Ge5 Module 1

QUIRINO STATE UNIVERSITY
DIFFUN CAMPUS
Diffun, 3401 Quirino
Bachelor of Science in Agricultural and Biosystems Engineering
GE 5
Purposive Communication
BACHELOR OF SCIENCE IN TOURISM MANAGEMENT

…unleashing work skills…
NAME:____________________________________________________________
COURSE,YEAR & SECTION:_______________________________________
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SELF-PACED LEARNING MODULE
IN
GE 5 (PURPOSIVE COMMUNICATION)
Prepared by:
AILYN JOY T. PERALTA
Executed by
LEAH GRACE R. BAGUILAT
AY 2020-2021
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INTRODUCTION
Humans’ capability to communicate using the inscribed words and use
of sounds make us top of the hierarchy of all living creatures.
Communication is derived from a Latin word “communis” which
means common. Communicating becomes essential in the human
civilization on exchanging of information, sharing thoughts, and
expressing oneself. Also, it becomes the catalyst for the people in the
society to unite in decision making, and fostering good relationships
and profound respect to one another. Meanwhile, it is already known
that the vital role of communication is the transmission of message to
other person, but how does communication take place?
The process of communications happens between a sender and

the receiver. The message is encoded by the sender and decoded by
the receiver channeling through various medium. Most commonly,
communication takes in face-to-face interaction, however, as the
world becomes more advanced, our means of communications
changes. Whilst the traditional modes of communication remain the
same, various communication modes arose and became not just the
trend but become essential in exchanging information.
Communication mode refers to the channel through which one
expresses his/her communicative intent; it is the medium through
which one conveys his/her thoughts. Moreover, views or feeling can
be communicated through face-to-face interaction, video or audio.
Thus, the development of various channel for communication using
the Ethernet and Information and Communication Technology allow
us transfer the message faster and convenient. Needless to say, the
transmission of the information is also interrupted by many barriers
of communication thus, affecting and hindering the understanding of
both parties due to noise and other subconscious nonverbal cues.
Additionally, written communication has become important on

the academic arena. Through written text information, it allows us to
discover, explore, travel the world, and seemingly defy time and
space. Analyzing the deeper context of diverse cultures in our
community serves a key point of human intellect on unveiling the
significant details of the evolution of human, diversities, cultures,
politics, and society. Thus, becomes a primary tool on the academic
research and the like.
Essentially, this book does not only contain the types, basic
elements, process, modes, and forms of communication as it also
includes the different purposes of communication in the daily course
of human person and how one’s good communication skills effect on
the society. The underlying purpose of communication also is to cross
the culture of other people in a holistic level of perception and
determining the differences through understanding multicultural
communication and globalization trend.
Therefore, adept communication skills and embodying the ethical

principles of communication help us to converse and transmit the
message effectively to our target audience. Furthermore, it hones our
moral and intellectual capacity making as not just a good
communicator but a listener as well.
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MODULE 1
COMMUNICATION PROCESSES, PRINCIPLES, ETHICS, AND GLOBALIZATION

Topics:
1. Definition of Communication
2. The Process and Elements of Communication
3. Principles of Communication
4. Ethics in Communication
I. DEFINITION OF COMMUNICATION
Competencies
During the learning engagements, the learners are able to:
1. define what is communication;

2. identify and explain the various communication modes and how they help
in expressing one’s communication intent;
3. distinguish the difference between and among the communication modes;
and
4. use these communication modes appropriately depending on the context of
the communication situation.
INTRODUCTION
Communication can be defined as the process of transmitting information and

common understanding from one person to another (Keyton, 2011). The word
communication is derived from the Latin word,
“communis”, which means common. In our everyday living, for a communication to be
effectively transmitted, elements of communication must be present and these include
a.) Speaker, b.) Message, c.) Receiver, d.) Channel, e.) Feedback, and f.)
Communicative Situation.
What is Language?
Language is a wonderfully rich vehicle for communication. It is a system of
conventional spoken, manual, or written symbols by means of which human beings, as
members of a social group and participants in its culture, express themselves. The
functions of language include communication, the expression of identity, play,
imaginative expression, and emotional release. It has a system of rules (also known as
grammar), a sound system (phonology), and a vocabulary (lexicon). These are the
requirements for identifying a means of communication as a language. When people use
language, they can understand each other because they belong to the same speech
community. They can understand each other because in their speech community,
people share the same set of rules in the language system. While growing up, people
acquire the languages used by those in the community. This is the process of language
acquisition. The languages acquired while growing up are known as mother tongues,
which may also be referred to as first language. People discover later on that other
language are needed various reasons. These other languages may be referred to as
second language. People learn these languages by studying formally in school or
informally on their own. This is a process of language learning.
What is Communication?
Communication as a term takes on different contexts resulting in people having
different views in communication types. Since communication is generally defined as the
exchange of thoughts, ideas, concepts and view between or among two or more people.
Context is the circumstances or environment in which communication takes place. Such
circumstances may include the physical or actual setting, the value positions of a
speaker/listener, and the relevance or appropriateness of a message conveyed. It focuses
on certain communication process and even groupings of people that constitute a
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communication situation. Different contexts can impact one‘s communication. Each

communication type is governed by a particular circumstance. Hence, it is essential to
pay attention and interplay of factors surrounding the context of communication which
may be physical, cultural, social, and psychological in nature.
TYPES OF COMMUNICATION ACCORDING TO MODE

A message may be impart through these types; verbal-non-verbal and visual. While
communication is often thought of as verbal, the non-verbal mode is equally essential as
it enhances one‘s message.
a. VERBAL-NON-VERBAL COMMUNICATION
Effective communication calls for the blending of these two types. One cannot be
separated from the other. For example, door-to-door sales persons who demonstrate
product knowledge can only be effective if they know how to properly punctuate what
they say with proper gestures and facial expressions. Their communication with the
customer begins upon greeting him/her with a welcoming smile then assessing customer
needs and answering customer queries enhanced by gestures and a friendly, happy and
pleasant disposition. It is through this mode that sales pole with excellent
communication skills are able to provide the best information needed, by that means
convincing the client to patronize their products.
b. VISUAL COMMUNICATION
Visual communication, on the other hand, is the type of communication that uses
visuals to convey information and/or messages. Some examples are signs, symbol,
imagery, maps, graphs, charts, diagrams, pictograms, photos, drawings or illustrations,
and even various forms of electronic communication.
Visual communication now occupies an important place in any work environment.

