Purposive Communication Notes

Rizal Technological University

Instructor: Victor M. Lim

DESCRIPTION OF THE COURSE:

The course description is “Writing, speaking, and presenting to different audiences and for various
purposes.” There are five skills of communication (listening, speaking, reading, writing, and viewing)
we will study and simulate in advanced academic settings, such as conversing intelligently on a
subject to impart, reporting on group work or assignments, writing and delivering a formal speech,
preparing a research or technical paper, and making an audio-visual or web-based presentation.
The course is both pragmatic and aspirational it will help you in using English language skills to
gain and share knowledge and insights with different discourse communities in the Philippines, as
well as in using these skills to create and critique knowledge for the good of Philippine society.

General objectives

1. It will help you become problem-solvers

2. It will help you appreciate and articulate individual and societal concerns in the social,
academic and corporate level
3. It will encourage you to articulate social issues by PUBLIC SPEAKING.
4. You will be able to learn critical reading and text writing using old and new technologies
which we will discuss as we go along.

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 Lesson 1:
September 21, 2020

COMMUNICATION PROCESSES, PRINCIPLES AND DEFINITIONS

“ Purposive communication “ is communication: “ Serving, tending to fulfill a conscious purpose,

design or effecting a useful function, but not as a result of planning or design.”

Why Human Communication is vital for survival: Lack of understanding leads to low self-esteem
and a person’s inability to participate or feel competent within their classroom environment or work
environment. In short, the inability to communicate hinders a person’s development, social skills,
and abilities to learn. (Hanline, Nunes, & Brandy Worthy, 2007)

Communication: - comes from the Latin word ‘communis’, which means ‘commons’. To be
common means “to come together” or “to commune”- “to share something in common”. – it is
the process of exchanging ideas, thoughts, feelings and emotions from one person to another
with the use of symbols which may be verbal and/or non-verbal and aims for understanding.

To add, communication simply the act of transferring information from one place, person or group
to another. Every Communication involves at least one sender, a message and a recipient.

Elements of Human Communication:

1. Sender - is the one who initiates the communication.

2. Receiver - provides the sender with feedback which may prompt the sender to clarify the
message or signal to carry on as planned.

3. Message –It`s made up of the ideas and feelings that a sender-receiver wants to share with
others.

4. Channel –are means through which we transmit the message in either vocal or non-vocal
messages.

 Vocal messages– are verbal and spoken

 Non-vocal messages– may be expressed in words or non-verbal symbols

3 Types of skills of communication:

1. Writing Skill 3. Speaking Skill

2. Reading Skill

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 Lesson 2:
September 23, 2020

LOCAL AND GLOBAL COMMUNICATION IN MULTICULTURAL SETTINGS

Local and international businesses nowadays believe that schools should help students to
think more globally. Cultural awareness and understanding global issues are particularly valued
and are as equally important as learning a foreign language nowadays. Giving young people an
understanding of how the world works can be a really important skill as far as thriving in life is
concerned. (Scutcliffe, 2012)

Multiculturalism: refers to the presence of people with several cultures in a specific setting. It is the
co-existence of diverse cultures, where culture includes racial, religious, or cultural groups and is
manifested in customary behaviours, cultural assumptions and values, patterns of thinking, and
communicative styles.

What is the difference between multicultural, intercultural, and cross-cultural communication?

Multicultural: refers to a society that contains several cultural or ethnic groups. People live
alongside one another, but each cultural group does not necessarily have engaging interactions
with each other.

Intercultural: Intercultural describes communities in which there is a deep understanding and

respect for all cultures.

CROSS-CULTURAL
Cross-cultural deals with the comparison of different cultures. In cross-cultural communication,
differences are understood and acknowledged, and can bring about individual change, but not
collective transformations.

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Diversity in a workplace

It includes:
1. ACCEPTANCE AND RESPECT
2. ACCOMMODATION OF BELIEFS
3. ETHNIC AND CULTURAL DIFFERENCES
4. LANGUAGE AND COMMUNCATION
5. GENDER EQUALITY
6. PHYSICAL, MENTAL DISABILTIES AND GENERATION GAP ISSUES

Impact of Global Communication:

Global Community: refers to the people or nations of the world, considered as being closely
connected by modern telecommunications and as being economically, socially, and politically
interdependent

Global communication is directly affected by the process of globalization, and helps to increase
business opportunities, remove cultural barriers and develop a global village. Both globalization
and global communication have changed the environmental, cultural, political and economic
elements of the world.

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1. Increased Business Opportunities

Many companies today hire employees that are located in other countries. Using
communication vehicles such as video calling make it simple to converse with colleagues
across the globe, almost making it feel as if they are in the same room. Technology also
makes it easier to connect with suppliers and customers all over the world, and to
streamline those relationship through improves ordering, shipment tracking and so on. With
this kind of communication technology, many businesses are able to take advantage of
opportunities in different countries or cities, improving the economic outlook on a global
level.

Thanks to global communications, information itself can be transferred as a valuable

business asset from one country to another. This has the effect of making everyone's
operations more modern and efficient, regardless where they are located.

2. Fewer Cultural Barriers - Many people perceive culture to be the root of communication
challenges. When people from two different cultures try to exchange information, the way
they speak, their body language or their mannerisms can be interpreted differently by the
other person. The way people approach problems and how they participate in communities
is all influenced by culture.

Globalization has made it possible, for example, for someone in Japan to understand how
someone in the Philippines goes about their day. With television, movies and even with the
help of the internet cultural barriers are becoming less prevalent. Being able to
communicate effectively and frequently with colleagues or friends across the planet helps
people understand each other’s cultures a little better.

3. Creation of a global Village - You’ve likely heard of the phrase "global village," coined by
theorist Marshall McLuhan. Affected both by globalization and global communication, the
global village is created when distance and isolation no longer matter because people are
connected by technology. Wide-spread telephone and internet access have been life-
changing for many people across the world, especially those in developing countries. Many
are now enrolling in universities across the world without having to leave their desk chair.
Virtual assistant jobs are becoming commonplace, where employees from developing
countries work with companies in North America or Europe, providing administrative
support and other business services that can easily be conducted over the phone or via the
internet.

Globalization and global communication have made it easier to see people on the other side
of the world as a neighbor, instead of a stranger from a faraway land. There is so much
knowledge about other countries and cultures available online, that it’s no longer a
complete mystery.

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Gender Sensitivity: Refers to the aim of understanding and taking account of the societal and
cultural factors involved in gender-based exclusion and discrimination in the most diverse spheres
of public and private life.

What is Gender-Sensitive Language?

- The realization of gender equality in written and spoken language.

- It is attained when women and men and those who do not conform to the binary gender
system are made visible and addressed in language as persons of equal value, dignity,
integrity, and respect.

Examples of Gender-Neutral Words:

1. Chairperson instead of Chairman
2. Flight Attendant instead of stewardess
3. Police Officer instead of Policeman

Political Correctness: It is used to describe language, policies, or measures that are intended to
avoid offense or disadvantage to members of particular groups in society.

Some words that may be used for political correctness are as follows:

1. Academic dishonesty instead of cheating

2. Black instead of Negro
3. Elderly or Senior instead of Old