Huimin

Huimin
June, 2017
Company Deep Dive Report
Huimin – June 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Tracxn
World’s Largest Start-up Research Platform
2 Huimin – June 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Contents
Scope of Report
Company Details
Competition View
Sub Sector Analysis
• Entrepreneur Activity
• Investment trends
• Who is investing
• Exit Outlook
Useful Links
Scope of report
This report covers all the online platforms that enable businesses to order groceries from various suppliers such as exporters,
manufacturers and farmers. The online grocery B2B market has been divided into 3 major segments namely wholesalers,
marketplace, and farm to business.
Business Model Description

Companies providing an online platform for businesses to order groceries. These companies may source the
Wholesalers
products from various types of suppliers such as exporters, manufacturers and maintain their own inventory.
Marketplace Companies providing an online platform for connecting the suppliers and the businesses to order groceries.
Companies providing an online platform to order farm produce which is procured directly from the farmers and
Farm to Business
delivered to the businesses.
Contents
Scope of Report
Company Details
Competition View
Sub Sector Analysis
• Exit Outlook
Useful Links
Huimin
Founded: 2012 | Location: Beijing | Total Funding: $295M
Tracxn | Website | Twitter | Linkedin
Online B2B and hyperlocal grocery ordering platform
Huimin is an online B2B and hyperlocal grocery ordering platform serving local convenience stores, supermarkets and consumers.
The company launched its services in 2013. As of Sept 2016, it operates in Beijing, Tianjin, Guangdong and 22 other provinces in
China. Has over 450,000 convenience stores using the platform to order goods. Company has built its own supply chain,
warehousing and delivery capabilities to distribute goods directly to convenience stores. Has 50 storage and dispatch centers and
currently has more than 5000 staff. The company's hyperlocal ordering app allows consumers to place orders from nearby stores.
Delivery is taken care by the local convenience stores. The company in addition to its B2B and B2C vertical also offers PoS systems
and financial services integrated with Huimin's offerings through hftcom.com.
According to the company's statements, Huimin recorded sales revenue of over RMB2 billion (US$300 million) in 2015 and over
RMB10 billion (US$1.5 billion) as of August 2016.
Key Investors
Shenzhen Fortune Venture Capital, CITIC Capital, sinosure, West Capital, Fortune Venture Capital, China
Innovation Investment Limited, Zheshang Venture Capital, GP Capital, Fosun Kinzon Capital
Funding Details
Series Amount
Total $295M
Series A
$100M
Jan, 2015
Series B
$195M
Sep, 2016
Top news in last one year
Date Title Link
04-Feb-2017 Huimin Acquires Sequoia-backed Beequick Link
04-Sep-2016 B2B Grocery Platform Huimin secures RMB 1.3Bln Series B Link
Contents
Scope of Report
Company Details
Competition View
Sub Sector Analysis
• Exit Outlook
Useful Links
Top Competing Business Models
B2B > Wholesaler B2B > Marketplace B2B > Farm to Business
Companies providing an
online platform for Companies providing an Companies providing an
businesses to order online platform for online platform to order
groceries. These companies connecting the suppliers farm produce which is
may source the products and the businesses to order procured directly from the
from various types of groceries. farmers and delivered to the
suppliers such as exporters, businesses.
manufacturers and maintain
their own inventory.
Huimin Farmlink Ds365 Zhanghetianxia Meicai Dachuwang
Three Squirrels Xiaonongnv Liancair Haishangxian YMT.com
Top Business Models by Funding
Huimin Meicai Ds365
500 Three Squirrels YMT.com Liancair
450 $435M
400
Total Funding in $M
350
$307M
300
250
$204M
200
150
100
50
0
B2B > Wholesaler B2B > Farm to Business B2B > Marketplace
Average
Jan-12 Nov-11 Jan-14
Age
Cos. 39 42 69
Top Competitors by BM and latest Funding Round
Seed Series A Series B Late Stage
96dh Hachimenroppi Huimin Three Squirrels