For instance, during presentations, instructors, managers, doctors, lawyers, legislators
and the like use visuals to transfer data into digestible information. Very likely, they
have greater success in catching the attention of the audience making the latter easily
recall the information. What makes visual communication even more advantages is that
it makes use of communication even more advantages is that it makes use of technology
that provides apps( applications), videos and images that rely less on the printed word
making presentations more interesting. This leaves a powerful effect on the audience and
prospective clients. Speakers/presenters should be mindful of the content of their
presentation since wrong and irrelevant information may lead to miscommunication.
Likewise, they should pay attention to graphic elements, such as position, color, size,
shape and orientation as all these play an important role in the presentation of slides.
Audience size should be considered as well when preparing slide presentations or other
forms of visuals.
TYPES OF COMMUNICATION ACCORDING TO CONTEXT

In this sub-section, context in communication is referred to as composite of people
interacting with each other. Communication may also be classified according to context:
(1) intrapersonal; (2) interpersonal
a. INTRAPERSONAL COMMUNICATION
The Latin prefixes intra-means within or inside. Intrapersonal communication then
means talking to oneself. Some label it as self or inner talk, inner dialogue. Psychologists
call it with other names such as self-verbalization or self-statement. Intrapersonal
communication can be defined also as communication with one‘s self, and that may
include self-talk, acts of imagination and visualization, and even recall and memory
(McLean, 2005). You read on your phone that your friends are going to have dinner at
your favorite restaurant. What comes to mind? Sights, sounds, and scents? Something
special that happened the last time you were there? Do you contemplate joining them?
Do you start to work out a plan of getting from your present location to the restaurant?
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Do you send your friends a text asking if they want company? Until the moment when
you hit the send button, you are communicating with yourself. Communications expert
Leonard Shedletsky (1989) examined intrapersonal communication through the eight
basic components of the communication process (i.e., source, receiver, message,
channel, feedback, environment, context, and interference) as transactional, but all the
interaction occurs within the individual (Shedletsky, 1989). From planning to problem
solving, internal conflict resolution, and evaluations and judgments of self and others,
we communicate with ourselves through intrapersonal communication. All this
interaction takes place in the mind without externalization, and all of it relies on
previous interaction with the external world.
b. INTERPERSONAL COMMUNICATION
Interpersonal communication can be defined as communication between two people,
but the definition fails to capture the essence of a relationship. This broad definition is
useful when we compare it to intrapersonal communication, or communication with
ourselves, as opposed to mass communication, or communication with a large audience,
but it requires clarification. The developmental view of interpersonal communication
places emphasis on the relationship rather than the size of the audience, and draws a
distinction between impersonal and personal interactions. Family for many is the first
experience in interpersonal relationships, but as we develop professionally, our
relationships at work may take on many of the attributes we associate with family
communication. We look to each other with similar sibling rivalries, competition for
attention and resources, and support. The workplace and our peers can become as close,
or closer, than our birth families, with similar challenges and rewards. To summarize,
interpersonal relationships are an important part of the work environment.
SYNTHESIS
 Language is a system of conventional spoken, manual, or written symbols
by means of which human beings, as members of a social group and
participants in its culture, express themselves.
 Communication is defined as the process of transmitting information and
common understanding from one person to another.
 There are two types of communication according to mode: 1. Verbal and Non-
verbal communication; 2. Visual Communication
 Two types of communication according to context: 1. Intrapersonal
Communication; 2. Interpersonal Communication.
Enrichment Activities
Answer the following questions:
1. Come up with your own definition of communication. How does it differ from the
definition in the book? Why did you choose to define communication the way you
did?
2. Over the course of a day, keep track of the forms of communication that you use.
Make a pie chart of how much time you think you spend, on an average day,
engaging in each form of communication (intrapersonal, interpersonal, group,
public, and mass).
Rubric for number 1.

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CRITERIA / SCALE 3- Exceeds 2- Meets 1- Needs 0- Inadequate

Expectations Expectations Improvement
Structure  Paper is  Paper has a  There is  There is no
• Organization logically clear some level apparent
• Flow of thought organized organizational of organization to
• Transitions  Easily structure with organization the paper. ]
• Format followed some though  Difficult to
 Effective, digressions, digressions, follow
smooth, ambiguities or ambiguities,  No or poor
and logical irrelevances irrelevances transitions
transitions  Easily are too  No format
 Professiona followed • many
l format  Basic  Difficult to
transitions follow
 Structured  Ineffective
format transitions
 Rambling
format
Language  Vocabulary is  Vocabulary is  Vocabulary  Vocabulary is
• Vocabulary; use of sophisticated varied, is used unsophisticated,
vocabulary and correct specific and properly not used
• Tone as are appropriate though properly in very
sentences  Frequently sentences simple
which vary in uses subjects may be sentences.
structure  Writer’s tone simple  Uses subject
and length emerges and  Infrequently specific
 Uses and is generally uses subject vocabulary too
manipulates appropriate specific sparingly
subject to audience vocabulary
specific correctly
vocabulary  Writer’s
for effect tone exhibits
 Writer’s tone some level
is clear, of audience
consistent sensitivity
and
appropriate
for intended
audience
Content/information  Central idea  Central idea  The central  Central idea
 Clarity of purpose is well and clarity of idea is and clarity
 Critical and origin developed purpose are expressed purpose are
thought and clarity generally though it absent or
purpose is evident may be incompletely
exhibited  Evidence of vague or too expressed
Abundance critical, broad; Some  Little or no
of evidence careful sense of evidence of
of critical, thought and purpose is critical, careful
careful analysis expressed thought
thought and and/or insight  Some analysis and/or
analysis evidence of insight
and/or critical
insight careful
thought and
analysis
and/or
insight
Rubrics for number 2.
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Use of Visuals in Pie Clear coloring Unclear labeling Missing some Missing most
Graph and labeling of or coloring of key labeling or labeling or
key items. items. coloring of key coloring of key
items. items.
 Abundance critical, broad; Some  Little or no
and/or critical
insight careful
thought and
analysis
and/or
insight
Neatness of Data Everything is Most things are Some things Few things are
Table of Pie Graph neat and neat and are neat and neat and
readable. readable. readable. readable.
Comprehension Check
Directions: Choose and encircle the correct answer. Each item corresponds to one (1)
point.
1. It is defined as the process of transmitting information and common understanding
from one person to another.
a. Communication b. Speaker c. Process d. Purpose
2. It is a type of communication that uses visuals to convey information and/or

messages.
a. Non-verbal b. Verbal c. Visual d. Intrapersonal
3. It is defined also as communication with one‘s self, and that may include self-talk,
acts of imagination and visualization, and even recall and memory.
a. Verbal b. Interpersonal c. Intrapersonal d. Non-verbal
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II. THE PROCESS AND ELEMENTS OF COMMUNICATION
Competencies
1. identify the elements of communication in various texts; and
2. illustrate the communication process.
INTRODUCTION
Communication is to the organization as blood is to the body. The success of all the
functions of management depends upon the effective communication. In this case, the
process and elements should be put in consideration in order to communicate effectively.
The communication process is a simple to complex process depending on the situation.
The elements should also be present in order to successfully make a successful
communication process.
Elements of Communication Process:

