HADJINEERING CAFÉ

Business Proposal for TECHNOFEST 2023

BUSINESS LOGO
1. Gear Icon
• Engineering
• Innovation
2. Coffee Mug and Saucer
• Coffee shop
3. Steam
• Sparks innovation
 BUSINESS INTRODUCTION

Hadjineering Café aims to promote anti-procrastination

dedicated to serve Engineering students.
Café, as a business, has proven itself competent in the market for
products and services.
Groundbreaking opportunity exists in the Philippines' culinary
landscape—a chance to pioneer an engineering-themed cafe. The
introduction of an engineering-themed cafe not only capitalizes on
the existing cafe culture but also presents an unprecedented
chance to captivate a diverse customer base intrigued by the fusion
of technology and culinary artistry.
 OBJECTIVES

This business aims to:

1. Create a focused environment that empowers them to conquer
procrastination
2. Optimize productivity to excel in their studies
3. Provide platform for individuals to set clear goals and milestone
for their work
4. Help individuals develop skill to manage their time and tasks
more effectively
5. Provide access tools like computer and engineering software
 VISION AND MISSION STATEMENT
Vision
Empowering engineering minds, our café envisions a realm free from
procrastination -- a space where purpose and productivity unite. We are
dedicated to propelling students toward academic excellence, fostering
proactive habits, and igniting a future of focused achievement within the
engineering realm.
Mission
Our mission at the Hadjineering Café is to equip and inspire future engineers
with effective tools and a supportive community, enabling them to defeat
procrastination, excel in their studies, and realize their full potential.
 KEY TO SUCCESS
1. QUALITY. Offer high-quality food, beverages, and services.
2. CUSTOMER SERVICE. Focus on providing exceptional customer service. Create a welcoming
atmosphere, train staff to be friendly and attentive, and actively listen to customer feedback to continuously
improve.
3. FINANCE CHECK. Keep a close eye on your finances. Monitor expenses, manage inventory efficiently,
and maintain a sustainable pricing strategy to ensure profitability.
4. LOCATON. Choose a strategic and easily accessible location.
5. PRICING. Set reasonable and competitive prices based on market research, ingredient costs, and the value
you provide. Ensure your pricing aligns with your target audience.
6. TRAINING. Train and empower your staff to deliver excellent service. A well-trained team can enhance
customer experience and handle challenges effectively.
7. ADVERTISING. Utilize social media, local advertising, and collaborations to increase brand visibility and
attract customers.
8. CONSISTENCY. Consistency delivers consistent taste, quality, and service to build trust.
 COMPANY SUMMARY
• The company decided to launch its first business in the form of a café.
• Hadjineering Café was named after one of the founder of the corporation,
Hadji Montealegre.
• Inspired by the field of the management team, Engineering.
• The proposed location is in Brgy. Manggahan General Trias Cavite,
along the road with flocks of subdivisions and students.
• Engineering students and non-engineers are sincerely welcome to avail
the services offered in the café.
• Placing the business in the location is a statement of confidence of the
company, that an engineering café is a signature the company managed to
pull off uniquely.
 PRODUCTS/SERVICES

• Beverages and foods

• Inclusion of software applications; providing a
sophisticated tech-experience.
• Personal space is provided to the customers and a few
packages of services are offered.
 WORKSPACE

Description: It is the personal area of the customer with a table,

a chair, and a computer.
Price: 150 PHP
Time Limit: 2 Hours
WORKSPACE
Source: https://www.woodenstreet.com/blog/latest-office-design-ideas-trends-for-your-workspace
 PACKAGES and BEVERAGES

PACKAGE 1
Inclusions: 1 beverage, 1 snack
Price: 270 PHP
PACKAGE 2
Inclusions: 1 beverage, 2 snacks
Price: 350 PHP
BEVERAGES
Price: Any of the options costs 89 PHP
 FRAPPES
Chocolate Derivative: A delightful blend of rich chocolate flavors, topped
with whipped cream and chocolate shavings, offering a heavenly treat for
chocolate lovers.
Nucleapple Fluid: A unique fusion of refreshing pineapple and creamy
vanilla, creating a tropical escape in a cup, perfect for a revitalizing pick-
me-up.
Screwberry Frappe: A tangy and sweet concoction of mixed berries and
a twist of lemon, providing a burst of flavors to invigorate your taste buds.
Integral Honey: A smooth and creamy frappe infused with the natural
sweetness of honey, delivering a soothing and indulgent experience with
every sip.
 COFFEE