(2013, Suzhou, $1.5M) (2007, Tokyo, $6.8M) (2012, Beijing, $295M) (2012, Wuhu, $74.2M)
B2B > MaxWholesale Meatbox Farmlink
Wholesaler (2016, Delhi, $150k) (2015 , $2.5M) (2014, Beijing, $39M)
DayBox Yiweinet Xiaonongnv
(2016, Gurgaon, $107k) (2015, Beijing, $781k) (2014, Shenzhen, $14.5M)
Yuntiaowei Liancair Ds365
(2012, Zhengzhou, $7.4M) (2015, Shanghai, $23.4M) (2014, Beijing, $121.5M)
B2B > Jumbotail Zhanghetianxia Haishangxian
Marketplace (2015, Bangalore, $2M) (2013, Beijing, $16M) (2015, Ningbo, $10.2M)
Liangren Jinhuobao
(2015, Beijing, $1.6M) (2015, Beijing, $5.7M)
Okguo Dachuwang YMT.com Meicai
(2015, Guangzhou, $3.1M) (2015, Beijing, $15M) (2011, Beijing, $20M) (2014, Beijing, $252.6M)
B2B > Farm Crofarm Aggrigator Ninjacart
to Business (2016, Delhi, $1.5M) (2015, Palo Alto, $4.3M) (2015, Bangalore, $8.5M)
Provender Song Xiaocai
(2013, Montreal, $1.2M) (2015, Hangzhou)
Alexa Web Ranking
20
Millions
18 17.5
16
14
Alexa Web Ranking
12
10
6 5.5
3.9 3.8
4
2.7
2 1.0 1.0 1.0 0.7 0.4 0.2
0
Haishangxian FoodMaven Xiaonongnv Farmlink Aggrigator Meicai Greenagtech Jumbotail Ninjacart Hachimenroppi Three Squirrels
Dollar Invested vs Founded Year
300
Meicai
250 (2014, Beijing, $252.6M)
Farmlink
(2014, Beijing, $39M)
200 Xiaonongnv
(2014, Shenzhen, $14.5M)
$ invested in $M
FoodMaven
(2015, Colorado Springs,
150 $500k)
Jumbotail
(2015, Bangalore, $2M)
100
Three Squirrels Aggrigator

(2012, Wuhu, $74.2M) (2015, Palo Alto, $4.3M)
50 Ninjacart
(2015, Bangalore, $8.5M)
Hachimenroppi Haishangxian
0 (2007, Tokyo, $6.8M) (2015, Ningbo, $10.2M)
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Founded Year
Dollar Invested
300
$253M
250
200
Total Funding(USD)
150
100
$74M
50 $39M
$15M $10M $9M $7M $4M $2M $1M

0
Meicai Three Squirrels Farmlink Xiaonongnv Haishangxian Ninjacart Hachimenroppi Aggrigator Jumbotail FoodMaven
Company Name
Dollar Invested vs Alexa Ranking
300
Meicai
250 (2014, Beijing, $252.6M)
Haishangxian
(2015, Ningbo, $10.2M)
200 FoodMaven
(2015, Colorado Springs,
$ invested in $M
$500k)
150 Xiaonongnv
(2014, Shenzhen, $14.5M)
100 Jumbotail
(2015, Bangalore, $2M)
Three Squirrels
(2012, Wuhu, $74.2M) Aggrigator
(2015, Palo Alto, $4.3M)
50 Ninjacart Farmlink
(2015, Bangalore, $8.5M)(2014, Beijing, $39M)
Hachimenroppi
0 (2007, Tokyo, $6.8M)
400 4000 40000 400000 4000000 40000000
Alexa Ranking Downloads in Log Scale
Global Equivalent – Summary Sheet
Total
Company Overview Key Investors
Funding
Meicai Agricultural product/fruit and vegetable
meicai.cn
$252.6M ZhenFund, Blue Lake Capital
(2014, Beijing, $252.6M) B2B mCommerce site
Three Squirrels Online-first private label nuts and other