Communication process involves elements like sender, receiver, encoding, decoding,
channel/ media, voice and feedback. These elements are explained below:
1. Sender - He is the person who sends his ideas to another person. For example, if
a manager wants to inform his subordinates about the introduction of a new
product, he is the sender.
2. Message - The idea, feeling, suggestion, guidelines, orders or any content which
is intended to be communicated is message. For example, message is the
introduction of new product.
3. Encoding - It is the process of converting the idea, thinking or any other
component of message into symbols, words, actions, diagram etc. For example,
message is connected in words and actions.
4. Media - It is the medium, passage or route through which encoded message is
passed by the sender to the receiver. There can be various forms of media-face to
face communication, letters, radio, television, e-mail etc. For example manager
inform about the introduction of a new product in a meeting through
presentation.
5. Decoding - It means translating the encoded message into language
understandable by the receiver.
6. Receiver - He is the person to whom the message has been sent. For example,
subordinates are receivers.
7. Feedback - It is the response by the receiver. It marks the completion of the
communication process.
8. Noise - It is the hindrance in the process of communication. It can take place at
any step in the entire process. It reduces the accuracy of communication e.g. 1)
Disturbance in the telephone lines, 2) An inattentive receiver 3) Improper
Decoding of Message etc.
THE COMMUNICATION PROCESS
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Figure 1. Source: https://bit.ly/34cWWWY
Communication process consists of following steps:

1. The sender formulates the message that he wants to convey to the receiver.
2. He encodes or translates his message. He may take the help of symbols, words,
actions, diagrams, pictures etc.
3. He selects an appropriate channel or medium through which the message is to
be transmitted. It can be face to face communication, letters, radio, television,
e-mail etc.
4. The message is received by the receiver.
5. Received message is decoded by the receiver so that the receiver can draw the
meaning of the message.
6. The receiver sends his response to the sender. In case of any confusion, the
same is conveyed and necessary clarification sought.
SYNTHESIS
 Communication follows a process.
 There are 8 elements of communication: 1. Sender; 2. Message; 3. Encoding; 4.
Media; 5. Decoding; 6. Receiver; 7. Feedback; 8. Noise.
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1. How might knowing the various components of the communication process help
you in your academic life, your professional life, and your civic life?
2. Use the communication model to analyze a recent communication encounter you
had. Sketch out the communication encounter and make sure to label each part of
the model (communicators; message; channel; feedback; and physical,
psychological, social, relational, and cultural context).
Rubric for number 1.
CRITERIA / SCALE 3- Exceeds 2- Meets 1- Needs 0- Inadequate Rubric

for Expectations Expectations Improvement
thought and and/or  Some analysis and/or
analysis insight evidence of insight
and/or critical
insight careful
thought and
analysis
and/or
insight
number 2.

 Clarity of purpose is well and clarity idea is and clarity
 Critical and origin developed of purpose expressed purpose are
thought and clarity are though it may absent or
purpose is generally be vague or incompletely
exhibited evident too broad; expressed
 Abundance  Evidence of Some sense  Little or no
of evidence critical, of purpose is evidence of
of critical, careful expressed critical,
careful thought and  Some careful
thought and analysis evidence of thought
analysis and/or critical careful analysis
and/or insight thought and and/or insight
insight analysis
and/or insight
Neatness of Sketch Everything is Most things are Some things are Few things are
neat and neat and neat and neat and
readable. readable. readable. readable.
Comprehension Check
Directions: Complete the paragraph by writing the missing words on the blanks
provided. Each item corresponds to one (1) point.
Communication follows a certain process which is compose or done by the elements.

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To start the conversation, the 1. __________________formulates the message which will be
transmitted to the 2. ____________________. The sender’s job is to 3.-
_______________________ or translate his message and he has to choose the media where
will be the conversation will be grounded. After 4.______________________the message, the
receiver will then give 5. ___________________________to complete the communication
process. This process will cycle through until the purpose of the conversation is met.
III. PRINCIPLES OF COMMUNICATION
Competencies
1. identify and explain each of the different principles of communication; and

2. exhibit effective communication through application of communication
principles.
Discussion
INTRODUCTION
In communication, there are set of rules or guidelines which are necessary to be
followed in order to ensure effectiveness and proper communication. Any person which
fails to meet or consider these principles will likely to fail as a speaker or writer. There
principles are also critical in communicating as it completes everything about
communication.
GENERAL PRINCIPLES OF EFFECTIVE COMMUNICATION

Since communication is a two-way process, it is significant that you know the
principles to be observed to make it effective. For both oral and written communication,
one should be able to apply the following principles:
1. Know your purpose in communicating. Are you communicating basically to
inform, to entertain, or to persuade? While you may have more than one purpose,
there is still a more dominant objective or reason why you communicate.
2. Know your audience. In both speaking and writing, you should know your
audience as it will dictate the speaking or writing style you are going to employ.
Consider the age, educational background, profession, culture, and other salient
features of your listeners or readers.
3. Know your topic. You communicate essentially because you want to share
something. In speaking situations, speakers are invited because they have
something to share. This also applies to writing. You write because you wish that
other people learn something from you. You may then utilize several or multiple
communication techniques to easily catch the attention of the audience.
4. Adjust your speech or writing to the context of the situation. The environment in
which your speech or writing is to be delivered determines the kind of language
you will use.
5. Work on the feedback given to you. Once you receive comments from the
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listeners/readers, work on them. Take kindly to criticisms. In the long run,

constructive criticisms will prove beneficial to you as you learn to address them.
PRINCIPLES OF EFFECTIVE ORAL COMMUNICATION

1. Be clear with your purpose. You should know by heart your objective in
communicating.
2. Be complete with the message you deliver. Make sure that your claims are
supported by facts and essential information.
3. Be concise. You do not need to be verbose or wordy with your statements.
Brevity in a speech is a must.
4. Be natural with your delivery. Punctuate important words with the appropriate
gestures and movements. Exude a certain degree of confidence even if you do
not feel confident enough.
5. Be specific and timely with your feedback. Inputs are most helpful when
provided on time.
SYNTHESIS
 Principles are consideration in the communication process.

