Professional Documents
Culture Documents
BBA -
307
A PROJECT ON
“EMPLOYEE COMMITTMENT”
SUPERVISOR: SUBMITTED
BY: Mr. Karthikeyan S ArunKumar S
Project Manager Enrolment No: JNU-jpr/de/18/01/88/00494
Bluewater, Dubai Roll No.: 0270120180072
Jaipur National
University
School of Distance Education &
Learning
Jagatpura, Near New RTO, Agra By-pass Road Jaipur-
302017
1
CERTIFICATE OF ORIGINALITY
The matter embodied in this project is genuine work done by the student
and has not been submitted whether to this University or to any other
University / Institute for the fulfillment of the requirements of any course
of study.
……………………… ………………………
Signature of the Student Signature of the
Guide Date: …………… Date:
……………..
ArunKumar S Mr. Karthikeyan S
Address: M.Tech
137, USA Trade Centre, Project Manager
Sharjah, UAE Address of the Guide:
PO 28008 137, USA Trade Centre,
Enrolment No.: JNU-jpr/de/18/01/88/00494 Sharjah, UAE
2
CERTIFICATE
3
(Ms. Gauri Dhingra)
ACKNOWLEDGEMENT
Objectives
4
The main objective of this project is to analysis the type of employee
commitment, factor affecting employee commitment, its benefit to
organization and ways of enhancing employee commitment.
5
Table of contents
1. Introduction…………………………………………………………………
……07
2. Review
Literature………………………………………………………………..08
3. Models of
commitment…………………………………………………………………
……10
5. Benefits of employee
commitment…………………………………………………........................
......22
7. Measuring employee
commitment………………………………………………............................
......25
9. Developing an Engagement
strategy………………………………………………....................................
......35
6
10.Recommendations…………………………………………………………..
....…36
11.Questionnaire…………………………………………………………..
………….37
12.Survey………………………………………………………………………
……….42
13.Summary &
conclusion…………………………………………………………………
…….…48
14.Bibliography………………………………………………………………
…….…50
CHAPTER-1
Introduction
a key factor that determines the success of a company in the modern world
and reliable personnel to maintain its position in the market. At the same
the major factors that can contribute to the progress of the company. On
the other hand, nowadays it is obvious that financial stimuli solely can
7
hardly motivate employees to work more effectively and productively. In
Employee commitment
8
DEFINATION OF TERMS
EMPLOYEE COMMITMENT
9
A strong belief in, and acceptance of, the values and goals of the
organization.
MODELS OF COMMITMENT
Allen.
10
According to the model, organizational commitment reflects at least three
general themes.
Affective Commitment
It’s the employees emotional attachment to, identification with and involvement
in the organization.
Continuance Commitment
accruals) and social costs (friendship ties with co-workers) that could be
incurred. The employee remains with the organization because he/she “has to”.
NORTMATIVE COMMITMENTS
11
Refers to a feeling of obligation to continue employment . Employees in this
category remain in the organization because they feel they ought to.
advance e.g. paying college tuition. Normative pressures may also make an
reciprocate by committing themselves to the organization until the debt has been
paid. One important point is that not all forms of employee commitment are
positively associated with superior performance (Meyer & Allen, 1997). For
example, an employee who has low affective and normative commitment, but
benefits. The main reason such an employee remains with an organisation is for
the negative reason that the costs associated with leaving are too great.
organizations values and goals. The main features of high commitment model
are:
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4. Heavy reliance on the team structure for dissemination of information (team
TYPES OF COMMITMENT
O’Malley (2000) contends that a review of the commitment literature produces
Affiliative Commitment:
employee, and the employee feels accepted by the social environment of the
organization.
Associative Commitment:
Moral Commitment:
evokes a sense of mutual obligation in which both the organization and the
Affective commitment:
Employees derive satisfaction from their work and their colleagues, and their
& Meyer, 1991) suggest that this is the most important form of commitment as it
13
has the most potential benefits for organizations. Employees who have high
affective commitment are those who will go beyond the call of duty for the good
of the organization. In recent literature this form of commitment has also been
measured by organizations.
Structural commitment:
Employees believe they are involved in a fair economic exchange in which they
benefit from the relationship in material ways. There are enticements to enter
and remain in the organization and there are barriers to leaving. This type of
Commitment.
Workplace values.
If employees believe that their organization values quality products they will
convinced that their organization values participation they will be more likely to
14
They will thus be motivated and be more willing to seek solutions and make
abusing the vulnerability of others . The extent to which the supervisor displays
Job characteristics.