3songshu.com
$74.2M IDG Capital Partners, Capital Today Group, Frees Fund
(2012, Wuhu, $74.2M) gourmet food brand
Farmlink Online supplier of groceries and food items

farmlink.cn
$39M Sequoia Capital, Dianping
(2014, Beijing, $39M) to restaurants
Xiaonongnv
xiaonongnv.com
$14.5M B2B grocery delivery Shenzhen Capital Group
(2014, Shenzhen, $14.5M)
Haishangxian
haishangxian.cn
$10.2M Online B2B platform for seafood Shunwei Capital Partner, AirTAC
(2015, Ningbo, $10.2M)
Ninjacart Accel Partners, Qualcomm Ventures, M and S Capital

ninjacart.in
$8.5M Mobile app to connect farmers with retailer
(2015, Bangalore, $8.5M) Partners
Recruit Strategic Partners, East Ventures, SMBC Venture

Hachimenroppi
hachimenroppi.c
$6.8M Fish delivery service in Japan Capital, DeNA, SBI Holdings, Skyland Ventures, YJ Capital,
(2007, Tokyo, $6.8M)
om
Monex Ventures
Aggrigator B2B ecommerce platform for agricultural

aggrigator.com
$4.3M NA
(2015, Palo Alto, $4.3M) commodities
Global Equivalent – Summary Sheet
Total
Company Overview Key Investors
Funding
Jumbotail Online B2B platform for packaged food,
jumbotail.c
$2M Nexus Venture Partners
(2015, Bangalore, $2M) fruits & vegetables
om
FoodMaven
foodmaven
$500k B2B food marketplace NA
(2015, Colorado Springs, $500k)
.co
Greenagtech B2B platform connecting farmers to

greenagtec
Undisclosed Elevar Equity
(2016, Bangalore) businessess
h.com
Farmlink
Founded: 2014 | Location: Beijing | Total Funding: $39M
Tracxn | Website
Online supplier of groceries and food items to restaurants
Farmlink enables restaurants to order groceries through its mobile app and WeChat application. For owners, the service is more
convenient than using traditional procurement channels and also lowers cost, as Farmlink can aggregate orders and buy in bulk.
Farmlink claims to have hundreds of clients in Shanghai and Beijing and plans to expand to 35 cities using the Series B funding
Key Investors
Sequoia Capital, Dianping
Transaction View
Amount Year Round Key Investors

$1M 2014 Seed NA
$30M 2015 Series B Sequoia Capital; Dianping
$8M 2015 Series A Sequoia Capital
Three Squirrels
Founded: 2012 | Location: Wuhu | Total Funding: $74.2M
Tracxn | Website
Online-first private label nuts and other gourmet food brand
Three Squirrels specializes in the R&D, distribution, and online brand marketing of snack items such as nuts, dried fruit, tea, and
more. According to Taobao Tmall, Three Squirrel's sales in 2012 topped the nut industry in China, with the sales volume reaching
nearly 8 million. It sold to about 1.75 million customers so far, and its 2013 sales was about one-tenth of the sales of China's
largest nuts brand, Shenzhen-listed Chacha Food Co Ltd. Compared to the 2013 annual sales of $52 million (RMB 326 million),
Three Squirrels made $25 million (RMB 160 million) in January 2014 alone.
Key Investors
IDG Capital Partners, Capital Today Group, Frees Fund
Transaction View

