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A revised model
A revised model for the cost for the cost of
of quality quality
Gamal S. Weheba
Department of Industrial and Manufacturing Engineering, 291
Wichita State University, Wichita, Kansas, USA, and
Received October 2002
Ahmad K. Elshennawy Revised March 2003
Department of Industrial Engineering and Management Systems,
University of Central Florida, Orlando, Florida, USA
1. Introduction
Several ways of defining quality costs have been developed in the literature
(Dale and Plunkett, 1999). Feigenbaum (1991) categorized operating quality
costs into two major components: cost of control and cost of failure of control.
The former includes appraisal and prevention costs, whereas the latter includes
internal as well as external failure costs. Examples of typical cost elements
under each category can be found in Juran and Godfrey (1999), and
Feigenbaum (1991). Harrington (1987) has compiled a list of typical cost
elements, identifying 101 prevention costs, 73 appraisal costs, 139 internal
failure costs and 50 external failure costs.
In general, the objectives of identifying these costs have been to provide a
scoreboard for cost control and identify opportunities for improvement.
Quality experts argue that a typical company can save more money by
halving poor quality costs than by doubling sales (Harrington, 1987). Gryna
(1988, 2001) presented two conceptual models for the cost of conformance.
Each model shows three curves: failure, prevention plus appraisal and total
cost. As Gryna pointed out, the first model, depicted in Figure 1, represents
International Journal of Quality &
the conditions that prevailed during much of the twentieth century. A major Reliability Management
Vol. 21 No. 3, 2004
aspect of this model is the infinite costs required to attain perfection. Figure 2 pp. 291-308
represents what has been termed the right costs or par value model. The q Emerald Group Publishing Limited
0265-671X
optimal quality has been shifted to the 100 percent conformance level. In DOI 10.1108/02656710410522739
IJQRM
21,3
292
Figure 1.
The traditional model
Figure 2.
The par value model
contrast to the older model, the total cost curve indicates that higher
conformance costs less. However, the tendency to combine appraisal, and
prevention costs in both models has been questioned by Diallo et al. (1995),
Fine (1986) and Fine and Porteous (1988). Hwang and Aspinwall (1996)
indicated that there are many arguments about the economic relationship
between conformance expenditure and quality improvement, without any
empirical studies to substantiate them.
During a study of the collection and use of quality-related costs Plunkett and
Dale (1988) found wide differences between the models and real data. They
concluded that the models are inaccurate and misleading. They presented
serious doubts of the concept of the optimal quality level corresponding to a
minimum point on the total cost curve.
In addition, these authors believe that both models are subject to two serious
limitations. First, while the models address the relationship between process
conformance level and quality-related costs they assume perfect design quality.
This is indicated by a diminishing failure costs at the zero defect level. In fact,
this is what would be expected for internal, but not external failure costs (e.g.
product recall, complaint adjustment, warranty replacement and the like). The A revised model
later are also attributable to design quality (e.g. product reliability and for the cost of
durability) as well as the conditions under which the product is used. Second, quality
both models indicate levels of conformance at which prevention and appraisal
expenditures exceed failure costs. These levels appear to the right of the point
of intersection of the two cost curves (see point B, Figures 1 and 2). This
communicates the wrong message to top management. It is a clear statement 293
that failures can cost less than prevention, which offers no help in justifying
process improvement projects.
Ittner (1996) examined the hypothesis that conformance expenditures must
continue to be increased to achieve ongoing reductions in nonconformance
costs. Based on a time series analysis of quality costs reported by 49
manufacturing units of 21 companies, he observed that nonconformance cost
reductions could be achieved with little or no subsequent increase in
conformance expenditures. He pointed out that a micro-level examination of
quality cost behavior could provide a better understanding of the underlying
economics of quality improvements.