Signal Coffee: A bold and invigorating coffee blend, with notes of

caramel and hazelnut, offering a unique flavor that energizes
your senses with every sip.
Peach Perfect Coffee: A harmonious blend of medium-roast
coffee and ripe peach essence, offering a delightful balance of
fruity sweetness and coffee richness.
Gritty Coffee: A robust and bold coffee blend, crafted for those
who crave a strong caffeine kick and appreciate the earthy
undertones of dark roasted beans.
 FRUIT SHAKE

Marigold Mango: A luscious blend of ripe mangoes and the

delicate essence of marigold flowers, resulting in a vibrant and
refreshing fruit shake that captures the essence of summer.
Saturated Lycheese: A delectable fusion of juicy lychee and
creamy cheese, creating a unique and indulgent taste that
delights your palate.
Black Burried: A mysterious and alluring blend of blackberry and
other berries, culminating in a rich and full-bodied fruit shake that
tantalizes the senses.
 MILKTEA

Truss-me Cheesecake: A velvety milk tea infused with the essence

of creamy cheesecake, offering a decadent and comforting tea-
drinking experience.
Raw Botea Lemon: A zesty and invigorating milk tea infused with
fresh lemon notes, providing a delightful twist to the classic milk tea
flavor.
Rustea Caramel: A warm and indulgent milk tea infused with the
rich flavors of caramel, providing a comforting and sweet treat.
Velvet Satealight: A luxurious and smooth milk tea infused with the
velvety essence of premium chocolate, creating an exquisite and
indulgent tea option.
 SNACKS
CAKE SLICE
Blueprint Bliss Cake: A delectable slice of cake featuring layers of light
sponge and fluffy cream, adorned with intricate edible blueprints, perfect for
celebrating special occasions.
Civil Sugar Cake: A delightful combination of moist cake layers and sweet
sugar glaze, reminiscent of old-fashioned home-baked goodness.
Computer Chip Cheesecake: A unique and playful cake slice featuring a
creamy cheesecake base topped with chocolate "computer chips," a
delightful treat for tech enthusiasts.
Environmental Black Forest Cake: A sumptuous slice of cake infused with
rich chocolate, cherry filling, and a touch of nature-inspired elements,
creating a blissful indulgence.
 SNACKS

PASTRIES
Rigid Buddy Cookies: A specially crafted artisanal cookie with a
satisfying crunch and firm texture.
Grounded Loaf: A rustic and wholesome bread made from
locally sourced ingredients, providing a down-to-earth and
comforting flavor.
Fussion Fizz n' Bread: An innovative fusion of various grains
and seeds, resulting in a delightful explosion of flavors and
textures, making every bite an adventure.
 SOFTWARE SERVICES

AutoCAD 2017 Lumion SketchUp Autodesk Revit Photoshop

SOLIDWORKS

Python Microsoft Office

Canva
 AutoCAD 2017
A powerful and versatile software used for precision drafting and designing, enabling
professionals to bring their ideas to life with accuracy.
 Lumion
A cutting-edge architectural visualization software that transforms 3D models into stunning
and realistic visualizations, enhancing presentations and project communication.
 SketchUp
An intuitive 3D modeling software that empowers users to create and visualize intricate
designs, perfect for architects, engineers, and designers.
 Autodesk Revit
A comprehensive building information modeling (BIM) software thatfacilitates collaborative
design and project coordination for architects and engineers.
 Photoshop
The industry-standard image editing software, allowing users to unleash their creativity and
transform digital images into breathtaking works of art.
 SOLIDWORS
A powerful CAD software that enables engineers and designers to create complex 3D
models and assemblies, optimizing product development and manufacturing processes.
 Python
A popular and versatile programming language known for its simplicity and readability,
widely used in software development, data analysis, and artificial intelligence.
 Microsoft Office
A suite of productivity applications, including Word, Excel, PowerPoint, and more, enabling
users to work efficiently and collaboratively across various platforms.
 Canva
A graphic design platform that allows users to create a wide range of visual content,
including social media graphics, presentations, posters, flyers, infographics, and more.
 Market Analysis
TARGET Engineering and Architecture students
MARKET

COMPETITION BUTFirst Coffee

MARKET TRENDS The rise of café stores near LPU – Cavite has shown a significant increase
especially in the commercial building near the university. However, it caters all
students, which leaves other students preferring to order their drinks and do
tasks at the university. While others might be able to do their tasks in the coffee
shops, it still lacks that specific work environment.

