AGRIPAD INCUBATION

Problem
There was a poor child named “Handu” who used to stich the upper of the leather shoes for
living. He was around 8-9 years old when I was around 13 years old. I saw him having a roti
with water or with just one green chilli and most of the time with a piece of onion.

I felt ashamed and I felt helpless. I never wanted to hurt his dignity. We need to have good
food on the plate of every Indian. But, the following problems are there:

1. Farmers don’t get the opportunity to sell directly, middlemen take away margins.
2. Farmers are poor because they don’t proper tools, knowhow, funds and will. They
grow crops that doesn’t fetch them much.
3. Crop production is less.
4. A lot of food is wasted in supply chain and storage.
5. Pesticides, food adulteration, and other factors add up to problems.

Solution
The solution is to create an integrated ecosystem from farm to plate. The following
measures should solve all the problems:

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 1. Farmers should be trained in crop production, organic farming, best practices,
marketing etc.
2. A farm to plat model should be built.
3. Logistics should be effectively and efficiently managed to reduce wastage.
4. Demand and supply gap should be reduced to reduce wastage and control prices.
5. Contract farming and partnership with the farmer should be offered.
6. Effective tie-ups shall be made with HORECA.
7. Organic farming should be promoted.
8. Farmers should get access to best education, health, entertainment facilities within
the village. This will keep them attached to their farms.
9. The excess millets, fruits & vegetables should be offered to poor people at extremely
low prices.
10. The food that is not fit for human consumption shall be distributed to animals.

The Concept
The project AgriPad is the World’s first integrated startup with a combination of 6 startups
integrated under one umbrella. The AgriPad Foundation will be established as a Section 8
Company that will function as a Trust (NGO) for the benefit of the society.

AgriPad Foundation shall fulfil the following objectives:

1. Improving the living standard of farmers.

2. Providing good education to the children of farmers & good healthcare to the farmer
family.
3. Protecting the villagers from health hazards because of pesticides absorbed in the
water. They drink the same water and get prone to cancer.
4. Reducing the food wastage in supply chain/logistics. Ensuring that the food isn’t
wasted in restaurants and hotels.
5. Phase wise eradicating the use of chemical based fertilisers and pesticides in entire
India.
6. Filing PILs for the benefit of farmers, consumers & sellers, traders.
7. Forbidding the food adulteration, avoiding chemical use and providing pure food to
the consumers.
8. Providing food to the poor and needy people at a very low cost.
9. Offering support to the farmers through tools, equipment, knowledge, training etc.
10. Connecting the dots, forming the entire ecosystem, becoming the successful brand
to support the farmers, traders, sellers, manufacturers etc.

The following Startups will be part of AgriPad Ecosystem:

1. Dharti: It is the contract farming startup, an arrangement between the startup and
the farmer to grow the crops as per the requirements and guidelines of the startup.

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 2. Prakriti: It is an app based platform that takes orders based upon minimum order
quantity from the consumers to provide them benefits of price. For example order 5
KG of Apple – Rs. 125 per KG, order 3 KG – Rs. 150 per KG, order 1 KG at Rs. 190 per
KG. This startup shall be present in 20 cities through co-founder in each city.

Order shall be taken in app from a particular housing society, as soon as the order
size is good the logistics will move it from the farms to the housing society directly.

3. Bail Gaadi: It is the logistics chain for AgriPad ecosystem.

4. Kisaan Shiksha: An online agriculture university that will have video courses in
multiple languages.

5. Shakti: This is a packed and processed food startup that includes pickles, jelly, pulp,
drinks, jam, pulses, grains, biscuits etc.

6. Nisarg: This is a herbal organic cosmetics for men and women.

Number of Founders
Dharti 12
Prakriti 22 (one in 20 cities + 2)
Bail Gaadi 08
Kisaan Shiksha 10
Shakti 12
Nisarg 08

Common Business Model

1. Asset Light: No startup will invest in expensive assets and infra.
2. One Brand: All the startups will have one common brand AgriPad and the naming
convention shall be AgriPad Dharti, AgriPad Prakriti etc.
3. Royalty: Each startup in AgriPad shall pay a small 1%-2% royalty to the AgriPad
Foundation for using the brand name and other benefits.
4. Nationwide: Each startup shall have the nationwide reach.
5. Impact: The core objective of each startup will be creating an impact – bringing
positive change to the lives of people.
6. Independent: Each startup will be independent and free to take order from any
customer/client and doesn’t have to depend upon the other or AgriPad.

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 7. Scalable: Each startup shall raise external funding, take grants, scale up and hit the
stock markets through IPO and then become international.

Revenue Sources
Dharti Contract farming is a profitable business – selling the farm produce
Prakriti Good profit in selling directly to the consumer
Bail Gaadi Logistics is a proven business
Kisaan Shiksha Ads, Fee to be paid by Sponsors, Corporate etc.
Shakti By sale of goods
Nisarg By sale of goods and services (training, salon etc)

Integration Model
Each integrated startup will assist the AgriPad ecosystem but will not be dependent upon
the ecosystem. Each startup will take customers from outside.

Market Size
Agriculture is the primary source of livelihood for about 58 per cent of India's population.
Gross Value Added (GVA) by agriculture, forestry and fishing was estimated at Rs 19.48 lakh
crore (US$ 276.37 billion) in FY20 (PE). Can anything be bigger than this?

Project Incubator
AgriPad is the 9th incubation by StartupLanes. We are the largest accelerator in the world
having presence in 40 cities across 7 Countries with 5000+ startups in the network.

Idea Conceptualised & Validated by:

Shishir Gupta, the Founder & CEO of StartupLanes. He is the author of an international
bestseller called Startup Easy and among top 15 consultants for Venture Capital in the
World. As a CEO, his company was ranked 113 in the World by GrowJo.

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Project Contact

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Name Riya
Title Manager
Phone 9917661356

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