$1.5M 2012 Series A IDG Capital Partners
$6.2M 2013 Series B IDG Capital Partners; Capital Today Group
$19.5M 2014 Series C IDG Capital Partners; Capital Today Group
$47M 2015 Series D Frees Fund
Xiaonongnv
Founded: 2014 | Location: Shenzhen | Total Funding: $14.5M
Tracxn | Website
B2B grocery delivery
Xiaonongnv is an O2O B2B grocery delivery provider to restaurants in Shenzhen. It delivers vegetables, fruits, meats and
freshwater seafood to businesses. Claims that its products are professionally sorted, quality tested and timely delivered. It started
with order taking through WeChat
Key Investors
Shenzhen Capital Group
Transaction View
Amount
Amount Year
Year Round
Round Key
KeyInvestors
Investors
$1.6M
$1.6M 2015
2015 Seed
Seed NA
$13M
$13M 2015
2015 Series
SeriesAA NA
Undisclosed 2016
2016 Series
SeriesBB Shenzhen Capital Group Shenzhen Capital Group
Hachimenroppi
Founded: 2007 | Location: Tokyo | Total Funding: $6.8M
Website
Tracxn |
Fish delivery service in Japan
Hachimenroppi does fish delivery service for restaurants on membership basis. The company buys fish from markets and brokers
across the country and delivers it to Japanese izakaya restaurants or diners, according to their specific needs. Unlike existing
wholesalers, they balance supply and demand using digital tools, allowing restaurants to order fish based on their customersâ€™
needs. Has over over 1,000 restaurants for users as of 2014. Partnered with JCB, one of Japanâ€™s leading credit card companies
in May 2014
Key Investors
Recruit Strategic Partners, East Ventures, SMBC Venture Capital, DeNA, SBI Holdings, Skyland Ventures, YJ
Capital, Monex Ventures
Team Profile
Name Title Work Ex Education LinkedIn

Matsuda Masaya CEO Octahedral six arms Corporation, Kyoto University Link
G-mobile Co., Ltd.
Transaction View

$4.4M 2014 Series A YJ Capital; DeNA; Monex Ventures
$2.4M 2017 Series A SMBC Venture Capital; SBI Holdings
Haishangxian
Founded: 2015 | Location: Ningbo | Total Funding: $10.2M
Tracxn | Website
Online B2B platform for seafood
Haishangxian is an online B2B platform for seafood. It aims to eliminate middlemen and delivers directly to restaurants or small
businesses. It connects fishermen to buyers directly through app powered by Wifi terminals in sea. Both buyers and sellers can
broadcast requirements like quantity, price etc in real-time. It will save cost and time for both parties. It has more than 500 wifi
terminals and done transactions worth 150 million yuan. It will use funds for establishing supply chain and expanding team.
Key Investors
Shunwei Capital Partner, AirTAC
Transaction View

Undisclosed 2016 Angel NA
$10.1M 2017 Series B AirTAC; Shunwei Capital Partner
Founded: 2015 | Location: Colorado Springs | Total Funding:
FoodMaven
$500k
B2B food marketplace
FoodMaven is a B2B food marketplace offering bread, canned foods, condiments, dairy products, eggs, desserts, drinks, fruits etc.
It enables retailers to sell their excess products to food service establishments. The marketplace updates daily offers (every
morning) of perishable items from local stores and food service establishments can book the offers as per their need. The
FoodMaven takes care of same day delivery for listed products. The unsold items are donated to charities by evening.
Team Profile

Patrick Bultema Co-Founder & CEO Out There Colorado, ex-President Princeton, MDiv 1984 Link
The Bultema Company & Ortsbo,
CEO CodeBaby
Daniel Lewis Co-Founder & President ex-Colorado Springs Food Rescue Colorado College, BA 2014 Link
Transaction View

