Professional Documents
Culture Documents
it.
Republic of the Philippines - John Powell
University of Eastern Philippines
University Town, Northern Samar
Written Report
In
Dev Com 211
(Communication Breakdown and
Convergence of Media)
I. Introduction
Communication and media are probably the words which are commonly used.
Perhaps human beings usually associate these words to a person or a group of persons
which involves different aspects in different ways. At the same time, media also takes
place in various aspects. Communicators classify its impacts in the good sides and the
exchange of information. On the one hand, in media, there is this convergence of media.
is the meeting point or fusion of the different tools used in the media before to the point
II. Discussion
Communication Breakdown
What is communication breakdown? Communication breakdown, as defined
However, Ruben (1978) argued that communication does not break down. Machine
breaks down or quit but human beings continue to communicate even when they do
not wish to do so. In addition, Rothwell (1992) said that The view that
achieve our goals through communication. But failure to achieve our goals may occur
breakdown:
month due to personal reasons (family member being critical). The HR Manager
sign, but if such sign is put all over the city, he no longer listens to it. Thus,
specified time period, the failure of which has adverse consequences. In a haste to
Physical distractions are also there such as, poor lightning, uncomfortable sitting,
interprets that the information being sent is very bad. While he takes it differently
if the communicator is happy and jovial (in that case the message is interpreted to
7. Complexity in Organizational Structure: For instance, only the people at the top
level can see the overall picture while the people at low level just have knowledge
about their own area and a little knowledge about other areas.
8. Poor retention: Human memory cannot function beyond a limit. One cannot
always retain what is being told specially if he is not interested or not attentive.
Convergence of Media
What is convergence of media? It is important here to consider the fact that
much difficulty and disagreement had arisen in defining the notion of media
convergence. Most theorists agree that in general terms convergence means coming
together of two or more things, however a variety of different arguments have been
put forward in an attempt to define what exactly is coming together (Grant and
Wilkinson, 2009). On the one hand, convergence can be viewed as coming together
of different equipment and tools for producing and distributing news (ibid.). Jenkins
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(2006:3), on the other hand, defines convergence as flow of content across multiple
media platforms, suggesting that media audiences nowadays play a crucial role in
III. Conclusions
communication is inevitable. Whether the process halts in the interpersonal way or in the
breakdown, it has been duly proven that in some instances, it exists. Therefore, a
communicator must be critical and open-minded to lessen its negative impact in the
communication process.
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explained more clearly using the example of television industry and its development
over the years. The materials being employed in the creation of this form of technology
would be impossible without the invention of the screen, wires, speakers, etc. In other
words, it is the point of coming together the early invented parts to the present
innovative techs. Significantly, development is very vital. And it becomes more vital
when communication involves in the process. Both are now become the actions and
IV. References
http://www.ask.com/question/definition-of-communication-breakdown
http://www.managementstudyguide.com/communication_barriers.htm
http://mconvergence.wordpress.com/about/
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