In this paper, we propose a revised model of the cost of quality. The model is
developed to overcome the limitations cited above and account for the value of
process improvement in achieving economic operations. In the following
section, we provide a general description of the model and propose an economic
criterion for evaluating process improvement projects. Section 2, provides a
description of the process model considered and the assumptions made
regarding the sampling procedures implemented. Sections 3 and 4 include
mathematical developments of the pertaining cost functions. Detailed
derivations of these functions are included in the Appendix. In Section 5, we
represent an application to illustrate the performance of the proposed model. A
sensitivity analysis is performed using factorial experimental design in Section
6, followed by concluding remarks in Section 7.
1 ð1 þ iÞJ
v¼ : ð3Þ
i
The economic criterion would be to improve the process if the expected
proactive costs do not exceed the expected net savings, in other words if
NPW . 0. The inequality used implies that when the expected reactive costs
are equal to the expected net savings, the improvement option would still be A revised model
economically desirable at the specified interest i. When this criterion is not for the cost of
satisfied, alternative projects need to be considered. The long-term quality
implementation of this economic criterion would lead to the new proposed
model in Figure 3.
As shown above, the two curves at the bottom represent the reactive and
proactive costs as a function of the process conformance level. The
295
differences between these costs represent net savings as illustrated by the
third curve. It is worth noting here that the two curves do not intersect as in
traditional models. Instead, the optimal level of conformance is shown at the
design target where the net worth curve approaches zero. At this point
residual costs are attributable to the gap between design quality and
customer expectations. The loss due to any misconception of customer
expectations in specifying design targets (quantity, delivery schedules, as
well as dimensions) can be substantial and should not be combined with
other cost elements. Here, improvement projects should be directed towards
identifying new target values to better achieve customer expectations. The
incurred expenditures need to be justified based on revenue-side quality
benefits (e.g., increased market share and profit margins) as well as
anticipated reductions in external failure costs. Improvements of this type
are usually undertaken at the system level and hence will not be addressed
in the forthcoming developments.
Figure 3.
Conceptual form of the
proposed model
IJQRM established for a period of time long enough to provide reliable estimates of
21,3 the various time and cost parameters. The charting scheme consists of
drawing samples of n items, every h hours and plotting the calculated
statistic(s) against control limits placed k-standard deviation units around
the centerline. The probability that a sample point falls outside these control
limits when no change is made to the process is a, whereas the probability
296 that a sample point falls within the control limits when a change has
actually been made is b. A schematic presentation of the process model is
shown in Figure 4.
As the process continues to be in control, formulated lots of Nitems are
released to an inspection station for appraisal. The inspection station
receives these lots upon an indication of the “no action” signal from the
control chart. Lot acceptance is based on inspecting a random sample of size
ns. We denote the probability of acceptance by Q, and that of rejection by P.
Accepted lots are passed to further processing stages, while rejected lots are
routed to screening and nonconforming units are replaced. Non-destructive
testing is assumed in both sampling and screening activities. Since it is
assumed that nonconforming units detected are replaced, the lot size is not
reduced from N. The main effect of rejecting the process or the lot is to
increase the lot completion timelt . Delay costs are incurred when the lot
completion time exceeds its processing time l.
Now, if we assume that the time to measure a unit e is the same as that
required to inspect or screen the unit and lr is the time to replace a
nonconforming unit, then the time required to inspect a sample of ns units and
replace nonconforming units is, ls ¼ ns ðe þ lr pÞ, where p is the estimated
proportion of nonconforming units. Similarly, the time required to inspect the
sample, screen the lot and replace nonconforming units is, lsc ¼ N ðe þ lr pÞ.
Due to the independence between the control action limits and those of the
Figure 4.
Schematic presentation
of the process model
product acceptance plan, the average delay that would be experienced in A revised model
having N units available to the customer is (see Appendix, A1.1): for the cost of
quality
E ðdÞ ¼ ðe þ lr pÞ N Qð1 aÞð N ns Þ ð4Þ
Based on equation (4) above, it appears that the expected delay reaches a
minimum when the term starting with Q is at maximum. Since the probability
of acceptance Q is a decreasing function of p under any sampling plan, the
expected delay is always an increasing function of p. The function will reach a
minimum at p ¼ 0 where Q ¼ 1. A maximum average delay will occur at
ns ¼ N.
