CRM project Topics: Sec A

1. Customer engagement is proposed to have positive impact on customer intention to

write online reviews. Explore the role of customer engagement in writing online
reviews by shoppers with specific focus on mobile devices for shopping. Mobile
devices are becoming first screen for the customers and are being used by marketers
to have interactive communication making it more suitable for building customer
engagement. In an empirical study exploring the role of customer engagement in
writing online reviews. The study can explore mediating role of customer engagement
in satisfaction - online review intention and trust - online review intention
relationships. Further moderating role of trust and satisfaction levels in customer
engagement - online review intention can be explored. 
2. Scholars and practitioners have long acknowledged the importance of offering
superior service quality in creating long-term bonds between customers and their
brands. However, the importance of service quality as a tool to enhance customer
engagement remains under-explored. In an empirical study explore the effect of
service quality on customer engagement, which would consequently exert a
favourable impact on brand experience and repatronage intent. The study can also
explore the moderation effect of the proposed relationships for women and men,
thereby suggesting impact of gender as moderating role in the association between
service quality, brand experience, and customer engagement. 
3. Examine the construct of retail customer experience (CE) and its links to satisfaction
and loyalty; and empirically test whether loyalty programmes perform a moderating
effect on those links.
4. Investigate the role of personality traits and customer-perceived value in online
customer engagement. Based on quantitative research approach identify which traits
drive their online engagement.
5. Develop and empirically test a model of the relationship between antecedents and
outcomes of online customer experience (OCE) within Internet shopping websites
6. It is generally assumed that increased satisfaction levels lead to improved financial
performance. Through this study identify empirically relationships between customer
loyalty and satisfaction and profitability measured as ROA, ROE, profit margin and
operating income. Can you confirm that customer satisfaction and loyalty have a
significant positive influence on banks’ profitability and can be considered as a
predictor for future profitability as the satisfaction index of the preceding year
influences the next year’s financial performance
7. The adoption of sustainable development (SD) practices in the hospitality industry is
meant to limit the negative impacts of this industry's activities on natural and social
environments, and to increase its benefit to host populations. Through this study
address the following research questions: What are the antecedents of customer
satisfaction in the hospitality industry including those related to the SD practices
adopted by hotels? In particular, does customer satisfaction toward these practices
vary by the hotel's size (small and medium-sized vs. large) and ownership type
(independent vs. chain-affiliated)?
8. Through an empirical study try to understand the role of post-purchase logistic
services on customer satisfaction and future purchase decision, to reveal any
differences across different demographics.
Guidelines:
1. Expected format
 Introduction
 Literature Review
 Methodology
 Data Analysis
 Interpretation
 Managerial Recommendations
2. Word limit: Not more than 8000 words including all references
3. All references in APA format
4. Plagiarism not more than 10 %