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Forms of Communication

Enduring Understanding

§ Every day of our lives, we deal with


people, we communicate with people—
with family, with friends, with teachers,
with colleagues, even with strangers.

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Enduring Understanding

§ We communicate in a variety of ways.


§ But we have to remember that our
success or failure in the communication
process may depend on which among
these ways to use at any given
communicative context to maximize our
success.
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Enduring Understanding
§ As Barry and Fulmer (2004) suggest, the key
to effective communication is to match the
communication channel with the goal of the
message.
§ Spoken communication makes more sense
when the sender is conveying a sensitive or
emotional message, needs feedback
immediately, and does not need a
permanent record of the conversation.
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Enduring Understanding

§ Written media may be a better choice when


the sender:
§ wants a record of the content,
§ has less urgency for a response,
§ is physically separated from the receiver,
§ doesn’t require a lot of feedback from the
receiver,
§ or when the message is complicated and
may take some time to understand.”
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Enduring Understanding

General Forms of Communication


1. Verbal Communication— refers to the
sharing of information, ideas, thoughts,
and feelings between individuals using
speech or spoken communication.

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Enduring Understanding

§ Examples of verbal communication are


face-to-face conversations, telephone
conversations, video chat, speech
delivery, and television and radio
broadcasts.

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Enduring Understanding

§ Conversation is said to be the most


common form of verbal communication
because we do this in our day-to-day
interaction with others.

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Enduring Understanding

Types of Conversation (Angel, 2016)


1. Dialogue is a cooperative, two-way
conversation. The goal is for participants
to exchange information and build
relationships with one another.
Example:
• Two undecided voters talking to each other about
the candidates, trying to figure out who they want to
vote for. ©Baradillo et al. (2018). Purposive
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Enduring Understanding

Types of Conversation (Angel, 2016)


2. Debate is a competitive, two-way
conversation. The goal is to win an
argument or convince someone, such as the
other participant or third-party observers.

Example:
• Two family members from opposite sides of the
political spectrum arguing over politics.
©Baradillo et al. (2018). Purposive
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Enduring Understanding

Types of Conversation (Angel, 2016)


3. Discourse is a cooperative, one-way
conversation. The goal is to deliver
information from the speaker to the
listeners.

Example:
• A professor giving a lecture on international politics.
©Baradillo et al. (2018). Purposive
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Enduring Understanding

Types of Conversation (Angel, 2016)


4. Diatribe is a competitive, one-way
conversation. The goal is to express emotions,
browbeat those that disagree with you, and/or
inspire those that share the same perspective.

Example:
• A disgruntled voter venting about the election’s
outcome. ©Baradillo et al. (2018). Purposive
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EnduriEnduring Understanding

Some Suggestions for Effective Verbal


Communication
1. Know your audience
2. Know your topic
3. Plan your presentation
4. Be familiar with the venue

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Enduring Understanding

General Forms of Communication


2. Non-verbal Communication— refers to the
transmission of a message without the use
of words.
§ Instead, the message is conveyed through
gestures, body language, posture, facial
expressions, eye contact, touch, and tone of
voice.
©Baradillo et al. (2018). Purposive
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EnduriEnduring Understanding

Non-verbal cues that can enhance or hamper


the effectiveness of verbal communication:
1. Facial Expressions
2. Eye Contact
3. Body Language
4. Posture
5. Space
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Enduring Understanding

General Forms of Communication


3. Written Communication
§ It refers to the type of communication that
uses the written language.
§ It includes the traditional pen and paper
letters and documents, electronic
documents, e-mail, SMS or text messages,
memos, written reports, and everything else
transmitted through the written language.
©Baradillo et al. (2018). Purposive
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Enduring Understanding

General Forms of Communication


3. Written Communication
§ Written communication is also
indispensable in formal business
communication and legal documents.

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Enduring Understanding

General Forms of Communication


3. Written Communication
§ It also takes a longer time to compose a
written communication compared to speech,
and some people actually struggle in
composing a written communication
because of their writing skill.
©Baradillo et al. (2018). Purposive
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Enduring Understanding

General Forms of Communication


3. Other Forms of Communication
3.1. Intrapersonal Communication
McLean (2005) defines intrapersonal
communication as communicating with
oneself, and that may include self-talk, acts of
imagination and visualization, and even recall
and memory.
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Enduring Understanding

General Forms of Communication


3. Other Forms of Communication
3.2. Interpersonal Communication
• This type of communication refers to the
exchange of ideas, information, feelings,
and attitudes between two or more
people.
©Baradillo et al. (2018). Purposive
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Enduring Understanding

General Forms of Communication


3. Other Forms of Communication
3.3. Public Communication
• This refers to the delivery of a message
to a particular group of people, as when
a political candidate delivers a political
campaign speech to the listeners.
©Baradillo et al. (2018). Purposive
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Enduring Understanding

General Forms of Communication


3. Other Forms of Communication
3.4. Visual Communication
• This refers to the transmission of
information and ideas using symbols and
images.
©Baradillo et al. (2018). Purposive
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Enduring Understanding

General Forms of Communication


3. Other Forms of Communication
3.5. Mass Communication
• Mass communication is a process in which a
person, group of people, or an organization
sends a message through television, radio,
print media, and social media to a large
group of anonymous and heterogeneous
people and organizations.
©Baradillo et al. (2018). Purposive
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Enduring Understanding

General Forms of Communication


3. Other Forms of Communication
3.6. Computer-Mediated Communication
• Computer-mediated communication is often
referred to as CMC. CMC is “the use of an
application computer to control multimedia
interactive and message-based
communication” (Walters, 1995).
©Baradillo et al. (2018). Purposive
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