Brand 1. Strategy + Story 2.

Identity
RESEARCH + INSIGHTS N O M E N C L AT U R E

Audit ❍❍
❍❍
Audits
Persona
❍❍
❍❍
Naming
Product names

Checklist
❍❍ Segmentation ❍❍ Process names
❍❍ Workshops ❍❍ Service names
❍❍ Research, trends & insights ❍❍ Titles
❍❍ Testing ❍❍ Abbreviations
C O M M U N I C AT I O N S T R AT E G Y ❍❍ URLs
Here’s a ❍❍ Marketing strategy ❍❍ Social handles
comprehensive ❍❍ Sustainability strategy BRANDMARKS

checklist for ❍❍
❍❍
Personal branding strategy
Communications strategy
❍❍
❍❍
Logos
Wordmarks
brand owners ❍❍ Content marketing strategy ❍❍ Icons

and custodians ❍❍ Brand launch strategy

Brand champions /
❍❍ Favicons
Signatures
developing brands.
❍❍ ❍❍
ambassador strategy VISUAL STYLE

Please take a look and ❍❍ Customer engagement

strategy
❍❍ Colour style

see where you stand. ❍❍ Brand awareness strategy

❍❍
❍❍
Typographic style
Photographic style
❍❍ Touch-point strategy
BRAND DEFINITION
❍❍ Illustration style
This checklist helps us to: ❍❍ Video style
❍❍ Mission statements
❍❍ Sensory style
• Show you the overarching components ❍❍ Vision statements
CONCEPT TESTING
of brand building and the key ❍❍ Value proposition
applications that you might need ❍❍ Positioning statement
❍❍ Prototyping
❍❍ Story boarding
• Understand the necessary investment M E S S A G I N G + S TO RY

of time and resources

❍❍ Mock-up applications
❍❍ Tagline
GUIDELINES
• Narrow our focus. At this stage, ❍❍ Descriptors
we recommend only the essentials ❍❍ Key messaging
❍❍ Brand Brief – strategy
❍❍ Service definitions
❍❍ Brand Brief – visual
• Discuss the pros and cons of each
Guiding principles
❍❍ Brand Brief – voice
application and choose which to develop ❍❍
❍❍ Customer pledges
❍❍ Brand Style guidelines
• Look at staged development if required – digital or print
❍❍ Vocabulary
• Make your idea happen as
❍❍ Logo guidelines
❍❍ History
finished components. ❍❍ Colour palette guidelines
❍❍ Boilerplate
❍❍ Typography guidelines
❍❍ Elevator speech
❍❍ Photography guidelines
❍❍ Tone + voice style
❍❍ Illustration guidelines
❍❍ Headline style
❍❍ Sensory guidelines
❍❍ Call to action
❍❍ Application guidelines
BRAND ARCHITECTURE

❍❍ Corporate, umbrella
and family brands
❍❍ Endorsed and sub-brands
❍❍ Product brands

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3. Experience 4. Advisory
BUSINE S S PAP E RS P RE S E NTAT I O NS + P RO P OS A L S SOCIAL NETWORKS ASSET MANAGEMENT

❍❍ Business cards ❍❍ Vertical covers ❍❍ LinkedIn ❍❍ Launch management

❍❍ Letterhead ❍❍ Horizontal covers ❍❍ Facebook ❍❍ Campaign management
❍❍ Templates ❍❍ Interiors grid ❍❍ Twitter ❍❍ Production management
❍❍ Envelope ❍❍ Templates ❍❍ Pinterest ❍❍ Content standards
❍❍ Notepads ❍❍ Imagery ❍❍ Instagram ❍❍ Best practice guidelines
❍❍ News releases E NV I RO NME NTAL AP P L I CAT I O N S ❍❍ YouTube ❍❍ Brand champion guidelines
❍❍ Mailing labels ❍❍ Internal signage ❍❍ Vimeo ❍❍ Sales team toolkits
❍❍ Announcements ❍❍ External signage EPHEMERA ❍❍ Media relations toolkits
❍❍ Invitations ❍❍ Interior Design ❍❍ Shirts
❍❍ Cards ❍❍ Flags ❍❍ Caps
❍❍ Forms ❍❍ Banners ❍❍ Ties
❍❍ Presentations ❍❍ A-Frames ❍❍ Pens
❍❍ Labels E X HI BI T S : ❍❍ Note pads
DIGITAL COMMUNICATIONS
❍❍ Trade Show booth ❍❍ Client gifts
❍❍ Email templates ❍❍ Banners ❍❍ Etc.
❍❍ Email signatures ❍❍ Point of purchase UNIFORMS
❍❍ Social networks ❍❍ Name tags ❍❍ Winter
❍❍ Website ❍❍ Presentations ❍❍ Spring
❍❍ Blog V E HI CL E S : ❍❍ Summer
❍❍ Video ❍❍ Autumn
❍❍ Van signage
❍❍ Animations ❍❍ Rain gear
❍❍ Car signage
❍❍ Banners I M A G E L I B R A RY
❍❍ Bus signage
❍❍ Apps
❍❍ Plane signage ❍❍ Photography
SA LES + MARKE TING
❍❍ Truck signage ❍❍ Illustration
❍❍ Announcements RE TAI L ❍❍ Video
❍❍ Advertising campaigns
❍❍ Packaging
❍❍ Annual reports
❍❍ Promotions
❍❍ Call centre scripts
❍❍ Point of sale
Direct mail
Ready to
❍❍
❍❍ Displays
❍❍ FAQs
Interactive demos
get started?
❍❍
❍❍ Investor relations materials
❍❍ Bags
❍❍ Newsletters
❍❍ Boxes
❍❍ News releases We work in person
❍❍ Labelling systems
❍❍ Posters or virtually from our
❍❍ Stickers
❍❍ Postcards Brandsome HQs in the
❍❍ Wrapping paper
Press kits
❍❍
❍❍ Merchandise US and Australia.
❍❍ Public relations materials
❍❍ Product design
❍❍ Membership collateral EMAIL US
❍❍ Apparel
❍❍ Seminar literature Email: hello@brandsome.co
PACKAG I NG
❍❍ Surveys
❍❍ Sales + product literature
❍❍ Legal considerations CALL US

❍❍ Sales scripts
❍❍ Package sizes
USA // Seattle
❍❍ Presentations
❍❍ Package grids Phone: +1 541 566 6961
Proposals
❍❍ Product signatures
❍❍ Australia // Sydney –
❍❍ Labelling systems Wollongong
❍❍ Boxes Phone: +61 405 094 204
❍❍ Bags
V I S I T O U R WEBSITE
❍❍ Cartons
❍❍ Promotions www.brandsome.co

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