UNIVERSITY OF CENTRAL PUNJAB

Subject:

Marketing Research and Design

Submitted By:

Group:06

Hajra Mateen M1F17BBAM0008

Sheikh Ehsan M1F17BBAM0035

Muaazmmil shaheer M1F17BBAM0039

Hamza Maqsood M1F17BBAM0046

Submitted to:

Prof. Muhammad Haroon Hafeez

Semester:

8th

Program:

BBA (Hons)

Due Date

5-May-21
 Research Questionnaire

Dear Respondents,

We are conducting a study to measure the Consumer experiences, attitude and behavioral
intention toward online food delivery (OFD) services. We would appreciate if you could spare
some time and thought in completing the survey questionnaire. We hope that you would co-
operate in completing the questionnaire with the best of your ability.

Your response will be treated as confidential and only used for research purposes. Thank you for
your willingness to participate in this study.

Hedonic Motivations

HM1.I find that using OFD services is fun.

Stronly Disagree 1 2 3 4 5 6 7 Strongly Agree
HM2. I find that using online OFD services are enjoyable
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree
HM3. Using OFD services is very entertaining.
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree

Price Saving Orientation

PSO1. I can save money by using prices of different online OFD services
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree

PSO2. I like to search for cheap food deals in different online food retailer's websites
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree
PSO3. Online food retailer offer better value for my money
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree

Time Saving Orientation

TSO1. I believe that using OFD services are very useful in the purchasing process.
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree
TSO2. I believe that using OFD services helps me accomplish things more quickly in the
purchasing process.
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree
TSO3. I believe that I can save time by using OFD services in the purchasing process.
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree
TSO4. It is important for me that purchase of food is done as quickly as possible using OFD
services.
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree

Prior Online Purchase Experience

 POPE1. I feel comfortable of using the OFD services
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree
POPE2. I am experienced with the use of the OFD services.
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree
POPE3. I feel competent of using the OFD service
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree

Convenience Motivation
CM1. I would find doing online shopping and web-based online transactions on OFD services
web pages easy.
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree
CM2. I would find interaction through OFD services web pages clear and understandable.
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree
CM3. I would find it easy to become skillful at navigating through OFD services web pages.
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree
CM4. Overall, in using OFD services, online shopping or transaction would be easy for me.
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree

Post-usage Usefulness
PUU1. Using OFD services would enable me to accomplish shopping more quickly than
using traditional approaches
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree
PUU2. Using OFD services would enhance my effectiveness in shopping or information
seeking.
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree
PUU3. I would find the OFD services useful.
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree
PUU4. OFD services transaction is advantageous.
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree

Attitude towards OFD services

AODS1. Purchasing food through OFD services is wise
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree
AODS2. Purchasing food through OFD services is good
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree
AODS3. Purchasing food through OFD services is sensible
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree
AODS4. Purchasing food through OFD services is rewarding
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree

Behavioral intention towards OFD services

BI1. I plan to use OFD value-added services in the future.
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree
BI2. If possible, I will try to use OFD value-added services
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree
 BI3. I will try to use OFD value-added services if necessary
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree

Part –II- Respondent Profile

Finally I would like to ask a few questions about you

1. Please mention your gender?

a) Male b) Female

2. Please mention your marital status?

a) Bachelor b) Engaged c) Married
d) Separated/Divorced e) Widowed

3. Please mention your age category?

a) 18-25 years b) 26-35 years c) 36-45 years

d) 46-55 years e) 56-65 years f) Above 65 years

4. Please mention your education level

a) High School b) Certificate/Diploma c) Undergraduate
Degree d) Post Graduate e) PhD

5. Please mention your approximate monthly family income

a) Less than 15000 PKR b) 15001-30000 PKR c) 30001-50000 PKR

d) 50001 - 100000 PKR e) More than 100000 PKR

6. Please mention your occupation

a) Unemployed b) Student c) Private Sector Employee
d) Public Sector Employee e) Self Employed/Own Business f) Retired

Please Mention Your Name_________________________________________

Thanks for your Cooperation

https://forms.gle/soNZuKSL1wC8QrcT9