The extent that a job is structured to provide regular feedback and autonomy as
15
tasks to complete.A job that allows a high degree of autonomy and the absence
Demographics
1.AGE.
2.GENDER
3.MARITAL STATUS
brand. The brand should condense the basic nature of the organization, what its
values are and what it would be like to work there. The principal purpose of the
establish a relationship. Thus, a good brand should convey both the unique
benefits of the organizational environment and the type of person who is likely
to do well in that setting. The organization must then ensure that it delivers these
promises to its employees, or its efforts will have been wasted. Employers
fit.
Met Expectations
Employees will be more committed if there is a good match between what the
person is looking for in a job, and what the job provides . Commitment will be
expectations usually relate to the type of work employees are given to do and the
1. Strategic level
2. HR policy level
3. Workplace level
enthusiastic about their job and, their performance will be better as well as the
17
he/she enjoys the job he/she does. Consequently, the level of employees’
Employee commitment may be also cost saving since committed employees are
highly motivated that means that they do not need increasing financial rewards
for their work, though it does not necessarily mean that employees should not
receive financial rewards at all, but the expenses of the organization at this point
commitment have been widely demonstrated in the literature. To list but a few,
these include:
who have difficulty in retaining and replacing competent employees will find it
hard to optimize performance. There are not only the immediate expenses of the
18
recruitment process, but other hidden costs such as management time and lost
Low commitment of employees may lead to negative results and undermine the
number of disadvantages which deteriorate the work of each employee and the
interested in their work they will naturally work worse than they can. In other
work for employees are not really interested in their work and its outcomes.
19
usually administered to collect relevant data that management later uses when
include:
The induction programme should be the final step of the recruitment and
selection process. A good induction programme will make new employees more
familiar with and more at ease within the organization. Employees enter the
This refers to how the quality of the relationship between managers and their
20
reflects their day to day contacts with their line managers about their job, and
the way in which objective targets are set. Effective communication on job-
Group Membership
only satisfy employees’ social need to affiliate and belong, but must also create
organizations.. The more exposure that employees have to these features, the
more likely they will be to feel like a part of the group and to incorporate that
whether they are fair and reflect a concern on the part of the organization for the
Promotion
Work-Life Balance
Job Satisfaction
COMMITMENT.
employee commitment.
22
2. Emphasize to management that commitment is a two way process
being honest with people, treating them fairly justly and consistently,
keeping its word and showing willingness to listen to the comments and
1. Developing ownership.
I t involves involving employees in those decisions that affect them so that they
feel they own, i.e. Create a feeling of ownership among employees, listening to
their ideas. Employees should feel they are genuinely accepted by the
management.
2. Communication programmes
Commitment can only be gained if people understand what they are expected to
commit to. Thus in sufficient attention should be paid when delivering messages
23
so that right information is passed. Proper use of newsletters, briefing groups
3. Leadership development.
commitment. Management should thus give their staff the scope to use their
skills and abilities and design jobs which encourage creativity and
RECOMMENDATIONS
Having examined the concept of employee commitment our group gave the
the workplace.
Fair profit sharing based on an established policy that seeks to make employees
feel that the management is commited to them, regular team building activities
24
and designing jobs so that there is flexi time for those employees who may not
Providing such incentives e.g. Medical scheme, housing scheme, car loans,
furniture loans, pension scheme and increasing the number of year’s employees
can work in an organization even after reaching the retirement age sends the
that they will reveal loopholes in the management or job design that contribute
to low morale among employees. The management can then use the information
their work.
many others.
1. Fairness
2. Trust
CHAPTER-2
25
REVIEW OF LITERATURE
EMPLOYEE ENGAGEMENT
Say
They advocate for the organization by referring potential employees and
customers, are positive with co-workers and are constructive in their
criticism;
Strive
They exert extra effort and engage in behaviors that contribute to
business success
26
Researchers from the Institute of Employment Studies, Robinson, Perryman &
Hayday (2004) define employee engagement as „a positive attitude held by the
employee towards the organisation and its values. An engaged employee is
aware of business context, and works with colleagues to improve performance
within the job for the benefit of the organisation. The organisation must work to
develop and nurture engagement, which requires a two-way relationship
between employer and employee‟ . This definition emphasises a positive
attitude towards the organisation and highlights an important aspect of
engagement in that it is a two way process. Hewitt Associates‟ definition of
employee engagement, „the state of emotional and intellectual commitment to
the organisation or group producing behaviour that will help fulfil an
organisation‟s promise to customers-and in so doing, improve business
results‟ also refers to a connection to the organisation rather than
one‟s work. This definition also uses a related concept, commitment, which
could further confuse engagement with other well-validated constructs. Other
authors also use the term commitment when referring to employee engagement.
