Professional Documents
Culture Documents
By Max Freedman
April 22, 2020
The road to entrepreneurship is often a treacherous one filled with unexpected detours,
roadblocks and dead ends. There are lots of sleepless nights, plans that don't work out, funding
that doesn't come through and customers that never materialize. It can be so challenging to
launch a business that it may make you wonder why anyone willingly sets out on such a path.
Despite all of these hardships, every year, thousands of entrepreneurs embark on this journey
determined to bring their vision to fruition and fill a need they see in society. They open brick-
and-mortar businesses, launch tech startups or bring a new product or service into the
marketplace.
What does an entrepreneur do?
An entrepreneur identifies a need that no existing business addresses and determines a
solution for that need. Entrepreneurial activity includes developing and launching new
businesses and marketing them, often with the end goal of selling the business to turn a profit.
An entrepreneur who regularly launches new businesses, sells them and then starts new
businesses is a serial entrepreneur. Additionally, although the term "entrepreneur" is often
associated with startups and small businesses, any founder of a successful household-name
business began as an entrepreneur.
If you want to become an entrepreneur but worry you don't have the money for it, your
finances don't have to stop you from achieving your goals. Many entrepreneurs seek the initial
funding for their pursuits from external sources such as angel investors, who may provide
entrepreneurs with capital to cover startup costs (or, later, expansion costs.) If you can
demonstrate a high growth potential for your business, you can also turn to a venture capitalist,
who offers capital in exchange for receiving equity in your company.
Examples of successful entrepreneurs
Many household-name businessmen exemplify entrepreneurial success. Here are just a few
examples:
Steve Jobs, the late tech leader who started Apple in a garage and grew it to the
dominant tablet, smartphone and computer company it is today.
Elon Musk, who founded SpaceX and has since become known for putting the billions of
dollars his company has earned him toward projects, including providing clean water to
Flint, Michigan, and donating FDA-approved ventilators to hospitals fighting COVID-19.
Bill Gates, the Microsoft creator and founder who has often been listed as the world's
wealthiest individual and has become a global leader on pandemics and how to handle
them.
What motivates entrepreneurs to venture forth when so many others would run in the
opposite direction? Though each person's motivation is nuanced and unique, many
entrepreneurs are spurred on by one or more of the following motivators:
Autonomy: Entrepreneurs want to be their own bosses, set their own goals, control
their own progress and run their businesses how they see fit. They recognize that their
business's success or failure rests with them, yet they don't view this responsibility as a
burden but, instead, as a marker of their freedom.
Purpose: Many entrepreneurs have a clear vision of what they want to accomplish and
will work tirelessly to make that happen. They genuinely believe they have a product or
service that fills a void and are compelled by a single-minded commitment to that goal
to keep pushing ahead. They abhor stagnation and would rather fail while moving
forward than languish in inactivity.
10. "Being a successful entrepreneur also means being a good leader. Leadership is the
ability to bring people to a place where they want to follow you, not feel like they are
forced to follow you. This takes investing in your team personally. They must know
you're not only going to hold them accountable and drive them to be better, but [you
will] also look out for them when they are struggling. It's not transactional, it's a
relationship." – Steve Schwab, founder and CEO of Casago
11. "Entrepreneurship is the ability to recognize the bigger picture, find where there's an
opportunity to make someone's life better, design hypotheses around these
opportunities and continually test your assumptions. It's experimentation: Some
experiments will work; many others will fail. It is not big exits, huge net worth or living a
life of glamour. It's hard work and persistence to leave the world a better place once
your time here is done." – Konrad Billetz, co-founder and co-CEO of Offset Solar
12. "A key skill an entrepreneur must possess is self-awareness. An entrepreneur must
know who they are and what they need. Self-awareness is the first step for an
entrepreneur to build their team." – Krystal Nelson, founder of Impakt Consulting
13. "[Entrepreneurs] have to be people-oriented. Your business will die without a good
team to back you up. Study management techniques, learn from great leaders, [and]
review where you're succeeding and failing so you can help others improve. An
entrepreneur has to be able to build a team who cares about its work, and to do that,
you have to care about how you create your team." – Jonathan Barnett, president and
CEO of Oxi Fresh Carpet Cleaning
14. "To be a successful entrepreneur, you need perseverance. Most successful business
people or entrepreneurs have never given up on their idea. When challenges arise, they
have found innovative ways of overcoming them. You must be able to adapt to changing
economic conditions, and innovate and embrace technological advances to keep
your customers engaged. These things take determination and a strong focus on the end
goal." – Stacey Kehoe, founder and director of communications of Brandlective
Communications
15. "Entrepreneurship is the mindset that allows you to see opportunity everywhere. It
could be a business idea, but it could also be seeing the possibilities in the people who
can help you grow that business. This ability to see many options in every situation is
critically important; there will be unending challenges that will test your hustle."
