TI - UG

Team Teaching
Social Network Analysis – Dynamic Network
Analysis
SAINS DATA DAN ANALISIS BIG DATA
UNIVERSITAS GUNADARMA
 Agenda
§ KONSEP SOCIAL NETWORK ANALYSIS (SNA)
§ SNA DAN DYNAMIC NETWORK ANALYSIS
(DNA)
§ TOOL-TOOL SNA
KONSEP SOCIAL NETWORK ANALYSIS

§ SNA ?
§ Sejarah dan Penerapan SNA

SESSION 1
REFERENSI
1. Kazienko, P., Musial, K. ,Social Networks., Wrocław University of Technology, Poland,
2005
2. Kate Ehrlich and Inga Carboni, Inside Social Network Analysis, 2005
3. Magnusson, J, Social Network Analysis Utilizing Big Data Technology, Uppsalat
Universitet, 2012
4. Logica B, Victoria, Magdalena R., Analyzing Social Network From the Perpspective of
Marketing Decision, 2015
5. Weill, Joanna, Introduction to Social Network, 2015
6. Breindl, Yana, Discourse networks on state-mandated access blocking in Germany and
France, 2013
7. Kathleen M Carley, A Dynamic Network Approach to the Assessment of Terrorist
Groups and the Impact of Alternative Courses of Action, Carnegie Mellon
University,2006
 What is Network Analysis?
• Social network analysis is a method by which one can analyze the
connections across individuals or groups or institutions. That is, it
allows us to examine how political actors or institutions are interrelated.
• The advantage of social network analysis is that, unlike many other
methods, it focuses on interaction (rather than on individual behavior).
• Network analysis allows us to examine how the configuration of
networks influences how individuals and groups, organizations, or
systems function.
• It can be applied across disciplines—there are social networks, political
networks, electrical networks, transportation networks, and so on.
 What is Network?
• Nodes
• People
• Organizations
• Both (multi-modal network)

• Ties
• Relationships or connectors between nodes
• Sometimes called “edges”

• Sometimes node attributes

Origin of & Influencers SNA

Credit: Jones, 2006

 History of (Social) Network Analysis
• research in network analysis is found in educational psychology, and
studies of child development. Network analysis also developed in
fields such as sociology and anthropology.
• In the 19th century, Durkheim wrote of “social facts”—or phenomena
that are created by the interactions of individuals, yet constitute a
reality that is independent of any individual actor.
• At the turn of the 20th century, Simmel was one of the first scholars
to think in relatively explicit social network terms. He examined how
third parties could affect the relationship between two individuals—
and he examined how organizational structures or bureaucracies
were needed to coordinate interactions in large groups.
 History of (Social) Network Analysis
• In 1933, the New York Times reported on the new science of “psychological
geography” which “aims to chart the emotional currents, cross-currents and
under-currents of human relationships in a community”.

• Jacob Moreno analyzed the interconnections across 500 girls in the State
Training School for Girls, and the interconnections of students within two NYC
schools.

• Moreno concluded that many relationships were non-reciprocal—and that many

individuals were isolated.

• Moreno’s quantitative method to map relationships is called “sociometry”.

CARA KERJA SNA
SNA ADALAH

Social Network Analysis (SNA) dapat dideskripsikan sebagai sebuah studi

yang mempelajari tentang hubungan manusia dengan memanfaatkan teori
graf

Pemanfaatan teori graf ini membuat SNA mampu memeriksa struktur dari
hubungan sosial dalam suatu kelompok untuk mengungkap hubungan
informal antar individu.
 KONSEP SNA
social network : - individu atau orang digambarkan sebagai nodes atau titik
- relasi yang terjadi antar individu disebut dengan edges atau links

sebuah jaringan sosial adalah sebuah peta yang terdiri atas banyak orang dimana di
dalamnya terdapat relasi antar individunya

