S.R.

LUTHRA INSTITUTE OF MANAGEMENT

Assignment -2
for
Research Methodology
MBA SEMESTER - ll
DIVISION - C
GROUP No – 13

SUBMITTED BY:
Enrolments number Name
207500592189 Sushil Maurya
207500592199 Preeti Kushwaha
207500592201 Shivangi Shah
207500592205 Riya Lekhadiya
207500592208 Taufique Qureshi

SUBMITTED TO:
Dr. Hiren Patel
(Assistant professor)

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 Case: Vodafone Idea

Declining subscribers is one of the most common symptoms serving as a

stimulus for any research project for telecom operator. VI, one of the most
reputed telecom operator in India faces this issue since last 2 years. Further
exploration indicates that the subscribers should be declining for 4G internet
connection. Further telecom market indicates that there is a growing demand
for 4G internet connection. Subsequent exploration leads VI to believe that
the problem is with one of four areas: Internet Speed, Advertisement or
promotional activity, Retailer compensation, tariff plan. Further exploration
narrow down the focus of VI to find alternative way to Improve Internet,
Speed which leads to detailed survey of 4G user.

You are required to identify Management – Research Question

hierarchy for above situation.

Identify Management Dilemma, Management Question, Research Question,

Investigating Question And Measurement Question for above case.

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 Management – Research Question hierarchy

Step – 1: Management Dilemma

Despite growing demand for 4G Internet connection in market declining 4G

connection subscribers.

Step -2: Management Question

Why subscriber are declining continuously from last 2 Year despite of

growing demand for 4G Internet connection in market?

Step -3: Research Question

What is issue or problem with 4G speed?

Step – 4: Investigation Question

What to do to improve internet speed?

What to do to retain existing subscriber and attract new Subscriber for 4G
connection?

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Step -5: Measurement Question

1) Where do you live? (City or Village name)

2) Currently, how much do you pay for internet service each month?

3) Why did you select the internet service that you current have
A) It is the best priced option available
B) It is the fastest option available
C) It is most reliable service available
D) Other (please specify)

4) According to speed test, what is your internet speed (Download Speed)

in mbps?

5) According to speed test, what is your internet speed (Upload Speed) in

mbps?

6) How satisfied are you with your internet speed?

A) Unsatisfied
B) Somewhat Unsatisfied
C) Neutral
D) Satisfied
E) Very Satisfied

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7) Is there any Internet service provider in your area that is competitive in
speed and price with your current internet service provider?
A) Yes
B) No
C) Don’t known

8) Do you feel that your operator needs to improve internet speed?

A) Yes
B) No