Pet problems?

Forget them.

PETS
First
 Problem 1
Long work hours and even longer travel times in
Problem metro cities have causes professionals to effectively
lock up/abandon their pets and their needs.

Problem 2
Lots of students in metro cities look for part time
jobs that wouldn't interfere with their study
schedules.

Problem 3
Finding the right vets, groomers, and caretakers
and even food in such a fragmented industry is a
challenge for many pet parents.
 Solution 1
Build a community of pet lovers to offer and accept
Solution caretaking duties- walking, sitting, feeding and
boarding.

Solution 2
Provide part-time earning opportunities with
flexible timings and complete freedom of choice.

Solution 3
Partner with pet service providers to make it easier
for pet parents to find the one that fits the best for
their pets' needs.
 PetsFirst
TO BE THE LEADING
COMPANY IN THE PET
mission
CARE INDUSTRY BY
CONTINUOUSLY
WORKING TOWARDS
BUILDING AND
DEVELOPING ON OUR vision
INNOVATIVE AND
CAREFULLY CURATED
RANGE OF SERVICES
AND BECOME THE ONE-
STOP DESTINATION FOR
ALL PET CARE NEEDS.
TO PROVIDE AN EFFECTIVE
AND TRUST-WORTHY
PLATFORM, DRIVEN BY
LOVE AND DATA, THAT
WILL CONNECT PET
OWNERS AND PET LOVERS
TO AVAIL SERVICES THAT
SUIT BEST FOR THEIR
PETS.
 Outsource pet care
Value Make travelling without pets easier
Find multiple service providers on one
platform
Proposition Test life with a pet before fully
committing to it

Personalised app that allows you to

Value constantly monitor your pet
Creation of an economic and social
web
Delivery Provide a bigger, homogenous market
for service providers to market to
Target

Market
Animal lovers
from 18 to 25, in
good shape,
looking for some
part-time income.

Pet parents with

corporate jobs,
having disposable
income of at least
rs. 2000, living in
metro cities.
 Size the Market 39 Million
The market is growing at 13.9 percent
annually and is estimated to be worth
roughly $430 million or ₹278 crore in 2020.
12 Million

Total Available Market (TAM)

It is amongst the fastest growing markets
with projected CAGR of ~17.0% (2018-2024)
vis-a-vis global projected CAGR of 5.2%

Serviceable Available
(2019-2025).

India is home to approximately two crore pet 6 Million

Market (SAM)
dogs. About 19 million other domestic pets Serviceable
are also currently kept in homes. Annually, Obtainable
about 6 lakh more are being adopted. Market (SOM)

www.thehindubusinessline.com/news/variety/india-among-fastest-growing-pet-care-markets-
experts/article29750702.ece
http://www.thesuniljain.com/files/thirdparty/NCAER%2020%20cities.pdf
Direct Indirect
Competitors Competitors
PetBacker.com
PetsFolio Amazon
Dogsitter Flipkart Collarfolk
Local dogwalkers Pawfect Vivaldis
Househelp Scoobled
 Advantage 1 Advantage 2

Comprehensive and Comparatively low cost

easy to use

Competitive
Advantages Advantage 3 Advantage 4

First Mover Stitch together a

fragmented industry
and lock in suppliers
Business Pet parents

Word of mouth, in person visits,

Development social media marketing,
pamphlet distribution
Approach
Walkers and Hosts

Financial host incentives,

certificates on pet caretaking,
free workshop/training sessions

Pet service providers

Events, partnerships, ads, in-

person visits, social media
collaborations.
10% 6 Million
Revenue SERVICEABLE MARKET

Model
Rs. 130
AVERAGE COST OF AN HOUR
LONG WALK/SITTING

Rs. 78 Million
REVENUE FROM WALKS/PET SITTING ALONE
 We are primarily an online community builder, with

Revenue
additional e-marketplace features. We follow a
commission-based business model. At the heart of this
model we (the app), will bring seekers and providers of

Model products and services together to engage in

transactions. We will charge a %age of earnings as
commission from the person earning from this model.

The pet industry is naturally set up to hold only a

few big players because of how much trust is
required. In countries like USA where the pet
industry is much better managed, big retailers like
Petsmart and Petco dominate the market.

It is easy for us to "lock-in" our suppliers

(vets, small sellers) since they generally do not
get large enough business to scale their
business themselves.
Investment Estimated costs 1
Roadmap Q1 2020

2 Investment needed

Q2 2020

Use of funds 3
Q3 2020
What are your next steps and
goals? How much support do you
need from investors and what will it
4 Use of funds

get you? Q4 2020

 The Team

AMRITHA RAMADEVU AARUSHI BANSAL MUSKAN BEHL

HEAD - OPERATIONS HEAD - HUMAN CAPITAL HEAD - MARKETING AND PR

PRERNA JHA RIA ERRAMILLI RHEA VERMA

HEAD - PRODUCT DEVELOPMENT HEAD - BUSINESS DEVELOPMENT HEAD - FINANCE