For example: Flemming, Coffman & Harter (2005) as cited in (Little & Little,
2006) used the term committed employees as a synonym for engaged
employees.
27
CHAPTER-3
The problem formulation is the first step to a successful research process. The
project undertakes the problem of analyzing the factor affecting the employee
commitment in TGK INDIA and to identify the different ways and strategies to
enhance the commitment of employees.
To study customer’s post purchase behavior for the product ,brand and the
company.
28
The research design used in the project is Descriptive Design.
The investigation is carried upon the employee’s of the TGK INDIA. The reason
for choosing this design is to identify and analysis the factor affecting the
employee commitment.
The data collection method used is primary data source. It was done by
collection of information from the respondents by me.
The method of gathering information is
Survey Method i.e. through structured questionnaire
observation
The analytical tools used are mostly graphical ; in nature which include
Pie Chart
Table
29
CHAPTER-4
Table-1
30
Below 25
25-35
35-45
above 45
TABLE-2
Gender
Male Female
16 9
31
Male Female
TABLE-3
32
highly satisfied
satisfied
Highly dissatisfied
dissatisfied
TABLE-4
YES NO
21 4
33
YES
NO
a. Agree
b. Disagree
TABLE-5
34
Agree Disagree
20 5
Agree
Disagree
TABLE-6
35
Strongly agree Agree Disagree Strongly
disagree
5 4 10 6
Strongly Agree
Agree
Disagree
Strongly Disagree
7. Does your superior clearly explains about your tasks and responsibilities assign to you?
a. Strongly agree
b. Agree
c. Strongly Disagree
d. Disagree
TABLE-7
TABLE-8
37
YES No
16 9
Yes
No
9. Have you been satisfied with the level of pay do you receive?
a. Highly satisfied
b. Satisfied
c. Dissatisfied
d. Highly Dissatisfied
TABLE-9
38
Highly Satisfied Dissatisfied Highly
Satisfied Dissatisfied
2 6 12 5
highly satisfied
satisfied
Highly satisfied
dissatisfied
TABLE-10
TABLE-11
40
Strongly agree Agree Disagree Strongly
disagree
14 6 3 2
Strongly agree
Agree
Disagree
Strongly disagree
TABLE-12
41
Always Rarely Sometimes Never
4 5 10 6
Strongly agree
Agree
Disagree
Strongly disagree
TABLE-13
42
YES No
16 9
Yes
No
TABLE-14
43
Regular Very Sometimes Rarely Never
Basis Often
17 4 2 2 0
Regular Basis
Very Often
Sometimes
Rarely
Never
15. My superior has a friendly working relationship with all the team members
a. Strongly Agree
b. Agree
c. Disagree
d. Strongly Disagree
TABLE-15
44
Strongly agree Agree Disagree Strongly
disagree
7 13 3 2
Strongly agree
Agree
Disagree
Strongly disagree
Summary
This project has presented a review of the current thinking about defining and
performance, turnover and absence, and via its influence on customer attitudes
45
Commitment can be divided into five components, each of which are created by
and values.
Moral: The sense of mutual obligation between the employee and the
organization.
exchange.
perceived as equivalent to it. Commitment has more positive outcomes for the
Conclusion
46
It is possible to conclude that employee commitment is a very significant factor
increased job insecurity, increased stress, decreased trust and job redesign. Since
organization .It matters how the company takes care of its employee, attract and
47
Bibliography
3.Cohen A 1993
( ‘Age and tenure in relation to organizational commitment: A meta-
analysis)
1. www.hrzone.com
2. www.aon.com
3. www.expressitpeople.com
4. www.watsonwyatt.com
5. www.merceric.com
6. www.emgcorp.com
48
QUESTIONNAIRE
49
8. Does workload have been distributed equally throughout unit?
a. Yes
b. No
9. Have you been satisfied with the level of pay do you receive?
a. Highly satisfied
b. Satisfied
c. Dissatisfied
d. Highly Dissatisfied
50
15. My superior has a friendly working relationship with all the team members
a. Strongly Agree
b. Agree
c. Disagree
d. Strongly Disagree
51