 These principles will ensure effectiveness along the communication process.
Identify a situation in which you wished you could:
a. reverse communication; and
b. repeat communication.
Even though it’s impossible to reverse or repeat communication, what lessons can be
learned from these two situations you identified that you can apply to future
communication?
Rubric:
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Structure  Paper is  Paper has a  There is  There is no
• Organization logically clear some level apparent
• Flow of thought organized organizational of organization to
• Transitions  Easily structure with organization the paper. ]
• Format followed some though  Difficult to
 Effective, digressions, digressions, follow
smooth, ambiguities or ambiguities,  No or poor
and logical irrelevances irrelevances transitions
transitions  Easily are too  No format
 Professiona followed • many
l format  Basic  Difficult to
transitions follow
 Structured  Ineffective
format transitions
 Rambling
format
Language  Vocabulary is  Vocabulary is  Vocabulary  Vocabulary is
• Vocabulary; use of sophisticated varied, is used unsophisticated,
vocabulary and correct specific and properly not used
• Tone as are appropriate though properly in very
sentences  Frequently sentences simple
which vary in uses subjects may be sentences.
structure  Writer’s tone simple  Uses subject
and length emerges and  Infrequently specific
 Uses and is generally uses subject vocabulary too
manipulates appropriate specific sparingly
subject to audience vocabulary
specific correctly
vocabulary  Writer’s
for effect tone exhibits
 Writer’s tone some level
is clear, of audience
consistent sensitivity
and
appropriate
for intended
audience
and/or critical
insight careful
thought and
analysis
and/or
insight
Comprehension Check
Directions: Write True if the statement is correct, and False if it is incorrect. Each item
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corresponds to one (1) point.

1. You need to know your purpose in communicating.
2. Conciseness and being specific is the same.
3. You don‘t have to be natural in order to hide your feelings in communicating.
4. Knowing a little information about your topic is considerable.
5. Following these principles will ensure effective communication.

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IV. ETHICS IN COMMUNICATION
Competencies
1. identify and explain the different ethics in communication; and
2. apply these ethics in real life situations.
INTRODUCTION
Ethics is defined as a set of rules or guidelines; these are theories as to which is right
or wrong. In communication, ethics is considerable important because it would likely
guide everyone to effective communication. Theses ethical principles are universal in the
sense that all people should consider these things because of their vitality in the
communication process and effectiveness.
Communication ethics emphasizes that morals influence the behavior of an individual,

group, or organization thereby affecting their communication. For instance, given the
unethical communication practice of a certain company of concealing the non-remittance
of deducted premiums from employees‘ salaries to the SSS or the Social Security System
(or GSIS or Government Service Insurance System in the case of government offices), the
company‘s accountability to its employees is undoubtedly affected. Compare this situation
with that of an organization that observes ethical practice and remits the employees’
monthly contributions to the SSS or GSIS regularly. It is important to note that one‘s
behavior should be regulated by honesty, decency, truthfulness, sincerity, and moral
uprightness.
ETHICAL PRINCIPLES OF COMMUNICATION

1. Completeness
The message must be complete and geared to the receiver‘s perception of the world.
The message must be based on facts and a complex message needs additional information
and / or explanation. A good subdivision of subjects will clarify the message as a result of
which there will be a complete overview of what is said.
2. Concreteness
Concrete business communication is also about a clear message. This is often
supported by factual material such as research data and figures. The words used as well
as the sentence structure can be interpreted uni- vocally. Nothing is left to the
imagination.
3. Courtesy
In addition to considering the feelings and points of view of the target group, it is also
important to approach the audience in a friendly and courteous manner. Use of terms that
show respect for the receiver contribute towards effective communication. The same goes
for the manner in which you address someone. Not everyone will be charmed if you use a
familiar form of address and use of a formal address could come across as too distant. By
using the word “they,” a larger audience is immediately addressed.
4. Correctness
A correct use of language has the preference. In written business communication,
grammatical errors must be avoided and stylistic lapses or a wrong use of verbs are not
sufficient either in verbal communication. A correct use of language increases
trustworthiness and the receiver will feel that they are taken seriously.
5. Clarity
Clear or plain language is characterized by explicitness, short sentences and concrete
words. Fuzzy language is absolutely forbidden, as are formal language and cliché
expressions. By avoiding parentheses and keeping to the point, the receiver will get a clear
picture of the content of the message. Briefly-worded information emphasizes the essence
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of the message. Coherence means the connection of ideas at the idea level, and cohesion
means the connection of ideas at the sentence level.
6. Consideration
Communicating with the target group (Consideration). In order to communicate well, it
is important to relate to the target group and be involved. By taking the audience into
account, the message can be geared towards them. Factors that play a role in this are for
example: professional knowledge, level of education, age and interests.
7. Conciseness
A message is clear when the storyline is consistent and when this does not contain
any inconsistencies. When facts are mentioned, it is important that there is consistent,
supporting information. Systematically implementing a certain statement or notation also
contributes to clear business communication. When statements are varied, they will
confuse the receiver.
Observing a code of ethics is essential as it determines the kind of behavior that is

proper and desirable over one that is displeasing and offensive. A code of ethics sets the
standards to be observed by a person or a company that will create a good reputation or a
positive image not only for an individual but also for the organization. It will, therefore,
pave the way for the attainment of the desired results leading to the success of an
individual or the entire company. Success in decision-making will likewise impact the
company‘s reputation.
SYNTHESIS
 Ethics is he set of rules and guidelines.

 Theses ethics that are to be followed are the 7 c‘s.
1. The concepts of integrative learning and communication ethics are introduced in this
section. How do you see communication ethics playing a role in academic, professional,
personal, and civic aspects of your life?
2. Identify some physical, instrumental, relational, and identity needs that communication
helps you meet in a given day.
Rubric:
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Structure  Paper is logically  Paper has a  There is some  There is no
• Organization organized clear level of apparent
• Flow of thought  Easily followed organizational organization organization to the
• Transitions  Effective, smooth, structure with though paper. ]
• Format and logical some digressions,  Difficult to follow
transitions digressions, ambiguities,  No or poor
 Professional format ambiguities or irrelevances are transitions
irrelevances too many  No format
 Easily followed  Difficult to follow
•  Ineffective
 Basic transitions
transitions  Rambling format
 Structured
format
Language  Vocabulary is  Vocabulary is  Vocabulary is  Vocabulary is
• Vocabulary; use of sophisticated and varied, specific used properly unsophisticated,
vocabulary correct as are and though sentences not used properly in
• Tone sentences which vary appropriate may be simple very simple
in structure and  Frequently uses  Infrequently uses sentences.
length subjects subject specific  Uses subject
 Uses and  Writer’s tone vocabulary specific vocabulary
manipulates subject emerges and is correctly too sparingly
specific vocabulary generally  Writer’s tone
for effect appropriate to exhibits some
 Writer’s tone is clear, audience level of audience
consistent and sensitivity
appropriate for
intended audience
Content/information  Central idea is well  Central idea  The central idea is  Central idea and
 Clarity of purpose developed and clarity and clarity of expressed though clarity purpose are
 Critical and origin purpose is exhibited purpose are it may be vague absent or
thought Abundance of generally or too broad; incompletely
evidence of critical, evident Some sense of expressed
careful thought and  Evidence of purpose is  Little or no
analysis and/or critical, careful expressed evidence of
insight thought and  Some evidence of critical, careful
analysis and/or critical careful thought analysis
insight thought and and/or insight
analysis and/or
insight
Comprehension Check
Directions: Identify the following, then write your answer on the blank provided after the
statement. Each item corresponds to one (1) point.
1. It is define as a set of rules or guidelines.
_______________________
2. The message must be based on facts and a complex message needs
additional information and / or explanation.
_______________________
3. Grammatical errors must be avoided and stylistic lapses or a wrong use of
verbs are not sufficient either in verbal communication.
_______________________
4. Clear or plain language is characterized by explicitness, short sentences
and concrete words.
_______________________
5. A message is clear when the storyline is consistent and when this does not
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contain any inconsistencies.

