Business Plan

Coffee house «Valerik»

BY VALERIYA PERZHAN
 EVERY DAY MANY
PEOPLE DRINK A FEW
CUPS OF COFFEE.
Why do we need COFFEE SHOP IS A
WONDERFUL PLACE,
coffee houses? WHERE PEOPLE CAN
RELAX AND HAVE A
CUP OF COFFEE WITH
THEIR FRIENDS OR
ALONE.
The  The main idea - the
organization of a cozy space for
main recreation. The emphasis is not
on speed, but on the quality of
idea customer service. The waiters
and the barista are excellent
consultants for all the drinks and
dishes on offer.
 LOCATION

Choosing the location of

the coffee house, it is
best to pay attention to
the city center and its
cultural areas.
 Atmosphere

For a coffee shop to be popular, it must have a special

charm and appeal. First of all, it should be cozy and
pleasant to be in it. If you picked up a fairly spacious
room and want to make an institution for a large number
of seats, then you need to carefully consider the interior
and the location of the furniture.
 Features and threats
 Project
features:
 The development of a network of coffee
shops in the city and in the region;
 Introduction of the delivery service;
 Development of a mobile application that
allows you to pre-order or book a table.
 Project threats:
 High market competition;
 Rising prices for coffee and food;
 Rent increase / lease termination;
 Reducing the purchasing power of
the population and reducing the
demand for coffee services.
Buy
equipment

The most important

equipment of a coffee
house is, of course,
coffee-making
machines. They must be
of high quality and
multifunctional.
 THE IMAGE OF A COFFEE SHOP
CREATES THE QUALITY OF THE
COFFEE OFFERED. WHEN

Shippers
PURCHASING, YOU SHOULD BE
ATTENTIVE TO THE SHAPE,
COLOR AND ROAST OF COFFEE
BEANS. IT IS IMPORTANT TO
UNDERSTAND THE AROMA OF
THE RAW MATERIAL AND THE
PREPARED BEVERAGE,
DETERMINE THE DEGREE OF ITS
SATURATION AND FEEL THE
PRESENCE OF IMPURITIES.
 Menu

 Visitors should offer a large selection of coffees and

desserts. The coffee menu can have the following types
of this drink - espresso, americano, latte, mocha,
macchiato, cappuccino, raf-coffee, ristretto and others.
Also in the assortment of drinks you can include frappe
(cold coffee drink), cocoa, hot chocolate, tea (plain, fruit,
herbal), milkshakes, freshly squeezed juices.

 Desserts are the second most important item in the menu

of a coffee shop. Many people go to these places not
only for coffee, but also to try new and delicious
desserts.
Free
Wi-Fi
Having free access to
Wi-Fi will make your
coffee house even more
attractive in the eyes of
visitors, especially
among young people.
Actions
Every Wednesday from 12
o'clock to 14 o'clock in the
afternoon when you buy
coffee, you will receive a
croissant for free
 Music
Also in the cafe
all the time will
play nice music
that will cheer up
visitors
Iwill be very happy
to see you in my
future coffee shop )
Thanks for attention 