DE LUX The coffee house

TEAM: A Khẩng
Lesson: MKT202
Teacher: Trần Vi Anh
 THE TEAM

Doãn Văn Thuấn Đỗ Thị Linh Phạm Kiều Nhung Nguyễn Thị Hằng Đạng Tường Vy
̆
HS14004 HS140070 HS140080 HS140069 HS140042
DE LUX the coffee house

Choose a name for own business that reflects positioning.

Place our own business on the perceptual map that we have developed

Develop the positioning statement for our service, include: target audience, frame of
reference, point of difference, reason to believe
why is the name DE LUX?

/DE/ = The
LUX = Luxury
 This is considered a marketing strategy

The store's logo

2. Place our own business on the perceptual map that we
have developed
The perceptual map
3. Develop the positioning statement for our service
For those who are looking for bold flavors, contemplation and classicism, De lux Coffee is a nostalgic destination
not only brings nostalgia but also the extremely luxurious from the high quality coffee beans of the Highlands of
Vietnam combined with a tranquil space and the classic feeling for customers.
ANY QUESTIONS?