_______________________
References
Arasaratnam, L.A. (2013). Intercultural communication competence. In A. Kurylo (Ed.),
Intercultural communication: Representaion ad construction of culture (Chap 3, pp. 47-68). Los
Angeles. CA: SAGE Publications.
Mudrunio, M. and Martin, I. (2018). Purposive communication: Using English in multilingual contexts.
Manila: E & E Publishing, Inc.
Weedmark, D. (2019). Leaf Group Ltd. / Leaf Group Media, All Rights Reserved.
https://bizfluent.com/facts-7601794-definition-global-communication.html
MODES OF COMMUNICATION
Topics:
1. Forms of communication
2. Communication and technology
I. FORMS OF COMMUNICATION
COMPETENCIES
1. identify the various communication modes and explain how they help in
expressing ones communicative intent; and
2. use these communication modes appropriately depending on the context of
communication situation.
DISCUSSION
Introduction
The medium or channel through which communicative intent is expressed. Typical
communication modes include natural speech, facial expression and gesture. Exceptional
communication modes include the use of graphic symbols or synthetic speech.
Communication generally draws on multiple modes, such as vocalization, speech, gesture
and symbols, and is referred to as multimodal. Mode is a term used to describe the way
something is done or experienced. When we use the phrase mode of communication, we
are describing the way communication is expressed. In other words, we are discussing the
method of communication.
3 COMMON MODELS OF COMMUNICATION
1. Aristotle Model of Communication

Figure 2. shorturl.at/dgjq9
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The Aristotle model primarily focused on the speaker and its speech. It can be divided
into 5 primary elements; the Speaker, Speech, Occasion, Audience, and Effect. This type of
communication no longer requires the feedback of the Audience but rather on the delivery
of the speaker. Hence, it is a speaker centered model as the speaker plays an important
role in communicating
2. Shannon-Weaver Model
Figure 3. shorturl.at/uDJY3
As Claude Elwood Shannon was an engineer, this model was purposely done to
improve technical communication more particularly the telephonic communication

through the use of mathematical equation and minimizing the noise barrier. It was later
on when Warren Weaver applied it for effective communication. Now, it popularly known
as Shannon Weaver Communication Model also called as Information Theory also called
information theory and is used in academic arena to calculate transmission through
machines and also has a formula.
3. Schramm’s Model
Figure 4. shorturl.at/gEJX7
Schramm‘s model of communication posits that knowledge plays a crucial role on the
communication process. This could simply be interpreted that communication varies from
knowledge, cultural, and educational background. Hence, the message can be interpreted
different from others.
These are the 3 communications that are commonly used and can be easily illustrated
with the commonalities and differences of each model and the elements involved.
Furthermore, it can be understood that each models varies from each communication
process. In summary, Aristotle Model is a linear model of communication as it does not
requires the feedback of the audience and focuses on the speaker itself. Shannon Weaver
on the other hand, caters more on the telephonic communication process. And lastly,
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the Schramm‘s model may occur in any instances or situations, either face to face or
technology mediated.
MAJOR FORMS OF COMMUNICATION

There are 5 forms of communication:
1. Intrapersonal Communication- communication happens within the person. Hence,

there is no feedback and/or feedbacks are not interrupted.
Example: A person can communicate himself through praying.
2. Interpersonal Communication- communication happens between a group of

persons. Example: Ana is talking to Mrs. Maricar with regards to the school
requirements.
3. Dyadic Communication- communication happens between two persons. Either way,

the source become the receiver and vice versa because of the dynamic and
spontaneous flow of discourse. One of the best examples of dyadic communication is
between a patient and a doctor.
4. Small Group Communication- this communication usually happen in an

organizational communization and involves more than two individuals. The
information coming from the source down to the receiver and vice versa. There is a
continuous sending and receiving of feedbacks.
5. Public Communication- this communication is a one way type model of

communication as it no longer requires the feedback of the receiver or the audience.
The message of the speaker will be sent to a huge number of audiences. For instance,
public speaking like the State of the Nation Address (SONA) of the president.
6. Mass Communication- this involves a large number of people and requires a tool to
help disseminating the information. This also no longer requires feedback from the
audience to the source. For instance, television news and advertisement. But in mass
communication, there is no direct access with the receiver. For that they need media
like Newspaper, Radio, Television and Internet. The audience feedback is very less or
delayed.
When the message you convey are not communicated properly and felt guilty of not
conveying the message as it wants to be conveyed feels worse. It is because the
effective communication is being hindered by noise or in other reference, barriers.
Some of the barriers that obstructs effective communication include noise,
inappropriate medium,
assumptions, emotion, and use of jargons or technical terms, and poor listening skills.
These barriers are categorized into five. Physical, Psychological, Cultural, Language
Used, and Personal.
MAJOR TYPES OF COMMUNICATION
Communication is a natural phenomenon that occurs between a person and group of

person and purposely interacting and exchanging ideas. Do you know that even if you do
not utter a word, you are still communicating? Generally, there are two types of
communication mainly the VERBAL COMMUNICATION and NONVERBAL
COMMUNICATION.
Simply, verbal communication is a form of communication in which it uses words to

interchange the information with other people either in the form of speech or writing.
Meanwhile, nonverbal communication, does not use words for communicating anything,
but some other modes are used,
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i.e. where communication takes place by way of unspoken or unwritten messages such as
body language, facial expressions, sign language and so forth.
However, as the world becomes more advanced, our means of communications

changes. Whilst the traditional modes of communication remain the same, various
communication modes arose and became not just the trend but become essential in
exchanging information. Communication mode refers to the channel through which one
express his/her communicative intent. It is the medium through which one conveys
his/her thoughts. Views or feeling can be communicated through face- to-face interaction,
video or audio. The mode may also be text-based.
The most common of all these modes is the face-to-face interaction. It is an informal or
casual conversation between two or more people. People engage in social conversations to
establish relationships or maintain them. It is one way of gaining new acquaintances or
friends. How to speak, what to speak, when to speak and to whom one is speaking are all
important considerations in building relationships
TRADITIONAL MODES OF COMMUNICATION