The expression above presents the relationship between the sampling design
used and the process monitoring cost. Under a perfect scheme, a minimum
unavoidable cost of (nB) per lot will be incurred. However, as a increase, the
expected cost will increase up to the limiting value of (NB þ W ). It is important
to note that equation (6) does not associate costs to the type II error. These costs
are accounted for as part of the product inspection and deviation costs in the
following sections.
IJQRM 4.2 Product inspection cost
21,3 Included in this element are the costs incurred due to inspecting lots of the product
after processing. The inspection station receives these lots on an indication of the
“no action” signal from the control chart. Under this assumption, Deming’s (1986)
approach for modeling the cost of inspection is utilized.. Two components are
considered; the first represents initial cost of inspecting samples of ns units plus
298 the occasional cost of screening rejected lots, while the second represents the cost
of further processing nonconforming units in accepted lots. An estimate of the
later is based on the number of remaining units (N 2 ns ), and the probability of
acceptance Q. These reminders contain p nonconforming units, the processing of
which represent a loss of A0 per unit. This loss is equivalent to the value added on
subsequent operations until the unit is detected. Consequently, the inspection cost
per unit time can be estimated as (see Appendix, A1.2):
0
NB A ns
E ðC i Þ ¼ 1 þ Qð1 pÞ p 1 1 ð7Þ
lð1 pÞ B N
The expression above is in agreement with that given by Deming (1986) for
estimating the total cost of in-coming material inspection. The function captures
the relationship between the process conformance level and the economics of
sampling. The term starting with Q in the equation is of special importance.
According to Deming, at a nonconformance level p . (B/A0 ), lot screening is
economically preferred from a direct cost standpoint. The quantity (B/A0 ) was
named by Deming the break-even quality. At this point, 100 percent inspection
has no advantage over 0 percent, or no inspection. Where as, at a level of
p , ðB=A0 Þ, the same term in the equation will be negative, and inspection can
be economically terminated. Whether a company chooses to adopt Deming’s
inspection criterion or follow traditional acceptance sampling practice, the
expression above can be used to estimate the average inspection cost.
1
E ðICÞ ¼
{CM t þ 1 þ Y} ð9Þ
G
Since lot-screening time is larger than signal investigation time, equations (3)
and (4) result in the following estimates:
E ðdÞ ¼ ðe þ lr pÞ N Qð1 aÞð N ns Þ ¼ 16:87
n 2 ¼ ðe þ lr pÞ2 N 2 Qð1 aÞ N 2 n2s ¼ ð22:6Þ2 :
Using equations (6)-(8) the expected reactive cost of quality E(RC)0 is estimated A revised model
at $62.8 per hour at the current process level {L0}. for the cost of
The quality engineer has then decided to join the process team in their quality
efforts to improve the process. Based on the information obtained form the
control chart, the team concludes that action should be taken regarding the
process average. Causing a shift of 1.5s closer to the design target would
reduce the fraction of nonconforming units to 0.003. At this new level {L1},
301
reactive costs are estimated as E(RC)1¼$4.2 per hour. This amounts to an
estimated net savings of $58.6 per hour of operation.
After examining possible cause-and-effect relationships, team members
decided to test two improvement alternatives. The first involves a change in the
part orientation during machining, while the second requires the use of a
different cutting tool with a corresponding modification of the tool path. With a
proper selection of cutting parameters, no change was expected in machining
time. Team members estimate the setup time of the machine to be 0.5 hour,
with implementation costs of $500 and $2000 for each alternative. Additional
charges of $200 per hour are anticipated due to an increase in the measurement
and adjustment activities during operation. The quality engineer estimates that
4 hours will be required to evaluate each alternative. Assuming a realization
factor of 0.25, to allow for verification, the expected cost of improvement E(IC)
is obtained using equation (9) as $17,200.