Engineering Café will merge both the café and work environment for
Engineering and Architecture students. By providing the usual coffee, drinks,
and pastries, we would also offer computer services w/ software that
Engineering and Architecture students commonly use.
 SWOT ANALYSIS
STRENGTH
Products: Freshly brewed coffee and baked pastries
Price: Student friendly, “bang for the buck”
Services: Smooth desktop experience while using
Engineering or Architecture software / focuses
highly on UX (User Experience).
Engaging Atmosphere: Motivating and enticing
especially to Engineering and Architecture Students.
Promo: Gives exceptional promos to Engineering
and Architecture board passers, and an even better
promos to topnotchers.
Staff: Knowledgeable on the basic needs and
requirements of an Engineering and Architecture
student.
WEAKNESSES
Space: Limited space area results to being able to
accommodate a handful of people at a time.
Technical challenge: Initially, a lot of customers will
be intrigued, however, there needs to be a constant
improvement or addition of more technology to
always pique their interests.
Licensing Fees/Property: Engineering Café will
have no choice but use ideas, products, concepts
from Engineering and Architecture Organizations
which may increase the expenses.
Seasonal: Targeting a specific section of college
students (Engineering and Architecture) means that
once classes are over, income are significantly down.
SWOT ANALYSIS
OPPORTUNITIES
Partnership: Possible partnership with LPU-
CAVITE’S COECSA and other organizations of
Engineering and Architecture.
Location: Being near a university increased our
possible sales due to conveniency.
Online Presence: Being an Engineering Café can
easily boost its reputation in social media and
possibility of being endorsed by engineer
influencers.
Extension: Extension of lot area once the demand
has been significantly increased.
Franchising: Open to franchising as there are a lot
of universities that offers technological courses.
THREATS
Other Coffee Shops: Its location is already filled
with successful coffee shops such as ButFirst etc.
Limited Customer: It might not appeal students
from other programs.
Imitation: Other entrepreneurs might copy the idea
with a much bigger scope, threatening our small
café.
Space: Limited space area results to being able to
accommodate a handful of people at a time.
Technical challenge: Initially, a lot of customers will
be intrigued, however, there needs to be a constant
improvement or addition of more technology to
always pique their interests.
Licensing Fees/Property: Engineering Café will
have no choice but use ideas, products, concepts
from Engineering and Architecture Organizations
which may increase the expenses.
Seasonal: Targeting a specific section of college
students (Engineering and Architecture) means that
once classes are over, income are significantly down.
PRODUCT SERVICES AND DESCRIPTIONS
The engineering café offers a variety of products and services from beverages and foods; catering
various preferences, to an inclusion of software applications; providing a sophisticated tech-
experience. The customers can access these services once they have entered the engineering café.
These services are offered to fuel creativity in every nook and cranny of the café.

A personal space is provided to the customers and a few packages of services are offered. Acquiring
a package is optional but it aims to be a lot more economical. The costings depend on the inclusion
of services.
Work Space (150)
Inclusions: Software, computer, personal table
Package 1 (170)
-1 coffee and snack
Package 2 (260)
-1 beverage and snacks

FOOD AND BEVERAGES SERVICES

1. Beverages (Frappes, Coffee, Fruit Shake, Milktea)
2. Snacks (Cake slice, Bread)
SOFTWARE SERVICES

1. AutoCAD 2017
2. Lumion
3. SketchUp
4. Autodesk Revit
5. Photoshop
6. SOLIDWORKS
7. Python
8. Microsoft 360
9. Canva
 YEAR ONE
B 89 PHP 18, 250 1,624,250 PHP

D 89 PHP 9,125 812,125 PHP

PC 150 PHP 7,300 1,095,000 PHP

PK 1 170 PHP 5,475 930,750 PHP

PK 2 260 PHP 3,650 949,000 PHP

REDUCTION OF EXPENSES
Maintenance 200,000 PHP

Restocking 200,000 PHP

WIFI Rental 42,000 PHP

AREA Rent 1,200,000 PHP

License Renewal 30,000 PHP

Salary 528,000 PHP

Water and Electricity Bills 600,000 PHP

TOTAL: 2,800,000 PHP

RETURN OF INVESTMENT (ROI)
AMOUNT REVENUE

5,411,125 PHP

- 2,800,000 PHP = 2,611,125 PHP

2,611,125 PHP

- 1,020,000 PHP = 1,591,125 PHP

RETURN OF INVESTMENT (ROI)

(
Thank You