Face-to-face communication is the most common and widely used mode of
communicating. This includes casual conversation between two or more people and
business meetings. Face-to-face is a very easy communication style that everyone has
experienced. It requires no extra materials, making this the cheapest option for
communication. It is also instant, and you get the benefit of visual cues from the person or
people to whom you are communicating. One advantage is face-to-face interaction is that
aside from directly hearing in the message being conveyed, you are able to note nonverbal
cues through facial expressions, gestures, movement or even objects or realize form the
person you are communicating with.
ENRICHMENT ACTIVITIES
1. Part of the communication process (and being a good communicator) is recognizing

that people may need to receive information in different ways in order to be
successful. If the goal of this activity was really to have everyone’s snowflakes look
exactly the same, what changes could have been made to the directions?
2. Discuss the need for effective two-way communication at home, at work, and in the
community with friends. Create a definition of “Good Communication” by thinking
about what good communication looks like. Be sure the list includes the
responsibilities of being a good communicator and a good listener.
COMPREHENSION CHECK
1. Identify and differentiate the different forms communication.
2. Give three (3) scenarios in each of the forms of communication.
Rubric:
Structure  Logically organized  Has a clear  There is some  There is no
• Organization  Easily followed organizational level of apparent
• Flow of thought  Effective, smooth, structure with organization organization to
• Transitions and logical some though the paper. ]
• Format transitions digressions, digressions,  Difficult to
 Professional ambiguities or ambiguities, follow
format irrelevances irrelevances are  No or poor
 Easily followed • too many transitions
 Basic transitions  Difficult to  No format
 Structured follow
format  Ineffective
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transitions
 Rambling
format
• Vocabulary; use of sophisticated and varied, specific used properly unsophisticated
vocabulary correct as are and appropriate though , not used
• Tone sentences which  Frequently uses sentences may properly in very
vary in structure subjects be simple simple
and length  Writer’s tone  Infrequently sentences.
 Uses and emerges and is uses subject  Uses subject
manipulates subject generally specific specific
specific vocabulary appropriate to vocabulary vocabulary too
for effect audience correctly sparingly
 Writer’s tone is  Writer’s tone
clear, consistent exhibits some
and appropriate for level of audience
intended audience sensitivity
Content/information  Central idea is well  Central idea and  The central idea is  Central idea and
 Clarity of purpose developed and clarity clarity of purpose expressed though it clarity purpose
 Critical and origin purpose is exhibited are generally may be vague or are absent or
too broad; Some incompletely
thought Abundance of evident
sense of purpose is expressed
evidence of critical,  Evidence of expressed  Little or no
careful thought and critical, careful  Some evidence of evidence of
analysis and/or thought and critical careful critical, careful
insight analysis and/or thought and thought analysis
insight analysis and/or and/or insight
insight
II. COMMUNICATION AND TECHNOLOGY
COMPTENCIES

1. identify the positive and negative dimensions of the use of technology in
communication; and
2. deliver a message for a variety of audiences using the most appropriate
technological tool.
DISCUSSION
MEDIATED COMMUNICATION
In contrary to face-to-face communication, Mediated Communication refers to a

communications that happens using the technological tools of Information and
Communication Technology as a mode of exchanging information to one person or
another. These include the following;
Video communication is achieved by using Web cameras to connect two or more

parties. This is the next- best communication option after face-to-face, as you get most of
the same benefits. However, there is always the possibility of bad connections or other
technical issues that hinder the communication. If there are no technical glitches
encountered, this could be very effective mode of communication especially for people
separated by distance. For example, you may engage in a conversation via Skype with you
loved ones especially during significant, meaningful or memorable occasions. This is a
convenient communication mode for people how want to reach-out to each other despite
distance.
Audio Communication is a voice-only form of communication, such as a

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conversation on a telephone. This is a good instant communication tool if you catch the
person instead of getting an answering machine or voice mail, but it does not have the
benefit of allowing you to see the other person. It is also more difficult to include more
than two parties. An obvious down side of this mode is not being able to see the body
language or cues of the person you are talking to. However, if good listening skills is
applied, one may detect the tone and rising of intonation or pitch of the voice which may
indicate the feeling or mood of the speaker or listener.
The last mode is text-based communication. Although it can be linked or traced back
to the traditional mode of communication, however, because of the evolution of our
communication we learned to adapt and integrate it to our daily living to address such
necessities. Like e-mail, text messaging and instant messaging and social networking site
such as Facebook, Twitter and Instagram, likewise offer text-based interaction. Text
communication includes Internet communication, such as email, instant messaging and
forums, text messaging and printed papers. Text communication does not have the
benefits of audio and video, but it is much easier to distribute information to a large group
of people and save records of the communication.
COMMUNICATION IN SOCIAL MDEIA

In the past there are various modes through which we communicate. These modes
took the form of hand written messages, type written messages, short telegrams, computer
encoded text, as well as the audio and video conversations. Each mode of communication
is distinct form the other, the ways in which you craft our messages differ.
Now people can use email, social media, chat messengers, video conferencing, video
calls, images, videos, symbols, diagrams, charts, and emoticons, etc. for the
communication. Many things are wasting our time and we‘re becoming more busy than
productive. The debates, questions, viral communications are not achieving the desired
results and conclusions. There are even newer topics to communicate the next day and we
start looking for the next conclusions.
If we follow good communication skills we can use many tools and platform for
research and development of nature including a synergistic development of humans, our
environment and natural sources. Technology has affected communication tremendously,
but it is entirely dependent on us how we use it.
Today with the rapid rise and spread of internet connectivity, they old forms of
communication have given way to new forms that make communication easier and faster.
The emergence of social media has created a new avenue for facilitating daily information
and communication needs. As technology grows and expands our range of
communication, social media is becoming a vital tool for daily social interaction. It creates
opportunity for people to interact with each other in a way that is both helpful and
essential to socially motivate people. The rapid fire quick communication style that
captivates the millennial and other generation has shifted our conversations from “face-to-
face” instances to “through –the-screen” ones.
Social media and online communication is believed to be having adverse effect on