To study the economics of such an investment, the engineer decides to use
equation (2) to study the net present worth of the improvement. On contacting
the accounting department, the company’s effective rate of return is found to be
3 percent per month (this is overstated to reflect the risk involved). The
engineer also knows that the total operating time is 120 hours per month, and
that production is expected to continue over the next 12 months. Based on this
information, equation (2) resulted in a net present worth of $52796, which
satisfies the economic criterion for process improvement.
7. Model performance
In this section, we utilize the previous application to demonstrate the effect of
the various input variables on the net present worth function. In particular, we
examine the effect of the factors involved in determining the proactive cost,
while holding the incremental savings at a constant level. This is equivalent to
investigating the effect of the six factors used in estimating the cost of
improvement given by equation (9). The statistical design used is an
un-replicated 26 factorial. Each factor is assigned two levels as shown in
Table I. These levels were selected based on the information provided by the
process improvement team. It should be pointed out that results of the
forthcoming analysis are expected to vary should these values change.
The design matrix used and values of the NPW at the corresponding levels
of these parameters are shown in Table II. The procedure used follows closely
IJQRM that given by Montgomery (2001) for un-replicated two-level factorial designs.
21,3 A half-normal plot of the estimated effects is shown in Figure 5. The plot
indicates that some of the interactions involving two or more factors can be
considered as residuals with 44 degrees of freedom. Results from an analysis of
variance (ANOVA) for the selected variables and interactions are shown in
Table III.
302 All selected effects are shown to be relatively important. Interpretations of
significant interactions have led to the following observations:
.
The average evaluation time 1̄ has greater effect on the NPW at high
levels of the incremental cost of operation C. The effect tens to increase as
the realization factor G, and number of changes M approach their high
levels. This indicates the need for statistical procedures with high power
for evaluating process changes in the early stages of process
improvement.
.
Changes in the realization factor G tend to have higher effect on the NPW
at the high level of the average implementation cost Ȳ. In other words, one
should pay special attention while estimating values of realization when
the average implementation cost is high.
.
Changes in the incremental cost of operation C are shown to have higher
effect on the NPW at the high level of t̄ the average setup time. This is a
reinforcement of the fact that setup and implementation need to be
addressed jointly in planning and evaluating process improvement
efforts.
Level
Factor Low (21) High (+1)
t 0.25 1.25
Y 1000 5,000
C 100 500
Table I. 1 2 10
Input factors and levels G 0.1 0.5
used in the experiment M 1 5
Run t Y C 1 G M NPW
A revised model
for the cost of
1 21 21 21 21 21 21 57,747 quality
2 1 21 21 21 21 21 56,747
3 21 1 21 21 21 21 17,747
4 1 1 21 21 21 21 16,747
5 21 21 1 21 21 21 48,747 303
6 1 21 1 21 21 21 43,747
7 21 1 1 21 21 21 8,747
8 1 1 1 21 21 21 3,747
9 21 21 21 1 21 21 49,747
10 1 21 21 1 21 21 48,747
11 21 1 21 1 21 21 9,747
12 1 1 21 1 21 21 8,747
13 21 21 1 1 21 21 8,747
14 1 21 1 1 21 21 3,747
15 21 1 1 1 21 21 231,253
16 1 1 1 1 21 21 236,253
17 21 21 21 21 1 21 67,547
18 1 21 21 21 1 21 67,347
19 21 1 21 21 1 21 59,547
20 1 1 21 21 1 21 59,347
21 21 21 1 21 1 21 65,747
22 1 21 1 21 1 21 64,747
23 21 1 1 21 1 21 57,747
24 1 1 1 21 1 21 56,747
25 21 21 21 1 1 21 65,947
26 1 21 21 1 1 21 65,747
27 21 1 21 1 1 21 57,947
28 1 1 21 1 1 21 57,747
29 21 21 1 1 1 21 57,747
30 1 21 1 1 1 21 56,747
31 21 1 1 1 1 21 49,747
32 1 1 1 1 1 21 48,747
33 21 21 21 21 21 1 48,747
34 1 21 21 21 21 1 43,747
35 21 1 21 21 21 1 8,747
36 1 1 21 21 21 1 3,747
37 21 21 1 21 21 1 3,747
38 1 21 1 21 21 1 221,253
39 21 1 1 21 21 1 236,253
40 1 1 1 21 21 1 261,253
41 21 21 21 1 21 1 8,747
42 1 21 21 1 21 1 3,747
43 21 1 21 1 21 1 231,253
44 1 1 21 1 21 1 236,253
45 21 21 1 1 21 1 2196,253
46 1 21 1 1 21 1 2221,253 Table II.