$500k 2015 Seed NA
$400k 2016 Debt NA
Jumbotail
Founded: 2015 | Location: Bangalore | Total Funding: $2M
Online B2B platform for packaged food, fruits & vegetables
Jumbotail is an online platform for wholesale buyers/retailers to procure their groceries, fruits and vegetables form
producers/manufacturers. Product is yet to be launched, claims to be VC funded and is in stealth mode as of Jun'16.
Key Investors
Nexus Venture Partners
Team Profile
Karthik Founder Founder of Chindits Foundation, Stanford Graduate School of Business Link
Venkateswaran 2011
ex-Director of Product at
Flipkart.com, eBay, Autodesk,
Major in Indian Army (10 years)
Ashish Jhina Founder ex- Rainbow Apple Orchards, Standford Business School 2011, IIT D Link
2005
NextDrop, BCG
Transaction View
$2M 2016 Seed Nexus Venture Partners
Meicai
Founded: 2014 | Location: Beijing | Total Funding: $252.6M
Tracxn | Website | Linkedin
Agricultural product/fruit and vegetable B2B mCommerce site
Meicai is an agricultural product/fruit and vegetable B2B ecommerce site. Provides fresh food and vegetable delivery to the small
and medium restaurants market. Restaurant owners can order fresh ingredients using their mobile before 10pm, and Meicai will
deliver their order by 6am the following day. In addition to reducing costs, the company offers a better supply chain management
and improved food safety control from the field to the table. Meicai already has more than 30,000 customers and has made
900,000 deliveries in the past three months, offering an average saving of 36 percent on purchase costs.
Key Investors
ZhenFund, Blue Lake Capital
Transaction View
Amount
Amount Year
Year Round
Round KeyInvestors
Key Investors
ZhenFund;
$1.6M 2014 Angel NA
$1M 2014 Series A
$1M 2014 Series A NA
$1.6M 2014 Angel
Undisclosed 2015
2015 Series
SeriesC C NA
$50M
$50M 2015
2015 Series
SeriesBB Blue Lake Capital Blue Lake Capital
$200M
$200M 2016
2016 SeriesDD
Series NA
Aggrigator
Founded: 2015 | Location: Palo Alto | Total Funding: $4.3M
B2B ecommerce platform for agricultural commodities
Aggrigator is a Stanford University incubated company building a marketplace for sellers and buyers of fresh local produce. They
buy from farmers and sell directly to commercial buyers (grocers, restaurants and institutions). The marketplace platform
provides small farmers with critical adjacent ecosystem services â€” financing, transportation, logistics â€” to meet demand in
important markets.
Team Profile

Margarita Quihuis Co-Founder & Board Peace Innovation Lab at Stanford, Link
Member Stanford University
Hispanic-Net,
SocialxDesign, EPIC
Global Challenge, Instituto Pro
Musica de California
Gerard Rego Co-Founder Stanford, VayuGrid Marketplace Link
Indian School of Business
Services, Ex-Nokia, MSC Software,
Liqwid Krystal.
Benjamin Warr Co Founder Founder BetterWorld Energy, Ex- Link
MINES ParisTech 2001
Geoquest, A Better World.
Aggrigator
Recent News
Date Title Link
26 Apr, 2017 Supply Chain Guru Jimmy Anklesaria Invests in Aggrigator Link
11 Apr, 2017 Aggrigator™ announces it has raised over $3.3M Link
20 Feb, 2017 Aggrigator™ Launches Farm to Shelf Marketplace Link
Transaction View

$1M NA Seed NA
$3.3M 2017 Series A NA
Greenagtech Founded: 2016 | Location: Bangalore | Total Funding:
Tracxn |
Website
B2B platform connecting farmers to businessess
Online B2B platform enabling the farmers to sell their quality produce directly to businesses. As of March 2016 operational in
Bangalore. Claims to be serving to restaurants and food factories
Key Investors
Elevar Equity
Team Profile

Raghunandan B Co-Founder Co-Founder – redcooker.com, Link
NA
Co-founder – Linkwide Logistics
Founder - Liquormart
Rohan Patnaik Co-Founder Redbus, India Value Fund IIM Lucknow, IIT Bombay Link
Advisors, Diageo, ColorPlus,
Unilever
Amol Patil Co-Founder VP-Engineering TaxiForSure, IIT Bombay Link
Myntra, Stratify
Transaction View