social skills and communication among adolescents. When social media did not exist and
social communication and interaction were the only way of communication. In the era of
technology, social media interactions now dominates both online and offline conversations.
In a society where interacting and over-sharing is the norm, you are probably more likely
to speak to friends and family through electronic devices than face-to-face. As more
generations are born into the social age, social media will continue to be the favored
communication form among young people.
Being able to reach customers, co-workers and vendors quickly helps improve the
efficiency of any business operation. Mobile technology makes it easy to get or to keep
contact information in a mobile device. You can reach out with questions or updates from
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anywhere. For example, a manager in the field trying to determine why an order hasn't
arrived can quickly contact his office, supplier and delivery courier within a few minutes
from the offsite location.
Furthermore, technology has reduced the amount of face-to-face interaction or the

number of actual telephone conversations that people have. It is much easier to send a
quick text rather than to engage in a phone call. Although this efficiency is certainly a
benefit, there is value to the chit-chat that's now becoming lost. Relationships are built
when a business knows its customer and discovers opportunities to serve them more
effectively through personal interactions.
When the message you convey are not communicated properly and felt guilty of not
conveying the message as it wants to be conveyed feels worse. It is because the effective
communication is being hindered by noise or in other reference, barriers. Some of the
barriers that obstructs effective communication include noise, inappropriate medium,
assumptions, emotion, and use of jargons or technical terms, and poor listening skills.
These barriers are categorized into five. Physical, Psychological, Cultural, Language
Used, and Personal.
5 CATEGORIES OF BARRIERS
1. Physical Barrier- this barrier includes the defects in media or the medium for
communication, environment or geographical location, and physical disability like
in hearing, vision, or speaking.
2. Psychological Barrier- it is the manifestations of human behavior and attitude
when communicating. These are emotions, past experiences or trauma, lacks
retention of attention or simply inattentive, status, and temperament.
3. Cultural Barrier- include the age and gender of the person, educational
background, economic status quo, popularity, religion, political views, and ethics.
4. Language Used- as the word posits, it refers to the contributory factor of the diverse
language across the world, dialect, and even its accent or the way the word is
uttered. Nonetheless, colloquial term adds the situation.
5. Personal Barrier- refers to the poor listening skills, egoistic, interpersonal trust,
and ability to communicate effectively.
For us to be a good communicator, one must develop the effective communications

and be able to identify the barriers in communication. Thus, identifying the purpose of the
message and target audience will give a solid framework and will determine the success of
the communication. However, this cannot be done in just one try, constant practice and
developing good communications skills will improve the way we convey the message to and
equip us to converse with the people surrounding us without any interferences or
misunderstanding to both parties.
“Communication may be broadly defined as the process of meaningful interaction among

human beings. More specifically, it is the process by which meanings are perceived and
understandings are reached among human beings.” (D.E. McFarland, 1994)
Synthesis
 Communication - simply the act of transferring information from one place, person
or group to another.
 Face-to-face Communication – the communication of a two or a group of people in
the same place and time.
 Video Communication - is a live, visual connection between two or more people
residing in separate locations for the purpose of communication.
 Audio Communication - is passing information as in the form of sound and visual
component.
 Dyadic Communication - is communication between two people or creatures.
 Small Group Communication - small groups consists of three or more people who
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share a common goal and communicate collectively to achieve it.

 Public Communication - engage in dialogue in the public sphere in order to deliver
a message to a specific audience.
 Mass Communication – is the broadcast of unanswerable voice to a large audience.
ENRICHMENT ACTIVIITY
Journaling Activity
 Think of a time when you could have been a better communicator or a better
listener. Describe the situation. What happened? What is more important –
communicating in a way that is easy for you or communicating in a way so that
others can understand you? Is there a difference? Explain.
Extension Activity
 Think about the different TV shows you watched. Discuss the differences in the way
people communicate (or don’t communicate) with each other – and how
miscommunication has caused problems and conflict for the show’s characters.
Select a conflict from a recent TV episode and discuss how the problem was
solved/portrayed in that scene. Consider: What was the conflict? What strategies
did the characters use to solve the problem? Were they effective strategies for
solving the problem solving peacefully? If not, what strategies might the characters
have used instead? Discuss the effect young people think the media has on how
people handle their problems?
 Finally, create a TV public service announcement that promotes solving conflicts in
peaceful ways.
Rubric:
Structure  Logically  Has a clear  There is some  There is no
• Organization organized organizational level of apparent
• Flow of thought  Easily followed structure with organization organization to the
• Transitions  Effective, some digressions, though paper. ]
• Format smooth, and ambiguities or digressions,  Difficult to follow
logical irrelevances ambiguities,  No or poor
transitions  Easily followed • irrelevances transitions
 Professional  Basic transitions are too many  No format
format  Structured  Difficult to
format follow
 Ineffective
transitions
 Rambling
format
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• Vocabulary; use of sophisticated varied, specific used properly unsophisticated,
vocabulary and correct as and appropriate though not used properly in
• Tone are sentences  Frequently uses sentences may very simple
which vary in subjects be simple sentences.
structure and  Writer’s tone  Infrequently  Uses subject
length emerges and is uses subject specific vocabulary
 Uses and generally specific too sparingly
manipulates appropriate to vocabulary
subject specific audience correctly
vocabulary for  Writer’s tone
effect exhibits some
 Writer’s tone is level of
clear, consistent audience
and appropriate sensitivity
for intended
audience
Content/information  Central idea is  Central idea and  The central idea  Central idea and
 Clarity of purpose well developed clarity of purpose is expressed clarity purpose are
 Critical and origin and clarity are generally though it may absent or
thought purpose is evident be vague or too incompletely
exhibited  Evidence of broad; Some expressed
Abundance of critical, careful sense of  Little or no
evidence of thought and purpose is evidence of
critical, careful analysis and/or expressed critical, careful
thought and insight  Some evidence thought analysis
analysis and/or of critical and/or insight
insight careful thought
and analysis
and/or insight
COMPREHENSION CHECK
Part 1
Directions: Encircle the letter of the correct answer.
1. In this communication process, the source becomes a receiver and the receiver
become the source.
a. Mass Communication
b. Face-to-face Communication
c. Dyadic Communication
d. Video Communication
2. The cheapest option for communication and it includes casual conversation
between two or more people.
a. Public Communication
b. Text-based Communication
c. Face-to-face Communication
d. Mass Communication
3. Includes internet communication such as email and text messaging.
a. Small Group Communication
b. Video Communication
c. Audio Communication
d. Text-based Communication
4. Everyone will become the source and the receiver through sharing information and
giving feedbacks.
a. Small Group Communication
b. Intrapersonal Communication
c. Dyadic Communication
d. Non-verbal Communication
5. The next-best communication option after face-to-face. There will always be the
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possibility of bad connection that may hinder communication.

