Professional Documents
Culture Documents
step of your marketplace project once your platform is ready. Being able to attract a sufficient
amount of vendors will probably determine the success of your marketplace and make it
attractive for buyers.
And the only way to make sure you have the first two points, is to have a lot of vendors
registered adding their catalogs.
Prepare your sales pitch, explain carefully the business model of your marketplace (whether it is
based on commissions or on subscriptions). The benefits of being on a marketplace are multiple.
It can be just to have a new sales channel, to save money on marketing, to increase the brand's
notoriety and exposure. It can also be for the great features available on your platform (line
sheet generator, newsletter management etc..). Choose the arguments that best fit your industry
and your potential vendors' profiles.
Emailing
With your knowledge of the industry, and an access to the internet, you can easily create of list
of vendors that could be interested by your platform. Start by sending some emails explaining
your project and the benefits of your marketplace. Do not forget to include a link to your
marketplace!
Cold calling
The second channel available is cold calling. For all the vendors from your list that have not
replied or registered on the platform, take your phone and start dialing. It is the best way to
introduce your service and collect feedback. Use these calls to optimize and adapt your sales
pitch.
Once you have attracted vendors to your marketplace, you need to make sure that they stay and
they start adding products. The best way to have them stay is to provide the best experience
through a great customer service. Try to assist them during the onboarding steps and offer to
help them while they add their first products to make sure their experience on your platform is
great. Make sure to provide a help document and an interface to contact you and ask questions.