Undisclosed 2016 Seed NA
Undisclosed 2016 Series A Elevar Equity
Ninjacart
Founded: 2015 | Location: Bangalore | Total Funding: $8.5M
Mobile app to connect farmers with retailer
Ninjacart is a B2B marketplace connecting farmers with retailers. Launched their app on playstore, started out with a hyperlocal
grocery marketplace but pivoted to B2B marketplace for sourcing fresh fruits and vegetables, staples and FMCG goods directly
from farmers and brands after 6 months of launch. Retailers can place their order from the app or web, provides logistics for
delivery of farmers' produce to retailers. Claims to move 60-plus tonnes of produce a day from farm to store in less than 14 hours
with kirana stores and supermarkets contributing to 80% of sales as of April 2017. Raised $3M from Accel partners, Qualcomm
Ventures, Zop Shop and M&S Partners in March 2016, currently works with about 120 retailers, and claims a monthly revenue of
INR 1.2 crore. In April 2017, the company raised INR 37 crores from Mistletoe, NRJN Family Trust and other existing investors.
Key Investors
Accel Partners, Qualcomm Ventures, M and S Capital Partners
Team Profile

Ashutosh Vikram Co-Founder Founder at Ninjacart, ex-Ola IIM Kozhikode Link
Sharath Co-Founder Founder at Ninjacart, ex-Financial IIM Kozhikode Link

Loganathan Inclusion Network
Thirukumaran Co-Founder Founder, Shout App. TaxiForSure, IIM Kozhikode Link

Nagarajan Axis Bank, ABB
Ninjacart
Recent News
Date Title Link
11-Apr-2017 B2B agrimarketing platform Ninjacart raises USD 5.5 Mn from Accel Partners and others Link
4-Jan-2017 Retail startups see spike in orders, supply chain hit Link
Transaction View

$3M 2016 Series A Accel Partners; Qualcomm Ventures; M and S Capital Partners
$5.5M 2017 Series B Accel Partners; Qualcomm Ventures; M and S Capital Partners
Contents
Scope of Report
Company Details
Competition View
Sub Sector Analysis
• Exit Outlook
Useful Links
YoY – Number of companies founded
Foodem YMT.com Huimin Zhanghetianxia Meicai Liancair Crofarm
Buyer's Best Friend FarmersWeb Three Squirrels 96dh Ds365 Dachuwang SupplyBunny
70
60
60
50
# of Companies
40
32
30
19
20
10
10 8
6
4
0
2010 2011 2012 2013 2014 2015 2016
Year
Contents
Scope of Report
Company Details
Competition View
Sub Sector Analysis
• Exit Outlook
Useful Links
YoY – Number of Rounds and Total Funding
40 $566M 600
37
35
33
500
30
400
Funding Amount in $M
25
# of Rounds
20 300
$291M
15
12 200
11
10
100
5 $9M
3
$2M $48M
1 1 1
$5M
0 0
2008 2009 2010 2011 2012 2013 2014 2015 2016
Year
YoY - Number of Rounds by Stage
40
35
Late
30
25
Early
# of Rounds
20
15
10
5 Seed
0
2011 2012 2013 2014 2015 2016
Year
YoY - Funding by Stage
600
500
400
Total Funding in $M
Late
300
Early
200
100
- Seed
2011 2012 2013 2014 2015 2016
Year
Contents
Scope of Report
Company Details
Competition View
Sub Sector Analysis
• Exit Outlook
Useful Links
Top investments in last one year
Funding Round
Company Date Investors
Amount Name
Haishangxian
haishangxian.cn
$10M Series B 01-04-2017 AirTAC; Shunwei Capital Partner
(Ningbo, 2015)
Ninjacart
ninjacart.in
$6M Series B 01-04-2017 Accel Partners; Qualcomm Ventures; M and S Capital Partners
(Bangalore, 2015)
Aggrigator
aggrigator.com
$3M Series A 01-04-2017
(Palo Alto, 2015)
Okguo
okguo.com
$1M Seed 01-04-2017 Thick stone capital
(Guangzhou, 2015)
Hachimenroppi
hachimenroppi.com
$2M Series A 01-03-2017 SMBC Venture Capital; SBI Holdings
(Tokyo, 2007)
FoodMaven
foodmaven.co
$400k Debt 01-12-2016
(Colorado Springs, 2015)
Ds365
ds365.com
$101M Series B 01-11-2016 UCF Group
(Beijing, 2014)
Liancair
liancair.com
$22M Series A 01-11-2016
(Shanghai, 2015)
Top investments in last one year
Funding Round
Company Date Investors
Amount Name
Huimin China Innovation Investment Limited; West Capital; sinosure;
huimin.cn
$195M Series B 01-09-2016
(Beijing, 2012) Fortune Venture Capital
Yuntiaowei
yuntiaowei.com
$7M Seed 01-09-2016
(Zhengzhou, 2012)
SupplyBunny
supplybunny.com
$300k Seed 01-08-2016 Gobi Partners
(Petaling Jaya, 2016)
DayBox
daybox.in
$107k Angel 01-08-2016
(Gurgaon, 2016)
Jumbotail
jumbotail.com
$2M Seed 01-07-2016 Nexus Venture Partners
(Bangalore, 2015)
Crofarm
crofarm.com
$2M Seed 01-07-2016 Pravega Ventures
(Delhi, 2016)
MaxWholesale
maxwholesale.in
$150k Seed 01-07-2016 Maple Capital Advisors
(Delhi, 2016)
Meicai
meicai.cn
$200M Series D 01-06-2016
(Beijing, 2014)
Funnel view of Sector
Percent of
Founded 152 Previous
Funded 66 43%
Series A 28 42%
Series B 10 36%
Late 2
M&A & IPO 3
0 20 40 60 80 100 120 140 160