a. Interpersonal Communication
b. Video Communication
c. Verbal Communication
d. Oral Communication
6. Have a large number of audience and a need of a certain technological tool is
necessary.
a. Audio Communication
b. Mass Communication
c. Video Communication
d. Face-to-face Communication
7. No direct access with the receiver and the audience feedback is very less or delayed.
a. Mass Communication
b. Dyadic Communication
c. Small Group Communication
d. Video Communication
8. The messages from a single person will reach or received by huge number of audience
and there are no mutual feedbacks, the focused is only the speaker.
a. Oral Communication
b. Communication toll
c. Public Communication
d. Dyadic Communication
9. A good instant communication tool but it does not allow you to see the person you are
talking to.
a. Audio Communication
b. Mode Communication
c. Mass Communication
d. Small Group Communication
10. You may engage in a conversation via Skype with you loved ones especially during
significant, meaningful or memorable occasions. This is a convenient communication
mode for people how want to reach-out to each other despite distance.
a. Video Communication
b. Dyadic Communication
c. Intrapersonal
d. Written
Part II.
1. List at least 10 positive and negative effects of technology in communication.
2. How would you raise awareness to avoid misconceptions about the use of technology
in communication?
Part III. TRUE OR FALSE

Directions: Write T if the statement is correct, and F if otherwise.
1. Technology makes it more difficult to keep up with news today than in the past
because it is difficult to keep up with all the information.
2. With advances in technology, few differences exist between face - to - face and
computer mediated communication.
3. Social media actually goes back to some of the earliest Internet technologies and
even predates the Internet.
4. Technology has nothing to do with communication since they are way too different
from each other.
5. Communication technology is an ever growing market.
6. The emergence of social media has created a new avenue for facilitating daily
information and communication needs.
7. When social media did not exist and social communication and interaction were
the only way of communication.
8. Relationships are built when a business knows its customer and discovers
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opportunities to serve them more ineffectively through personal interjections.

9. Each mode of communication is distinct form the other, the ways in which you
craft our messages differ.
10. Communication creates opportunity for people to understand problems with each
other in a way that is both helpful and essential to socially motivate people.
REFERENCES
Mudrunio, M. and Martin, I. (2018). Purposive communication: Using English in multilingual

contexts. Manila: E & E Publishing, Inc.
Uychoco, M. and Santos, M. (2018). Communication for Society: Purposive communication.

1st Ed. Sampaloc, Manila: Rex Bookstore.
NOTE:
1. Please place/ write all your answers in a YELLOW CATLEYA NOTEBOOK size
15.24cmX21.59 cm.
2. Use black ballpen in writing your answers. Avoid using signing pens.
3. Please observe proper health protocols in doing such activities.

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4. If you have questions you can send message to your subject teacher from
Monday- Friday @ 8:00 - 5:00 p.m.
Email: leahgrace.baguilat@qsu.edu.ph
Messenger: Leah Grace Tuguinay Ribac - Baguilat

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QUIRINO STATE UNIVERSITY

Bachelor of Science in Agricultural and Biosystems Engineering

BACHELOR OF SCIENCE IN TOURISM MANAGEMENT

Bachelor of Science in Agricultural and Biosystems Engineering

SELF-PACED LEARNING MODULE

LEAH GRACE R. BAGUILAT

Bachelor of Science in Agricultural and Biosystems Engineering

The process of communications happens between a sender and

Additionally, written communication has become important on

Therefore, adept communication skills and embodying the ethical

Bachelor of Science in Agricultural and Biosystems Engineering

COMMUNICATION PROCESSES, PRINCIPLES, ETHICS, AND GLOBALIZATION

1. define what is communication;

Communication can be defined as the process of transmitting information and

Bachelor of Science in Agricultural and Biosystems Engineering

communication situation. Different contexts can impact one‘s communication. Each

TYPES OF COMMUNICATION ACCORDING TO MODE

Visual communication now occupies an important place in any work environment.

TYPES OF COMMUNICATION ACCORDING TO CONTEXT

Bachelor of Science in Agricultural and Biosystems Engineering

Rubric for number 1.

Bachelor of Science in Agricultural and Biosystems Engineering

Bachelor of Science in Agricultural and Biosystems Engineering

CRITERIA / SCALE 3- Exceeds 2- Meets 1- Needs 0- Inadequate

Bachelor of Science in Agricultural and Biosystems Engineering

CRITERIA / SCALE 3- Exceeds 2- Meets 1- Needs 0- Inadequate

2. It is a type of communication that uses visuals to convey information and/or

Bachelor of Science in Agricultural and Biosystems Engineering

II. THE PROCESS AND ELEMENTS OF COMMUNICATION

Elements of Communication Process:

Bachelor of Science in Agricultural and Biosystems Engineering

Figure 1. Source: https://bit.ly/34cWWWY

Communication process consists of following steps:

Bachelor of Science in Agricultural and Biosystems Engineering

Rubric for number 1.

CRITERIA / SCALE 3- Exceeds 2- Meets 1- Needs 0- Inadequate Rubric

CRITERIA / SCALE 3- Exceeds 2- Meets 1- Needs 0- Inadequate

Communication follows a certain process which is compose or done by the elements.

Bachelor of Science in Agricultural and Biosystems Engineering

To start the conversation, the 1. __________________formulates the message which will be

transmitted to the 2. ____________________. The sender’s job is to 3.-

will be the conversation will be grounded. After 4.______________________the message, the

receiver will then give 5. ___________________________to complete the communication

III. PRINCIPLES OF COMMUNICATION

1. identify and explain each of the different principles of communication; and

GENERAL PRINCIPLES OF EFFECTIVE COMMUNICATION

Bachelor of Science in Agricultural and Biosystems Engineering

listeners/readers, work on them. Take kindly to criticisms. In the long run,

PRINCIPLES OF EFFECTIVE ORAL COMMUNICATION

 Principles are consideration in the communication process.

Bachelor of Science in Agricultural and Biosystems Engineering

CRITERIA / SCALE 3- Exceeds 2- Meets 1- Needs 0- Inadequate

Bachelor of Science in Agricultural and Biosystems Engineering

corresponds to one (1) point.

2. Conciseness and being specific is the same.

3. You don‘t have to be natural in order to hide your feelings in communicating.

4. Knowing a little information about your topic is considerable.

5. Following these principles will ensure effective communication.

Bachelor of Science in Agricultural and Biosystems Engineering

IV. ETHICS IN COMMUNICATION

Communication ethics emphasizes that morals influence the behavior of an individual,

ETHICAL PRINCIPLES OF COMMUNICATION

Bachelor of Science in Agricultural and Biosystems Engineering