the daily operation of the
business, its location, equipment, people,
processes, and surrounding environment.
The operational plan in a standard
business plan format describes how the
business functions on a continuing basis,
Financial
§ Start-up expenses and capitalisation: a description
and explanation of what it will cost to launch the
business and where you expect to get this money
§ –SWOT analysis.
§ –Other constraints
§ MOTIVATION
§ •Projects are a means to accomplish
screening
–Organizational objectives
§ OBJECTIVES
§ To increase profits
Feasibility
§Marketing
Analysis §Financial
§Technical
§Evaluation
Project
Planning: §Monitoring
Evaluation §Control
segmentation
§ Heuristics
§ Brainstorming
Creative § Synectics
Problem Solving § Value
Analysis
§ Innovation.
§ Two criteria for judging a project feasibility study
§ There are mainly two criteria to judge feasibility in a
project feasibility study The first one is the cost
required and the second one is the value to be
delivered. A well-designed and well-planned project
feasibility study should offer:
AVOID! •
•
Failure in generating enthusiasm in the reader
Failure to identify what will be achieved and how
management will make a presentation of general
application,
• Enable the use of a language
• Unorganized, difficult