# of Companies
Most Active Investors in Sub-sector
Three Squirrels Farmlink Ds365 Ninjacart Provender Yiweinet Three Squirrels Provender Ninjacart Ninjacart
4.5
4 4
4
Total number of rounds
3.5
3
3
2.5
2 2 2 2 2 2 2
2
1.5
0.5
0
IDG Capital Sequoia K2VC Accel Partners BDC Capital Beijing Capital Today FounderFuel M and S Qualcomm
Partners Capital (Xianfeng Zhonghai Group Capital Ventures
Evergreen) Investment Partners
Management
Top Investor by Stage of Entry
Seed Series A Series B Later Stage
K2VC (Xianfeng IDG Capital Partners 2 Sequoia Capital 2 Capital Today Group 1
2
Evergreen) China Innovation
Sequoia Capital 2 1 Frees Fund 1
Matrix Partners China 1 Investment Limited
CITIC Capital 1 IDG Capital Partners 1
Anslinger Capital 1 Fortune Venture
GP Capital 1 1
Poseidon Asset Capital
1 Shenzhen Fortune
Management 1 West Capital 1
Venture Capital
TL Ventures 1 sinosure 1
Zheshang Venture
The Arcview Group 1 1 Blue Lake Capital 1
Capital
Nexus Venture Partners 1 DT Capital Partners 1 UCF Group 1
Pravega Ventures 1 Grand Yangtze Capital 1 Capital Today Group 1
Beenext 1 UCF Group 1 IDG Capital Partners 1
TracxnLabs 1 Accel Partners 1 Shenzhen Capital
1
Group
Contents
Scope of Report
Company Details
Competition View
Sub Sector Analysis
• Exit Outlook
Useful Links
Acquisitions in the Sub-sector
Total
Date Company Acquirer Deal size Overview
Funding
Sous App Software solution for restaurant grocery supplies
08-06-2017 sousapp.com
bluecart.com
(New York City, 2015)
Brakes Grocery & fresh food suppliers to businesses

22-02-2016 brake.co.uk
sysco.com $3.1B
(Ashford, 1958) Clayton, Dubilier & Rice
FoodLink B2B marketplace for grocery delivery