– Preeti Sriratana, co-founder and chief strategy officer of Sweeten
16. "Entrepreneurs and business owners definitely need to get used to taking risks … You
have to get comfortable being uncomfortable. Trying to grow a company or execute on
an idea is difficult. It's not always going to be roses and unicorns. At some point, you're
going to run into issues, lose customers and have financial constraints. It's at this point
you need to get back on the horse and take another risk, whether it's in the form of a
new product, new marketing campaign or a new customer recruitment strategy."
– Mathew Ross, co-founder and COO of Slumber Yard
17. "Successful entrepreneurs look past [the] 'quick buck' and instead look at the bigger
picture to ensure that each action made is going toward the overall goal of the business
or concept, whether or not that means getting something in return at that moment."
– Allen Dikker, founder and CEO of Potatopia
18. "Being an entrepreneur is ingrained in one's identity. [It] is the culmination of a certain
set of characteristics: determination, creativity, the capacity to risk, leadership and
enthusiasm." – Eric Lupton, president of Life Saver Pool Fence Systems
19. "Entrepreneurship is an unavoidable life calling pursued by those who are fortunate
enough to take chances. [They are] optimistic enough to believe in themselves, aware
enough to see problems around them, stubborn enough to keep going, and bold enough
to act again and again. Entrepreneurship is not something you do because you have an
idea. It's about having the creativity to question, the strength to believe and the
courage to move." – Jordan Fliegel, managing director of Techstars
20. "You may need to also be a bit of a contrarian. Sometimes it takes a person who thinks
differently than the herd to start something new and defy the odds." – Akshay (Asher)
Khanna, founder of CareClinic
21. "Entrepreneurship is seeing an opportunity and gathering the resources to turn a
possibility into a reality. It represents the freedom to envision something new and to
make it happen. It includes risk, but it also includes the reward of creating a legacy."
– Maia Haag, co-founder and president of I See Me! Personalized Books and Gifts
22. "An entrepreneur must be able to accept failure. Everyone thinks they can accept failure
until they come face-to-face with failing at a major thing they have put their everything
into. To be a successful entrepreneur, you have to be someone who is able to risk
failure at the deepest personal levels." –Steven Benson, founder and CEO of Badger
Maps
23. "[Entrepreneurs] must be able to pivot. If something isn't working, keeping at it won't
make you successful. But changing your approach, changing your business model,
changing your plans to make it work is the power of the pivot. You're adaptable
regardless of what's thrown at you." – Michael Maher, chief idea officer of Matters of
the Cart
24. "Entrepreneurship is about always moving forward: never stopping, never allowing self-
doubt or fear to take over, and believing wholeheartedly that even a wrong decision is
better than no decision." –Adam Sherwin, founder of Viakix
25. "Entrepreneurs are the dreamers and the visionaries. Without them, the world
stagnates and progress stops. Society needs entrepreneurs the same way the body
needs air." – Cynthia Kirkeby, founder and CVO of Seasonally Fresh