Project Outline for BB Holistics – Team 4

Website: https://bbholistics.com/
Team Members: Madhavi, Nuwani, Himath, Sahan & Shehara
Project Time Frame: 15th February to 10th March 2021

Phase 1 Situational & Environmental Analysis Feb 16th 2021

 Industry analysis regarding the blanket market
 Company strengths and weaknesses analysis
 Competitor analysis for BB Holisitics
 Customer analysis (segment of customers
based on demographics, geographics, buyer
behavior, etc.)

Phase 2 Marketing Strategy Feb 22nd 2021

 Identify and define company objectives &
marketing objectives
 Segmentation and target audiences
 Product life cycle stages and the current state

Phase 3 Marketing Mix for BB Holistics Feb 28th 2021

 Product (Type, Features, Identification,
Productions and Deliver)
 Pricing Strategy
 Place – Channels of Distribution, Location of
Facility, Transportation Costs, Profit Margin
 Promotion – Advertising, Website, Social Media

Phase 4 Budgeting March 5th

Phase 5 Proposed Marketing Plan (Control & Monitoring) March 10th

 Feedback Mechanism (Monitoring the
Progress)
 Evaluation Process
 Performance Objectives (Market Share, Profit
Margin, Market Penetration, etc.)