47 21 1 1 1 21 1 2236,253 Design matrix and
(continued) calculated NPW values
IJQRM Run t Y C 1 G M NPW
21,3
48 1 1 1 1 21 1 2261,253
49 21 21 21 21 1 1 65,747
50 1 21 21 21 1 1 64,747
51 21 1 21 21 1 1 57,747
304 52 1 1 21 21 1 1 56,747
53 21 21 1 21 1 1 56,747
54 1 21 1 21 1 1 51,747
55 21 1 1 21 1 1 48,747
56 1 1 1 21 1 1 43,747
57 21 21 21 1 1 1 57,747
58 1 21 21 1 1 1 56,747
59 21 1 21 1 1 1 49,747
60 1 1 21 1 1 1 48,747
61 21 21 1 1 1 1 16,747
62 1 21 1 1 1 1 11,747
63 21 1 1 1 1 1 8,747
Table II. 64 1 1 1 1 1 1 3,747
Figure 5.
Half normal plot of
estimated effects
A revised model
Source Sum of squares DF Mean square F value Prob . F
for the cost of
Model 3.217E+011 19 1.693E+010 1,017.66 , 0.0001 quality
t 4.666E+008 1 4.666E+008 28.04 , 0.0001
Y 9.216E+009 1 9.216E+009 553.85 , 0.0001
C 3.779E+010 1 3.779E+010 2,271.12 , 0.0001
1¯ 2.986E+010 1 2.986E+010 1,794.46 , 0.0001 305
G 8.433E+010 1 8.433E+010 5,068.04 , 0.0001
M 3.779E+010 1 3.779E+010 2,271.12 , 0.0001
tC 2.074E+008 1 2.074E+008 12.46 0.0010
YG 4.096E+009 1 4.096E+009 246.15 , 0.0001
C1¯ 1.327E+010 1 1.327E+010 797.54 , 0.0001
CG 1.680E+010 1 1.680E+010 1,009.38 , 0.0001
CM 1.680E+010 1 1.680E+010 1,009.38 , 0.0001
1¯G 1.327E+010 1 1.327E+010 797.54 , 0.0001
1¯M 1.327E+010 1 1.327E+010 797.54 , 0.0001
GM 1.680E+010 1 1.680E+010 1,009.38 , 0.0001
C1¯G 5.898E+009 1 5.898E+009 354.46 , 0.0001
C1¯G 5.898E+009 1 5.898E+009 354.46 , 0.0001
CGM 7.465E+009 1 7.465E+009 448.62 , 0.0001
1¯GM 5.898E+009 1 5.898E+009 354.46 , 0.0001
C1¯GM 2.621E+009 1 2.621E+009 157.54 , 0.0001 Table III.
Residual 7.322E+008 44 1.664E+007 ANOVA for the NPW
Cor total 3.225E+011 63 (partial sum of squares)
References
Dale, B.G. and Plunkett, J.J. (1999), Quality Costing, 3rd ed., Gower Publishing, Aldershot.
