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COMMUNICATION AND GLOBALIZATION

Globalization is the communication and assimilation among individuals, ethnicities, races,
institutions, governments of various nations supported by technology and compelled by
international trade.

Globalization is not a new process or concept. Years before the advent of technology,
people had been purchasing and selling each other properties, goods and other objects of
certain value.

Communication is the process of exchanging information, ideas, and knowledge from one
person to another. Communication has since been increasingly global, blurring national
boundaries.

The following are possible cultural barriers to effective communication in a global

environment:
1. Cultural relativism
2. Lack of knowledge of others’ culture
3. Discrimination and harassment
4. Language differences

The goal of effective global communication is to achieve communication that gets the
desired response leading to harmonious connections. Krizan (2014) suggests these
strategies to become an effective global communicator:

5. Review communication principles.

6. Analyze the message receiver.
7. Be open to an accepting of other cultures.
8. Learn about cultures and apply what is learned.
9. Consider language needs.
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Living in a globalized world, you encounter people with diverse cultural backgrounds.

Intercultural Communication refers to interaction with people from diverse cultured.

FORMS OF INTERCULTURAL COMMUNICATION (Jandt, 1998)

• Interracial Communication - communicating with people from different races.
Interethnic Communication - interacting with people of different ethnic origins.
• International Communication - communicating between representatives from different
nation
• Intracultural Communication - interacting with numbers of the same racial or ethnic group
or co-culture

IMPROVING INTERCULTURAL COMMUNICATION

1. recognize the validity and differences of communication styles among people.
2. Learn to eliminate person biases and prejudices.
3. Strive to acquire communication skills necessary in multicultural world.
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Lin (2016) presents the following nature of language variation as prescribed by most linguists
based on the ideas of mahboob (2014)

1.language varies when communicating with people within (local) and outside (global) out
community.
2.Language varies in speaking and in writing.
3.Language varies in everyday and specialize discourses.

Mahboob (2014) identifies eight different domains in which language varies depending on
the combination of different values on the three dimensions (field, tenor and mode) of the
context of communication.

The first four domains include language variations that reflect local usage done in one local
language or multiple local languages depending on the context.
1.Local everyday written-this may include instances of local everyday written usage found in
the neighborhood posters (e.g. a poster looking for transients / bed spacers).
2.Local everyday oral may occur in local communication among neighbors in everyday formal
and local varieties of languages.
3.local specialized written.
4.local specialized oral involves specialized discourses.

On the other hand, the other four domains involve global usage. These four domains of
language usage differ from the first four domains since they refer to contexts of language usage
where participants need to communicate with people not sharing their local ways of using
language.

5.Global everyday written avoids local colloquialism to make the text accessible to wider
communities of readers.
6.Global everyday oral may occur in interactions between people coming from different parts of
the world when they talk about everyday casual topics.
7.Global specialized written expands to as many readers internationally hence the non-usage of
local colloquial expression.
8.Global specialized oral occurs when people from different parts of the world discuss
specialized topics in spoken form.
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Evaluating Messages and/or Images of different types of Texts
Reflecting different Cultures
The key Concepts of Media Literacy framework serves as a basis for developing a critical
understanding of the content of mass media, the techniques used and the impact of these
techniques. Also, the Key Concepts of Media Literacy can be very helpful in the construction
of media texts for different purposes.

“Text" includes any form of written,

spoken or media work conveying
meaning to an audience. Text may
use words, graphics, sounds and
images in presenting information. It
may also be in oral, print, visual or
electronic forms.
1. Analyze the advertisement below.

2. Generate questions and ideas about the message conveyed by the

advertisement.