Kazienko, P. & Musial, K. (2005). Social Networks

MENGENAL SNA

• Tahun 1934, Joseph Moreno mempopulerkan sosiometri yang kemudian

menjadi cikal bakal SNA
• "Apakah hubungan pertemanan dalam facebook itu disebut jaringan?”
• Jaringan merupakan garis yang menghubungkan minimal dua orang atau
lebih
• SNA sebagai sebuah pendekatan berfungsi untuk menilai struktur jaringan
sosial dalam suatu kelompok dalam mengungkap hubungan informal antara
orang.
Types of Social Network Analysis

• Sociocentric = Whole networks

• Creates one network
• Sociocentric: “If your research question is about different patterns of
interaction within defined groups” (Halgin & DeJordy, 2008)

• Egocentric = Personal networks

• Creates many stand alone networks
• Egocentric: “If your research question is about phenomena of or
affecting individual entities across different settings” (Halgin &
DeJordy, 2008)
 SNA DAN BIG DATA ANALYTIC
Pengolahan
Big Data
dengan
Hadoop
SNA DAN DNA

§ DNA ?

SESSION 2
Dynamic network analysis (DNA)

Dynamic network analysis (DNA) is an emergent scientific field that brings

together traditional SNA, Link Analysis (LA), Social Simulation and multi-agent
system (MAS) within network sciend and network theory
Dynamic network analysis (DNA)

Discourse Network Analysis is a combination of category based content

analysis and social network analysis. (Leifeld & Haunss,2012; Wasserman &
Faust, 1994)

“Discourse Networking Analysis merupakan suatu teknik untuk memvisualkan wacana baik itu wacana politik
ataupun social budaya ke dalam sebuah jaringan. ”

Discourse Networking Analysis combines social network analysis with

computer-assisted, qualitative content analysis to analyse the development of
actors and ideas in a relational and systematic way. (Breindl, 2013).
DNA TOOLCHAIN
Using this toolchain the kinds of questions
that can be addressed by the analyst
include:
• Who to target (vulnerabilities)
• What groups or individuals stand out
• How to influence
• Are there important connections among
actors or groups
• What is the “health” of the organization
• Where might there be missing data
• How different are two groups – or two
sources – or the same group at two
different times
• What is the immediate and near term
impact of various courses of action
Dynamic network analysis (DNA)
A key difficulty from a growth of science perspective, is that as we move from SNA to DNA the number, type, complexity,
and value of measures changes.
A core issue for DNA is what are the appropriate metrics for describing and contrasting dynamic networks.
 Dynamic network analysis (DNA)
To move beyond representation and method, we need to ask, “How do networks change?” What are the basic processes?
From the meta-matrix perspective, the processes are easy – things that lead to the adding and dropping of nodes and/or
relations
TOOL-TOOL SNA

SESSION 3
TOOLS SNA : Viewing the network with NodeXL
TOOLS SNA : Viewing the network with Gephi
TOOLS SNA : Viewing the network with Uninet & NetDraw
OLS SNA : Viewing the network with SocNetV
TOOLS SNA : Viewing the network with NetMiner
CONTOH Pola pemanfaatan fitur studentsite
CONTOH Pola pemanfaatan fitur studentsite

Pola Penggunaan
Studentsite oleh
Mahasiswa
CONTOH Pola pemanfaatan fitur studentsite

Pola Penggunaan
Studentsite oleh
Mahasiswi
 CONTOH Pola berbagi Informasi di Sosmed

Pola
Penggunaan
Media Sosial
pada Generasi Z
 CONTOH Popularitas Media Sosial

Popularitas
Penggunaan
Media Sosial pada
Wanita
CONTOH Popularitas Acara Televisi

Popularitas Acara
Televisi pada
Generasi Z
 CONTOH Penyebaran Informasi Bencana

Penyebaraan
informasi bencana
di media sosial
oleh korban
bencana
CONTOH Analisis Sitasi/Kutipan Artikel
CONTOH Jaringan Pertemanan di Media Sosial
Terima Kasih