01-07-2014 foodlink.net
ropertech.com
(Los Gatos, 1999) Rustic Canyon Partners
Contents
Scope of Report
Company Details
Competition View
Sub Sector Analysis
• Exit Outlook
Useful Links
Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Top investments in last one year Investment Trend Link
Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link
Wholesalers– Most Funded Companies Sub Sector Understand Link
Marketplaces – Most Funded companies Sub Sector Understand Link
Farm to Business– Most Funded Companies Sub Sector Understand Link
Top Funded Deadpooled Companies Companies Link
Any and all information either accessed from the website www.tracxn.com or having otherwise originated from Tracxn Technologies Private Limited including but not limited to the
information contained herein ("Data") is the sole property of Tracxn Technologies Private Limited (hereinafter "Tracxn"). You shall not recirculate, distribute, transmit, publish, or sell the
Data or any portion thereof in any form or by any means, either for commercial or non-commercial use, or permit any third party to use or distribute the Data or any portion thereof; to any
other party, except with the prior written consent of Tracxn. You may however incorporate insubstantial portions, extracts, abstracts or summaries from the Data into analysis, presentations
or tools for your customers or for your internal use, so long as Tracxn is clearly and visibly identified as the source of information.
Huiminplease
Further information – June 2017
refer to our Terms of Use at www.tracxn.com Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

Huimin - DD - 16-06-17

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Huimin - DD - 16-06-17

Uploaded by

Copyright:

Available Formats

Company Deep Dive Report

Business Model Description

Tracxn | Website | Twitter | Linkedin

Online B2B and hyperlocal grocery ordering platform

Date Title Link

04-Feb-2017 Huimin Acquires Sequoia-backed Beequick Link

Huimin Farmlink Ds365 Zhanghetianxia Meicai Dachuwang

Three Squirrels Xiaonongnv Liancair Haishangxian YMT.com

500 Three Squirrels YMT.com Liancair

96dh Hachimenroppi Huimin Three Squirrels

Three Squirrels Aggrigator

$15M $10M $9M $7M $4M $2M $1M

Three Squirrels Online-first private label nuts and other

Farmlink Online supplier of groceries and food items

Ninjacart Accel Partners, Qualcomm Ventures, M and S Capital

Recruit Strategic Partners, East Ventures, SMBC Venture

Aggrigator B2B ecommerce platform for agricultural

Greenagtech B2B platform connecting farmers to

Online supplier of groceries and food items to restaurants

Amount Year Round Key Investors

Online-first private label nuts and other gourmet food brand

Amount Year Round Key Investors

B2B grocery delivery

Fish delivery service in Japan

Name Title Work Ex Education LinkedIn

Amount Year Round Key Investors

Online B2B platform for seafood

Amount Year Round Key Investors

B2B food marketplace

Name Title Work Ex Education LinkedIn

Amount Year Round Key Investors

Tracxn | Website | Twitter | Linkedin

Online B2B platform for packaged food, fruits & vegetables

Tracxn | Website | Linkedin

Agricultural product/fruit and vegetable B2B mCommerce site

Tracxn | Website | Twitter | Linkedin

B2B ecommerce platform for agricultural commodities

Name Title Work Ex Education LinkedIn

11 Apr, 2017 Aggrigator™ announces it has raised over $3.3M Link

20 Feb, 2017 Aggrigator™ Launches Farm to Shelf Marketplace Link

Amount Year Round Key Investors

Name Title Work Ex Education LinkedIn

Amount Year Round Key Investors

Tracxn | Website | Twitter | Linkedin

Mobile app to connect farmers with retailer

Name Title Work Ex Education LinkedIn

Sharath Co-Founder Founder at Ninjacart, ex-Financial IIM Kozhikode Link

Thirukumaran Co-Founder Founder, Shout App. TaxiForSure, IIM Kozhikode Link

Amount Year Round Key Investors

Foodem YMT.com Huimin Zhanghetianxia Meicai Liancair Crofarm

M&A & IPO 3

0 20 40 60 80 100 120 140 160

Seed Series A Series B Later Stage

Brakes Grocery & fresh food suppliers to businesses

FoodLink B2B marketplace for grocery delivery

Top investments in last one year Investment Trend Link

Wholesalers– Most Funded Companies Sub Sector Understand Link

Marketplaces – Most Funded companies Sub Sector Understand Link

Farm to Business– Most Funded Companies Sub Sector Understand Link

Top Funded Deadpooled Companies Companies Link

You might also like