BAEP 556: Final Pitch Deck

Template
Note that this pitch deck is NOT an example of
what your slides should LOOK like
 1 – Company Name

Team Names

You don’t have to stick strictly to this slide deck but have a good reason for
doing something different. We still need to clearly understand the things in this
deck.

Note – do not number your slides or use generic titles like “elevator pitch.” Please
change this template for your unique presentation
2 – Elevator Pitch – 30 seconds

Incorporate the following, but do it in the context of a story. Make it fit your
business concept.
Alternatively,
•  What you do What’s the problem and how big is it?
Who has the problem (specifically)?
•  Why we should care How you’ll solve the problem? (this is how
•  How you will win your solution directly addresses the pain
points in the problem).
What’s your unfair advantage?
Don’t write out your elevator pitch. Use a graphic and the company name.
Remember to use verbs (“we make and sell”). “Why we should care” speaks to
the problem and its magnitude. “How you will win” tells us your competitive
advantage in the market. TELL A STORY. Don’t say things like “You should
care because…” Make sure we understand your solution.
3 – The Opportunity That the Problem Presents

•  Magnitude of the problem? How big is it? Alternatively, what is the great
opportunity?

•  How you know customers want a solution? (primary research – problem

validation)

•  What are the key pain points for the customer?

This slide is where you prove that you’ve validated the problem and identified
the key pain points that need to be addressed. If you have a customer/end
user situation, you will need to address the needs of both.
4 - The Market

•  First customer and beyond (profile the first customer)

•  How big is the market and how fast is it growing?

•  How do you reach them?

•  Is there a path to multiple products, multiple customers

The market research you refer to on the previous slide led you to segment the
market and determine your first customer. If the first market is not large, you
might want to show what the larger market of second and third customers looks
like
5– Your Solution

•  Show how your solution directly addresses the customer’s pain points

•  Demo the user (customer) experience

This slide is where physically demonstrate in some manner the customer

experience with your solution.
6– Competition and Unfair Advantage
Our Advantage Their Advantage
•  Direct competition Competitor 1
Competitor 2
•  Substitutes Competitor 3

•  Your sustainable unfair advantage

Everyone has competition. Often your biggest competition is the current

solution if switching costs are high. Don’t forget companies that are not
currently in your space but have the resources to move in quickly.
7–Business Model

•  What is the business model and why is it the right one?

•  Key revenue drivers

•  Key cost drivers

Why will your business model work? Where have you innovated in the
components of the model?
8- Financial Metrics

Metrics 2014 2015 2016

Sales Forecast

Gross Margin

Headcount
This table can be modified to meet the needs of your venture.
Expenses The unique metrics should reflect the nature of your venture
and how you’ll measure success. Be prepared to tell us how
BE Cash Flow you got your numbers

Unique Metrics 2014 2015 2016

(these are examples)
Inventory turns
Occupancy
Qualified leads
9– Management Team

•  Who and why this is the team to execute this venture

•  Advisory board

Remember that the placement of this slide is a function of whether the value of
your team is such that it will influence investors BEFORE they hear about your
business
10– Milestones and Funding Sought

•  Your graph from launch to relevant point for your business showing major
milestones and funding required to reach those milestones.

Do not talk about valuation or return to the investors!

11 - Why this is a great business opportunity

•  Three critical, short points to remember about why this is a great venture

Make your 3 points related to your elevator pitch and why you’ll win in the
market. Keep them short!