306 Deming, W.E. (1986), Out of the Crisis, Massachusetts Institute of Technology, Cambridge, MA.
Diallo, A., Khan, Z.U. and Vail, C.F. (1995), “Cost of quality in the new manufacturing
environment”, Management Accounting, Vol. 77 No. 2, pp. 20-5.
Feigenbaum, A.V. (1991), Total Quality Control, 3rd ed., McGraw-Hill, New York, NY.
Fine, C.H. (1986), “Quality improvement and learning in productive systems”, Management
Science, Vol. 32 No. 10, pp. 1301-15.
Fine, C.H. and Porteus, E.L. (1988), “Dynamic process improvement”, Operations Research,
Vol. 37 No. 4, pp. 580-91.
Gryna, F.M. (1988), “Quality costs”, in Juran, J.M. and Gryna, F.M. (Eds), Quality Control
Handbook, 4th ed., McGraw-Hill, New York, NY, pp. 41-430.
Gryna, F.M. (2001), Quality Planning and Analysis from Product Development through Use,
5th ed., McGraw-Hill, New York, NY, pp. 20-30.
Harrington, H.J. (1987), Poor-quality Cost, ASQC Quality Press, Milwaukee, WI.
Hwang, G.H. and Aspinwall, E.M. (1996), “Quality cost models their application: a review”, Total
Quality Management, Vol. 7 No. 3, pp. 267-81.
Ittner, C.D. (1996), “Exploratory evidence on the behavior of quality costs”, Operations Research,
Vol. 44 No. 1, pp. 114-30.
Juran, J.M. and Godfrey, A.B. (1999), Quality Control Handbook, 5th ed., McGraw-Hill, New York,
NY.
Montgomery, D.C. (2001), Design and Analysis of Experiments, John Wiley & Sons, New York,
NY, p. 17.
Plunkett, J.J. and Dale, B.G. (1988), “Quality costs: a critique of some economic cost of quality
models”, International Journal of Production Research, Vol. 26 No. 11, pp. 1713-26.
Taguchi, G., Elsayed, E.A. and Hsiang, T.H. (1989), Quality Engineering in Production Systems,
McGraw-Hill, New York, NY.
Thuesen, G.J. and Fabrycky, W.J. (1993), Engineering Economy, 8th ed., Prentice-Hall, Englewood
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Further reading
Campanella, J. and Corcoran, F.J. (1999), Principles of Quality Costs, 3rd ed., ASQ Quality Cost
Committee, ASQ Quality Press, Milwaukee, WI.
Carr, L.P. and Tyson, T. (1995), “Planning quality cost expenditures”, Management Accounting,
Vol. 74 No. 4, pp. 52-6.
Langley, G.J., Nolan, K.M. and Nolan, T.W. (1994), “The foundation of improvement”, Quality
Progress, June, pp. 81-6.
Moen, R.D. and Nolan, T.W. (1987), “Process improvement”, Quality Progress, Vol. 23 No. 5, pp. 62-8.
Moen, R.D., Nolan, T.W. and Provost, L. (1991), Improving Quality through Planned
Experimentation, McGraw-Hill, Maidenhead.
Appendix. Mathematical derivations A revised model
A.1 Expected delay and mean squared deviation
Under the assumptions made in Section 3, the lot processing time l is assumed constant and due for the cost of
to the independence between the control chart action limits and those of the product acceptance quality
plan, the probability distribution function of the lot completion time lt can be expressed as:
8
>
> ð1 aÞQ lt ¼ l þ ls
< 307
Cðlt Þ ¼ ð1 aÞP lt ¼ l þ lsc ðA:1:1Þ
>
>
:a lt ¼ l þ lsc u þ lv ð1 uÞ
The mean squared deviation from a target value of zero is obtained as:
n 2 ¼ E ðd 0Þ2 ¼ E d 2 : ðA:1:6Þ
n 2 ¼ ðe þ lr pÞ2 ð1 aÞ N 2 Q N 2 n2s þ al2v : ðA:1:8Þ